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Author : Neill McKee
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.F/5 ( download)
Download or read book Social Mobilization & Social Marketing in Developing Communities written by Neill McKee and published by . This book was released on 1993 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Health Organization
Publisher :
ISBN 13 : 9789241548052
Total Pages : 452 pages
Book Rating : 4.5/5 (48 download)
Download or read book Community-based Rehabilitation written by World Health Organization and published by . This book was released on 2010 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume numbers determined from Scope of the guidelines, p. 12-13.
Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author : Gerard Hastings
Publisher : SAGE
ISBN 13 : 144625447X
Total Pages : 470 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Author : R. Craig Lefebvre
Publisher : John Wiley & Sons
ISBN 13 : 0470936843
Total Pages : 592 pages
Book Rating : 4.4/5 (79 download)
Download or read book Social Marketing and Social Change written by R. Craig Lefebvre and published by John Wiley & Sons. This book was released on 2013-02-18 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Author : Marvin E. Goldberg
Publisher : Psychology Press
ISBN 13 : 131777860X
Total Pages : 463 pages
Book Rating : 4.3/5 (177 download)
Download or read book Social Marketing written by Marvin E. Goldberg and published by Psychology Press. This book was released on 2018-07-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.
Author : Alfonso Gumucio Dagron
Publisher : CFSC Consortium, Inc.
ISBN 13 : 0977035794
Total Pages : 1409 pages
Book Rating : 4.9/5 (77 download)
Download or read book Communication for Social Change Anthology written by Alfonso Gumucio Dagron and published by CFSC Consortium, Inc.. This book was released on 2006 with total page 1409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Author : Linda Brennan
Publisher : Edward Elgar Publishing
ISBN 13 : 1782548157
Total Pages : 449 pages
Book Rating : 4.7/5 (825 download)
Download or read book Social Marketing and Behaviour Change written by Linda Brennan and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Prevention Marketing Initiative written by and published by . This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lee B. Reichman
Publisher : CRC Press
ISBN 13 : 0824745302
Total Pages : 938 pages
Book Rating : 4.8/5 (247 download)
Download or read book Tuberculosis written by Lee B. Reichman and published by CRC Press. This book was released on 2000-03-08 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely revised and expanded Second Edition thoroughly examines tuberculosis from historical, theoretical, and clinical perspectives, including the most current discoveries. Containing 35 revised, rewritten, rearranged, and new chapters by nationally and internationally renowned experts, the updated Second Edition presents expande
Author : Stuart Carr
Publisher : Routledge
ISBN 13 : 1134767099
Total Pages : 480 pages
Book Rating : 4.1/5 (347 download)
Download or read book Psychology of Aid written by Stuart Carr and published by Routledge. This book was released on 2005-06-23 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology of Aid provides an original, psychological approach to development studies, focusing as it does on the social aspects of aid and the motivational foundations. Designed as a practical tool for looking at development projects in a new and structured way, the authors bring many of the social apsects of development and aid together in one book; from the needs of the Northern donor to the public tensions between Third World host and foreign development agencies.
Author : Paul N. Bloom
Publisher : SAGE
ISBN 13 : 9780761916260
Total Pages : 570 pages
Book Rating : 4.9/5 (162 download)
Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Author : Will Nutland
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335264077
Total Pages : 250 pages
Book Rating : 4.3/5 (352 download)
Download or read book Health Promotion Practice written by Will Nutland and published by McGraw-Hill Education (UK). This book was released on 2015-05-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised public health text offers students and practitioners a grounding in the practice of health promotion and introduces a range of methods that are used in health promotion practice. It also helps to develop skills needed to do health promotion in a range of settings, including project management, partnership working, needs assessment and evaluation. Whether the public health intervention is through face to face contact with individuals, or community based or involves strategic policy development this book now also explores recent developments in social media and web based health promotion interventions. This second edition: provides practical guidance and tools for planning, delivering and evaluating health promotion gives greater emphasis to upstream health promotion interventions, including Healthy Public Policy and health advocacy includes activities to help you make applications to your own study or practice of health promotion Health Promotion Practice, 2nd Edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers. Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes. It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries. Series Editors: Rosalind Plowman and Nicki Thorogood.
Author : Karin Gwinn Wilkins
Publisher : John Wiley & Sons
ISBN 13 : 1118505360
Total Pages : 654 pages
Book Rating : 4.1/5 (185 download)
Download or read book The Handbook of Development Communication and Social Change written by Karin Gwinn Wilkins and published by John Wiley & Sons. This book was released on 2014-01-22 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change
Author : Alan R. Andreasen
Publisher : SAGE
ISBN 13 : 9781412916349
Total Pages : 284 pages
Book Rating : 4.9/5 (163 download)
Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Author : Max Essex
Publisher : Springer Science & Business Media
ISBN 13 : 030647817X
Total Pages : 740 pages
Book Rating : 4.3/5 (64 download)
Download or read book AIDS in Africa written by Max Essex and published by Springer Science & Business Media. This book was released on 2007-05-08 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference book addresses the unique challenges facing many African nations as poor infrastructure and economics continue to obstruct access to advanced treatments and AIDS care training. It takes into account the context of settings with limited resources. Information on how to best utilize existing resources and prioritize scaling-up of infrastructure is a critical aspect of this book for those working in HIV/AIDS-related fields in Africa.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264162992
Total Pages : 432 pages
Book Rating : 4.2/5 (641 download)
Download or read book Macrothesaurus for Information Processing in the Field of Economic and Social Development Fifth Edition written by OECD and published by OECD Publishing. This book was released on 1998-09-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a common vocabulary to facilitate the indexing, retrieval and exchange of development-related information.
