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Sponsored Search Auctions
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Book Synopsis Sponsored Search Auctions by : Song Yao
Download or read book Sponsored Search Auctions written by Song Yao and published by Now Publishers Inc. This book was released on 2009 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored Search Auctions reviews current academic research on this nascent topic with a focus on future practical and research opportunities
Book Synopsis Budget Constraints and Optimization in Sponsored Search Auctions by : Yanwu Yang
Download or read book Budget Constraints and Optimization in Sponsored Search Auctions written by Yanwu Yang and published by Elsevier. This book was released on 2013-11-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Book Synopsis Internet and Network Economics by : Christos Papadimitriou
Download or read book Internet and Network Economics written by Christos Papadimitriou and published by Springer. This book was released on 2008-12-11 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Workshop on Internet and Network Economics, WINE 2008, held in Shanghai, China, in December 2008. The 68 revised full papers presented together with 10 invited talks were carefully reviewed and selected from 126 submissions. The papers are organized in topical sections on market equilibrium, congestion games, information markets, nash equilibrium, network games, solution concepts, algorithms and optimization, mechanism design, equilibrium, online advertisement, sponsored search auctions, and voting problems.
Book Synopsis Networks, Crowds, and Markets by : David Easley
Download or read book Networks, Crowds, and Markets written by David Easley and published by Cambridge University Press. This book was released on 2010-07-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.
Book Synopsis Understanding Sponsored Search by : Jim Jansen
Download or read book Understanding Sponsored Search written by Jim Jansen and published by Cambridge University Press. This book was released on 2011-07-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
Book Synopsis Game Theoretic Problems in Network Economics and Mechanism Design Solutions by : Y. Narahari
Download or read book Game Theoretic Problems in Network Economics and Mechanism Design Solutions written by Y. Narahari and published by Springer Science & Business Media. This book was released on 2009-04-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph focuses on exploring game theoretic modeling and mechanism design for problem solving in Internet and network economics. For the first time, the main theoretical issues and applications of mechanism design are bound together in a single text.
Book Synopsis Twenty Lectures on Algorithmic Game Theory by : Tim Roughgarden
Download or read book Twenty Lectures on Algorithmic Game Theory written by Tim Roughgarden and published by Cambridge University Press. This book was released on 2016-08-30 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic game theory. Many problems that are central to modern computer science, ranging from resource allocation in large networks to online advertising, involve interactions between multiple self-interested parties. Economics and game theory offer a host of useful models and definitions to reason about such problems. The flow of ideas also travels in the other direction, and concepts from computer science are increasingly important in economics. This book grew out of the author's Stanford University course on algorithmic game theory, and aims to give students and other newcomers a quick and accessible introduction to many of the most important concepts in the field. The book also includes case studies on online advertising, wireless spectrum auctions, kidney exchange, and network management.
Book Synopsis Best Practices for Online Procurement Auctions by : Parente, Diane H.
Download or read book Best Practices for Online Procurement Auctions written by Parente, Diane H. and published by IGI Global. This book was released on 2007-12-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a systematic approach to the examination of online procurement auctions. Growth in online auctions reinforces the need for understanding the factors important in auctions and the caveats that both researchers and practitioners need to know in order to effectively study and use the auction tool.
Book Synopsis E-Commerce and Web Technologies by : Francesco Buccafurri
Download or read book E-Commerce and Web Technologies written by Francesco Buccafurri and published by Springer Science & Business Media. This book was released on 2010-08-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 11th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Bilbao, Spain, in September 2010. The 22 papers accepted for EC-Web, selected from 45 submissions, are organized in topical sessions on recommender systems; e-payment, security and trust; service-oriented e-commerce and business processes; and agent-based e-commerce . The volume is completed by short summaries of the two invited talks on web advertising and electronic markets.
Book Synopsis Putting Auction Theory to Work by : Paul Milgrom
Download or read book Putting Auction Theory to Work written by Paul Milgrom and published by Cambridge University Press. This book was released on 2004-01-12 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. It explores the tension between the traditional theory of auctions with a fixed set of bidders, in which the seller seeks to squeeze as much revenue as possible from the fixed set, and the theory of auctions with endogenous entry, in which bidder profits must be respected to encourage participation.
Book Synopsis Web Information Systems Engineering -- WISE 2013 by : Xuemin Lin
Download or read book Web Information Systems Engineering -- WISE 2013 written by Xuemin Lin and published by Springer. This book was released on 2013-10-07 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 14th International Conference on Web Information Systems Engineering, WISE 2013, held in Nanjing, China, in October 2013. The 48 full papers, 29 short papers, and 10 demo and 5 challenge papers, presented in the two-volume proceedings LNCS 8180 and 8181, were carefully reviewed and selected from 198 submissions. They are organized in topical sections named: Web mining; Web recommendation; Web services; data engineering and database; semi-structured data and modeling; Web data integration and hidden Web; challenge; social Web; information extraction and multilingual management; networks, graphs and Web-based business processes; event processing, Web monitoring and management; and innovative techniques and creations.
