Social Media Nutzung Im B2b Vertrieb Erfolgsfaktoren Fur Social Selling

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Social Media Nutzung im B2B-Vertrieb. Erfolgsfaktoren für Social Selling

Author : Kübra Bicer
Publisher : GRIN Verlag
ISBN 13 : 3346337448
Total Pages : 90 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis Social Media Nutzung im B2B-Vertrieb. Erfolgsfaktoren für Social Selling by : Kübra Bicer

Download or read book Social Media Nutzung im B2B-Vertrieb. Erfolgsfaktoren für Social Selling written by Kübra Bicer and published by GRIN Verlag. This book was released on 2021-01-29 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,4, , Sprache: Deutsch, Abstract: Das Ziel dieser Masterthesis ist die Klärung und Erweiterung des Wissens darüber, wie Social Selling im B2B-Verkaufsprozess eingesetzt werden kann und welche Erfolgsfaktoren es für die Nutzung von Social Selling gibt. Darüber hinaus betrachtet die Studie die Gründe für die geringe Nutzung von Social Selling in Deutschland. Das Thema wurde von Unternehmen recherchiert, die aktiv Social Media im B2B-Umfeld in Deutschland und/oder international betreiben. Soziale Medien haben mit weltweit 3,48 Milliarden Nutzern enormes Potential für den Vertrieb. In Deutschland wird das Internet von 86 Prozent der Befragten genutzt und laut Statista beträgt die tägliche Dauer der Internetnutzung im Schnitt 196 Minuten. Darüber hinaus haben in einer Umfrage 82 Prozent von den befragten B2B-Käufern angegeben, dass der Social Content einen Einfluss auf ihre Kaufentscheidungen hat (Minsky & Quesenberry, 2016). Diese Erkenntnisse zeigen eindeutig das vorhandene Potential der Nachfrageseite. Social Media ist somit nicht nur ein hilfreiches und förderndes Tool für die Marketing Abteilung im Unternehmen, sondern sie tragen auch zum Erfolg der Vertriebsabteilungen bei. Social Selling bezieht sich in dieser Studie auf Vertriebsaktivitäten, die über Social Media durchgeführt werden. In dieser Studie wird das neu entstandene Konzept des Social Selling und die Auswirkungen auf die Industrieunternehmen vorgestellt.

Erfolgsfaktoren des Social Sellings im deutschen B2B-Sektor. Mit welcher Social Media-Strategie lässt sich der Unternehmenserfolg steigern?

Download Erfolgsfaktoren des Social Sellings im deutschen B2B-Sektor. Mit welcher Social Media-Strategie lässt sich der Unternehmenserfolg steigern? PDF Online Free

Author : Tessy Dany
Publisher : GRIN Verlag
ISBN 13 : 396095834X
Total Pages : 67 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Erfolgsfaktoren des Social Sellings im deutschen B2B-Sektor. Mit welcher Social Media-Strategie lässt sich der Unternehmenserfolg steigern? by : Tessy Dany

Download or read book Erfolgsfaktoren des Social Sellings im deutschen B2B-Sektor. Mit welcher Social Media-Strategie lässt sich der Unternehmenserfolg steigern? written by Tessy Dany and published by GRIN Verlag. This book was released on 2020-04-22 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Sozialen Medien haben enormes Potential für den Vertrieb. Kontinuierlich steigen sowohl die Zahl der Internetnutzer als auch die Nutzungsdauer, was sich ebenfalls auf die Social Media-Präsenz von B2B-Kunden auswirkt. Eine neue Vertriebsstrategie ist das Social Selling. Welche Social Selling-Kanäle gibt es und inwiefern ändert sich dadurch der Kundendialog? Wird Social Selling in Deutschland im B2B-Bereich bereits umgesetzt? Besteht ein Zusammenhang zwischen erfolgreichem Social Selling und dem Unternehmenserfolg? Tessy Dany deckt auf, welche Faktoren des Social Sellings sich in deutschen B2B-Unternehmen durchgesetzt haben und prüft, ob es einen positiven Einfluss auf den Unternehmenserfolg hat. Sie geht auch darauf ein, in welchem Umfang Social Selling bislang in die deutsche B2B-Industrie integriert ist und rät Unternehmen, sich mit dem Thema auseinanderzusetzen. Aus dem Inhalt: - Web 2.0; - Vertrieb; - Strategische Verkaufstools; - Kaufentscheidung; - Verkaufsverhalten; - Kundeneinbindung

B2B Social Media Marketing

Author : Thomas Frick
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781722013189
Total Pages : 86 pages
Book Rating : 4.0/5 (131 download)

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Book Synopsis B2B Social Media Marketing by : Thomas Frick

Download or read book B2B Social Media Marketing written by Thomas Frick and published by Createspace Independent Publishing Platform. This book was released on 2018-07-22 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wie nutze ich die Neuen Medien für mein Unternehmen und erziele durch den Einsatz von Social Media nachhaltige und messbare Erfolge? Auch im B2B Bereich sind die Neuen Medien nicht mehr wegzudenken. Bei der Nutzung kommt es nicht auf das WAS sondern WIE an, hierfür sind eine Vielzahl von Erfolgsfaktoren entscheidend. Mit diesem Ratgeber geben wir Ihnen einen Einblick in unsere bisherigen Erfahrungen aus unserer über 15 jährigen B2B Social Media Marketing Praxis. Neben einer Wissenssammlung und Erfahrungswerten, erhalten Sie wertvolle Tipps zur direkten Umsetzung.

