Special Issue Re Imagining Marketing In A Post Pandemic World

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Reimagining Public Spaces and Built Environments in the Post-Pandemic World

Author : Paul Messinger
Publisher : Ethics International Press
ISBN 13 : 1804410535
Total Pages : 363 pages
Book Rating : 4.8/5 (44 download)

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Book Synopsis Reimagining Public Spaces and Built Environments in the Post-Pandemic World by : Paul Messinger

Download or read book Reimagining Public Spaces and Built Environments in the Post-Pandemic World written by Paul Messinger and published by Ethics International Press. This book was released on 2024-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the implications of the emerging post-pandemic reality for public space and the built environment. It addresses changes to our cities, parks, neighborhoods, transportation modes, schools, streetscapes, cultural spaces, and engineering systems present in each of these. The chapters’ broad topics include public space and the built environment; tactical urbanism and temporality; designing built environments and hybrid remote spaces; engaging community and participation; connection with nature for mental health and wellness; the future of post pandemic space; and disaster preparedness. Recurring themes are design flexibility, repurposed cities, building standards, virtual connectedness, environmental vigilance, refocus on wellness and green space, gender perspectives, and community organization. It will be an important reference work for researchers, students and practitioners.

Reimagining Communication in a Post-pandemic World: The Intersection of Information, Media Technology, and Psychology

Author : Runxi Zeng
Publisher : Frontiers Media SA
ISBN 13 : 2832518206
Total Pages : 239 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Reimagining Communication in a Post-pandemic World: The Intersection of Information, Media Technology, and Psychology by : Runxi Zeng

Download or read book Reimagining Communication in a Post-pandemic World: The Intersection of Information, Media Technology, and Psychology written by Runxi Zeng and published by Frontiers Media SA. This book was released on 2023-04-05 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has dramatically changed social interactions. Social distancing policies, lockdowns, and mandatory quarantines have accelerated the technological mediation of communication (e.g. AI-mediated communication, computer-mediated communication) on an unprecedented scale, willingly or otherwise. Many physical activities such as office work, education, and conferences have had to be performed in the online space through social media apps, the metaverse or specialized programs on mobile phones or laptops as part of pandemic control efforts. As a result, digitally mediated channels have become critical for information acquisition and communication across a wide spectrum of human activities such as education, social interaction, entertainment, and commercial activities. Human beings are increasingly reliant on non-human agents, including social media, Artificial Intelligence (AI) powered tools, or smartphone mobile devices for most routine activities, professional communication, and social interactions. As scientific understanding of COVID-19 improves, pandemic restrictions are gradually loosening. However, it remains to be seen whether the pandemic communication paradigm characterized by heavy technological mediation and reliance on non-human agents will also gradually decline, or will the paradigm shift become deeply entrenched with further acceleration of dependency on technological mediation and non-human agents.

Reimagining Capitalism in a Post-Globalization World

Author : Silvia L. Fotea
Publisher : Springer Nature
ISBN 13 : 303159858X
Total Pages : 496 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Reimagining Capitalism in a Post-Globalization World by : Silvia L. Fotea

Download or read book Reimagining Capitalism in a Post-Globalization World written by Silvia L. Fotea and published by Springer Nature. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Leader’s Guide to Storytelling

Author : Mark Dailey
Publisher : Routledge
ISBN 13 : 1000464466
Total Pages : 271 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis A Leader’s Guide to Storytelling by : Mark Dailey

Download or read book A Leader’s Guide to Storytelling written by Mark Dailey and published by Routledge. This book was released on 2021-10-20 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication. Communications based on character, integrity and values will be critical in helping leaders navigate the two mega trends of accelerated technological change and increasing demands for social change. This book is the first to marry practical advice on deepening communication skills with insight from a coaching and cognitive point of view into what techniques works and why, and to pull together the wider societal issues and the operating context for leaders. Counter-intuitive and written to provoke thought and awareness, the author looks at the psychological and emotional effects of our communications and what leaders can do to inspire and engage, guiding them through three sections: • A framework for effective communications • A toolkit, detailing what good looks like in practical situations • The authentic leader, an exploration of the changing communications landscape and why a different kind of leadership is needed C-suite executives, leaders about to take that last step into the C-suite or millennial leaders about to enter the boardroom will value this book as an advisory guide, as a handbook to be used in internal coaching and training sessions and as a manual and aide memoir for themselves.