Book Synopsis Encyclopedia of E-Commerce Development, Implementation, and Management by : Lee, In
Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Book Synopsis Twenty Lectures on Algorithmic Game Theory by : Tim Roughgarden
Download or read book Twenty Lectures on Algorithmic Game Theory written by Tim Roughgarden and published by Cambridge University Press. This book was released on 2016-09-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic game theory. Many problems that are central to modern computer science, ranging from resource allocation in large networks to online advertising, involve interactions between multiple self-interested parties. Economics and game theory offer a host of useful models and definitions to reason about such problems. The flow of ideas also travels in the other direction, and concepts from computer science are increasingly important in economics. This book grew out of the author's Stanford University course on algorithmic game theory, and aims to give students and other newcomers a quick and accessible introduction to many of the most important concepts in the field. The book also includes case studies on online advertising, wireless spectrum auctions, kidney exchange, and network management.
Book Synopsis Internet and Network Economics by : Stefano Leonardi
Download or read book Internet and Network Economics written by Stefano Leonardi and published by Springer Science & Business Media. This book was released on 2009-12-07 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the papers presented at WINE 2009:the 5th International Workshop on Internet and Network Economics held December 14–18, 2009, in Rome,attheDepartmentofComputerandSystemSciences,SapienzaUniversity of Rome. Over the past decade there has been growing interaction between researchers in theoretical computer science, networking and security, economics, mathem- ics, sociology, and management sciences devoted to the analysis of problems arising in the Internet and the worldwide web. The Workshop on Internet and Network Economics (WINE) is an interdisciplinary forum for the exchange of ideas and results arising in these varied ?elds. There were 142 submissions to the workshop including regular and short - pers.Allsubmissionswererigorouslypeer reviewedandevaluatedonthebasisof the quality of their contribution, originality,soundness, and signi?cance. Almost all submissions were reviewed by at least three Program Committee members. The committee decided to accept 34 regular papers and 29 short papers. The Best Student Paper award sponsored by Google Inc. was given to Saeed Alaei and AzarakhshMalekianfor the paper “An Analysisof Troubled Assets Reverse Auction.” The program also included three invited talks by S. Muthukrishnan (Google Inc.and RutgersUniversity),H. PeytonYoung (OxfordandJohns Hopkins U- versity)andEvaTardos(CornellUnversity).Threetutorialswerealsoo?eredon the days before the workshop, from Andrei Broder (Yahoo! Research) on C- putational Advertising, Nikhil Devanur and Kamal Jain (Microsoft Research) on Computational Issues in Market Equilibria, and Tim Roughgarden(Stanford University) on Bayesian and Worst-Case Revenue Maximization.
Book Synopsis Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting by : Jun Wang
Download or read book Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting written by Jun Wang and published by . This book was released on 2017-07-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.
Book Synopsis Advances in Computing and Information Technology by : David C. Wyld
Download or read book Advances in Computing and Information Technology written by David C. Wyld and published by Springer Science & Business Media. This book was released on 2011-06-30 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the First International Conference on Advances in Computing and Information Technology, ACITY 2011, held in Chennai, India, in July 2011. The 55 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers feature significant contributions to all major fields of the Computer Science and Information Technology in theoretical and practical aspects.
Download or read book ECAI 2016 written by G.A. Kaminka and published by IOS Press. This book was released on 2016-08-24 with total page 1860 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence continues to be one of the most exciting and fast-developing fields of computer science. This book presents the 177 long papers and 123 short papers accepted for ECAI 2016, the latest edition of the biennial European Conference on Artificial Intelligence, Europe’s premier venue for presenting scientific results in AI. The conference was held in The Hague, the Netherlands, from August 29 to September 2, 2016. ECAI 2016 also incorporated the conference on Prestigious Applications of Intelligent Systems (PAIS) 2016, and the Starting AI Researcher Symposium (STAIRS). The papers from PAIS are included in this volume; the papers from STAIRS are published in a separate volume in the Frontiers in Artificial Intelligence and Applications (FAIA) series. Organized by the European Association for Artificial Intelligence (EurAI) and the Benelux Association for Artificial Intelligence (BNVKI), the ECAI conference provides an opportunity for researchers to present and hear about the very best research in contemporary AI. This proceedings will be of interest to all those seeking an overview of the very latest innovations and developments in this field.
