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Author : Jeremy Darlow
Publisher :
ISBN 13 : 9780999633205
Total Pages : 206 pages
Book Rating : 4.6/5 (332 download)
Download or read book Athletes Are Brands Too written by Jeremy Darlow and published by . This book was released on 2017-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only marketing guide that teaches athletes the skill of personal brand-building.
Author : Jeremy Allen Darlow
Publisher :
ISBN 13 : 9780990562207
Total Pages : 190 pages
Book Rating : 4.5/5 (622 download)
Download or read book Brands Win Championships written by Jeremy Allen Darlow and published by . This book was released on 2015-01-31 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin
Author : Jason W. Lee
Publisher : Carolina Academic Press LLC
ISBN 13 : 9781611630282
Total Pages : 392 pages
Book Rating : 4.6/5 (32 download)
Download or read book Branded written by Jason W. Lee and published by Carolina Academic Press LLC. This book was released on 2017 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Branded: Branding in Sport Business examines significant brands associated with the sport industry. The brands profiled in this work identify successful practices that have been utilized in the business of sport to cultivate brand equity. The concept of branding is significant and has generated great interest in academic and professional circles. The notion of branding encompasses aspects such as collective images, messages, associations, and other characteristics associated with organizations, products, and people. The breadth of information presented in this work provides points of discussion and further examination pertaining to significant branding considerations impacting the sport industry.
Author : Jon Entine
Publisher : PublicAffairs
ISBN 13 : 0786724501
Total Pages : 352 pages
Book Rating : 4.7/5 (867 download)
Download or read book Taboo written by Jon Entine and published by PublicAffairs. This book was released on 2008-08-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In virtually every sport in which they are given opportunity to compete, people of African descent dominate. East Africans own every distance running record. Professional sports in the Americas are dominated by men and women of West African descent. Why have blacks come to dominate sports? Are they somehow physically better? And why are we so uncomfortable when we discuss this? Drawing on the latest scientific research, journalist Jon Entine makes an irrefutable case for black athletic superiority. We learn how scientists have used numerous, bogus "scientific" methods to prove that blacks were either more or less superior physically, and how racist scientists have often equated physical prowess with intellectual deficiency. Entine recalls the long, hard road to integration, both on the field and in society. And he shows why it isn't just being black that matters—it makes a huge difference as to where in Africa your ancestors are from.Equal parts sports, science and examination of why this topic is so sensitive, Taboois a book that will spark national debate.
Author : Jeremy Darlow
Publisher :
ISBN 13 : 9780990562214
Total Pages : pages
Book Rating : 4.5/5 (622 download)
Download or read book The Darlow Rules written by Jeremy Darlow and published by . This book was released on 2020-04-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800883285
Total Pages : 560 pages
Book Rating : 4.8/5 (8 download)
Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Author : Jeremy Bhandari
Publisher : Mango Media Inc.
ISBN 13 : 1642502456
Total Pages : 232 pages
Book Rating : 4.6/5 (425 download)
Download or read book Trust the Grind written by Jeremy Bhandari and published by Mango Media Inc.. This book was released on 2020-04-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New Release in Teen Sports & Outdoors and Fitness & Exercise ─ A Champion State of Grind Exclusive interviews with the top athletes in sports today. Trust the Grind: How World-Class Athletes Got To The Top reveals how these men and women reached the heights of their profession so that you can too. Sixteen athletes from eleven sports arenas. Each chapter tells a different story, as each superstar shares the habit that helped them accomplish their goals and reach the pinnacle of their profession. Sports fanatic or not. Guaranteed to tap into your athletic edge, Trust the Grind, is made for sports fans and nonfans alike. Fans of professional athletes get an in-depth look at their heroes’ climb to the top; those less passionate about sports have the chance to read the secrets of success from some of the most talented people in the world. Both learn pivotal life lessons, and can immediately instill these particular traits and habits into their own lifestyle. A ‘success habit’ point of view. Learn the secrets behind success, and what it takes to remain on top. With Trust The Grind, you will learn about the value that comes with becoming disciplined, staying driven, setting goals, identifying your “why”, staying active and eating right, making sacrifices, obsessing over your passion, and more. Rather than harping on the remarkable accolades and astonishing statistics, this story is formulated to teach individuals what it takes to be great in any desired field. It includes interviews with the following athletes: • Jason Kidd • Chipper Jones • Terrell Owens • Paige VanZant • Manny Pacquiao • Mike Modano • Jimmie Johnson • Gary Player • Deena Kastor • Ryan Sheckler • Georges St-Pierre • Ryan Lochte • Devin Hester • Andruw Jones • Luis Gonzalez • Tim Hudson Fans of books like Relentless, Rising Above, The Cost of These Dreams, and The Young Champion's Mind, will enjoy Trust the Grind: Motivational Messages from Ambitious Athletes.
