Start Your Own Bar And Club

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Start Your Own Bar and Club

Author : Liane Cassavoy
Publisher : Entrepreneur Press
ISBN 13 : 1613082568
Total Pages : 210 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Bar and Club by : Liane Cassavoy

Download or read book Start Your Own Bar and Club written by Liane Cassavoy and published by Entrepreneur Press. This book was released on 2013-12-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the fifth best-selling book of the successful Startup Series, Start Your Own Bar and Club is a comprehensive guide that shows aspiring entrepreneurs how to create the perfect blend of passion and profits within the bar industry. Updated with the latest industry trends, news, and resources, readers learn about the hottest bar and club opportunities including sports bars, night clubs, neighborhood bars, wine bars, and more. The experts at Entrepreneur take aspiring business owners step-by-step through start-up basics including scouting locations, researching their market, and licensing requirements. Eager entrepreneurs learn first-hand from industry experts how to research their market, design an attractive atmosphere, create policies and procedures, woo their patrons and keep them coming back. Also covered is the latest equipment such as new cash register systems and HDTVs, and expanded information on the Special Occupancy Tax, liquor liability insurance, and third-party liability insurance.

Start Your Own Bar and Club

Author : Liane Cassavoy
Publisher : Entrepreneur Press
ISBN 13 : 1599185199
Total Pages : 210 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Bar and Club by : Liane Cassavoy

Download or read book Start Your Own Bar and Club written by Liane Cassavoy and published by Entrepreneur Press. This book was released on 2013-12-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with the latest industry trends, news, and resources, this comprehensive guide shows aspiring entrepreneurs how to create the perfect blend of passion and profits within the bar industry. Detailing the hottest bar/club opportunities including sports bars, night clubs, neighborhood bars, wine bars, and more, the experts at Entrepreneur take aspiring business owners step by step through startup basics including scouting locations, researching their market, licensing requirements, and more. Eager entrepreneurs learn first-hand from industry experts how to research their market, design an attractive atmosphere, create policies and procedures, woo their patrons and keep them coming back.

Bar and Club

Author : Entrepreneur magazine
Publisher : Entrepreneur Press
ISBN 13 : 1613082770
Total Pages : 998 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Bar and Club by : Entrepreneur magazine

Download or read book Bar and Club written by Entrepreneur magazine and published by Entrepreneur Press. This book was released on 2014-01-01 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists and more. Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years. Downloadable, customizable business letters, sales letters, and other sample documents. Entrepreneur’s Small Business Legal Toolkit. There are few businesses as glamorous as owning a bar or club. You’ll be the proprietor of the establishment where people meet, greet, eat and drink. It’ll be a home away from home for some of your customers, and you’ll be the ruler of this social roost. The profit potential for bars is incredible. By taking a $20 bottle of liquor, and selling it an ounce at a time for $1.50 and up, you can make as much as $192 per bottle. That’s a whopping 800 percent return on your investment! Owning your own bar or club can mean long hours, meticulous attention to detail, giving up vacations and weekends, and sometimes dealing with unruly customers. But if you have a clear vision, do your homework, and learn the ins and outs of the business, it can also translate into a rewarding and financially successful enterprise. If you’re friendly, outgoing, like people and have good business sense, you’re already well on your way. Our step-by-step guide will help you turn your dream into a moneymaking reality. We cover the several types of bars you can open–neighborhood bar, sports bar, brewpub, wine or martini bar, and nightclub–and how to get those bar stools filled with happy customers. The author explains step by step everything you need to know before opening your doors. Topics covered include how to: •Research your target market •Find the perfect location •Hire a knowledgeable staff •Navigate the red tape that accompanies serving alcohol and food •Understand the logistics of inventory and equipping your bar •Compete with other bars and nightlife venues •Keep your clients entertained–and get them to make more purchases–once they’re in your bar •And much more! We share insider tips to increase your bottom line and make your venture a success. This easy-to-use guide also includes useful sample forms, cost-cutting ideas, common mistakes to avoid, and additional resources, plus step-by-step instructions, checklists, and work sheets that will guide you through every aspect of the start-up process. Order this book today and start living your dream.