H2H Marketing

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

The Software Industry

Author : Peter Buxmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642315097
Total Pages : 229 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis The Software Industry by : Peter Buxmann

Download or read book The Software Industry written by Peter Buxmann and published by Springer Science & Business Media. This book was released on 2012-09-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.

Bringing Technology to Market

Author : Olaf Plötner
Publisher : Wiley-VCH
ISBN 13 : 9783527502707
Total Pages : 0 pages
Book Rating : 4.5/5 (27 download)

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Book Synopsis Bringing Technology to Market by : Olaf Plötner

Download or read book Bringing Technology to Market written by Olaf Plötner and published by Wiley-VCH. This book was released on 2007-05-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales executives manage their product and services business, lead the sales force, and represent the organization for which they work. In order to succeed in those tasks they need managerial acumen as well as people skills. These include a basic understanding of the markets in which their industry competes, the mechanisms with which these markets function, a comprehensive set of management tools and techniques as well as soft methods to coordinate and motivate their teams. This is particularly the case when it comes to technology-based companies where a single sales pitch may easily exceed revenues of EUR 100 to 200 million. With generally only a very few, but constantly powerful and aggressive competitors, it is crucial for their executives to understand the current dynamics of the markets, the changing value chains, the necessity of new forms of business partnerships, ways and means to turn services into profitable business, adjusting sales strategy to business strategy, and measuring sales and business performance. "Bringing Technology to Market" gathers those current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. "Bringing Technology to Market" will offer basic know how, best practice examples, and new insight and ideas for marketing and sales executives. These are managers, who so far have made their decisions mostly from the gut, frequently relying on stable environments and lasting connections to traditional business partners. Now they are required to understand and work on the developments and changes influencing their present and future markets, be they local, national and/or global.

Mobility in a Globalised World 2018

Author : Eric Sucky
Publisher : University of Bamberg Press
ISBN 13 : 3863096622
Total Pages : 408 pages
Book Rating : 4.8/5 (63 download)

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Book Synopsis Mobility in a Globalised World 2018 by : Eric Sucky

Download or read book Mobility in a Globalised World 2018 written by Eric Sucky and published by University of Bamberg Press. This book was released on 2019-07-22 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Online Retailing

Author : Gerrit Heinemann
Publisher : Springer Science & Business Media
ISBN 13 : 383496378X
Total Pages : 261 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis New Online Retailing by : Gerrit Heinemann

Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

Quantitative Marketing and Marketing Management

Author : Adamantios Diamantopoulos
Publisher : Springer Science & Business Media
ISBN 13 : 3834937223
Total Pages : 627 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Quantitative Marketing and Marketing Management by : Adamantios Diamantopoulos

Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Digital Image Forensics

Author : Husrev Taha Sencar
Publisher : Springer Science & Business Media
ISBN 13 : 1461407575
Total Pages : 369 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Digital Image Forensics by : Husrev Taha Sencar

Download or read book Digital Image Forensics written by Husrev Taha Sencar and published by Springer Science & Business Media. This book was released on 2012-08-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Photographic imagery has come a long way from the pinhole cameras of the nineteenth century. Digital imagery, and its applications, develops in tandem with contemporary society’s sophisticated literacy of this subtle medium. This book examines the ways in which digital images have become ever more ubiquitous as legal and medical evidence, just as they have become our primary source of news and have replaced paper-based financial documentation. Crucially, the contributions also analyze the very profound problems which have arisen alongside the digital image, issues of veracity and progeny that demand systematic and detailed response: It looks real, but is it? What camera captured it? Has it been doctored or subtly altered? Attempting to provide answers to these slippery issues, the book covers how digital images are created, processed and stored before moving on to set out the latest techniques for forensically examining images, and finally addressing practical issues such as courtroom admissibility. In an environment where even novice users can alter digital media, this authoritative publication will do much so stabilize public trust in these real, yet vastly flexible, images of the world around us.

The Business Model Navigator

Author :
Publisher :
ISBN 13 : 9781292065823
Total Pages : 387 pages
Book Rating : 4.0/5 (658 download)

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Book Synopsis The Business Model Navigator by :

Download or read book The Business Model Navigator written by and published by . This book was released on 2014 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is; Who invented it and who uses it now; When and how to apply it.