Author : Malcolm Lemmons
Publisher : Prolific Publishing
ISBN 13 : 9781544507378
Total Pages : 214 pages
Book Rating : 4.5/5 (73 download)
Download or read book Impact Beyond the Game written by Malcolm Lemmons and published by Prolific Publishing. This book was released on 2020-06-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create additional career opportunities, and prepare for life after sports, you need a 360-degree view of the opportunity you have and expert advice on how to seize it. It was late in the game when Malcolm Lemmons learned how to build his personal brand and leverage his influence as an athlete. Now, he wants to help his fellow athletes develop their brand while they're still playing. Impact Beyond the Game explains why you need a personal brand, helps you lay the foundation for your own, and teaches strategies and tactics you can use online and offline to build and monetize your brand. From landing sponsorship deals and speaking opportunities, to learning how to weigh in on social issues appropriately, Malcolm prepares you for your second career and helps you build a legacy that will endure.
Author : Jonathan Fader
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738218952
Total Pages : 274 pages
Book Rating : 4.7/5 (382 download)
Download or read book Life as Sport written by Jonathan Fader and published by Da Capo Lifelong Books. This book was released on 2016-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the key to success is enjoying what you do, with essential sports psychology techniques and their use in everyday life.
Author : Brian Smith
Publisher : David C Cook
ISBN 13 : 0830783261
Total Pages : 229 pages
Book Rating : 4.8/5 (37 download)
Download or read book The Christian Athlete written by Brian Smith and published by David C Cook. This book was released on 2022-04-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Christian Athlete is a gospel-centered guide that assists athletes who identify as Christians and are seeking to understand how to practically apply their faith to their sport. Athletes desire—and deserve—a more substantive expression of the Christian faith in the context of sport, but they don’t know what it looks like or where to turn to learn more. Author Brian Smith shares his story as an athlete and coach, and his experience working with high-level athletes in the last decade to help readers better understand how to integrate faith and sport by: Assisting those who want a wide-angled understanding of how to live the Christian faith in the context of sports Walking through the many questions Christian athletes ask about winning, losing, injuries, practice, and everything in between Moving Christian athletes from simply having clichéd spiritual sayings decorating their bodies or t-shirts to actually living out their faith through all the opportunities their sport offers them The Christian Athlete will show readers how to live out a biblical perspective on athletics and urge them to engage in the gifts they are given to glorify God whether they are the team MVP or riding the bench.