Start Your Own Bar and Club: Sports Bars, Night Clubs, Neighborhood Bars, Wine Bars, and More

Author : Liane Cassavoy
Publisher : Entrepreneur Press
ISBN 13 : 9781599183497
Total Pages : 240 pages
Book Rating : 4.1/5 (834 download)

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Book Synopsis Start Your Own Bar and Club: Sports Bars, Night Clubs, Neighborhood Bars, Wine Bars, and More by : Liane Cassavoy

Download or read book Start Your Own Bar and Club: Sports Bars, Night Clubs, Neighborhood Bars, Wine Bars, and More written by Liane Cassavoy and published by Entrepreneur Press. This book was released on 2009-08-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create the Perfect Blend of Passion and Profits! Are you interested in being the toast of the town, the life of the party-and a successful entrepreneur? Do you dream of designing a fun-filled atmosphere to house friends, family, and other patrons? If so, then the bar/club industry may be for you! Detailing today's hottest bar/club opportunities, including sports bars, night clubs, neighborhood bars, and more, our experts take you step by step, from scouting locations and licensing requirements to creating policies and attracting loyal customers. Use worksheets, checklists, and resource lists to streamline your startup, and efficiently manage day-to-day operations. Plus, gain priceless insight, advice, and tips from already successful bar/club entrepreneurs! Learn how to: Research your target market Find the perfect location Hire a knowledgeable staff Navigate the red tape that accompanies serving alcohol and food Understand the logistics of inventory and equipping your bar Compete with other bars and nightlife venues Keep your clients entertained-and keep them coming back And much more! Start today, and cheers to your success tomorrow!

Start Your Own Bar and Tavern

Author : Entrepreneur Press
Publisher : Entrepreneur Press
ISBN 13 : 9781891984709
Total Pages : 212 pages
Book Rating : 4.9/5 (847 download)

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Book Synopsis Start Your Own Bar and Tavern by : Entrepreneur Press

Download or read book Start Your Own Bar and Tavern written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2003-04-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Live your dream selling the good life! Running a bar or tavern is one of the most popular choices for entrepreneurs who want to operate a small business. But there's a lot you have to know if you're going to succeed. This book is the place to find it. Learn about the categories of bar businesses and how to get started in each one. Whether your dream is to own a small neighborhood pub or a large nightclub, this book will help reduce your financial risk and improve your chances for success. The author explains step by step everything you need to know before opening your doors. Topics covered include how to: Handle federal, state and local regulations Research the market Scout and evaluate potential locations Prepare a business loan and secure financing Design an efficient, attractive bar Purchase and keep track of inventory Promote and advertise your bar Interview, hire, and train employees This easy-to-use guide also includes useful sample forms, cost-cutting ideas, common mistakes to avoid, and additional resources, plus step-by-step instructions, checklists, and work sheets that will guide you through every aspect of the start-up process. Pick up this book today and start living your dream.

Running a Bar For Dummies

Author : Ray Foley
Publisher : John Wiley & Sons
ISBN 13 : 1118050819
Total Pages : 366 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Running a Bar For Dummies by : Ray Foley

Download or read book Running a Bar For Dummies written by Ray Foley and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought of owning your own bar? Did you ever stumble into an overpriced watering hole and think how much better it could be if you ran the place? Or maybe you walked into your dream bar and realized that running one was the dream job you’ve always wanted? With Running a Bar for Dummies, you can live your dream of operating your own establishment. This hands-on guide shows you how to maintain a successful bar, manage the business aspect of it, and stake your place in your town’s nightlife. It provides informative tips on: Understanding the business and laws of owning a bar Developing a business plan Creating a menu, choosing décor, and establishing a theme Stocking up on equipment Choosing and dealing with employees Handling tough customers Controlling expenses, managing inventory, and controlling cash flow Getting the word out about your place Preparing for your grand opening, step-by-step This guide cues you in on how to keep your bar safe and clean, making sure everyone is having fun. It warns you about the pitfalls and no-nos that every owner should avoid. There are also helpful resources, such as contact information for State Alcohol Control Boards and Web sites with valuable information.

