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Author :
Publisher :
ISBN 13 : 9781637001301
Total Pages : pages
Book Rating : 4.0/5 (13 download)
Download or read book SPORTS MARKET PLACE 2022 written by and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sports Market Place
Publisher : Franklin Covey
ISBN 13 : 9781929494538
Total Pages : 0 pages
Book Rating : 4.4/5 (945 download)
Download or read book Sports Market Place Directory written by Sports Market Place and published by Franklin Covey. This book was released on 2001-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to over 14,150 sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, media, manufacturers and retailers.
Author :
Publisher :
ISBN 13 :
Total Pages : 2310 pages
Book Rating : 4.0/5 ( download)
Download or read book Sports Market Place written by and published by . This book was released on 2007 with total page 2310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Felipe Pantoja
Publisher : Springer Nature
ISBN 13 : 3030898830
Total Pages : 621 pages
Book Rating : 4.0/5 (38 download)
Download or read book From Micro to Macro: Dealing with Uncertainties in the Global Marketplace written by Felipe Pantoja and published by Springer Nature. This book was released on 2022-04-04 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Author : Cait Lamberton
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631766
Total Pages : 153 pages
Book Rating : 4.6/5 (136 download)
Download or read book Marketplace Dignity written by Cait Lamberton and published by University of Pennsylvania Press. This book was released on 2024-06-04 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don’t know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. Marketplace dignity appeals to humans’ sense of justice and goes to the essence of what makes customers human. It is also a powerful driver of their engagement, loyalty, and satisfaction. In this book, you will discover how to: + Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase; + Design and deliver products, services, and experiences that respect your customers’ dignity and value as human beings; + Improve your performance using the Marketplace Dignity Framework, which is underpinned by representation, agency, and equality; and + Create a competitive edge and a positive social impact with marketplace dignity. Drawing on the authors’ rigorous research, as well as the successes and failures of companies around the world, from Fortune 100 companies to nonprofits to independent organizations, Marketplace Dignity will empower you to diagnose, understand, and enhance the way that you engage with your customer base across the entirety of their journey with your organization.
Author :
Publisher :
ISBN 13 : 9781637005316
Total Pages : 0 pages
Book Rating : 4.0/5 (53 download)
Download or read book SPORTS MARKET PLACE, 2023 written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports Market Place written by and published by . This book was released on 1987 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier reference book for everything and everybody related to the sports industry.
Author : Adam Karg
Publisher : Routledge
ISBN 13 : 1000551164
Total Pages : 319 pages
Book Rating : 4.0/5 (5 download)
Download or read book Strategic Sport Marketing written by Adam Karg and published by Routledge. This book was released on 2022-03-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors
Author : Irving Rein
Publisher : McGraw Hill Professional
ISBN 13 : 0071491147
Total Pages : 361 pages
Book Rating : 4.0/5 (714 download)
Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Irving Rein and published by McGraw Hill Professional. This book was released on 2007-04-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Author : Richard Gottlieb
Publisher :
ISBN 13 : 9781592371891
Total Pages : 2286 pages
Book Rating : 4.3/5 (718 download)
Download or read book Sports Market Place Directory written by Richard Gottlieb and published by . This book was released on 2007 with total page 2286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric C. Schwarz
Publisher : Taylor & Francis
ISBN 13 : 1000622983
Total Pages : 419 pages
Book Rating : 4.0/5 (6 download)
Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Taylor & Francis. This book was released on 2022-08-11 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
Author :
Publisher :
ISBN 13 : 9781637008225
Total Pages : 0 pages
Book Rating : 4.0/5 (82 download)
Download or read book SPORTS MARKET PLACE, 2024 written by and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Greg J. Cylkowski
Publisher : Athletic Achievements Incorporated
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.0/5 ( download)
Download or read book Developing a Lifelong Contract in the Sports Marketplace written by Greg J. Cylkowski and published by Athletic Achievements Incorporated. This book was released on 1994 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew D. Shank
Publisher : Taylor & Francis
ISBN 13 : 0429641338
Total Pages : 809 pages
Book Rating : 4.4/5 (296 download)
Download or read book Sports Marketing written by Matthew D. Shank and published by Taylor & Francis. This book was released on 2021-11-29 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.
Author : Richard Gottlieb
Publisher :
ISBN 13 : 9781592373482
Total Pages : 0 pages
Book Rating : 4.3/5 (734 download)
Download or read book Sports Market Place Directory written by Richard Gottlieb and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norm O'Reilly
Publisher : Human Kinetics
ISBN 13 : 1718200943
Total Pages : 402 pages
Book Rating : 4.7/5 (182 download)
Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--
Author : William M. Kunz
Publisher : Routledge
ISBN 13 : 1000060446
Total Pages : 175 pages
Book Rating : 4.0/5 ( download)
Download or read book The Political Economy of Sports Television written by William M. Kunz and published by Routledge. This book was released on 2020-04-23 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from theories of the political economy of communication, this book offers readers a comprehensive data-rich assessment of contemporary sports television and its evolution. Providing an in-depth look at the ownership and regulation of sports television in the United States, William M. Kunz analyzes a range of platforms, networks, and sports, with particular focus on the way ownership has become concentrated in five conglomerates: AT&T, CBS, Comcast, Disney and Fox. The end result of years of media consolidation is that broadcast networks are now married to cable and streaming services under a single conglomerate, which has implications for the cost of contracts and the negotiation of distribution deals. Examining multiple platforms, networks and sports in an all-inclusive manner, this volume documents the evolution and current state of affairs of sports television. With historic and current data on rights fees for sports television leagues and events as well as carriage fees and subscription levels for sports-related cable and satellite services, this comparative study offers critical information for students and scholars conducting research on sports television.
