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Social Selling Das Zusammenspiel Von Social Media Und B2b Vertrieb
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Book Synopsis Social Selling. Das Zusammenspiel von Social Media und B2B-Vertrieb by : Meike Gutknecht
Download or read book Social Selling. Das Zusammenspiel von Social Media und B2B-Vertrieb written by Meike Gutknecht and published by GRIN Verlag. This book was released on 2016-11-22 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,9, , Sprache: Deutsch, Abstract: Im ersten Teil wird Social Selling definiert um bei den Lesern dieser Ausarbeitung ein einheitliches Begriffsverständnis sicherzustellen. Ergänzend hierzu wird eine Abgrenzung gegenüber dem Social Media Marketing vorgenommen. Im zweiten Teil erhält der Leser einen Überblick über den aktuellen Forschungsstand und über die Nutzung von Social Selling als Vertriebsinstrument innerhalb der deutschen Unternehmerlandschaft. Im Anschluss werden die sich daraus ergebenen Problemstellungen herausgearbeitet. Darauf aufbauend wird im dritten Teil ein Ansatz zur Implementierung von Social Selling als Vertriebsinstrument, auf Grundlage des integrativen Change-Management-Ansatzes von Vahls & Weiand erarbeitet. Hierbei wird das theoretische Modell erläutert. Um den Rahmen dieser Ausarbeitung nicht zu überschreiten, beschränkt sich die im Anschluss folgende Ausarbeitung des Modells auf die ersten beiden Phasen der Sachebene. Den Abschluss findet die Ausarbeitung mit einem Fazit und Ausblick.
Book Synopsis Social Selling by : Michael Trabitzsch
Download or read book Social Selling written by Michael Trabitzsch and published by Weidenverlag Michael Trabitzsch. This book was released on 2020-05-25 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Band 4 aus der erfolgreichen 6teiligen Buchserie "Verkaufen ist für alle da" beschäftigt sich mit dem Nutzen der sozialen Medien und dem Nutzen des sozialen Netzwerks in der Kommunikation 2.0. Endlich ein Buch über Vertrieb, das jede Berufsgruppe anspricht - mit vielen persönlichen und anschaulichen Beispielen. Jeder ist im Vertrieb ... unabhängig von seiner Vorbildung und Berufsgruppe! Jeder hat Tag für Tag beruflich und privat mit Situationen zu tun, in denen er faktisch etwas verkauft: sei es tatsächlich ein Produkt oder eine Dienstleistung, sei es eine Idee, ein Wunsch oder man selbst als Person im Mitarbeiter- oder Bewerbungsgespräch – oder beim Flirten. Der vierte Band ist die Fortsetzung von Band 3. Social Selling ist Kommunikation 2.0, also die moderne Art mit den Kunden zu sprechen und Dich über aktuelle Themen auf dem Laufenden zu halten. In diesem Buch erfährst Du alle Hintergründe zu diesem Thema und wie Du Dich für Deine Kunden als ihre Vertrauensperson etablierst. • Warum ist Social Selling für Dich so wichtig? • Welche Vorteile bietet Dir dieses Thema? • Wie setzt Du Deine wertvolle Zeit am effektivsten ein? • Welche Medien nutzt Du am besten? • Wie setzt Du Social Selling erfolgreich um? Auf diese Fragen und noch viele mehr erhält der Leser in diesem Buch praktische Antworten. Jeder Band dieser 6teiligen Buchserie kann hierbei für sich selber gelesen werden und bietet dem Leser individuell einen Mehrwert. Wie bei einem Sechs-Gänge-Menü von einem Sternekoch ist jeder Gang für sich ein Genuss, vollendet wird das Festmahl allerdings durch das Zusammenspiel aller einzelnen Gänge in der angedachten Reihenfolge. Dieses Buch unterscheidet sich nicht nur positiv im Design sondern auch im Inhalt!
