Soft Power

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Publisher : PublicAffairs
ISBN 13 : 0786738960
Total Pages : 216 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Soft Power by : Joseph S Nye Jr

Download or read book Soft Power written by Joseph S Nye Jr and published by PublicAffairs. This book was released on 2009-04-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

The New Public Diplomacy

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Author :
Publisher : Springer
ISBN 13 : 0230554938
Total Pages : 242 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The New Public Diplomacy by : J. Melissen

Download or read book The New Public Diplomacy written by J. Melissen and published by Springer. This book was released on 2005-11-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

The Rhetoric of Soft Power

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Publisher : Lexington Books
ISBN 13 : 0739142585
Total Pages : 309 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The Rhetoric of Soft Power by : Craig Hayden

Download or read book The Rhetoric of Soft Power written by Craig Hayden and published by Lexington Books. This book was released on 2012 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

Military Soft Power

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Publisher : Rowman & Littlefield
ISBN 13 : 1442231297
Total Pages : 205 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Military Soft Power by : Carol Atkinson

Download or read book Military Soft Power written by Carol Atkinson and published by Rowman & Littlefield. This book was released on 2014-06-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The military has long been associated with hard power, yet it is engaged in public diplomacy as it represents the U.S. abroad and facilitates the diffusion of ideas. Military Soft Power examines one such aspect of U.S. public diplomacy: how the United States extends its influence or “soft power” worldwide through military educational exchange programs hosted by the United States’ elite military schools, its war and staff colleges. The presence of international officers at U.S. military schools is substantial, yet very little is known about the long-term impacts of these exchanges. This study shows how the exchanges build personal and professional networks that then serve as important conduits of ideas between the United States and other countries. These networks help to improve interoperability between the U.S. military and its partner nations and to extend U.S. influence through military soft power rather than through hard power. This is an alternative bottom-up view of how military organizations can influence political processes and decisions through the development of cross-border communities of military professionals. This involves a two-step model of socialization. First, individuals (military officers) are socialized by a large political institution (the U.S. through its war and staff colleges). Second, these individuals function as idea entrepreneurs, bringing new ideas, beliefs, and practices home with them. There is a need for policies and programs that help countries successfully transition from authoritarian governance to democratic rule as well as countries undergoing democratic revolutions and those seeking more gradual change. Exchange programs are one pathway, in which an important group of citizens (military officers and their families) can experience the everyday functioning of democratic practices and institutions. This unique survey provides timely insights into the important political impacts of military exchange programs and how military institutions and their personnel influence international politics beyond simply being used as an instrument of coercion.

Soft Power in China

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Author :
Publisher : Springer
ISBN 13 : 023011637X
Total Pages : 319 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Soft Power in China by : J. Wang

Download or read book Soft Power in China written by J. Wang and published by Springer. This book was released on 2011-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Soft Power and US Foreign Policy

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Author :
Publisher : Routledge
ISBN 13 : 1135150486
Total Pages : 249 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Soft Power and US Foreign Policy by : Inderjeet Parmar

Download or read book Soft Power and US Foreign Policy written by Inderjeet Parmar and published by Routledge. This book was released on 2010-03-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soft power is the use of attraction and persuasion rather than the use of coercion or force in foreign policy. This title features a chapter outlining views on soft, hard and smart power and offers a critique of the Bush administration's inadequacies. It gives the various insights in to both soft power and the concept of power itself

European Public Diplomacy

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Author :
Publisher : Springer
ISBN 13 : 1137315148
Total Pages : 358 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis European Public Diplomacy by : Mai'a K. Davis Cross

Download or read book European Public Diplomacy written by Mai'a K. Davis Cross and published by Springer. This book was released on 2015-12-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.

United States Cultural Diplomacy and Archaeology

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Publisher : Routledge
ISBN 13 : 0415645492
Total Pages : 184 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis United States Cultural Diplomacy and Archaeology by : Christina Marie Luke

Download or read book United States Cultural Diplomacy and Archaeology written by Christina Marie Luke and published by Routledge. This book was released on 2013 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archaeology's links to international relations are well known: launching and sustaining international expeditions requires the honed diplomatic skills of ambassadors. U.S. foreign policy depends on archaeologists to foster mutual understanding, mend fences, and build bridges. This book explores how international partnerships inherent in archaeological legal instruments and policies, especially involvement with major U.S. museums, contribute to the underlying principles of U.S. cultural diplomacy. Drawing from analyses and discussion of several U.S. governmental agencies' treatment of international cultural heritage and its funding, the history of diplomacy-entangled research centers abroad, and the necessity of archaeologists' involvement in diplomatic processes, this seminal work has implications for the fields of cultural heritage, anthropology, archaeology, museum studies, international relations, law, and policy studies.

Public Diplomacy and Soft Power in East Asia

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9780230110977
Total Pages : 0 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Public Diplomacy and Soft Power in East Asia by : Jan Melissen

Download or read book Public Diplomacy and Soft Power in East Asia written by Jan Melissen and published by Palgrave Macmillan. This book was released on 2011-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting.