Reimagining Global Marketing: Innovations Focused on the Digitalized World

Author : Dr Sunita Shukla
Publisher : Book Bazooka Publication
ISBN 13 : 9391363423
Total Pages : 153 pages
Book Rating : 4.3/5 (913 download)

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Book Synopsis Reimagining Global Marketing: Innovations Focused on the Digitalized World by : Dr Sunita Shukla

Download or read book Reimagining Global Marketing: Innovations Focused on the Digitalized World written by Dr Sunita Shukla and published by Book Bazooka Publication. This book was released on 2022-01-20 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compendium is a collection of papers that were presented in the second International Conference on Marketing “MarkTech -2022” on the theme “Reimagining Global Marketing: Innovations Focused on the Digitalized World” organized by the Department of MBA, ITS Engineering College, Greater Noida, on January 22, 2022. This compendium aims to collate the ideas generated in the conference and bring them to the readers. The 5 D’s of digital marketing, comprising Digital Devices, Digital Media, Digital Platforms, Digital Data and Digital Technology, can be used along with traditional marketing techniques. Most startups in India have adopted digital marketing with small capital investment and have contributed to the growth of the economy. The ongoing global COVID-19 pandemic has resulted in economic crisis throughout the world. However, despite challenges, the globe has come up with new innovations, like creation of anti-virus drugs in an expediated manner. This has helped companies in moving towards digital opportunities in all business sectors, including healthcare, education, banking etc. In fact, most of the Indian startups have also adopted digital marketing with minimum capital investment to survive and grow amid the changed business environment. Indeed, we have faced the crisis with exceptionally well human abilities and intellect. The success of your business would now be dependent on how well you adopt and implement the digital marketing strategies. The compendium is a collection of ten selected research papers by academicians and industry functionaries. It is compiled for reference of participants and other stake holders. Authors of the compendium have shared their research work from different areas from the field of marketing. A paper titled “A Literature Review on the role of Social Media Marketing in Consumer purchase intention”, provided an insight into the role of social media marketing in consumer purchase intention. A study on “Digitalization Of Education System: A Paradigm Shift Into Service Sector In India”, focused on how the teaching in technological scenario has become only way of reaching to the students at large. Another study, titled “An Exploratory Study on Post Covid Trends and Strategies in the Indian Banking Sector”, discussed the impact of the COVID-19 pandemic on the global and Indian banking and financial services industry. A study on “An Analysis of Motivational Factors in Penetration of Health Insurance” preference of customers towards selection of health insurance plan as well as Health Insurance Company. Research on “Exploring The Reasons of Failure of Startups In India: An Exploratory Analysis”, discussed various reasons behind failures of startups and also recommended ways to improve startups’ performance. A paper on “Recent Trends And Innovations - Banking Sector In India”, analysed emerging trends in banking sector with an emphasis on digitization during COVID-19.A paper titled “An Analytical Study of The Purchase Determinants of Hatchback Car Buyers Of West Delhi – India”, aimed at identifying and ascertaining the brand inclination and predisposition of consumers, regarding hatchback models of cars. A paper titled “Relationship between Customer Satisfaction & Retention based on Service Quality Attributes”, proposed a relationship between customer satisfaction and retention in the service business based on service attribute performance. A study titled “Fueling Digital Entrepreneurship in India”, listed ways to promote digital entrepreneurship in India like the government initiative of ‘startup India’. A paper on the topic “A Literature Review of blockchain Technology Application by Government of India” highlighted current state of blockchain technology and its applications. We express our thanks and appreciate the efforts of the authors who have shared their thoughts to cover the theme of the Conference. The diversity of thoughts of authors have made this compendium a reservoir of knowledge and will make a major reference source for future researchers on the subject. We also express our sincere gratitude to the Management, Faculty, Staff, and Students of Department of MBA, ITS Engineering College for their support in organizing the conference and bringing out this Compendium. With best wishes, Editors

