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International Place Branding Yearbook 2012
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Book Synopsis International Place Branding Yearbook 2012 by : F. Go
Download or read book International Place Branding Yearbook 2012 written by F. Go and published by Springer. This book was released on 2012-11-20 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Book Synopsis International Place Branding Yearbook 2010 by : F. Go
Download or read book International Place Branding Yearbook 2010 written by F. Go and published by Springer. This book was released on 2010-10-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Book Synopsis International Place Branding Yearbook 2011 by : Frank M. Go
Download or read book International Place Branding Yearbook 2011 written by Frank M. Go and published by Springer. This book was released on 2011-09-29 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Book Synopsis Harnessing Place Branding through Cultural Entrepreneurship by : F. Go
Download or read book Harnessing Place Branding through Cultural Entrepreneurship written by F. Go and published by Springer. This book was released on 2014-12-08 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Book Synopsis The Global Foundations of Public Relations by : Robert E. Brown
Download or read book The Global Foundations of Public Relations written by Robert E. Brown and published by Routledge. This book was released on 2021-09-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
Book Synopsis Marketing, Creativity and Experiential Design by : Nelson de Matos
Download or read book Marketing, Creativity and Experiential Design written by Nelson de Matos and published by Cambridge Scholars Publishing. This book was released on 2021-11-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Book Synopsis Smart Cities and Digital Transformation by : Miltiadis D. Lytras
Download or read book Smart Cities and Digital Transformation written by Miltiadis D. Lytras and published by Emerald Group Publishing. This book was released on 2023-06-14 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Cities and Digital Transformation offers a three-tiered approach to tomorrow’s cities in terms of limitless innovation, sustainable development and empowering communities.
Book Synopsis Tourism, Environment and Ecology in the Mediterranean Region by : Recep Efe
Download or read book Tourism, Environment and Ecology in the Mediterranean Region written by Recep Efe and published by Cambridge Scholars Publishing. This book was released on 2014-09-26 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: As humans we have stewardship over the environment. Man’s dominion does not mean a license to abuse, spoil, squander or destroy. Future cultures will be able to reach their potential only if this generation remembers that sustainable land use is a combination of economics, ecology and social justice. Our ancestors survived due to an innate sense of “oneness” whereby they helped each other. For them everything was “holy”. Sustaining desired ecological, economic, and social conditions in the system is a big challenge, but not an impossible task. This book presents chapters by scientists from different disciplines from the Mediterranean Basin and its environs. It presents updated information and highlights the way forward for the fields of economy, environment and ecology, making this book a very useful source for people working in these different disciplines. Contributions have been prepared by experts in these respective fields. The book also brings to the fore important future tasks for these particular disciplines, and provides up-to-date references, tables and figures illustrating research findings. As such, this volume is a must-read for students, researchers and professionals in environmental sciences, ecology, forestry, geography and other related fields.
Book Synopsis Foreign Investment Promotion by : Paweł Capik
Download or read book Foreign Investment Promotion written by Paweł Capik and published by Springer. This book was released on 2019-06-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Book Synopsis Destination Marketing by : Steven Pike
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Book Synopsis Investment Aftercare Explained by : Carolina Arriagada Peters
Download or read book Investment Aftercare Explained written by Carolina Arriagada Peters and published by Routledge. This book was released on 2021-11-30 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to systematically map the last step of the foreign investor’s journey, usually referred to as post-investment, aftercare or business retention and expansion. It provides a wide range of approaches and strategies for host economies to better retain foreign investors, encourage follow-on expansions and achieve greater local economic embeddedness through a multi-stakeholder dialogue, leading to improvement of the overall business climate. Global foreign direct investments reached US$1.5 trillion in 2019, but this figure reduced by over 42% in 2020, due to the pandemic. Against this backdrop, retaining established investors became even more important. Numerous organisations all over the world are dedicated to attracting foreign companies to invest in their markets. Facilitating this effort is a dynamic and competitive industry that involves international organisations supporting capacity building, think tanks, academia and consultants. However, once foreign companies decide to invest, a critical question arises: how can host economies grow and retain these foreign investments? Many host governments could do much better, as there is very little post-investment support for these foreign companies to help them grow their businesses throughout different stages of investment, business and economic cycles. This is where aftercare comes in. In this book, the authors include diverse examples from around the world to demonstrate aftercare best practices in action. This book is an essential read for all public administration staff related to FDI attraction and promotion, practitioners in the private sector and FDI consultants. It will also be of great interest to multilateral organisations seeking to organise seminars and training courses for capacity building. The book will also benefit researchers, academics and postgraduate students of international relations, foreign trade and internationalisation. For further information, see www.aftercareexplained.com.
Book Synopsis Nation-branding in Practice by : Kristin Anabel Eggeling
Download or read book Nation-branding in Practice written by Kristin Anabel Eggeling and published by Routledge. This book was released on 2020-04-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling technique with little political salience. Drawing on shared insights from practice theory and constructivist notions of nationalism, identity and power, this book challenges this reading and instead argues that nation-branding is neither neutral nor primarily economically motivated, but inherently politicised and tied to the legitimation of current political regimes. The starting point for the analysis is a range of everyday practices and sites long ignored by international relations scholars. In particular, the book traces how the political leadership in Kazakhstan and Qatar have used participation in the international sports circuit, spectacular urban development, and the construction of ‘world-class’ universities to first produce and then stabilize new ideas about their state. Providing a new analytical perspective on nation-branding, this book will be of interest to students and scholars of Middle Eastern and Central Asian studies, International Relations, and Cultural and Political Geography.
Book Synopsis Tourism in the City by : Nicola Bellini
Download or read book Tourism in the City written by Nicola Bellini and published by Springer. This book was released on 2016-08-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.
Book Synopsis A Modern Guide to Creative Economies by : Comunian, Roberta
Download or read book A Modern Guide to Creative Economies written by Comunian, Roberta and published by Edward Elgar Publishing. This book was released on 2022-08-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a series of new perspectives and reflections on creative economies, this insightful Modern Guide expands and challenges current knowledge in the field. Interdisciplinary in scope, it features a broad range of contributions from both leading and emerging scholars, which provide innovative, critical research into a wide range of disciplines, including arts and cultural management, cultural policy, cultural sociology, economics, entrepreneurship, management and business studies, geography, humanities, and media studies.
Book Synopsis Rethinking Place Branding by : Mihalis Kavaratzis
Download or read book Rethinking Place Branding written by Mihalis Kavaratzis and published by Springer. This book was released on 2014-11-25 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Book Synopsis The SAGE Handbook of Tourism Management by : Chris Cooper
Download or read book The SAGE Handbook of Tourism Management written by Chris Cooper and published by SAGE. This book was released on 2021-08-04 with total page 1629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Book Synopsis The SAGE Handbook of New Urban Studies by : John Hannigan
Download or read book The SAGE Handbook of New Urban Studies written by John Hannigan and published by SAGE. This book was released on 2017-05-01 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributing to new debates and research on the city, this handbook looks both backwards and forwards to bring together key scholarship in the field
