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Author : Fernández Peña, Emilio
Publisher : Editorial UOC
ISBN 13 : 8491164243
Total Pages : 262 pages
Book Rating : 4.4/5 (911 download)
Download or read book Juegos Olímpicos, televisión y redes sociales written by Fernández Peña, Emilio and published by Editorial UOC. This book was released on 2016-12-18 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9788491164227
Total Pages : 262 pages
Book Rating : 4.1/5 (642 download)
Download or read book Juegos Olímpicos, televisión y redes sociales written by and published by . This book was released on with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : José M. Álvarez-Monzoncillo
Publisher : Taylor & Francis
ISBN 13 : 100068699X
Total Pages : 262 pages
Book Rating : 4.0/5 (6 download)
Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo and published by Taylor & Francis. This book was released on 2022-08-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Author : Roger Cusa
Publisher : Editorial Almuzara
ISBN 13 : 8483565498
Total Pages : 149 pages
Book Rating : 4.4/5 (835 download)
Download or read book Crea tu proyecto Tube written by Roger Cusa and published by Editorial Almuzara. This book was released on 2011-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.
Author : Torres-Toukoumidis, Ángel
Publisher : Editorial Abya - Yala
ISBN 13 : 9978106529
Total Pages : 174 pages
Book Rating : 4.9/5 (781 download)
Download or read book Reflexiones sobre periodismo deportivo written by Torres-Toukoumidis, Ángel and published by Editorial Abya - Yala. This book was released on 2022-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro responde al desafío de dar a conocer la situación del periodismo deportivo a nivel local, regional, nacional e internacional. Estudiantes de la Carrera de Comunicación Social de la Universidad Politécnica Salesiana, sede Cuenca, Ecuador, vincula, en ocho capítulo de investigación los medios y el deporte con la historia, publicidad, redes sociales, política, profesionalización mediática, olimpiadas, estereotipos femeninos y los E-sports. La heterogeneidad de los resultados obtenidos enriquece las acciones futuras en esta área de la comunicación, entre ellas, la migración digital de las audiencias que prescribe una adaptación progresiva de los medios; la necesidad de romper el estereotipo femenino en un ambiente excesivamente masculinizado; la alerta a las autoridades del uso del deporte para proselitismo político, entre otras.
Author : Miquel de Moragas Spa
Publisher : James F. Larson
ISBN 13 : 9780861965380
Total Pages : 300 pages
Book Rating : 4.9/5 (653 download)
Download or read book Television in the Olympics written by Miquel de Moragas Spa and published by James F. Larson. This book was released on 1995 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
Author : Patricia Fernández, Eva (coord.)
Publisher : Editorial UOC
ISBN 13 : 8491164146
Total Pages : 172 pages
Book Rating : 4.4/5 (911 download)
Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.
Author : Roland Naul
Publisher : Routledge
ISBN 13 : 1136476113
Total Pages : 361 pages
Book Rating : 4.1/5 (364 download)
Download or read book Olympic Education written by Roland Naul and published by Routledge. This book was released on 2017-02-17 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental component of the Olympic ideal is the concept of Olympic education. This is the notion that sport can help children and young people develop essential life skills. Olympic Education: An international review is the first book to offer a comprehensive survey of the diffusion and implementation of Olympic education programmes around the world. The book includes 28 chapters with 21 national case studies of countries on every major continent, including Australia, Brasil, Canada, China, France, Germany, Japan, Russia, Spain, the UK, the US and Zambia. Each chapter examines the cultural, pedagogical, political and societal challenges of teaching Olympic education, as well as the national, individual and institutional programmes that have emerged. It explores key practical and conceptual issues, such as the incorporation of Olympic values in PE curricula, sport coaching and coach education programmes, while also taking into account the collaborative efforts of the governmental bodies, sport federations and Olympic institutions responsible for policy and implementation. This is important reading for all students, researchers and professionals with an interest in the Olympics, sport education, sports coaching, sport policy or physical education.
Author : Dag Vidar Hanstad
Publisher : Routledge
ISBN 13 : 1134471408
Total Pages : 267 pages
Book Rating : 4.1/5 (344 download)
Download or read book The Youth Olympic Games written by Dag Vidar Hanstad and published by Routledge. This book was released on 2014-06-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values. This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies. The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.
Author : Michael D. Smith
Publisher : MIT Press
ISBN 13 : 0262534525
Total Pages : 229 pages
Book Rating : 4.2/5 (625 download)
Download or read book Streaming, Sharing, Stealing written by Michael D. Smith and published by MIT Press. This book was released on 2017-08-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.