Sustainable Approaches and Business Challenges in Times of Crisis

Author : Adina Letiția Negrușa
Publisher : Springer Nature
ISBN 13 : 3031482883
Total Pages : 334 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Sustainable Approaches and Business Challenges in Times of Crisis by : Adina Letiția Negrușa

Download or read book Sustainable Approaches and Business Challenges in Times of Crisis written by Adina Letiția Negrușa and published by Springer Nature. This book was released on with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry

Author : Demir, Mahmut
Publisher : IGI Global
ISBN 13 : 1799882330
Total Pages : 906 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry by : Demir, Mahmut

Download or read book Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry written by Demir, Mahmut and published by IGI Global. This book was released on 2021-06-25 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism sector has been deeply affected particularly in economic terms by the COVID-19 pandemic. This crisis has led to new practices and radical changes. Scientists emphasize that mankind will face pandemics more frequently in the forthcoming years. Thus, it is important to understand the negative impacts the COVID-19 pandemic had on the tourism sector as well as the measures that were and are being put in place to protect the industry during future outbreaks. The Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry is a comprehensive reference source that reflects upon the evaluations of the experienced and ongoing pandemic crisis in the context of the tourism sector. The positive and negative effects experienced by tourism employees and tourists are examined, and post-pandemic processes and business practices are evaluated. Covering topics including consumer rights in tourism, dynamic changes in the tourism industry, and employment in tourism, this book is suitable for travel agencies, restaurateurs, hotel managers, brand managers, marketers, advertisers, managers, executives, hospitality personnel, policymakers, government officials, tourism practitioners, students, academicians, and researchers seeking the latest sustainable policies and practices that are being utilized to increase the productivity of the tourism sector and will allow it to thrive in the years to come.

Virtual Reality in Education: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522581804
Total Pages : 873 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Virtual Reality in Education: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Virtual Reality in Education: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-04-01 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern technology has infiltrated many facets of society, including educational environments. Through the use of virtual learning, educational systems can become more efficient at teaching the student population and break down cost and distance barriers to reach populations that traditionally could not afford a good education. Virtual Reality in Education: Breakthroughs in Research and Practice is an essential reference source on the uses of virtual reality in K-12 and higher education classrooms with a focus on pedagogical and instructional outcomes and strategies. Highlighting a range of pertinent topics such as immersive virtual learning environments, virtual laboratories, and distance education, this publication is an ideal reference source for pre-service and in-service teachers, school administrators, principles, higher education faculty, K-12 instructors, policymakers, and researchers interested in virtual reality incorporation in the classroom.

The New Great Depression

Author : James Rickards
Publisher : Penguin
ISBN 13 : 0593330277
Total Pages : 210 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis The New Great Depression by : James Rickards

Download or read book The New Great Depression written by James Rickards and published by Penguin. This book was released on 2021-01-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal and National Bestseller! The man who predicted the worst economic crisis in US history shows you how to survive it. The current crisis is not like 2008 or even 1929. The New Depression that has emerged from the COVID pandemic is the worst economic crisis in U.S. history. Most fired employees will remain redundant. Bankruptcies will be common, and banks will buckle under the weight of bad debts. Deflation, debt, and demography will wreck any chance of recovery, and social disorder will follow closely on the heels of market chaos. The happy talk from Wall Street and the White House is an illusion. The worst is yet to come. But for knowledgeable investors, all hope is not lost. In The New Great Depression, James Rickards, New York Times bestselling author of Aftermath and The New Case for Gold, pulls back the curtain to reveal the true risks to our financial system and what savvy investors can do to survive -- even prosper -- during a time of unrivaled turbulence. Drawing on historical case studies, monetary theory, and behind-the-scenes access to the halls of power, Rickards shines a clarifying light on the events taking place, so investors understand what's really happening and what they can do about it. A must-read for any fans of Rickards and for investors everywhere who want to understand how to preserve their wealth during the worst economic crisis in US history.

