Storytelling For New Technologies And Platforms

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Storytelling for New Technologies and Platforms

Author : Ross Berger
Publisher : CRC Press
ISBN 13 : 1000596222
Total Pages : 133 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Storytelling for New Technologies and Platforms by : Ross Berger

Download or read book Storytelling for New Technologies and Platforms written by Ross Berger and published by CRC Press. This book was released on 2022-06-22 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to know what it’s like to write for a theme park attraction? Or an interactive toy? Or a virtual reality game? Wait – those tell stories? And there are jobs for people who write them? Thanks to technology, interactive products and live experiences can now engage us with memorable characters and exciting adventures that were once destined only for the cinema. Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More is a handbook for writers, students, producers, teachers, scholars, career changers, early tech adopters, and just about anyone who loves story and technology. As a collection of articles from some of the best creative writers in their medium, this book will prepare content creators of tomorrow to tackle some of today's most exhilarating creative challenges found on a screen ... or off! Key Features: Expert advice from several industry professionals who have worked for some of the world’s biggest tech and interactive companies. Best practices that not only guide writers on how to apply their craft to new fields, but also prepare them for the common ambiguity they will find in corporate and start-up environments. Breakdown of platforms that shows how tech capabilities can fulfill content expectations and how content can fulfill tech expectations. Basic storytelling mechanics customized to today’s popular technologies, live experiences, and traditional game platforms.

The New Digital Storytelling

Author : Bryan Alexander
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313387508
Total Pages : 296 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis The New Digital Storytelling by : Bryan Alexander

Download or read book The New Digital Storytelling written by Bryan Alexander and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book surveys the many ways of telling stories with digital technology, including blogging, gaming, social media, podcasts, and Web video. Digital storytelling uses new media tools and platforms to tell stories. The second wave of digital storytelling started in the 1990s with the rise of popular video production, then progressed in the new century to encompass newer, social media technologies. The New Digital Storytelling: Creating Narratives with New Media is the first book that gathers these new, old, and emergent practices in one place, and provides a historical context for these methods. Author Bryan Alexander explains the modern expression of the ancient art of storytelling, weaving images, text, audio, video, and music together. Alexander draws upon the latest technologies, insights from the latest scholarship, and his own extensive experience to describe the narrative creation process with personal video, blogs, podcasts, digital imagery, multimedia games, social media, and augmented reality—all platforms that offer new pathways for creativity, interactivity, and self-expression.

Interactive Narratives and Transmedia Storytelling

Author : Kelly McErlean
Publisher : Taylor & Francis
ISBN 13 : 1317268431
Total Pages : 308 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Interactive Narratives and Transmedia Storytelling by : Kelly McErlean

Download or read book Interactive Narratives and Transmedia Storytelling written by Kelly McErlean and published by Taylor & Francis. This book was released on 2018-03-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

Digital Storytelling

Author : Carolyn Handler Miller
Publisher : CRC Press
ISBN 13 : 1135044457
Total Pages : 569 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Digital Storytelling by : Carolyn Handler Miller

Download or read book Digital Storytelling written by Carolyn Handler Miller and published by CRC Press. This book was released on 2014-06-27 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user interact with the story and letting the user enter the story and shape it themselves. This book features case studies that cover a great spectrum of platforms and different story genres. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the industry’s biggest names, showing you how they build and tell their stories.

Integrated Storytelling by Design

Author : Klaus Sommer Paulsen
Publisher : Routledge
ISBN 13 : 1000403807
Total Pages : 286 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Integrated Storytelling by Design by : Klaus Sommer Paulsen

Download or read book Integrated Storytelling by Design written by Klaus Sommer Paulsen and published by Routledge. This book was released on 2021-07-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Journalism Design

Author : Skye Doherty
Publisher : Routledge
ISBN 13 : 1351685856
Total Pages : 104 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Journalism Design by : Skye Doherty

Download or read book Journalism Design written by Skye Doherty and published by Routledge. This book was released on 2017-12-06 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism Design is about the future of journalism. As technologies increasingly, and continually, reshape the way we interact with information, with each other and with our environment, journalists need new ways to tell stories. Journalists often see technology as something that improves what they are doing or that makes it more convenient. However, the growing might of technology companies has put journalism and news organisations in a difficult position: readers and revenues have moved, and platforms exert increasing control over story design. Skye Doherty argues that, rather than adapting journalism to new technologies, journalists should be creating the technologies themselves and those technologies should be designed for core values such as the public interest. Drawing from theories and practices of interaction design, this book demonstrates how journalists can use their expertise to imagine new ways of doing journalism. The design and development of the NewsCube, a three-dimensional storytelling tool, is detailed, as well as how interaction design can be used to imagine new forms of journalism. The book concludes by calling for closer ties between researchers and working journalists and suggests that journalism has a hybrid future – in newsrooms, communities, design studios and tech companies.