Book Synopsis Social Media Nutzung im B2B-Vertrieb. Erfolgsfaktoren für Social Selling by : Kübra Bicer
Download or read book Social Media Nutzung im B2B-Vertrieb. Erfolgsfaktoren für Social Selling written by Kübra Bicer and published by GRIN Verlag. This book was released on 2021-01-29 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,4, , Sprache: Deutsch, Abstract: Das Ziel dieser Masterthesis ist die Klärung und Erweiterung des Wissens darüber, wie Social Selling im B2B-Verkaufsprozess eingesetzt werden kann und welche Erfolgsfaktoren es für die Nutzung von Social Selling gibt. Darüber hinaus betrachtet die Studie die Gründe für die geringe Nutzung von Social Selling in Deutschland. Das Thema wurde von Unternehmen recherchiert, die aktiv Social Media im B2B-Umfeld in Deutschland und/oder international betreiben. Soziale Medien haben mit weltweit 3,48 Milliarden Nutzern enormes Potential für den Vertrieb. In Deutschland wird das Internet von 86 Prozent der Befragten genutzt und laut Statista beträgt die tägliche Dauer der Internetnutzung im Schnitt 196 Minuten. Darüber hinaus haben in einer Umfrage 82 Prozent von den befragten B2B-Käufern angegeben, dass der Social Content einen Einfluss auf ihre Kaufentscheidungen hat (Minsky & Quesenberry, 2016). Diese Erkenntnisse zeigen eindeutig das vorhandene Potential der Nachfrageseite. Social Media ist somit nicht nur ein hilfreiches und förderndes Tool für die Marketing Abteilung im Unternehmen, sondern sie tragen auch zum Erfolg der Vertriebsabteilungen bei. Social Selling bezieht sich in dieser Studie auf Vertriebsaktivitäten, die über Social Media durchgeführt werden. In dieser Studie wird das neu entstandene Konzept des Social Selling und die Auswirkungen auf die Industrieunternehmen vorgestellt.
Book Synopsis The Art of Social Selling by : Shannon Belew
Download or read book The Art of Social Selling written by Shannon Belew and published by Amacom Books. This book was released on 2014 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: * Use content and conversations to build online relationships that transition to sales * Execute realistic sales strategies for each of the major social media platforms * Spot social media trends that may influence future buying behaviors * Sell online in B2B and B2C environments * Turn social shares (likes, favorites, +1s) into social sales * Set tangible goals * Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales-a segment poised to explode as the adoption of smartphones and tablets grows-The Art of Social Selling is essential reading for every sales professional.
Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Book Synopsis Local Electricity Markets by : Tiago Pinto
Download or read book Local Electricity Markets written by Tiago Pinto and published by Academic Press. This book was released on 2021-07-03 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local Electricity Markets introduces the fundamental characteristics, needs, and constraints shaping the design and implementation of local electricity markets. It addresses current proposed local market models and lessons from their limited practical implementation. The work discusses relevant decision and informatics tools considered important in the implementation of local electricity markets. It also includes a review on management and trading platforms, including commercially available tools. Aspects of local electricity market infrastructure are identified and discussed, including physical and software infrastructure. It discusses the current regulatory frameworks available for local electricity market development internationally. The work concludes with a discussion of barriers and opportunities for local electricity markets in the future. Delineates key components shaping the design and implementation of local electricity market structure Provides a coherent view on the enabling infrastructures and technologies that underpin local market expansion Explores the current regulatory environment for local electricity markets drawn from a global panel of contributors Exposes future paths toward widespread implementation of local electricity markets using an empirical review of barriers and opportunities Reviews relevant local electricity market case studies, pilots and demonstrators already deployed and under implementation
Book Synopsis Sales Force Performance by : Neil M. Ford
Download or read book Sales Force Performance written by Neil M. Ford and published by Free Press. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Business-to-Business Marketing by : Lilien, Gary L.
Download or read book Handbook of Business-to-Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Book Synopsis Mobility in a Globalised World 2018 by : Eric Sucky
Download or read book Mobility in a Globalised World 2018 written by Eric Sucky and published by University of Bamberg Press. This book was released on 2019-07-22 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by : John DeVincentis
Download or read book Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value written by John DeVincentis and published by McGraw Hill Professional. This book was released on 1999-02-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.