Author : Andrew Billings
Publisher : Routledge
ISBN 13 : 1135980640
Total Pages : 230 pages
Book Rating : 4.1/5 (359 download)
Download or read book Olympic Media written by Andrew Billings and published by Routledge. This book was released on 2008-01-24 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
Author : María Elena Placencia
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027260729
Total Pages : 329 pages
Book Rating : 4.0/5 (272 download)
Download or read book Complimenting Behavior and (Self-)Praise across Social Media written by María Elena Placencia and published by John Benjamins Publishing Company. This book was released on 2020-12-17 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume focuses on complimenting behavior, including the awarding of (self-)praise, as manifested on social media. These commonplace activities have been found to fulfil a wide range of functions in face-to-face interaction, discoursal and relational amongst others. However, even though the giving of compliments and praise has become a pervasive practice in online environments, it remains a largely underexplored field of study within pragmatics. Self-praise is an activity that appears at the present time to be rapidly gaining ground online, and the various functions it performs clearly also need further investigation. The different contributions to this ground-breaking volume – 12 in total – aim to address this gap in research by exploring and shedding light on a number of aspects of these phenomena in a range of languages and language varieties. New socio-digital contexts are examined, supported in some cases by social networking sites not previously studied in complimenting behavior research. These include Facebook, Instagram, Renren, Twitter, as well as web forums, message boards and live text commentary.
Author : Joy A. Cavagnaro
Publisher : CRC Press
ISBN 13 : 1000471853
Total Pages : 952 pages
Book Rating : 4.0/5 (4 download)
Download or read book Translational Medicine written by Joy A. Cavagnaro and published by CRC Press. This book was released on 2021-11-26 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translational Medicine: Optimizing Preclinical Safety Evaluation of Biopharmaceuticals provides scientists responsible for the translation of novel biopharmaceuticals into clinical trials with a better understanding of how to navigate the obstacles that keep innovative medical research discoveries from becoming new therapies or even making it to clinical trials. The book includes sections on protein-based therapeutics, modified proteins, oligonucleotide-based therapies, monoclonal antibodies, antibody–drug conjugates, gene and cell-based therapies, gene-modified cell-based therapies, combination products, and therapeutic vaccines. Best practices are defined for efficient discovery research to facilitate a science-based, efficient, and predictive preclinical development program to ensure clinical efficacy and safety. Key Features: Defines best practices for leveraging of discovery research to facilitate a development program Includes general principles, animal models, biomarkers, preclinical toxicology testing paradigms, and practical applications Discusses rare diseases Discusses "What-Why-When-How" highlighting different considerations based upon product attributes. Includes special considerations for rare diseases About the Editors Joy A. Cavagnaro is an internationally recognized expert in preclinical development and regulatory strategy with an emphasis on genetic medicines.. Her 40-year career spans academia, government (FDA), and the CRO and biotech industries. She was awarded the 2019 Arnold J Lehman Award from the Society of Toxicology for introducing the concept of science-based, case-by-case approach to preclinical safety evaluation, which became the foundation of ICH S6. She currently serves on scientific advisory boards for advocacy groups and companies and consults and lectures in the area of preclinical development of novel therapies. Mary Ellen Cosenza is a regulatory toxicology consultant with over 30 years of senior leadership experience in the biopharmaceutical industry in the U.S., Europe, and emerging markets. She has held leadership position in both the American College of Toxicology (ACT) and the International Union of Toxicology (IUTOX) and is also an adjunct assistant professor at the University of Southern California where she teaches graduate-level courses in toxicology and regulation of biologics.
Author : Raymond Boyle
Publisher : SAGE
ISBN 13 : 1847878105
Total Pages : 209 pages
Book Rating : 4.8/5 (478 download)
Download or read book Sports Journalism written by Raymond Boyle and published by SAGE. This book was released on 2006-06-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boyle’s study is essential reading for all students, teachers and researchers of sports journalism. - Journalism "Very clear and accessible, addressing key and complex issues in a plain and clearcut way." -Alan Tomlinson, University of Brighton Across all media; print, broadcast as well as online, sports journalism has come to occupy an increasingly visible space. This book looks at the institutional, cultural and economic environment and provides an invaluable overview of contemporary sports journalism across all media forms. The book: Situates sports journalism within the broader historical, economic, technological and cultural contexts. Examines the commercialisation of sport and the impact this is having on sports journalism. Looks at the relationship between PR and journalism. Considers the gendered nature of the industry and the impact of digital technology on professional practice.
Author : Gordon Ramsay
Publisher : Grand Central Publishing
ISBN 13 : 1538707829
Total Pages : 453 pages
Book Rating : 4.5/5 (387 download)
Download or read book Ramsay in 10 written by Gordon Ramsay and published by Grand Central Publishing. This book was released on 2021-11-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.
Author : Stephen Barber
Publisher : Reaktion Books
ISBN 13 : 186189581X
Total Pages : 208 pages
Book Rating : 4.8/5 (618 download)
Download or read book Projected Cities written by Stephen Barber and published by Reaktion Books. This book was released on 2004-02-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this illuminating and provocative survey, Stephen Barber examines the historical relationship between film and the urban landscape. Projected Cities looks with particular focus at the cinema of Europe and Japan, two closely linked cinematic cultures which have been foremost in the use of urban imagery, to reveal elements of culture, architecture and history. By examining this imagery, especially at moments of turmoil and experimentation, the author reveals how cinema has used images of cities to influence our perception of everything from history to the human body, and how cinematic images of cities have been fundamental to the ways in which the city has been imagined, formulated and remembered. The book goes on to assess the impact of media culture on the status of film and cinema spaces, and concludes by considering digital renderings of the modern city. Projected Cities will appeal to all readers engaged with the city, film and contemporary culture.