Individuals in B2B Marketing

Author : Maria Ivanova-Gongne
Publisher : Taylor & Francis
ISBN 13 : 1040051197
Total Pages : 219 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Individuals in B2B Marketing by : Maria Ivanova-Gongne

Download or read book Individuals in B2B Marketing written by Maria Ivanova-Gongne and published by Taylor & Francis. This book was released on 2024-06-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.

Technologies for Interactive Digital Storytelling and Entertainment

Author : Stefan Göbel
Publisher : Springer
ISBN 13 : 3540277978
Total Pages : 308 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Technologies for Interactive Digital Storytelling and Entertainment by : Stefan Göbel

Download or read book Technologies for Interactive Digital Storytelling and Entertainment written by Stefan Göbel and published by Springer. This book was released on 2004-06-11 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive Digital Storytelling has evolved as a prospering research topic banding together formerly disjointed disciplines stemming from the arts and humanities as well as computer science. It’s tied up with the notion of storytelling as an effective means for the communication of knowledge and social values since the existence of humankind. It also builds a bridge between current academic trends investigating and formalizing computer games, and developments towards the experience-based design of human-media interaction in general. In Darmstadt, a first national workshop on Digital Storytelling was organized by ZGDV e.V. in 2000, which at that time gave an impression about the breadth of this new research field for computer graphics (DISTEL 2000). An international follow-up was planned: the 1st International Conference on Technologies for Interactive Digital Storytelling and Entertainment (TIDSE 2003). Taking place in March 2003, it showed a more focussed range of research specifically on concepts and first pro- types for automated storytelling and autonomous characters, including modelling of emotions and the user experience. At TIDSE 2004, an established and still-growing community of researchers ga- ered together to exchange results and visions. This confirms the construction of a series of European conferences on the topic – together with the International Conf- ence on Virtual Storytelling, ICVS (conducted in 2001 and 2003 in France) – which will be further cultivated.

Chris Crawford on Interactive Storytelling

Author : Chris Crawford
Publisher : New Riders
ISBN 13 : 0133119637
Total Pages : 614 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Chris Crawford on Interactive Storytelling by : Chris Crawford

Download or read book Chris Crawford on Interactive Storytelling written by Chris Crawford and published by New Riders. This book was released on 2012-12-12 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a game designer or new media storyteller, you know that the story is critical to the success of your project. Telling that story interactively is an even greater challenge, one that involves approaching the story from many angles. Here to help you navigate and open your mind to more creative ways of producing your stories is the authority on interactive design and a longtime game development guru, Chris Crawford. To help you in your quest for the truly interactive story, Crawford provides a solid sampling of what works and doesn't work, and how to apply the lessons to your own storytelling projects. After laying out the fundamental ideas behind interactive storytelling and explaining some of the misconceptions that have crippled past efforts, the book delves into all the major systems that go into interactive storytelling: personality models, actors, props, stages, fate, verbs, history books, and more. Crawford also covers the Storytron technology he has been working on for several years, an engine that runs interactive electonic storyworlds, giving readers a first-hand look into practical storytelling methods.

Virtual Storytelling. Using Virtual Reality Technologies for Storytelling

Author : Gérard Subsol
Publisher : Springer Science & Business Media
ISBN 13 : 3540305114
Total Pages : 292 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Virtual Storytelling. Using Virtual Reality Technologies for Storytelling by : Gérard Subsol

Download or read book Virtual Storytelling. Using Virtual Reality Technologies for Storytelling written by Gérard Subsol and published by Springer Science & Business Media. This book was released on 2005-11-24 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1st International Conference on Virtual Storytelling took place on September 27–28, 2001, in Avignon (France) in the prestigious Popes’ Palace. Despite the tragic events of September 11 that led to some last-minute cancellations, nearly 100 people from 14 different countries attended the 4 invited lectures given by international experts, the 13 scientific talks and the 6 scientific demonstrations. Virtual Storytelling 2003 was held on November 20–21, 2003, in Toulouse (France) in the Modern and Contemporary Art Museum “Les Abattoirs.” One hundred people from 17 different countries attended the conference composed of 3 invited lectures, 16 scientific talks and 11 posters/demonstrations. Since autumn 2003, there has been strong collaboration between the two major virtual/digital storytelling conference series in Europe: Virtual Storytelling and TIDSE (Technologies for Interactive Digital Storytelling and Entertainment). Thus the conference chairs of TIDSE and Virtual Storytelling decided to establish a 2 year turnover for both conferences and to join the respective organizers in the committees. For the third edition of Virtual Storytelling, the Organization Committee chose to extend the conference to 3 days so that more research work and applications could be be presented, to renew the Scientific and Application Board, to open the conference to new research or artistic communities, and to call for the submission of full papers and no longer only abstracts so as to make a higher-level selection.