Reimagining Border in Cross-border Education

Author : Neeta Inamdar
Publisher : Taylor & Francis
ISBN 13 : 1000931579
Total Pages : 266 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Reimagining Border in Cross-border Education by : Neeta Inamdar

Download or read book Reimagining Border in Cross-border Education written by Neeta Inamdar and published by Taylor & Francis. This book was released on 2023-08-14 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universities are inherently and definitionally universal in their quest for the creation and dissemination of knowledge. They are set to defy borders that exist in parochial forms. Globalization which opened up borders has by design or default created inequalities and imbalances in knowledge systems. Undoubtedly, knowledge is power but there is difference in the power that is intrinsic to it and the power that is ascribed which is determined by dominant political and economic hierarchies. If knowledge predominantly flows from global north to global south, people seeking knowledge move from global south to global north. These imbalances are also seen within these regions, between cultures and communities, one claiming superiority over the other. These realities call for a reassessment of not only what constitutes knowledge, but also what encompasses the idea of borders. This book elaborates on the inclusive role of education that can act as an equalizer or as a catalyst for creating a level playing field across borders. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

Global Tourism and COVID-19

Author : Alan A. Lew
Publisher : Routledge
ISBN 13 : 1000506762
Total Pages : 337 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Global Tourism and COVID-19 by : Alan A. Lew

Download or read book Global Tourism and COVID-19 written by Alan A. Lew and published by Routledge. This book was released on 2021-11-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book focuses on how the COVID-19 pandemic is transforming travel and tourism, globally. Despite the devastation caused by COVID-19, authors argue that within the ongoing crisis, there is also an opportunity to positively transform the tourism sector in ways that contribute to a more hopeful future for tourism practitioners, tourists and host communities. As the world emerges from the shadow of COVID-19 there will not be a return to the "normal". Rather, the volume shares a vision of global transformation that is driven at least in part by the changing ways people in the post-COVID-19 era may travel and encounter each other and their environments. Individual chapters explore topics such as: regenerative economies, transformational travel, critical perspectives on pandemics and tourism, sustainable development and resilience post-COVID-19, re-discovering and re-localising tourism, global (im)mobilities, transforming tourism management, as well as new value systems for travel and tourism including the chance to strengthen social equity and social justice as tourism returns after COVID-19. In this edited volume, a series of senior and emerging scholars engage with debates on how to best contribute to more substantial, meaningful, and positive planetary shifts within the tourism industry. The chapters in this book were originally published as a special issue of the journal Tourism Geographies.

Transforming Curriculum Through Teacher-Learner Partnerships

Author : Michael James Keppell
Publisher :
ISBN 13 : 9781799864455
Total Pages : 408 pages
Book Rating : 4.8/5 (644 download)

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Book Synopsis Transforming Curriculum Through Teacher-Learner Partnerships by : Michael James Keppell

Download or read book Transforming Curriculum Through Teacher-Learner Partnerships written by Michael James Keppell and published by . This book was released on 2020 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book captures the experiences and evidence among teachers in exploring the possibility of active students' participation in curriculum design, delivery and assessment through teacher-learner partnership. This publication can be used by academia to explore the effectiveness of co-created curricula to the traditional teacher-created curricula"--

Re-Imagining Capitalism

Author : Dominic Barton
Publisher : Oxford University Press
ISBN 13 : 0191088234
Total Pages : 360 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Re-Imagining Capitalism by : Dominic Barton