Author : Kirstin Cronn-Mills
Publisher : Twenty-First Century Books TM
ISBN 13 : 1728455936
Total Pages : 118 pages
Book Rating : 4.7/5 (284 download)
Download or read book Gender Inequality in Sports written by Kirstin Cronn-Mills and published by Twenty-First Century Books TM. This book was released on 2022-04-05 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We trained just as hard and we have just as much love for our sport. We deserve to play just as much as any other athlete. . . . I am sick and tired of being treated like I am second rate. I plan on standing up for what is right and fighting for equality.” —Sage Ohlensehlen, Women’s Swim Team Captain at the University of Iowa Fifty years ago, US president Richard Nixon signed Title IX into law, making it illegal for federally funded education programs to discriminate based on sex. The law set into motion a massive boom in girls and women’s sports teams, from kindergarten to the collegiate level. Professional women’s sports grew in turn. Title IX became a massive touchstone in the fight for gender equality. So why do girls and women—including trans and intersex women—continue to face sexist attitudes and unfair rules and regulations in sports? The truth is that the road to equality in sports has been anything but straightforward, and there is still a long way to go. Schools, universities, and professional organizations continue to struggle with addressing unequal pay, discrimination, and sexism in their sports programming. Delve into the history and impact of Title IX, learn more about the athletes at the forefront of the struggle, and explore how additional changes could lead to equality in sports. “Girls are socialized to know . . . that gender roles are already set. Men run the world. Men have the power. Men make the decisions. . . . When these girls are coming out, who are they looking up to telling them that’s not the way it has to be? And where better to do that than in sports?” —Muffet McGraw, Head Women’s Basketball Coach at Notre Dame “Fighting for equal rights and equal opportunities entails risk. It demands you put yourself in harm’s way by calling out injustice when it occurs. Sometimes it’s big things, like a boss making overtly sexist remarks or asserting they won’t hire women. But far more often, it’s little, seemingly innocuous, things . . . that sideline the women whose work you depend on every day. You can use your privilege to help those who don’t have it. It’s really as simple as that.” —Liz Elting, women’s rights advocate
Author : Jessica Luther
Publisher : University of Texas Press
ISBN 13 : 1477322175
Total Pages : 337 pages
Book Rating : 4.4/5 (773 download)
Download or read book Loving Sports When They Don't Love You Back written by Jessica Luther and published by University of Texas Press. This book was released on 2020-09-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Triumphant wins, gut-wrenching losses, last-second shots, underdogs, competition, and loyalty—it’s fun to be a fan. But when a football player takes a hit to the head after yet another study has warned of the dangers of CTE, or when a team whose mascot was born in an era of racism and bigotry takes the field, or when a relief pitcher accused of domestic violence saves the game, how is one to cheer? Welcome to the club for sports fans who care too much. In Loving Sports When They Don’t Love You Back, acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, “sticking to sports” is not an option—not when our taxes are paying for the stadiums, and college athletes aren’t getting paid at all. But simply quitting a favorite team won’t change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society. An essential read for modern fans, Loving Sports When They Don’t Love You Back challenges the status quo and explores how we might begin to reconcile our conscience with our fandom.
Author : Marc Isenberg
Publisher :
ISBN 13 : 9780966676419
Total Pages : 195 pages
Book Rating : 4.6/5 (764 download)
Download or read book Money Players written by Marc Isenberg and published by . This book was released on 2007-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Money Players" is a comprehensive playbook to help current and prospective professional athletes maximize their financial opportunities, retire wealthy, and avoid mistakes that shorten or terminate careers. Includes information on NCAA rules, preparing for the draft, selecting the right agent, players associations, savings and investment basics, dealing with the media and fans, and preparing for post-playing opportunities. With powerful messages from pro athletes, business executives and sports media. Sporting News senior writer Mike DeCourcy says of "Money Players": "There is so much wisdom in this book it should be handed to every major college basketball or football player in exchange for signing a letter of intent. It is direct, honest and beautifully organized. There is sound advice about how to handle money, how to recognize trouble and how to avoid relying on people who place their own interests first'¿¿and it does not just come from Marc Isenberg, but from sports veterans on all sides of the table."
Author : Sivonnia Debarros
Publisher :
ISBN 13 : 9781737577416
Total Pages : 178 pages
Book Rating : 4.5/5 (774 download)
Download or read book Athletes Making Moves written by Sivonnia Debarros and published by . This book was released on 2021-07-31 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Athletes Making Moves is the first book on Name, Image, and Likeness for every athlete. In this book, the Protector of Athletes reveals her proprietary framework, Have Your S.A.E., that helps all athletes set the groundwork to holistically understand and build self-foundational tools essential to operating and protecting their name, image, and likeness. The Protector of Athletes uses storytelling that teaches athletes how to shift their mindsets, create and develop deeper self-accountability, and use the power of education when dealing with issues like athletes' legal rights, brand and team management, conflict of issues, safeguarding assets, athletic entrepreneurism, budgeting, team curation, and more. This book is a game changer for all athletes who want to profit from - and protect - their name, image, and likeness like a BOSS during the collegiate phase and beyond.
