Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Sportkommunikation In Digitalen Medien
Download Sportkommunikation In Digitalen Medien full books in PDF, epub, and Kindle. Read online Sportkommunikation In Digitalen Medien ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Sportkommunikation in digitalen Medien by : Christoph G. Grimmer
Download or read book Sportkommunikation in digitalen Medien written by Christoph G. Grimmer and published by Springer-Verlag. This book was released on 2018-10-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unter den Perspektiven Vielfalt, Inszenierung und Professionalisierung analysieren Wissenschaftler und Praxisexperten aktuelle Potentiale und Herausforderungen im Bereich digitaler Sportkommunikation. Die Autorinnen und Autoren werfen einen Blick auf verschiedene Sportarten, Nutzergruppen bzw. Kontexte. Nach einer Einführung zur Rolle Sozialer Medien im Sport widmen sich weitere Beiträge der Vielfalt des PR-Einsatzes im Basketball und österreichischen Profifußball. Der Schwerpunkt des Buches liegt auf der Perspektive Inszenierung und fokussiert die darstellerischen Möglichkeiten für u.a. Prominente, Olympioniken und Journalisten. Mit 360 Grad-Videos wird eine bislang in der Wissenschaft weitgehend ausgeblendete Innovation der Social Media-Kommunikation aufgegriffen. Im dritten Teil erhält der Leser vertiefende Einblicke in die durch Soziale Medien beeinflusste Öffentlichkeitsarbeit von Pressesprechern und Kommunikationsagenturen.
Book Synopsis Die Digitalisierung des Sports in den Medien by : Thomas Horky
Download or read book Die Digitalisierung des Sports in den Medien written by Thomas Horky and published by Herbert von Halem Verlag. This book was released on 2018-07-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Digitalisierung hat weite Teile der Gesellschaft verändert, vor allem auch den Sport und die Medien. In den vergangenen Jahren hat eine Transformation des Sports in den Medien stattgefunden, deren Auswirkungen auf mehreren Ebenen deutlich werden. In diesem Band wird diese Entwicklung in grundlegenden Kapiteln aus verschiedenen Perspektiven beleuchtet, Bedingungen und Konsequenzen der Digitalisierung dargestellt, Beispiele aus der Praxis vorgestellt und mögliche Szenarien für die Zukunft geschildert. Die Autorinnen und Autoren aus Wissenschaft und Medienpraxis nähern sich der Digitalisierung des Sports in den Medien auf verschiedenen Wegen: Nach einer allgemeinen Einführung und Herausstellung der Besonderheiten der Sportkommunikation wie Emotion und Partizipation werden die digitalen Angebote unter Berücksichtigung von sozialen Netzwerken in Deutschland und den USA beschrieben. Im Anschluss wird die Nutzung von digitalen Angeboten und von Sportinhalten in sozialen Netzwerken untersucht, im Fokus steht dabei auch die Skandalisierung von Sport in digitalen Medien.
Book Synopsis Insights on Reporting Sports in the Digital Age by : Roger Domeneghetti
Download or read book Insights on Reporting Sports in the Digital Age written by Roger Domeneghetti and published by Routledge. This book was released on 2021-07-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book in the Journalism Insights series examines the major practical and ethical challenges confronting contemporary sports journalists which have emerged from, or been exacerbated by, the use of digital and social media. Combining both quantitative and qualitative research and contributions from industry experts in sports reporting across Europe, America and Australia, the collection offers a valuable look at the digital sports reporting industry today. Issues discussed in the text include the ethical questions created by social media abuse received by sports journalists, the impact of social media on narratives about gender and race, and the ‘silencing’ of journalists over the issue of trans athletes, as well as the impact on ‘traditional’ aspects of sports journalism, such as the match report. The book features first-hand accounts from leading sports reporters and scholars about how these changes have affected the industry and sets out what ‘best practice’ looks like in this field today. This book will be a useful resource for scholars and students working in the fields of journalism, media, sports and communication, as well as for current sports journalism practitioners interested in the future of a changing industry.
Book Synopsis Sports Sponsoring by : Manfred Bruhn
Download or read book Sports Sponsoring written by Manfred Bruhn and published by Springer Nature. This book was released on with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of Digitalization on Sports Broadcasting by : Martin Hagelgans
Download or read book The Impact of Digitalization on Sports Broadcasting written by Martin Hagelgans and published by Springer Nature. This book was released on 2022-11-24 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As soon as the respective live sporting event has taken place and has been broadcast live, the interest in this event drops rapidly. This book deals with the analysis of digital technologies and streaming technology on sports broadcasting. The focus is on the German sports broadcasting industry. The main objective is to identify and analyse the different parameters that have changed due to the disruptive innovation of streaming and other technological innovations.
Book Synopsis Research Handbook on Sport and COVID-19 by : Paul M. Pedersen
Download or read book Research Handbook on Sport and COVID-19 written by Paul M. Pedersen and published by Edward Elgar Publishing. This book was released on 2022-11-11 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.