Soft Power Superpowers

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Publisher : Routledge
ISBN 13 : 1317459644
Total Pages : 346 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Soft Power Superpowers by : Yasushi Watanabe

Download or read book Soft Power Superpowers written by Yasushi Watanabe and published by Routledge. This book was released on 2015-01-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

Soft Power and Diplomacy

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Author :
Publisher : Greenhaven Publishing LLC
ISBN 13 : 153450544X
Total Pages : 178 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis Soft Power and Diplomacy by : Bridey Heing

Download or read book Soft Power and Diplomacy written by Bridey Heing and published by Greenhaven Publishing LLC. This book was released on 2019-07-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: When considering the damage caused by the hard power of military intervention, soft power comes across as an appealing alternative. Soft power depends on diplomatically appealing to others to gain favor and influence rather than using coercive force, offering a more peaceful means of engaging in international relations. However, whether soft power is as effective as hard power and how it can be achieved is a source of debate. Through the diverse perspectives in this volume, readers will gain an understanding of the differing perspectives on soft power's efficacy as a political strategy and the ways it can be implemented.

British Public Diplomacy and Soft Power

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Author :
Publisher : Palgrave MacMillan
ISBN 13 : 9783319827667
Total Pages : 264 pages
Book Rating : 4.8/5 (276 download)

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Book Synopsis British Public Diplomacy and Soft Power by : JAMES. PAMMENT

Download or read book British Public Diplomacy and Soft Power written by JAMES. PAMMENT and published by Palgrave MacMillan. This book was released on 2018-11-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service - the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists. "From the heady past of Cool Britannia to the present days of the Great Campaign by way of the Royal Wedding, London Olympics and multiple other gambits in Britain's evolving attempt to connect to foreign publics, this book is the essential account of the inner workings of a vital aspect of contemporary British foreign policy: public diplomacy. James Pamment is an astute, succinct and engaging Dante, bringing his readers on journey through the policy processes behind the scenes. We see the public diplomacy equivalents of paradise, purgatory and the inferno, though Pamment leaves us to decide which is which." Nicholas J. Cull, author of 'The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001'. "A gift to practitioners who want to do the job better: required reading for anyone going into a senior job at the British Council, the UK Foreign & Commonwealth Office and enlightened thinkers at 10 Downing Street, HM Treasury and Ministries of Foreign Affairs worldwide. Authoritative, scholarly and accurate, Pamment strikes a great balance between the salient details and the overarching picture. He also does a major service to those of us who lived it; our toils make more sense for what he has done - placing them in a historical and conceptual context." John Worne, Director of Strategy & External Relations, British Council, 2007-2015

China's Soft Power and International Relations

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Author :
Publisher : Routledge
ISBN 13 : 041560401X
Total Pages : 231 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis China's Soft Power and International Relations by : Hongyi Lai

Download or read book China's Soft Power and International Relations written by Hongyi Lai and published by Routledge. This book was released on 2012 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of China's use of "soft power" and assesses the impact this is having on the world and on the process of international relations.

Soft Power

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Author :
Publisher : Springer Nature
ISBN 13 : 3030299228
Total Pages : 323 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Soft Power by : Hendrik W. Ohnesorge

Download or read book Soft Power written by Hendrik W. Ohnesorge and published by Springer Nature. This book was released on 2019-11-22 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power

Hard Diplomacy and Soft Coercion

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Author :
Publisher : Brookings Institution Press
ISBN 13 : 186203298X
Total Pages : 155 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Hard Diplomacy and Soft Coercion by : James Sherr

Download or read book Hard Diplomacy and Soft Coercion written by James Sherr and published by Brookings Institution Press. This book was released on 2013-10-11 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Cold War, Soviet influence and Leninist ideology were inseparable. But the collapse of both systems threw Russian influence into limbo. In this book, James Sherr draws on his in-depth study of the country over many years to explain and analyse the factors that have brought Russian influence back into play. Today, Tsarist, Soviet and contemporary approaches combine in creative and discordant ways. The result is a policy based on a mixture of strategy, improvisation and habit. The novelty of this policy and its apparent successes pose possible dangers for Russia's neighbours, the West and Russia itself.

Africa's Soft Power

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Author :
Publisher : Routledge
ISBN 13 : 1000402177
Total Pages : 226 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Africa's Soft Power by : Oluwaseun Tella

Download or read book Africa's Soft Power written by Oluwaseun Tella and published by Routledge. This book was released on 2021-05-23 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa’s progressive constitution and expanding multinational corporations, to Nigeria’s Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya’s sport diplomacy, fashion and tourism industries, and finally Egypt’s Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria’s Omolúwàbí, South Africa’s Ubuntu, Kenya’s Harambee, and Egypt’s Pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/ 9781003176022, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

Bound to Lead

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Publisher : Basic Books
ISBN 13 : 0465094163
Total Pages : 329 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Bound to Lead by : Joseph S Nye Jr

Download or read book Bound to Lead written by Joseph S Nye Jr and published by Basic Books. This book was released on 2016-03-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is America still Number 1? A leading scholar of international politics and former State Department official takes issue with Paul Kennedy and others and clearly demonstrates that the United States is still the dominant world power, with no challenger in sight. But analogies about decline only divert policy makers from creating effective strategies for the future, says Nye. The nature of power has changed. The real-and unprecedented-challenge is managing the transition to growing global interdependence.