Catalogue des moulages édités par les musées nationaux

Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (813 download)

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Book Synopsis Catalogue des moulages édités par les musées nationaux by :

Download or read book Catalogue des moulages édités par les musées nationaux written by and published by . This book was released on 1955 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trendy Bar and Nightclub Business Startup

Author : Michael Sanders
Publisher :
ISBN 13 : 9781986767903
Total Pages : 234 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Trendy Bar and Nightclub Business Startup by : Michael Sanders

Download or read book Trendy Bar and Nightclub Business Startup written by Michael Sanders and published by . This book was released on 2018-03-22 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trendy Bar & Nightclub Business Startup How to Start, Run and Grow a Successful Bar & Tavern Business According to Statista, sales in the drinking sector in the United States have steadily grown since the mid-1990's reaching 23.15 billion U.S. dollars in 2015. The sector includes bars, pubs, lounges, taverns, and nightclubs as well as other drinking places that primarily sell alcoholic beverages for immediate consumption. The National Restaurant Association estimated that food and drink sales in U.S. bars and taverns would reach 19.9 billion U.S. dollars in 2016. This is a relatively small figure in comparison to the wider restaurant industry, for which food and drink sales were expected to rise to approximately 783 billion U.S. dollars during the same year. As a smart and savvy business person, I am sure you can understand that we all want to be a part of an industry that shows growth and not declines. What better industries to be a part of than this? Especially when this sector has shown steady growth for a year over year for decades. If you are not 100% convinced yet, here is little more of the truth from Investopedia. The bar, tavern and nightclub industry in the United States is expected to have total revenues greater than $24 billion in 2015. Of the total sales, 42% is made up of beer, 31% is made up of distilled beverages, and the remaining 27% is made up of food and other sales. The average revenue per employee for a bar establishment is roughly $64, making it an attractive business for an entrepreneur. I am sure, by now you would agree that getting into this line of business can be a great idea. But just because it is a great idea doesn't mean everyone has to open one of these right? Well, true. But you have to also understand; not everyone is cut out to owning and operating such business establishments. It takes a certain type of personality and willingness to own and operate and see great success in this business. Here is What I Show You in This book. Who And Why Should You Open A Bar Profitability Of A Bar Business Six Ways To Find Money To Start Your Business Knowing The Market And Setting A Trend Naming Your Bar Or Club Putting Together A Business Plan Legal Side Of Your Bar Business Incorporating Your Business EIN, Bank Account & City, County & State Licenses Liquor License (Application To Approval) Commercial, BOP & Liquor Liability Insurance How To Find An Existing Bar For Sale How To Find A Suitable Location Negotiating A Commercial Lease Planning And Building A Bar Signage, Menu, Décor & Furniture Sound, Lighting & Music Supplies & Equipment Management & Employees Managing Bar Inventory How To Calculate Inventory Usage, Pour Cost Drink Pricing, Profitability And POS Accounting & Bookkeeping Marketing & Promotion How To Increase And Upsell Liquor Additional Revenue Ideas And so much More Cheers and Good luck!

The Mom Test

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 130 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis The Mom Test by : Rob Fitzpatrick

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Nightclub and Bar Marketing

Author : Louie La Vella
Publisher : Cold Rock Publishing
ISBN 13 : 0988103060
Total Pages : 178 pages
Book Rating : 4.9/5 (881 download)

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Book Synopsis Nightclub and Bar Marketing by : Louie La Vella

Download or read book Nightclub and Bar Marketing written by Louie La Vella and published by Cold Rock Publishing. This book was released on 2014-02-14 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who wouldn’t want to be the life of the party, get in free to major events and parties, drink for free, and best of all - make killer money doing it. Learn the Secrets to Building Your Own Nightlife Event Business and How to Make It Inside One of the World’s Hottest IndustriesWritten by Nightlife Marketing Consultant Louie La Vella. He has built a successful nightlife event business since being a teenager and now has almost 20 years experience under his belt. With over 30 live concerts and a thousand plus weekly events, La Vella gives a fascinating insight into the club and bar industry and how marketing and promotions can create a lucrative income for anyone with out of the box creative and social skills.

