Hey, Whipple, Squeeze This

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470267712
Total Pages : 347 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Mastering Portrait Photography

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Author :
Publisher : Mastering
ISBN 13 : 9781781450857
Total Pages : 0 pages
Book Rating : 4.4/5 (58 download)

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Book Synopsis Mastering Portrait Photography by : P. Wilkinson

Download or read book Mastering Portrait Photography written by P. Wilkinson and published by Mastering. This book was released on 2015-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Photographic portraits should not be the formal, corporate-style poses of yesteryear, which reveal nothing of the subject's emotion, personality or mood - so believe Sarah Plater and Paul Wilkindon. Theirs is a modern, fresh and vibrant approach that aims to capture a moment in the lifestyle of the person or persons in the picture. This authoritative guide contains clear, concise and jargon-busting text that discusses the essential technical aspects of photography from choosing a camera and equipment to an appreciation of exposure, aperture, metering, shutter speed, depth of field and white balance settings, in addition to how natural light, colour and movement affect a photograph. A guide to posing helps to ensure dynamic and arresting images

Pick Me

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471715573
Total Pages : 240 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Pick Me by : Nancy Vonk

Download or read book Pick Me written by Nancy Vonk and published by John Wiley & Sons. This book was released on 2005-08-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Disruption

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Author :
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Disruption by : Jean-Marie Dru

Download or read book Disruption written by Jean-Marie Dru and published by Wiley-Interscience. This book was released on 1996-10-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption in action. To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.

Truth, Lies, and Advertising

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Truth, Lies, and Advertising by : Jon Steel

Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Perfect Pitch

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471789763
Total Pages : 293 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Perfect Pitch by : Jon Steel

Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Cutting Edge Advertising

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Author :
Publisher : FT Press
ISBN 13 : 0133412334
Total Pages : 596 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Cutting Edge Advertising by : Jim Aitchison

Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Hawthorne in Concord

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Author :
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 1555846882
Total Pages : 353 pages
Book Rating : 4.5/5 (558 download)

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Book Synopsis Hawthorne in Concord by : Philip McFarland

Download or read book Hawthorne in Concord written by Philip McFarland and published by Open Road + Grove/Atlantic. This book was released on 2007-12-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A richly textured account of the writer’s three sojourns in New England “illuminates Hawthorne’s art and the intellectual ferment originating in that small, bucolic town” (Publishers Weekly). On his wedding day in 1842, Nathaniel Hawthorne escorted his new wife, Sophia, to their first home, the Old Manse in Concord, Massachusetts. There, enriched by friendships with Thoreau and Emerson, he enjoyed an idyllic time. But three years later, unable to make enough money from his writing, he returned ingloriously, with his wife and infant daughter, to live in his mother’s home in Salem. In 1853, Hawthorne moved back to Concord, now the renowned author of The Scarlet Letter and The House of the Seven Gables. Eager to resume writing fiction at the scene of his earlier happiness, he assembled a biography of his college friend Franklin Pierce, who was running for president. When Pierce won the election, Hawthorne was appointed the lucrative post of consul in Liverpool. Coming home from Europe in 1860, Hawthorne settled down in Concord once more. He tried to take up writing one last time, but deteriorating health found him withdrawing into private life. In Hawthorne in Concord, acclaimed historian Philip McFarland paints a revealing portrait of this well-loved American author during three distinct periods of his life, spent in the bucolic village of Concord, Massachusetts. “I don’t know when I have read a book as satisfying as Hawthorne in Concord.” —David Herbert Donald

Life After the 30-Second Spot

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471738697
Total Pages : 306 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe

Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

McDougal, Littell Literature

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Author :
Publisher :
ISBN 13 : 9780812359534
Total Pages : 1015 pages
Book Rating : 4.3/5 (595 download)

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Book Synopsis McDougal, Littell Literature by :

Download or read book McDougal, Littell Literature written by and published by . This book was released on 1989 with total page 1015 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Phonetics, Theory and Application

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Author :
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Phonetics, Theory and Application by : William R. Tiffany

Download or read book Phonetics, Theory and Application written by William R. Tiffany and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1977 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Man from Moscow

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Author :
Publisher : Arrow Books
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Man from Moscow by : Greville Wynne

Download or read book The Man from Moscow written by Greville Wynne and published by Arrow Books. This book was released on 1967 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beretning om spionerne Greville Wynne og Oleg Penkovskij

Demo

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Author :
Publisher : Dark Horse Comics
ISBN 13 : 1630081736
Total Pages : 498 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis Demo by : Brian Wood

Download or read book Demo written by Brian Wood and published by Dark Horse Comics. This book was released on 2015-04-07 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's hard enough being a teenager. Now try being a teenager with powers. Demo chronicles the lives of young people who are on their separate journeys to self-discovery in a world--just like our own--where being different is feared. This definitive edition of Demo by Brian Wood (The New York Four, The Massive) and Becky Cloonan (The True Lives of the Fabulous Killjoys) collects the entirety of the series, eighteen short stories across multiple genres, and stands as an indie comics classic

Everyone Included

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Author :
Publisher : Pearson Business
ISBN 13 : 9781292342603
Total Pages : 0 pages
Book Rating : 4.3/5 (426 download)

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Book Synopsis Everyone Included by : Helen May

Download or read book Everyone Included written by Helen May and published by Pearson Business. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the increasingly divided, volatile and often perplexing world we are living in today, organisations are realising that, in order to protect the well-being and maximise the potential of their number one asset, their people, traditional approaches to diversity and inclusion (D&I) need a rethink. This book shows how shifting the focus to building a culture of belonging is the solution that will transform organisations, improve the lives of employees and create agile environments fit to adapt to challenges organisations are facing today and in an unpredictable future"--

Fresh from the Farm 6pk

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Author :
Publisher :
ISBN 13 : 9781418914219
Total Pages : 0 pages
Book Rating : 4.9/5 (142 download)

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Book Synopsis Fresh from the Farm 6pk by : Rigby

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type & Typo

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Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Child's Life and Other Stories

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Author :
Publisher : Frog Books
ISBN 13 : 9781583940280
Total Pages : 151 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis A Child's Life and Other Stories by : Phoebe Gloeckner

Download or read book A Child's Life and Other Stories written by Phoebe Gloeckner and published by Frog Books. This book was released on 2000 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of sexually graphic cartoons depicting child sexual abuse, and other sexually related topics.