Storytelling in the Digital World

Author : Anna De Fina
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262209
Total Pages : 131 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Storytelling in the Digital World by : Anna De Fina

Download or read book Storytelling in the Digital World written by Anna De Fina and published by John Benjamins Publishing Company. This book was released on 2019-06-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling in the Digital World explores new, emerging narrative practices as they are enacted on digital platforms such as Amazon, Facebook, Twitter, and YouTube. Contributors’ online ethnographies investigate a wide range of themes including the nature of processes of transformation and recontextualization of offline events into digital narratives; the effects of digital anonymity and pseudonymity on narrative practices; the strategies through which virtual communities discursively work together to solidify and negotiate their sociocultural identities; the tensions between the affordances that characterize different online media and the communicative needs of users; the structures and modes in which virtual users construct and enact participatory practices in these environments; and the significance of different spatiotemporal dimensions in the encoding, sharing and appreciation of stories. More generally, the volume engages with some of the theoretical and methodological challenges that the growing presence of digital technologies and media poses to narrative analysis. Originally published as special issue of Narrative Inquiry 27:2 (2017)

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

Author : Mih?e?, Lorena Clara
Publisher : IGI Global
ISBN 13 : 1799866076
Total Pages : 467 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines by : Mih?e?, Lorena Clara

Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

The Strategic Storyteller

Author : Alexander Jutkowitz
Publisher : John Wiley & Sons
ISBN 13 : 1119345111
Total Pages : 181 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Strategic Storyteller by : Alexander Jutkowitz

Download or read book The Strategic Storyteller written by Alexander Jutkowitz and published by John Wiley & Sons. This book was released on 2017-08-21 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

Documentary Storytelling

Author : Sheila Curran Bernard
Publisher : CRC Press
ISBN 13 : 1135015813
Total Pages : 359 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Documentary Storytelling by : Sheila Curran Bernard

Download or read book Documentary Storytelling written by Sheila Curran Bernard and published by CRC Press. This book was released on 2015-12-22 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the growing global documentary marketplace: storytelling. This practical guide reveals how today’s top filmmakers bring the tools of narrative cinema to the world of nonfiction film and video without sacrificing the rigor and truthfulness that give documentaries their power. The book offers practical advice for producers, directors, editors, cinematographers, writers and others seeking to make ethical and effective films that merge the strengths of visual and aural media with the power of narrative storytelling. In this new, updated edition, Emmy Award-winning author Sheila Curran Bernard offers: New strategies for analyzing documentary work New conversations with filmmakers including Stanley Nelson (The Black Panthers), Kazuhiro Soda (Mental), Orlando von Einsiedel (Virunga), and Cara Mertes (JustFilms) Discussions previously held with Susan Kim (Imaginary Witness), Deborah Scranton (The War Tapes), Alex Gibney (Taxi to the Dark Side), and James Marsh (Man on Wire).

Total Journalism

Author : Jorge Vázquez-Herrero
Publisher : Springer Nature
ISBN 13 : 3030880281
Total Pages : 283 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Total Journalism by : Jorge Vázquez-Herrero

Download or read book Total Journalism written by Jorge Vázquez-Herrero and published by Springer Nature. This book was released on 2022-01-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore the diverse landscape of journalism in the third decade of the twenty-first century, constantly changing and still dealing with the consequences of a global pandemic. ‘Total journalism’ is the concept that refers to the renewed and current journalism that employs all available techniques, technologies, and platforms. Authors discuss the innovative nature of journalism, the influence of big data and information disorders, models, professionals and audiences, as well as the challenges of artificial intelligence. The book gives an up-to-date overview of these perspectives on journalistic production and distribution. The effects of misinformation and the challenge of artificial intelligence are of specific relevance in this book. Readers can enjoy with contributions from prestigious experts and researchers who make this book an interesting resource for media professionals and researchers in media and communication studies.

Understanding the Korean Wave

Author : Dal Yong Jin
Publisher : Taylor & Francis
ISBN 13 : 1000932192
Total Pages : 295 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Understanding the Korean Wave by : Dal Yong Jin

Download or read book Understanding the Korean Wave written by Dal Yong Jin and published by Taylor & Francis. This book was released on 2023-07-31 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introduction to the Korean Wave—the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years—providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies—from television dramas, film, and K-pop to online games, and webtoons—and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.