Crying in H Mart

Author : Michelle Zauner
Publisher : Vintage
ISBN 13 : 0525657754
Total Pages : 257 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis Crying in H Mart by : Michelle Zauner

Download or read book Crying in H Mart written by Michelle Zauner and published by Vintage. This book was released on 2021-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • From the indie rock sensation known as Japanese Breakfast, an unforgettable memoir about family, food, grief, love, and growing up Korean American—“in losing her mother and cooking to bring her back to life, Zauner became herself” (NPR). • CELEBRATING OVER ONE YEAR ON THE NEW YORK TIMES BESTSELLER LIST In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist. With humor and heart, she tells of growing up one of the few Asian American kids at her school in Eugene, Oregon; of struggling with her mother's particular, high expectations of her; of a painful adolescence; of treasured months spent in her grandmother's tiny apartment in Seoul, where she and her mother would bond, late at night, over heaping plates of food. As she grew up, moving to the East Coast for college, finding work in the restaurant industry, and performing gigs with her fledgling band--and meeting the man who would become her husband--her Koreanness began to feel ever more distant, even as she found the life she wanted to live. It was her mother's diagnosis of terminal cancer, when Michelle was twenty-five, that forced a reckoning with her identity and brought her to reclaim the gifts of taste, language, and history her mother had given her. Vivacious and plainspoken, lyrical and honest, Zauner's voice is as radiantly alive on the page as it is onstage. Rich with intimate anecdotes that will resonate widely, and complete with family photos, Crying in H Mart is a book to cherish, share, and reread.

Start Your Own Bar and Club

Author : Sonya Shelton
Publisher :
ISBN 13 : 9781599180458
Total Pages : 0 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Start Your Own Bar and Club by : Sonya Shelton

Download or read book Start Your Own Bar and Club written by Sonya Shelton and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Discover the top bar types-sports bars, neighborhood bars, nightclubs, wine bars and more-and find out how to get started in each one. Reduce your financial risk and boost your chances for success with this lucrative advice. Before you open your doors"--B & N from the publisher website (August 2007).

The Home Bar

Author : Henry Jeffreys
Publisher : Gibbs Smith
ISBN 13 : 9781423649885
Total Pages : 0 pages
Book Rating : 4.6/5 (498 download)

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Book Synopsis The Home Bar by : Henry Jeffreys

Download or read book The Home Bar written by Henry Jeffreys and published by Gibbs Smith. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes more than 30 recipes for cocktails and aperitifs Whether you desire a small, selectively stocked bar cart or are planning a bespoke entertaining space in your home, this book is a beautiful and indispensible guide to enjoying drinks at home, anytime. The Home Bar traces the cultural history of social drinking and bar design, and how this translates into highly desirable and stylish bars in a home setting. You will find advice on everything from the best bar surface to how to make and store ice, from cocktail shakers to stools, from stirrers to selecting the best glassware. For the discerning drinker fascinated by the mystique of soda syphons, cocktail kits, and seriously interesting aperitifs and digestives, there are tips on how to build up an enviable drinks collection. With a comprehensive selection of more than thirty superlative cocktail recipes, this is a fascinating and informative aid to stocking and enjoying your own home bar. Styles of bars in the book include: drinks trays and bar carts cupboard and cabinet urban speakeasy poolside grandeur hotel chic 70s retro, and more! Henry Jeffreys is a respected drinks journalist who writes for the Guardian, The Spectator, Financial Times and his own Henry's World of Booze blog. He is the author of the bestselling book Empire of Booze.