Fast Innovation

Author : Michael L. George, Sr.
Publisher : McGraw Hill Professional
ISBN 13 : 0071457895
Total Pages : 353 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Fast Innovation by : Michael L. George, Sr.

Download or read book Fast Innovation written by Michael L. George, Sr. and published by McGraw Hill Professional. This book was released on 2005-07-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides strategies for speeding innovation and getting to market. This work explains why it usually takes so long for innovations to reach the market, and why they often fail. It also helps readers learn how to: achieve faster, more controllable time-to-market; generate highly differentiated products, services, or experiences; and more.

Digital Business Leadership

Author : Ralf T. Kreutzer
Publisher : Springer
ISBN 13 : 366256548X
Total Pages : 263 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Digital Business Leadership by : Ralf T. Kreutzer

Download or read book Digital Business Leadership written by Ralf T. Kreutzer and published by Springer. This book was released on 2018-04-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

Killing and Letting Die

Author : Bonnie Steinbock
Publisher : Fordham Univ Press
ISBN 13 : 9780823215621
Total Pages : 462 pages
Book Rating : 4.2/5 (156 download)

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Book Synopsis Killing and Letting Die by : Bonnie Steinbock

Download or read book Killing and Letting Die written by Bonnie Steinbock and published by Fordham Univ Press. This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.

The Role of Social Media in Development Communication

Author : Edikan Ukpong
Publisher : GRIN Verlag
ISBN 13 : 3346071367
Total Pages : 26 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis The Role of Social Media in Development Communication by : Edikan Ukpong

Download or read book The Role of Social Media in Development Communication written by Edikan Ukpong and published by GRIN Verlag. This book was released on 2019-11-26 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , language: English, abstract: This study was carried out to investigate the use of social media in development communication and how undergraduate students of Akwa Ibom State University perceived the usage. The specific objectives were: to find out if Akwa Ibom State University students are aware of the potential of social media for development communication and effect. Ascertain the specific social media that can be used for development communication. Determine the kind of development communication message that social media can be used for. Examine the constraints facing the use of social media for development communication and solutions. The study adopted the survey research design which was employed to derive responses from a sample size of 200 undergraduate students of the Department of Mass Communication Akwa Ibom State University who were selected via random sampling techniques. Data were collected from this population using questionnaire. The study revealed that: Akwa Ibom State University students are aware of the use of social media for development communication to a large extent; over half of the respondents use Facebook to send and receive information more than any other social networks; education messages were mostly communicated through the social media followed by messages on rural development; the use of the social media to communicate development was constrained greatly by lack of access to computers and high cost of subscription for internet access. Drawn from the findings, it was recommended that more enlightenment should be done in terms of using the social media to trigger development consciousness among the citizens.

Modern Concepts of the Theory of the Firm

Author : Günter Fandel
Publisher : Springer Science & Business Media
ISBN 13 : 3662087995
Total Pages : 651 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Modern Concepts of the Theory of the Firm by : Günter Fandel

Download or read book Modern Concepts of the Theory of the Firm written by Günter Fandel and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors analyse the New Economy from a scientific point of view. The success and the failure of enterprises of the new economy form a challenge to the modern business management and to the theory of the firm. This conference transcript answers the question in which way well-established concepts of the theory of the firm should be modified or new approaches should be created, in order to run enterprises of the new economy successfully. The discussion includes various fields of the theory of the firm and is therefore divided into the six essential disciplines of economic research, which are Production and Procurement, Finance, Marketing, Accounting, Human Resource Management and Economic Organization and Corporate Governance. The international orientation of the book addresses the world-wide scientific community.

Handbook on Sustainable Investments: Background Information and Practical Examples for Institutional Asset Owners

Author : Swiss Sustainable Finance
Publisher : CFA Institute Research Foundation
ISBN 13 : 1944960368
Total Pages : 200 pages
Book Rating : 4.9/5 (449 download)

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Book Synopsis Handbook on Sustainable Investments: Background Information and Practical Examples for Institutional Asset Owners by : Swiss Sustainable Finance

Download or read book Handbook on Sustainable Investments: Background Information and Practical Examples for Institutional Asset Owners written by Swiss Sustainable Finance and published by CFA Institute Research Foundation. This book was released on 2017-12-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast growing share of investors have recently widened their scope of analysis to criteria regarded as extra-financial. They are driven by different motivations. Adoption of sustainable investment strategies can be driven, on the one hand by the sole motivation to hedge portfolios against knowable risks by expanding the conceptual framework to incorporate the latest best practice in risk management. Other investors focus rather on a long-term view and make an active bet on societal change. Recent empirical research has shown that considering sustainability factors within investment practices does not come at a cost (i.e. through a reduced opportunity set) but allows for competitive returns. Furthermore, the growing market and resulting competition in the wake of sustainable investing going mainstream has the welcome effect to compress fees for such products. Hence, staying informed about recent trends in sustainable investing is imperative no matter what the main motivation is.