Book Synopsis Lifestyle Journalism by : Folker Hanusch
Download or read book Lifestyle Journalism written by Folker Hanusch and published by Routledge. This book was released on 2014-03-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyle journalism has experienced enormous growth in the media over the past two decades, but scholars in the fields of journalism and communication studies have so far paid relatively little attention to a field that is still sometimes seen as "not real journalism". There is now an urgent need for in-depth exploration and contextualisation of this field, with its increasing relevance for 21st century consumer cultures. For the first time, this book presents a wide range of studies which have engaged with the field of lifestyle journalism in order to outline the various political, economic, social and cultural tensions within it. Taking a comparative view, the collection includes studies covering four continents, including countries such as Australia, China, Norway, Denmark, Singapore, the UK and the USA. While keeping the broader lifestyle field in mind, the chapters focus on a variety of sub-fields such as travel, music, food, health, fashion and personal technology journalism. This volume provides a fascinating account of the different facets of lifestyle journalism, and charts the way forward for a more sustained analysis of the field. This book was originally published as a special issue of Journalism Practice.
Book Synopsis Die Fußball-WM 2006 - Analysen zum Mediensport by : Thomas Horky
Download or read book Die Fußball-WM 2006 - Analysen zum Mediensport written by Thomas Horky and published by . This book was released on 2007 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Die Fußball-WM 2006 - Analysen zum Mediensport" Die Fußball-Weltmeisterschaft 2006 ist Geschichte - und das Ereignis hat Medien-Geschichte geschrieben. Das Halbfinale zwischen Deutschland und Italien erreichte die höchste Einschaltquote im deutschen Fernsehen seit Beginn der Messungen. Zeitungen und Zeitschriften feierten das "deutsche Sommermärchen", der Hörfunk erlebte eine ungeahnte Renaissance und die Zugriffszahlen im Onlinebereich erreichten Rekordwerte. In diesem Buch untersuchen Wissenschaftler aus mehreren Ländern die Berichterstattung über die Fußball-WM 2006 aus verschiedenen Perspektiven mit unterschiedlichen Methoden. Im Fokus der Studien zum Phänomen des Mediensports steht neben einem Schwerpunkt zur Berichterstattung der Printmedien, die öffentliche Rezeption des Fernseh-Ereignisses beim Public Viewing und in Sportbars, die Mediennutzung von Sportjournalisten in Deutschland und die Globalisierung der WM. Den Auftakt des dritten Bandes der Buchreihe "Sport & Kommunikation" bildet ein kurzes Essay des namhaften Journalisten Hans Leyendecker zu der Berichterstattung über die Fußball-Weltmeisterschaft 2006.
Book Synopsis Ambush Marketing in Sports by : Gerd Nufer
Download or read book Ambush Marketing in Sports written by Gerd Nufer and published by Routledge. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.
Book Synopsis The Palgrave Handbook of Methods for Media Policy Research by : Hilde Van den Bulck
Download or read book The Palgrave Handbook of Methods for Media Policy Research written by Hilde Van den Bulck and published by Springer. This book was released on 2019-08-13 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic, to writing a report and everything in between and, furthermore, deals with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe. As such, the handbook is an invaluable guide to every researcher in this field.
Book Synopsis The Economics of Professional Team Sports by : Paul Downward
Download or read book The Economics of Professional Team Sports written by Paul Downward and published by Routledge. This book was released on 2000-09-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse:* the economic literature on sporting leagues* the demand for professional team sports* the players' labour market.Amongst the topics discussed are the US system of franchising and draft picks and the chances of thei
Download or read book Being There written by G. Riva and published by . This book was released on 2003 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enhanced sense of presence plays an important role in technologies such as the video telephone, high definition television (HDTV), 3G portable phones, home and arcade video games, the World Wide Web, and more. The book examines the different facets of the concept of presence. It begins by noting practical and theoretical reasons for studying this concept.
Book Synopsis Worlds of Journalism by : Thomas Hanitzsch
Download or read book Worlds of Journalism written by Thomas Hanitzsch and published by Columbia University Press. This book was released on 2019-06-18 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do journalists around the world view their roles and responsibilities in society? Based on a landmark study that has collected data from more than 27,500 journalists in 67 countries, Worlds of Journalism offers a groundbreaking analysis of the different ways journalists perceive their duties, their relationship to society and government, and the nature and meaning of their work. Challenging assumptions of a universal definition or concept of journalism, the book maps a world populated by a rich diversity of journalistic cultures. Organized around a series of key questions on topics such as editorial autonomy, journalistic ethics, trust in social institutions, and changes in the profession, it details how the practice of journalism differs across the world in a range of political, social, and economic contexts. The book covers how journalism as an institution is created and re-created by journalists and how they experience their profession in very different ways, even as they retain a commitment to some basic, widely shared professional norms and practices. It concludes with a global classification of journalistic cultures that reflects the breadth of worldviews and orientations found in disparate countries and regions. Worlds of Journalism offers an ambitious, comparative global understanding of the state of journalism in a time when it is confronting a series of economic and political threats.
Book Synopsis Introduction to the Sociology of Sport by : Otmar Weiss
Download or read book Introduction to the Sociology of Sport written by Otmar Weiss and published by BRILL. This book was released on 2021-07-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to the Sociology of Sport offers a comprehensive overview of topics, theories, definitions and results of sport sociological research and discussions. A unique approach to the social specificity of sport is outlined.
Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza
Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author :Richelieu, André Publisher :Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche ISBN 13 :9782895241768 Total Pages :34 pages Book Rating :4.2/5 (417 download)
Book Synopsis Building the Brand Equity of Professional Sports Teams by : Richelieu, André
Download or read book Building the Brand Equity of Professional Sports Teams written by Richelieu, André and published by Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche. This book was released on 2003 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media and Sports by : Galen Clavio
Download or read book Social Media and Sports written by Galen Clavio and published by Human Kinetics Publishers. This book was released on 2020-07-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.