Author : Gary L. Bloomfield
Publisher : Lyons Press
ISBN 13 : 9781592285488
Total Pages : 0 pages
Book Rating : 4.2/5 (854 download)
Download or read book Duty, Honor, Victory written by Gary L. Bloomfield and published by Lyons Press. This book was released on 2004-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's hard to imagine Derek Jeter or Tiger Woods heading to Iraq to join the U.S. armed forces. But in World War II no American man between the ages of twenty and forty-five was too big to serve--except for the basketball players who exceeded the Army's 6'6" limits for recruits, a situation illustrated in this excellent book. Part log, part pictorial, and total history lesson, this book could be sent to school with your kids and used for social studies class. Riveting and moving." --Sports Illustrated "Bloomfield's extensively researched book . . . is a must-have for any sports-history fan. It's encyclopedic in scope and richly illustrated with fascinating photos." -- Army Times "This survey tells, with a refreshing lack of sentimentality, the tales of sportsmen who found themselves in a far deadlier kind of combat. Bloomfield not only shows us a little-known side of World War II but also surveys a fascinating moment in American sports history." --Booklist From the sandlots, asphalt, and cinder tracks of 1930s America, to its country battlefields and stadium gridirons, the spirit of America's youthful athletes was abruptly transformed from doing their best in sports to showing the mettle in life-and-death warfare. Painstakingly researched and profusely illustrated, Duty, Honor, Victory tells the stories of the well-known athletes whose on-field exploits brought another type of fame, but whose battlefield duty has been long overlooked. Here is football's Chuck Bednarik flying bombing missions over Germany; baseball's Bob Feller commanding an anti-aircraft gun crew aboard the USS Alabama; Warren Spahn wounded and nearly killed when the bridge at Remagen collapses; and Yogi Berra on a rocket boat in Normandy. Duty, Honor, Victory addresses all sports, from tennis and golf, to baseball, football, and basketball. Included here are stories of well-known professionals, lesser known college players, as well as black athletes who fought for our country during World War II. From the origins of Nazi Germany and imperial Japan in the 1930s through their defeats in 1945--extending into 1946 and the integration of major league baseball--this book shows every aspect of America's athletes in World War II.
Author : Jennifer McClearen
Publisher : University of Illinois Press
ISBN 13 : 0252052633
Total Pages : 291 pages
Book Rating : 4.2/5 (52 download)
Download or read book Fighting Visibility written by Jennifer McClearen and published by University of Illinois Press. This book was released on 2021-03-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultimate Fighting Championship and the present and future of women's sports Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.
Author : David Stabler
Publisher : Quirk Books
ISBN 13 : 1594748233
Total Pages : 208 pages
Book Rating : 4.5/5 (947 download)
Download or read book Kid Athletes written by David Stabler and published by Quirk Books. This book was released on 2015-11-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hilarious childhood biographies and full-color illustrations show how Tiger Woods, Gabby Douglas, Bruce Lee, Billie Jean King, and other budding sports champions faced kid-sized challenges growing up. Forget the gold medals, the championships, and the undefeated seasons. When all-star athletes were growing up, they had regular-kid problems just like you. Baseball legend Babe Ruth was such a troublemaker, his family sent him to reform school. Race car champion Danica Patrick fended off bullies who told her “girls can’t drive.” And football superstar Peyton Manning was forced to dance the tango in his school play. Kid Athletes tells all of their stories and more with full-color cartoon illustrations on every page. Other subjects include Billie Jean King, Jackie Robinson, Yao Ming, Gabby Douglas, Tiger Woods, Julie Krone, Bruce Lee, Muhammad Ali, Bobby Orr, Lionel Messi, and more!
