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Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Morley
Publisher : Routledge
ISBN 13 : 1134330790
Total Pages : 373 pages
Book Rating : 4.1/5 (343 download)
Download or read book Global Industrial Relations written by Michael J. Morley and published by Routledge. This book was released on 2006-11-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaking new ground and drawing on contributions from the leading academics in the field, this volume in the Global HRM Series specifically focuses on industrial relations.
Author : Saruchera, Fanny
Publisher : IGI Global
ISBN 13 : 1799843041
Total Pages : 352 pages
Book Rating : 4.7/5 (998 download)
Download or read book Advanced Perspectives on Global Industry Transitions and Business Opportunities written by Saruchera, Fanny and published by IGI Global. This book was released on 2021-03-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more companies shift their operations between countries to take advantage of lower costs and greater profit, the global market continues to change rapidly, resulting in global hypercompetition that can be detrimental to a business. Firms must remain updated with the latest research as they navigate cultural differences, communication challenges, and inconsistent standards in order to thrive. Advanced Perspectives on Global Industry Transitions and Business Opportunities is an essential, comprehensive reference book that explores the current global business environment and the challenges that have arisen due to contemporary globalization and the resulting global hypercompetition. With a broad scope, the book covers the implications of industry transitions from small and medium-sized companies to multinational businesses and large enterprises and discusses opportunities for both born global and born-again global firms. Featuring topics that deal with innovation, digitalization, disruptive technologies, and international collaboration, this is an ideal source for executives, managers, entrepreneurs, global businesses and businesses looking to transition to the global market, academicians, researchers, and students.
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309134285
Total Pages : 386 pages
Book Rating : 4.3/5 (91 download)
Download or read book Innovation in Global Industries written by National Research Council and published by National Academies Press. This book was released on 2008-05-12 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debate over offshoring of production, transfer of technological capabilities, and potential loss of U.S. competitiveness is a long-running one. Prevailing thinking is that "the world is flat"â€"that is, innovative capacity is spreading uniformly; as new centers of manufacturing emerge, research and development and new product development follow. Innovation in Global Industries challenges this thinking. The book, a collection of individually authored studies, examines in detail structural changes in the innovation process in 10 service as well as manufacturing industries: personal computers; semiconductors; flat-panel displays; software; lighting; biotechnology; pharmaceuticals; financial services; logistics; and venture capital. There is no doubt that overall there has been an acceleration in global sourcing of innovation and an emergence of new locations of research capacity and advanced technical skills, but the patterns are highly variable. Many industries and some firms in nearly all industries retain leading-edge capacity in the United States. However, the book concludes that is no reason for complacency about the future outlook. Innovation deserves more emphasis in firm performance measures and more sustained support in public policy. Innovation in Global Industries will be of special interest to business people and government policy makers as well as professors, students, and other researchers of economics, management, international affairs, and political science.
Author : Nikolina Koporcic
Publisher : Emerald Group Publishing
ISBN 13 : 1787562751
Total Pages : 258 pages
Book Rating : 4.7/5 (875 download)
Download or read book Developing Insights on Branding in the B2B Context written by Nikolina Koporcic and published by Emerald Group Publishing. This book was released on 2018-08-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Author : Robert Latham
Publisher : Princeton University Press
ISBN 13 : 140083161X
Total Pages : 381 pages
Book Rating : 4.4/5 (8 download)
Download or read book Digital Formations written by Robert Latham and published by Princeton University Press. This book was released on 2009-09-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer-centered networks and technologies are reshaping social relations and constituting new social domains on a global scale, from virtually borderless electronic markets and Internet-based large-scale conversations to worldwide open source software development communities, transnational corporate production systems, and the global knowledge-arenas associated with NGO networks. This book explores how such "digital formations" emerge from the ever-changing intersection of computer-centered technologies and the broad range of social contexts that underlie much of what happens in cyberspace. While viewing technologies fundamentally in social rather than technical terms, Digital Formations nonetheless emphasizes the importance of recognizing the specific technical capacities of digital technologies. Importantly, it identifies digital formations as a new area of study in the social sciences and in thinking about globalization. The ten chapters, by leading scholars, examine key social, political, and economic developments associated with these new configurations of organization, space, and interaction. They address the operation of digital formations and their implications for the development of longstanding institutions and for their wider contexts and fields, and they consider the political, economic, and other forces shaping those formations and how the formations, in turn, are shaping such forces. Following a conceptual introduction by the editors are chapters by Hayward Alker, Jonathan Bach and David Stark, Lars-Erik Cederman and Peter A. Kraus, Dieter Ernst, D. Linda Garcia, Doug Guthrie, Robert Latham, Warren Sack, Saskia Sassen, and Steven Weber.
Author : Alan M. Rugman
Publisher : Taylor & Francis
ISBN 13 : 9780415247146
Total Pages : 498 pages
Book Rating : 4.2/5 (471 download)
Download or read book International Business: Strategic management of multinationals written by Alan M. Rugman and published by Taylor & Francis. This book was released on 2002 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive four volume set includes all major contributions to the field of international business. It also includes key writings in the areas of international political economy and on regional and national issues.
Author : Naresh K Malhotra
Publisher : Routledge
ISBN 13 : 1351551051
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh K Malhotra and published by Routledge. This book was released on 2017-07-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.
