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Sports And City Marketing In European Cities
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Book Synopsis Sports and City Marketing in European Cities by : Leo van den Berg
Download or read book Sports and City Marketing in European Cities written by Leo van den Berg and published by Routledge. This book was released on 2017-03-02 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Book Synopsis Sports and City Marketing in European Cities by : Leo van den Berg
Download or read book Sports and City Marketing in European Cities written by Leo van den Berg and published by . This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis European Cities in the Knowledge Economy by : Leo van den Berg
Download or read book European Cities in the Knowledge Economy written by Leo van den Berg and published by Routledge. This book was released on 2017-11-28 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across Western Europe, the emphasis has shifted from physical manufacturing to the development of ideas, new products and creative processes. This has become known as the knowledge economy. While much has been written about this concept, so far there has been little focus on the role of the city. Bringing together comparative case studies from Amsterdam, Dortmund, Eindhoven, Helsinki, Manchester, Munich, Münster, Rotterdam and Zaragoza, this volume examines the cities' roles, as well as how the knowledge economy affects urban management and policies. In doing so, it demonstrates that the knowledge economy is a trend that affects every city, but in different ways depending on the specific local situation. It describes a number of policy options that can be applied to improve cities' positions in this new environment.
Book Synopsis Sport, Recreation and Green Space in the European City by : Peter Clark
Download or read book Sport, Recreation and Green Space in the European City written by Peter Clark and published by Suomalaisen Kirjallisuuden Seura. This book was released on 2009-12-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green space has become a major issue in European cities in recent years as a result of enhanced environmental awareness, urban marketing, planning policy and growing population densities. Up to now, however, the subject of sports areas and grounds has attracted little research, despite the fact that since the First World War such public and private areas – from football pitches and running tracks to golf courses and tennis courts – have often comprised one of the most important and extensive types of green space in the European city. This book presents a pioneering comparative and multidisciplinary analysis of the development, use and impact of sports areas in the European city from the start of the 20th century up to the present time. Employing a range of historical, spatial and ecological approaches it examines when and why sports areas evolved, the contribution of municipalities and the private sector, the role of gender and class, and the impact on the urban landscape and ecology. Chapters cover urban sports areas in Finland, Britain, the Netherlands, Germany and Italy, illustrating the contrasts in the provision of green space across Europe.
Book Synopsis Leveraging Legacies from Sports Mega-Events by : J. Grix
Download or read book Leveraging Legacies from Sports Mega-Events written by J. Grix and published by Springer. This book was released on 2014-04-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a panoramic and interdisciplinary view of the growing field of Sports Mega-Event studies. Contributions explore leveraging strategies and the legacies from previous sports megas (London, Seoul, Sydney, Vancouver) and recent and future 'emerging' states and their hosting strategies (India, China, Qatar, Russia, Brazil).
Book Synopsis Manufacturing in the New Urban Economy by : Willem van Winden
Download or read book Manufacturing in the New Urban Economy written by Willem van Winden and published by Routledge. This book was released on 2010-10-04 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the changing link between manufacturing and knowledge-based activities in urban regions drawing on insights from organization studies and regional economics and looking at case studies in Europe, South America and Asia.
Book Synopsis The Sustainable City XIII by : S. Mambretti
Download or read book The Sustainable City XIII written by S. Mambretti and published by WIT Press. This book was released on 2019-12-06 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing papers presented at the 13th International Conference on Urban Regeneration and Sustainability, this volume includes latest research providing solutions that lead towards sustainability. The series maintains its strong reputation and contributions have been made from a diverse range of delegates, resulting in a variety of topics and experiences.
Book Synopsis Foreign Investment Promotion by : Paweł Capik
Download or read book Foreign Investment Promotion written by Paweł Capik and published by Springer. This book was released on 2019-06-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Book Synopsis International Place Branding Yearbook 2012 by : F. Go
Download or read book International Place Branding Yearbook 2012 written by F. Go and published by Springer. This book was released on 2012-11-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Book Synopsis Progressing Tourism Research by : Herbert William Faulkner
Download or read book Progressing Tourism Research written by Herbert William Faulkner and published by Channel View Publications. This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Bill Faulkner was the father of tourism research in Australia, having spent 20 years in the field, first within government and then in academe. He was a visionary whose impact on the tourism research field extended well beyond Australia. This work contains a collection of Faulkner's publications grouped thematically under the headings Methods, Events, Destinations and Research Agenda. The sections demonstrate how his thinking evolved over time and influenced the intellectual development of the field itself. An introductory chapter describes Faulkner's life and the contribution that he made to the field of tourism research.
Book Synopsis Sport & Tourism: A Reader by : Mike Weed
Download or read book Sport & Tourism: A Reader written by Mike Weed and published by Routledge. This book was released on 2007-10-31 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.
Book Synopsis Governance, Policy and Juxtaposition by : Michael Roe
Download or read book Governance, Policy and Juxtaposition written by Michael Roe and published by Springer Nature. This book was released on 2019-10-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers governance and policy-making within the maritime sector, and focuses significantly on the dimensional context within which governance works. Recognising the importance of understanding governance and policy at times when the world is faced with social, political, and economic problems, it highlights the fact that both areas are equally significant in understanding today’s political economy. By focusing on the maritime sector, a pillar industry supporting international trade activities, the book offers a unique perspective to explain the difficulties of balancing policy-making with governance in order to provide solutions. It also examines the importance of developing a governance process that encourages and accommodates juxtaposition in a way that ensures that the effect of independent policy-making is understood upon the success or otherwise of policies across a range of contexts and problems. Given the in-depth nature of the text, it is of interest to academics, researchers and professionals in the field.
Book Synopsis Managing Sport Business by : David Hassan
Download or read book Managing Sport Business written by David Hassan and published by Routledge. This book was released on 2013-03-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
Book Synopsis The Architecture Annual 2007-2008. Delft University of Technology by : Luisa Calabrese
Download or read book The Architecture Annual 2007-2008. Delft University of Technology written by Luisa Calabrese and published by 010 Publishers. This book was released on 2009 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The theme of this Architecture Annual is "Realize" ... in just one year the Faculty of Architecture and its staff, in collaboration with internal and external designers, were able to realize quite a lot: an efficient and successful relocation to a temporary tent camp and a completely new faculty on Julianalaan." - preface.
Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso
Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Book Synopsis Journal of Education Culture and Society 2015_2 by :
Download or read book Journal of Education Culture and Society 2015_2 written by and published by Aleksander Kobylarek. This book was released on with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nic nie wpisano