Book Synopsis Internet Privacy by : Johannes Buchmann
Download or read book Internet Privacy written by Johannes Buchmann and published by Springer Science & Business Media. This book was released on 2014-02-18 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough multidisciplinary analysis of various perspectives on internet privacy was published as the first volume of a study, revealing the results of the achatech project "Internet Privacy - A Culture of Privacy and Trust on the Internet." The second publication from this project presents integrated, interdisciplinary options for improving privacy on the Internet utilising a normative, value-oriented approach. The ways in which privacy promotes and preconditions fundamental societal values and how privacy violations endanger the flourishing of said values are exemplified. The conditions which must be fulfilled in order to achieve a culture of privacy and trust on the internet are illuminated. This volume presents options for policy-makers, educators, businesses and technology experts how to facilitate solutions for more privacy on the Internet and identifies further research requirements in this area.
Download or read book Digital Whoness written by Rafael Capurro and published by Walter de Gruyter. This book was released on 2013-05-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first aim is to provide well-articulated concepts by thinking through elementary phenomena of today’s world, focusing on privacy and the digital, to clarify who we are in the cyberworld — hence a phenomenology of digital whoness. The second aim is to engage critically, hermeneutically with older and current literature on privacy, including in today’s emerging cyberworld. Phenomenological results include concepts of i) self-identity through interplay with the world, ii) personal privacy in contradistinction to the privacy of private property, iii) the cyberworld as an artificial, digital dimension in order to discuss iv) what freedom in the cyberworld can mean, whilst not neglecting v) intercultural aspects and vi) the EU context.
Author :Stephen P. Jenkins Publisher :Oxford University Press on Demand ISBN 13 :9780199218110 Total Pages :326 pages Book Rating :4.2/5 (181 download)
Book Synopsis Inequality and Poverty Re-Examined by : Stephen P. Jenkins
Download or read book Inequality and Poverty Re-Examined written by Stephen P. Jenkins and published by Oxford University Press on Demand. This book was released on 2007-09-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues surrounding poverty and inequality continue to be of central concern to academics, politicians and policymakers but the way in which we seek to analyse them continues to change. This volume provides a guide to some of the new approaches that have been developed, while also making a real contribution to the ongoing public debate.
Book Synopsis The Development Process by : Akin Mabogunje
Download or read book The Development Process written by Akin Mabogunje and published by Routledge. This book was released on 2015-12-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of developing countries, this book discusses the development process from a spatial perspective, focussing particularly on the evoltuion of the intra-national space-economy. With emphasis on African nations, this book offers a distinctive interpretation of the current situation and policy prescriptions differing significantly from previous literature in the area.
Book Synopsis Inbound Marketing by : Brian Halligan
Download or read book Inbound Marketing written by Brian Halligan and published by Wiley. This book was released on 2009-10-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Book Synopsis The Power of a Single Number by : Philipp Lepenies
Download or read book The Power of a Single Number written by Philipp Lepenies and published by Columbia University Press. This book was released on 2016-04-26 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely used since the mid-twentieth century, GDP (gross domestic product) has become the world's most powerful statistical indicator of national development and progress. Practically all governments adhere to the idea that GDP growth is a primary economic target, and while criticism of this measure has grown, neither its champions nor its detractors deny its central importance in our political culture. In The Power of a Single Number, Philipp Lepenies recounts the lively history of GDP's political acceptance—and eventual dominance. Locating the origins of GDP measurements in Renaissance England, Lepenies explores the social and political factors that originally hindered its use. It was not until the early 1900s that an ingenuous lone-wolf economist revived and honed GDP's statistical approach. These ideas were then extended by John Maynard Keynes, and a more focused study of national income was born. American economists furthered this work by emphasizing GDP's ties to social well-being, setting the stage for its ascent. GDP finally achieved its singular status during World War II, assuming the importance it retains today. Lepenies's absorbing account helps us understand the personalities and popular events that propelled GDP to supremacy and clarifies current debates over the wisdom of the number's rule.
Book Synopsis Strategic Customer Management by : Nigel F Piercy
Download or read book Strategic Customer Management written by Nigel F Piercy and published by OUP Oxford. This book was released on 2009-03-12 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies. Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature - simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations. The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.
