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Sport Brands
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Download or read book Sport Brands written by Patrick Bouchet and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Book Synopsis The SAGE Handbook of Sport Management by : Russell Hoye
Download or read book The SAGE Handbook of Sport Management written by Russell Hoye and published by SAGE. This book was released on 2016-07-15 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.
Download or read book Sport Marketing written by Paul Blakey and published by Learning Matters. This book was released on 2011-05-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Book Synopsis Leveraging Brands in Sport Business by : Mark P. Pritchard
Download or read book Leveraging Brands in Sport Business written by Mark P. Pritchard and published by Routledge. This book was released on 2013-08-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Book Synopsis Athletes Are Brands Too by : Jeremy Darlow
Download or read book Athletes Are Brands Too written by Jeremy Darlow and published by . This book was released on 2017-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only marketing guide that teaches athletes the skill of personal brand-building.
Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2010-09-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Download or read book Sports Brands (Set) written by and published by Essential Library. This book was released on 2022-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Brands takes an in-depth look at some of today's biggest sports clothing companies, including how they started, how they grew and changed over the years, how they have worked with leagues, teams, and athletes, and their roles in the lives of everyday consumers. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Book Synopsis Sport Branding Insights by : Constantino Stavros
Download or read book Sport Branding Insights written by Constantino Stavros and published by Routledge. This book was released on 2019-10-28 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.
Book Synopsis Sports Sponsorship and Marketing Communications by : Wim Lagae
Download or read book Sports Sponsorship and Marketing Communications written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.
Book Synopsis Genuine Authentic by : Michael Gross
Download or read book Genuine Authentic written by Michael Gross and published by Harper Collins. This book was released on 2004-01-20 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he's seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. Michael Gross, author of the bestseller Model, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his stunning success in marketing our shared fantasies but also a darker side that's hidden behind the chic patrician façade.
Download or read book Companies and Their Brands written by and published by . This book was released on 2001 with total page 1596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Investigating Relationships Between Branded Apparel and Identity with Adolescents by : Jongeun Rhee
Download or read book Investigating Relationships Between Branded Apparel and Identity with Adolescents written by Jongeun Rhee and published by . This book was released on 2007 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boston Directory written by and published by . This book was released on 1922 with total page 2850 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branded written by Jason W. Lee and published by Carolina Academic Press LLC. This book was released on 2017 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Branded: Branding in Sport Business examines significant brands associated with the sport industry. The brands profiled in this work identify successful practices that have been utilized in the business of sport to cultivate brand equity. The concept of branding is significant and has generated great interest in academic and professional circles. The notion of branding encompasses aspects such as collective images, messages, associations, and other characteristics associated with organizations, products, and people. The breadth of information presented in this work provides points of discussion and further examination pertaining to significant branding considerations impacting the sport industry.
Download or read book Financial Mail written by and published by . This book was released on 2006-05 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