Author : Aishah Bujang
Publisher : Elsevier
ISBN 13 : 0323985238
Total Pages : 365 pages
Book Rating : 4.3/5 (239 download)
Download or read book Innovation of Food Products in Halal Supply Chain Worldwide written by Aishah Bujang and published by Elsevier. This book was released on 2023-04-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation of Food Products in the Halal Supply Chain Worldwide covers the fundamentals and food guidelines of halal food production. Unlike other texts on the halal food market and halal certification, this book promotes halal product innovation by presenting exciting newly developed ingredients that are substitutions of non-halal ingredients with halal alternatives, such as lard substituted with modified vegetable fats, pig with halal goat/beef/camel/fish gelatin/collagen, alternative meat substitute or even additives. Innovations in halal processing technologies cover the latest techniques in halal production and authentication, halal tracking/traceability in halal transport and logistics, a vast area at the end of a supply chain. All chapters are written by acknowledged experts in their field, thus the book brings together the top researchers in this essential topic of importance to a huge percentage of the world’s population. Helps readers understand the advancement of available halal substitutes and replacers Offers tools to enhances product sustainability and food security through innovation Fosters innovation in food science with alternative halal ingredients
Author : Margit Keller
Publisher : Taylor & Francis
ISBN 13 : 1317380908
Total Pages : 508 pages
Book Rating : 4.3/5 (173 download)
Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Taylor & Francis. This book was released on 2017-02-10 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Author : A. Goerzen
Publisher : Springer
ISBN 13 : 0230510256
Total Pages : 169 pages
Book Rating : 4.2/5 (35 download)
Download or read book Networks and Location written by A. Goerzen and published by Springer. This book was released on 2005-08-02 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on data from Japan, the book examines the combined effect of product, geographic, and network diversity on multinational enterprise performance. A new measure for geographic scope is developed, one that considers the related elements of international asset dispersion and country environment diversity. The book also introduces a new concept of network diversity, and examines how it is strategically linked to performance. Perhaps most importantly, the book is able to empirically and theoretically demonstrate that a larger, more diverse network of alliances is not necessarily a good idea. These are important findings, with far reaching implications for practice and theory.
Author : F. Fai
Publisher : Springer
ISBN 13 : 023080070X
Total Pages : 233 pages
Book Rating : 4.2/5 (38 download)
Download or read book Managerial Issues in International Business written by F. Fai and published by Springer. This book was released on 2006-03-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 13th volume of the Academy of International Business series reflects the complex challenges managers face in today's global economy. A novel range of issues brings together two important contemporary themes in international business. The book includes thoughts from prominent academics on new directions for international business scholarship.
Author : Qizi Zhang
Publisher : Springer
ISBN 13 : 9811309620
Total Pages : 199 pages
Book Rating : 4.8/5 (113 download)
Download or read book Transforming Economic Growth and China’s Industrial Upgrading written by Qizi Zhang and published by Springer. This book was released on 2018-09-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines suitable approaches to and makes policy suggestions on China’s industrial upgrading according to the requirements of the transformation of economic growth. It is divided into two major parts, the first of which provides an in-depth analysis of the impact that transforming economic growth will have on industrial development, particular regarding export policy adjustments, the rise of labor wages, and the development of a low-carbon economy, offering valuable insights into the difficulties entailed by the transformation process. In turn, Part II discusses the paths chosen for China’s industrial upgrading, examines its past failures and current orientation, and puts forward corresponding policy suggestions for the future.
Author : Jorma Larimo
Publisher : Emerald Group Publishing
ISBN 13 : 1848559569
Total Pages : 296 pages
Book Rating : 4.8/5 (485 download)
Download or read book Research on Knowledge, Innovation and Internationalization written by Jorma Larimo and published by Emerald Group Publishing. This book was released on 2009-10-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprises of a selection of competitive papers from the 34th European International Business Academy Annual Conference, held in Tallinn, Estonia in December 2008, with the theme International Business and the Catching-up Economies: Challenges and Opportunities.
Author : Mario Davide Parrilli
Publisher : Routledge
ISBN 13 : 1317682270
Total Pages : 175 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Competitiveness of Clusters in Globalized Markets written by Mario Davide Parrilli and published by Routledge. This book was released on 2016-01-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debate on the competitiveness of local and regional clusters in the current globalized markets is a priority as globalization puts pressure on such production systems and forces them to find new ways of competition and sustainability. Many traditional clusters may be constrained by the growth of transnational value chains and production networks that benefit from cheap resources and workforce as well as softer regulations that may be reaped in other parts of the world. This situation is even more palpable with the internationalization of innovation networks that may replace the former relevant regional and national innovation systems. This volume discusses the features of successful clusters and the threats and opportunities they currently face in such globalized environment and offers some perspectives and solutions to sustain the resilience of local and regional production systems. This book was published as a special issue of European Planning Systems.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Lindgreen, Adam
Publisher : Edward Elgar Publishing
ISBN 13 : 1789907152
Total Pages : 416 pages
Book Rating : 4.7/5 (899 download)
Download or read book How to Lead Academic Departments Successfully written by Lindgreen, Adam and published by Edward Elgar Publishing. This book was released on 2021-12-07 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an old cliché that leading and managing academics is like herding cats. This book challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams to managing tensions between research and teaching. The book is a practical and stimulating guide to different pathways to successful academic leadership, both in personal and organizational terms.
