Storytelling en las redes sociales - Contar su historia en línea

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Author :
Publisher : EBC Edizioni
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Storytelling en las redes sociales - Contar su historia en línea by : Marco J. Serra

Download or read book Storytelling en las redes sociales - Contar su historia en línea written by Marco J. Serra and published by EBC Edizioni. This book was released on 2022-02-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¡Descubre el poder del Storytelling en las Redes Sociales para aumentar tu visibilidad en línea y crear conexiones emocionales auténticas con tu audiencia! Si eres redactor web, administrador de redes sociales, emprendedor o simplemente un creativo que se adentra en esta fascinante disciplina, ¡has encontrado justo lo que necesitas! Un pequeño pero valioso manual que te guiará paso a paso en el mundo del storytelling en línea. Los beneficios de incorporar el storytelling en tus estrategias de comunicación son infinitos. Aquí te mostramos cómo puede transformar tu presencia en línea: 1. Potencia tu marca personal: Con el storytelling, puedes dar vida a tu historia personal o de marca de una manera única y cautivadora. Esto te diferenciará de la competencia y dejará una impresión duradera en la mente de tus seguidores. 2. Mejora tus habilidades de hablar en público en videos: A través de narraciones bien estructuradas, podrás captar la atención de tu audiencia incluso a través de videos. Aprende los mecanismos detrás del storytelling eficaz en línea y conviértete en un verdadero maestro del habla pública. 3. Mejora el posicionamiento de tu marca en la mente de tus seguidores: Las historias cautivadoras crean conexiones emocionales profundas con el público. Mediante el storytelling en las redes sociales, podrás mejorar el posicionamiento de tu marca en la mente de tus seguidores, haciéndola más reconocible y memorable. ¿Qué aprenderás con nuestra guía? Estructura tu historia personal o corporativa: Te ayudaremos a hacer tu historia única y auténtica utilizando arquetipos apropiados y técnicas narrativas cautivadoras. Crea relaciones emocionales duraderas con tus seguidores: Aprende cómo aprovechar tu potencial narrativo para crear conexiones empáticas y duraderas con tu audiencia. Utiliza hashtags para mejorar la visibilidad: Descubre formas estratégicas de aprovechar los hashtags para aumentar la visibilidad de tu contenido en línea. Elige el registro lingüístico adecuado: Aprende a comunicarte de manera efectiva seleccionando el registro lingüístico más adecuado para tu público objetivo y objetivos de comunicación. Copywriting Emocional: Adéntrate en las técnicas que te permitirán escribir textos persuasivos y emocionalmente cautivadores que atrapen la atención del lector. Fomenta el intercambio de contenido: Descubre métodos para crear columnas y contenido reconocibles que estimulen la interacción y el intercambio por parte de tu audiencia. ¿Estás listo/a para desbloquear todo lo que el storytelling en línea puede hacer por ti? ¡No pierdas la oportunidad de convertirte en un experto del storytelling en las redes sociales! ¡Adquiere nuestra guía ahora mismo y comienza a crear conexiones auténticas, mejorar tu presencia en línea y hacer crecer tu marca como nunca antes!

Juegos Olímpicos, televisión y redes sociales

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Author :
Publisher : Editorial UOC
ISBN 13 : 8491164243
Total Pages : 149 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Juegos Olímpicos, televisión y redes sociales by : Fernández Peña, Emilio

Download or read book Juegos Olímpicos, televisión y redes sociales written by Fernández Peña, Emilio and published by Editorial UOC. This book was released on 2016-12-18 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:

What's Your Story?

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Author :
Publisher : Sales Engine, Inc.
ISBN 13 : 0985325313
Total Pages : 352 pages
Book Rating : 4.9/5 (853 download)

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Book Synopsis What's Your Story? by : Craig Wortmann

Download or read book What's Your Story? written by Craig Wortmann and published by Sales Engine, Inc.. This book was released on 2006-09-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Your Story?" Using stories to ignite performance and be more successful is a leaders book. This book is written for people who want to make a difference; people who want to build, create, learn, share, and inspire; people who want to give themselves and others the powerful gift of story. "What's Your Story?" helps leaders enhance their performance by looking at their everyday communications differently. By learning how to use the right stories at the right time - success and failure stories - Craig will show you how to create strong connections with people and with the organization's strategy to enhance your performance.

Cómo Conseguir Clientes Cada Día - Volúmen 4

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Author :
Publisher : Max Editorial
ISBN 13 : 1779714904
Total Pages : 59 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Cómo Conseguir Clientes Cada Día - Volúmen 4 by : MAX EDITORIAL

Download or read book Cómo Conseguir Clientes Cada Día - Volúmen 4 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mundo saturado de mensajes y anuncios, donde la atención es un recurso cada vez más escaso, el storytelling surge como una poderosa herramienta para destacar y conquistar a tus clientes. Más que una simple técnica de marketing, el storytelling es el arte de conectar con las personas a nivel emocional, utilizando el poder de las historias para crear una experiencia memorable y persuasiva. En este ebook , profundizarás en el mundo del storytelling para ventas, explorando sus beneficios, aprendiendo a construir historias efectivas y descubriendo cómo utilizarlas en las diferentes etapas del proceso de ventas. Aprenda mucho más...