Download or read book Re-Imagining Capitalism written by Dominic Barton and published by Oxford University Press. This book was released on 2016-08-26 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism has been an unprecedented engine of wealth creation for many centuries, leading to sustained productivity gains and long-term growth and lifting an increasing proportion of humanity out of poverty. But its effects, and hence its future, have come increasingly under question: Is capitalism still improving wealth and well-being for the many? Or, is long-term value creation being sacrificed to the pressures of short-termism, with potentially far-reaching consequences for society, the natural environment, prosperity, and global order? Building on a collaboration between the Schulich School of Business and global management consultancy McKinsey & Company, this volume reflects both the urgency of the needed action and the tremendous opportunity to forge consensus and catalyze a lasting movement toward a more responsible, long-term, and sustainable model of capitalism. This unique volume brings together many of the leading proponents for a reformed, re-imagined capitalism from the Âfields of academia, business, and NGOs. Its contributors have been at the forefront of thought and action in regard to the future of capitalism. Both individually and collectively, they provide powerful suggestions of what such a long-term oriented model of capitalism should look like and how it can be achieved. Drawing on their research and professional experience, they write in an accessible style aiming to reach the broad audiences required to turn a re-imagined capitalism into a reality.

The Retail Revival

Author : Doug Stephens
Publisher : John Wiley & Sons
ISBN 13 : 1118489675
Total Pages : 275 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Retail Revival by : Doug Stephens

Download or read book The Retail Revival written by Doug Stephens and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where “average” was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace— realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” — Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” —John Gerzema, Author of Spend Shift and The Athena Doctrine “The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail… Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” —Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm—just the spoonful of sugar we need to face the necessary changes ahead.” —Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail “Doug Stephens doesn’t just tell you why retail is in the doldrums, he tells you why retail is a major signpost for the larger troubles of our culture and provides a compelling, inspiring vision for a future of retail—and business, and society.” —Eric Garland, author of Future Inc.: How Businesses Can Anticipate and Profit from What’s Next

OPPORTUNITIES IN MEDIA INDUSTRY POST COVID-19 PANDEMIC VOL1

Author : Dr. Amit Chawla
Publisher : Clever Fox Publishing
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis OPPORTUNITIES IN MEDIA INDUSTRY POST COVID-19 PANDEMIC VOL1 by : Dr. Amit Chawla

Download or read book OPPORTUNITIES IN MEDIA INDUSTRY POST COVID-19 PANDEMIC VOL1 written by Dr. Amit Chawla and published by Clever Fox Publishing. This book was released on 2021-11-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to guide aspirants and beginners in the field of Mass Communication, especially those who are contemplating a professional career after the COVID-19 pandemic. The idea is to bring together media practitioners and eminent academicians from top media institutes so that they share their expertise and help newbies with available career choices in various sub-disciplines related to this field. The chapters in this book are written by top professors and scholars from SRFTI, AJK-MCRC Jamia Millia Islamia, IIMC, NIFT, Delhi University, Amity University, Sharda University, HP University, BIT - Durg, St. Xavier's - Kolkata, University of Technology & Applied Sciences – OMAN, etc.; and from industry practitioners affiliated with NDTV, IGNCA - Ministry of Culture, In shorts and many others.

Post Corona

Author : Scott Galloway
Publisher : Penguin
ISBN 13 : 0593332210
Total Pages : 258 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Post Corona by : Scott Galloway

Download or read book Post Corona written by Scott Galloway and published by Penguin. This book was released on 2020-11-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller! "Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology companies turned the crisis of the pandemic into the market-share-grabbing opportunity of a lifetime." --The New York Times "As good an analysis as you could wish to read." --The Financial Times From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration. But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing. Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected."

Impacts and Implications for the Sports Industry in the Post-COVID-19 Era

Author : Faganel, Armand
Publisher : IGI Global
ISBN 13 : 179986782X
Total Pages : 304 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impacts and Implications for the Sports Industry in the Post-COVID-19 Era by : Faganel, Armand

Download or read book Impacts and Implications for the Sports Industry in the Post-COVID-19 Era written by Faganel, Armand and published by IGI Global. This book was released on 2021-06-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcasting new events. Even athletes themselves struggle to stay relevant and thus, try to utilize creative methods to enhance their brand value in these difficult times. With most of the sports leagues shut down during the pandemic, with a few exceptions which performed in empty venues, the restrictions diminished the sports experience compared to the pre-COVID-19 era and the impacts were widespread. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.