The Bar Book

Author : Jeffrey Morgenthaler
Publisher : Chronicle Books
ISBN 13 : 1452130272
Total Pages : 288 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis The Bar Book by : Jeffrey Morgenthaler

Download or read book The Bar Book written by Jeffrey Morgenthaler and published by Chronicle Books. This book was released on 2014-06-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bar Book — Bartending and mixology for the home cocktail enthusiast Learn the key techniques of bartending and mixology from a master: Written by renowned bartender and cocktail blogger Jeffrey Morgenthaler, The Bar Book is the only technique-driven cocktail handbook out there. This indispensable guide breaks down bartending into essential techniques, and then applies them to building the best drinks. Over 60 of the best drink recipes: The Bar Book contains more than 60 recipes that employ the techniques you will learn in this bartending book. Each technique is illustrated with how-to photography to provide inspiration and guidance. Bartending and mixology techniques include the best practices for: Juicing Garnishing Carbonating Stirring and shaking Choosing the correct ice for proper chilling and dilution of a drink And, much more If you found PTD Cocktail Book, 12 Bottle Bar, The Joy of Mixology, Death and Co., and Liquid Intelligence to be helpful among bartending books, you will find Jeffrey Morgenthaler’s The Bar Book to be an essential bartender book.

The Restoration of Celia Fairchild

Author : Marie Bostwick
Publisher : HarperCollins
ISBN 13 : 0062997297
Total Pages : 416 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Restoration of Celia Fairchild by : Marie Bostwick

Download or read book The Restoration of Celia Fairchild written by Marie Bostwick and published by HarperCollins. This book was released on 2021-03-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Restoration of Celia Fairchild is wise, witty, and utterly compelling.” —Jane Green, New York Times bestselling author of The Friends We Keep Evvie Drake Starts Over meets The Friday Night Knitting Club in this wise and witty novel about a fired advice columnist who discovers lost and found family members in Charleston, by the New York Times bestselling author of The Second Sister. Celia Fairchild, known as advice columnist ‘Dear Calpurnia’, has insight into everybody’s problems – except her own. Still bruised by the end of a marriage she thought was her last chance to create a family, Celia receives an unexpected answer to a “Dear Birthmother” letter. Celia throws herself into proving she’s a perfect adoptive mother material – with a stable home and income – only to lose her job. Her one option: sell the Charleston house left to her by her recently departed, estranged Aunt Calpurnia. Arriving in Charleston, Celia learns that Calpurnia had become a hoarder, the house is a wreck, and selling it will require a drastic, rapid makeover. The task of renovation seems overwhelming and risky. But with the help of new neighbors, old friends, and an unlikely sisterhood of strong, creative women who need her as much as she needs them, Celia knits together the truth about her estranged family — and about herself. The Restoration of Celia Fairchild is an unforgettable novel of secrets revealed, laughter released, creativity rediscovered, and waves of wisdom by a writer Robyn Carr calls "my go-to author for feel-good novels.”

Running a Bar For Dummies

Author : Ray Foley
Publisher : John Wiley & Sons
ISBN 13 : 1118880722
Total Pages : 381 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Running a Bar For Dummies by : Ray Foley

Download or read book Running a Bar For Dummies written by Ray Foley and published by John Wiley & Sons. This book was released on 2014-05-05 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.

So You Wanna: Start a Food or Beverage Business

Author : Douglas Raggio
Publisher : BenBella Books
ISBN 13 : 163774000X
Total Pages : 182 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis So You Wanna: Start a Food or Beverage Business by : Douglas Raggio

Download or read book So You Wanna: Start a Food or Beverage Business written by Douglas Raggio and published by BenBella Books. This book was released on 2022-03-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pick-your-own-path guide to launching and sustaining a successful food or beverage business The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he’s come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you’ll make along the road from idea to success—whether you see yourself building a following at your farmer’s market, partnering with a local restaurant, or launching the next Pepsi. This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you’ll make crucial decisions about the next step to take in growing a hypothetical business. You’ll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. In this book, you’ll see the maze of choices and outcomes that go into: Coming up with an exciting, profitable new product Funding your start-up Conducting market research Pricing and producing to scale Establishing partnerships, promotions, and branding Deciding when to keep going—and when to fold By understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.