Crea tu proyecto Tube

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Author :
Publisher : Editorial Almuzara
ISBN 13 : 8483565498
Total Pages : 149 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Crea tu proyecto Tube by : Roger Cusa

Download or read book Crea tu proyecto Tube written by Roger Cusa and published by Editorial Almuzara. This book was released on 2011-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.

Traction

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Author :
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Follow the Story

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439127565
Total Pages : 388 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Follow the Story by : James B. Stewart

Download or read book Follow the Story written by James B. Stewart and published by Simon and Schuster. This book was released on 2012-11-20 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide to nonfiction writing from the Columbia Journalism School professor and Pulitzer Prize–winning journalist behind the bestsellers Blind Eye, Blood Sport, and Den of Thieves. In Follow the Story, bestselling author and journalist James B. Stewart teaches you the techniques of compelling narrative writing, from nonfiction books to articles, feature stories, or memoirs. Stewart provides concrete directions for conceiving, reporting, structuring, and writing nonfiction—techniques that he has used in his own successful books and stories. By using examples from his own work, Stewart illustrates systematically a way of thinking about and executing stories, a method that has helped numerous reporters and Columbia students become better writers. Follow the Story examines in detail: - How an idea is conceived - How to “sell” ideas to editors and publishers - How to report the nonfiction story - Six models that can be used for any nonfiction story - How to structure the narrative story - How to write introductions, endings, dialogue, and description - How to introduce and develop characters - How to use literary devices - Pitfalls to avoid Learn a clear way of looking at the world with the alert curiosity that is the first indispensable step toward good writing.

Digital Storytelling Guide for Educators

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Author :
Publisher :
ISBN 13 : 9781564842596
Total Pages : 0 pages
Book Rating : 4.8/5 (425 download)

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Book Synopsis Digital Storytelling Guide for Educators by : Midge Frazel

Download or read book Digital Storytelling Guide for Educators written by Midge Frazel and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an overview of digital storytelling as well as its variations, including e-portfolios, digital photo essays, and scrapblogs. The many recommendations, overviews, and explanations of digital storytelling tools, along with lists of additional digital storytelling resources, will help educators to apply this exciting technology in their classrooms. Educators will also discover the ways digital storytelling can be used for their own professional development. Digital Storytelling Guide for Educators provides detailed directions to preparation, production, and presentation, and rounds out with a discussion on creating rubrics and evaluating student work. Readers will come away with an understanding of digital stories and the tools needed to create them.

Lens on Life

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Author :
Publisher : Taylor & Francis
ISBN 13 : 113610934X
Total Pages : 193 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Lens on Life by : Stephanie Calabrese Roberts

Download or read book Lens on Life written by Stephanie Calabrese Roberts and published by Taylor & Francis. This book was released on 2013-04-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mostly candid and spontaneous, documentary photography serves to preserve a moment in time. In Lens on Life, celebrated documentary photographer and author of the best-selling The Art of iPhoneography: A Guide to Mobile Creativity, Stephanie Calabrese Roberts, inspires you to explore, shoot, and share documentary photographs, guiding you as you define your own style. Illustrated with the author's striking artwork and diverse insight and perspectives from seasoned photographers including Elliott Erwitt, Elizabeth Fleming, Sion Fullana, Ed Kashi, John Loengard, Beth Rooney, and Rick Smolan, this book will sharpen your artistic intuition and give you the confidence to take on personal or professional documentary assignments. Full of advice that will challenge you and strengthen your photography, Lens on Life shows you how to capture an authentic view of your world.

#AskGaryVee

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Author :
Publisher : HarperCollins
ISBN 13 : 0062273132
Total Pages : 213 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis #AskGaryVee by : Gary Vaynerchuk

Download or read book #AskGaryVee written by Gary Vaynerchuk and published by HarperCollins. This book was released on 2016-03-08 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

The Principles of Multimedia Journalism

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Author :
Publisher : Routledge
ISBN 13 : 1317814061
Total Pages : 200 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis The Principles of Multimedia Journalism by : Richard Koci Hernandez

Download or read book The Principles of Multimedia Journalism written by Richard Koci Hernandez and published by Routledge. This book was released on 2015-06-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much-needed examination of the principles of multimedia journalism, experienced journalists Richard Koci Hernandez and Jeremy Rue systemize and categorize the characteristics of the new, often experimental story forms that appear on today's digital news platforms. By identifying a classification of digital news packages, and introducing a new vocabulary for how content is packaged and presented, the authors give students and professionals alike a way to talk about and understand the importance of story design in an era of convergence storytelling. Online, all forms of media are on the table: audio, video, images, graphics, and text are available to journalists at any type of media company as components with which to tell a story. This book provides insider instruction on how to package and interweave the different media forms together into an effective narrative structure. Featuring interviews with some of the most exceptional storytellers and innovators of our time, including web and interactive producers at the New York Times, NPR, The Marshall Project, The Guardian, National Film Board of Canada, and the Verge, this exciting and timely new book analyzes examples of innovative stories that leverage technology in unexpected ways to create entirely new experiences online that both engage and inform.

