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Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (641 download)
Download or read book Standardization of Radio and Television Advertising Research Methods written by and published by . This book was released on 1961 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Chamber of Commerce (Paris)
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (641 download)
Download or read book Who Hears and Sees Your Radio and Television Advertising? written by International Chamber of Commerce (Paris) and published by . This book was released on 1961 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chambre de commerce internationale
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (459 download)
Download or read book "Standardization of Radio and Television Advertising Research Methods" ... written by Chambre de commerce internationale and published by . This book was released on 1961 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Chamber of Commerce
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.:/5 (32 download)
Download or read book Brochure written by International Chamber of Commerce and published by . This book was released on 1965 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph R. Dominick
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcasting Research Methods written by Joseph R. Dominick and published by Allyn & Bacon. This book was released on 1985 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author : James E. Sallis
Publisher : Springer Nature
ISBN 13 : 3030844218
Total Pages : 263 pages
Book Rating : 4.0/5 (38 download)
Download or read book Research Methods and Data Analysis for Business Decisions written by James E. Sallis and published by Springer Nature. This book was released on 2021-10-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Author : Jerome David Stone
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (148 download)
Download or read book A Comparative Study of Radio and Television Marketing Methods written by Jerome David Stone and published by . This book was released on 1950 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Beall Hamill
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (39 download)
Download or read book Circular written by Patricia Beall Hamill and published by . This book was released on 1930 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Chamber of Commerce
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (31 download)
Download or read book Biennial Report written by International Chamber of Commerce and published by . This book was released on 1957 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Merle Scheffel Pierce
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.:/5 (89 download)
Download or read book Methods of Experimentation in Radio Research, and Correlates of Effective Radio Advertising written by Merle Scheffel Pierce and published by . This book was released on 1958 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : CHISNALL
Publisher : McGraw Hill
ISBN 13 : 0077130650
Total Pages : 578 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: MARKETING RESEARCH written by CHISNALL and published by McGraw Hill. This book was released on 2004-11-16 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: MARKETING RESEARCH
Author :
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.3/5 (243 download)
Download or read book E.B.U. Review written by and published by . This book was released on 1963 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (319 download)
Download or read book Standardization written by and published by . This book was released on 1953 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : European Broadcasting Union
Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.:/5 (334 download)
Download or read book E.B.U. Review written by European Broadcasting Union and published by . This book was released on 1962 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Chamber of Commerce
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.:/5 (319 download)
Download or read book Brochure - International Chamber of Commerce written by International Chamber of Commerce and published by . This book was released on 1960 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1135456496
Total Pages : 2848 pages
Book Rating : 4.1/5 (354 download)
Download or read book Encyclopedia of Radio 3-Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03 with total page 2848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.