Cómo Conseguir Clientes Cada Día - Volúmen 3

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Author :
Publisher : Max Editorial
ISBN 13 : 1779714947
Total Pages : 53 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Cómo Conseguir Clientes Cada Día - Volúmen 3 by : MAX EDITORIAL

Download or read book Cómo Conseguir Clientes Cada Día - Volúmen 3 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-13 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: El mundo de las ventas es un campo de batalla, donde la persuasión es el arma más poderosa. Y en el arsenal del vendedor moderno, los disparadores mentales son munición esencial para ganar clientes e impulsar las conversiones. En este libro electrónico , descubrirá los secretos de los desencadenantes mentales más eficaces, explorando cómo influyen en la toma de decisiones del cliente y cómo utilizarlos en su estrategia de ventas para generar resultados diarios. Aprenda mucho más...

Whoever Tells the Best Story Wins

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Author :
Publisher : AMACOM
ISBN 13 : 0814400841
Total Pages : 241 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Whoever Tells the Best Story Wins by : Annette Simmons

Download or read book Whoever Tells the Best Story Wins written by Annette Simmons and published by AMACOM. This book was released on 2007-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.

Media and Information Literacy and Intercultural Dialogue

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Author :
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New New Journalism

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Author :
Publisher : Vintage
ISBN 13 : 0307429040
Total Pages : 494 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The New New Journalism by : Robert Boynton

Download or read book The New New Journalism written by Robert Boynton and published by Vintage. This book was released on 2007-12-18 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty years after Tom Wolfe, Hunter S. Thompson, and Gay Talese launched the New Journalism movement, Robert S. Boynton sits down with nineteen practitioners of what he calls the New New Journalism to discuss their methods, writings and careers. The New New Journalists are first and foremost brilliant reporters who immerse themselves completely in their subjects. Jon Krakauer accompanies a mountaineering expedition to Everest. Ted Conover works for nearly a year as a prison guard. Susan Orlean follows orchid fanciers to reveal an obsessive subculture few knew existed. Adrian Nicole LeBlanc spends nearly a decade reporting on a family in the South Bronx. And like their muckraking early twentieth-century precursors, they are drawn to the most pressing issues of the day: Alex Kotlowitz, Leon Dash, and William Finnegan to race and class; Ron Rosenbaum to the problem of evil; Michael Lewis to boom-and-bust economies; Richard Ben Cramer to the nitty gritty of politics. How do they do it? In these interviews, they reveal the techniques and inspirations behind their acclaimed works, from their felt-tip pens, tape recorders, long car rides, and assumed identities; to their intimate understanding of the way a truly great story unfolds. Interviews with: Gay Talese Jane Kramer Calvin Trillin Richard Ben Cramer Ted Conover Alex Kotlowitz Richard Preston William Langewiesche Eric Schlosser Leon Dash William Finnegan Jonathan Harr Jon Krakauer Adrian Nicole LeBlanc Michael Lewis Susan Orlean Ron Rosenbaum Lawrence Weschler Lawrence Wright

I-Docs

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Author :
Publisher : Columbia University Press
ISBN 13 : 0231851073
Total Pages : 504 pages
Book Rating : 4.2/5 (318 download)

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Book Synopsis I-Docs by : Judith Aston

Download or read book I-Docs written by Judith Aston and published by Columbia University Press. This book was released on 2017-02-28 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of documentary has been one of adaptation and change, as docu-mentarists have harnessed the affordances of emerging technology. In the last decade interactive documentaries (i-docs) have become established as a new field of practice within non-fiction storytelling. Their various incarnations are now a focus at leading film festivals (IDFA DocLab, Tribeca Storyscapes, Sheffield DocFest), major international awards have been won, and they are increasingly the subject of academic study. This anthology looks at the creative practices, purposes and ethics that lie behind these emergent forms. Expert contributions, case studies and interviews with major figures in the field address the production processes that lie behind interactive documentary, as well as the political, cultural and geographic contexts in which they are emerging and the media ecology that supports them. Taking a broad view of interactive documentary as any work which engages with 'the real' by employing digital interactive technology, this volume addresses a range of platforms and environments, from web-docs and virtual reality to mobile media and live performance. It thus explores the challenges that face interactive documentary practitioners and scholars, and proposes new ways of producing and engaging with interactive factual content.

Afro-Latino Voices

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Author :
Publisher : Hackett Publishing
ISBN 13 : 1603842942
Total Pages : 417 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Afro-Latino Voices by : Kathryn Joy McKnight

Download or read book Afro-Latino Voices written by Kathryn Joy McKnight and published by Hackett Publishing. This book was released on 2009-11-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark scholarly achievement . . . With judicious commentary by several of the leading experts in the field, this book dramatically expands the canon of texts used to study the black Atlantic and the African diaspora, and captures the tenor of the 'black voice' as it collectively engaged the power of colonial institutions. In no uncertain terms, Afro-Latino Voices will prove to be a remarkable pedagogical tool and an influential resource, inspiring deeper comparative work on the African diaspora. --Ben Vinson III, Center for Africana Studies, Johns Hopkins University