Social Media Performance Evaluation And Success Measurements

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Social Media Performance Evaluation and Success Measurements

Author : Brown Sr., Michael A.
Publisher : IGI Global
ISBN 13 : 1522519645
Total Pages : 294 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Performance Evaluation and Success Measurements by : Brown Sr., Michael A.

Download or read book Social Media Performance Evaluation and Success Measurements written by Brown Sr., Michael A. and published by IGI Global. This book was released on 2016-12-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Social Media Metrics

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 047062258X
Total Pages : 265 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Social Media Metrics by : Jim Sterne

Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Electronic Hive Minds on Social Media: Emerging Research and Opportunities

Author : Hai-Jew, Shalin
Publisher : IGI Global
ISBN 13 : 1522593713
Total Pages : 358 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Electronic Hive Minds on Social Media: Emerging Research and Opportunities by : Hai-Jew, Shalin

Download or read book Electronic Hive Minds on Social Media: Emerging Research and Opportunities written by Hai-Jew, Shalin and published by IGI Global. This book was released on 2019-05-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers have harnessed the flood of personal information and opinions shared on social media platforms in a variety of ways. People communicate not only what they imagine they are purposely sharing but also unintentionally leak information, which allows others to glimpse a sense of the subconscious and unconscious at a macro level. Electronic Hive Minds on Social Media: Emerging Research and Opportunities explores various research techniques to profile the electronic hive mind around social topics as expressed on various modalities of social media, from human, bot, and cyborg social media accounts, and proposes new research methods for harnessing public data from social media platforms. Highlighting topics such as knowledge sharing, swarm intelligence, and social psychology, this publication is designed for researchers, social psychologists, practitioners, and students in marketing, communications, mass media, and similar fields.

Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age

Author : Brown Sr., Michael A.
Publisher : IGI Global
ISBN 13 : 1522541691
Total Pages : 299 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age by : Brown Sr., Michael A.

Download or read book Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age written by Brown Sr., Michael A. and published by IGI Global. This book was released on 2018-07-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital collaboration is abundant in todays world, but it is often problematic and does not provide an apt solution to the human need for comprehensive communication. Humans require more personal interactions beyond what can be achieved online. Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age is a collection of innovative studies on the methods and applications of comparing online human interactions to face-to-face interactions. While highlighting topics including digital collaboration, social media, and privacy, this book is a vital reference source for public administrators, educators, businesses, academicians, and researchers seeking current research on the importance of non-digital communication between people.

Social Media Metrics Secrets

Author : John Lovett
Publisher : John Wiley & Sons
ISBN 13 : 1118149017
Total Pages : 386 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Social Media Metrics Secrets by : John Lovett

Download or read book Social Media Metrics Secrets written by John Lovett and published by John Wiley & Sons. This book was released on 2011-07-07 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Cross-Media Authentication and Verification: Emerging Research and Opportunities

Author : Katsaounidou, Anastasia
Publisher : IGI Global
ISBN 13 : 1522555935
Total Pages : 213 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Cross-Media Authentication and Verification: Emerging Research and Opportunities by : Katsaounidou, Anastasia

Download or read book Cross-Media Authentication and Verification: Emerging Research and Opportunities written by Katsaounidou, Anastasia and published by IGI Global. This book was released on 2018-07-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media becomes more readily available in the digital age, it also becomes more vulnerable to tampering and manipulation, making techniques for verifying reliable news and media sources essential. Understanding online technologies role in shaping the media environment allows for insight into the correlations between the rapidly transforming media landscape and its unwanted effect on news and content tampering. Cross-Media Authentication and Verification: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of verifying the newsgathering and publishing process. While highlighting topics including human authentication, information evaluation, and tampered content, this book is ideally designed for researchers, students, publishers, and academicians seeking current research on media authenticity and misinformation.

New Media and Visual Communication in Social Networks

Author : K?r, Serpil
Publisher : IGI Global
ISBN 13 : 1799810453
Total Pages : 345 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis New Media and Visual Communication in Social Networks by : K?r, Serpil

Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Modern Perspectives on Virtual Communications and Social Networking

Author : Thakur, Jyotsana
Publisher : IGI Global
ISBN 13 : 1522557164
Total Pages : 273 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Modern Perspectives on Virtual Communications and Social Networking by : Thakur, Jyotsana

Download or read book Modern Perspectives on Virtual Communications and Social Networking written by Thakur, Jyotsana and published by IGI Global. This book was released on 2018-10-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Author : Sekalala, Seif
Publisher : IGI Global
ISBN 13 : 1799875091
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves by : Sekalala, Seif

Download or read book A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves written by Sekalala, Seif and published by IGI Global. This book was released on 2022-06-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Hidden Link Prediction in Stochastic Social Networks

Author : Pandey, Babita
Publisher : IGI Global
ISBN 13 : 1522590978
Total Pages : 281 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Hidden Link Prediction in Stochastic Social Networks by : Pandey, Babita

Download or read book Hidden Link Prediction in Stochastic Social Networks written by Pandey, Babita and published by IGI Global. This book was released on 2019-05-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Link prediction is required to understand the evolutionary theory of computing for different social networks. However, the stochastic growth of the social network leads to various challenges in identifying hidden links, such as representation of graph, distinction between spurious and missing links, selection of link prediction techniques comprised of network features, and identification of network types. Hidden Link Prediction in Stochastic Social Networks concentrates on the foremost techniques of hidden link predictions in stochastic social networks including methods and approaches that involve similarity index techniques, matrix factorization, reinforcement, models, and graph representations and community detections. The book also includes miscellaneous methods of different modalities in deep learning, agent-driven AI techniques, and automata-driven systems and will improve the understanding and development of automated machine learning systems for supervised, unsupervised, and recommendation-driven learning systems. It is intended for use by data scientists, technology developers, professionals, students, and researchers.

Popular Representations of America in Non-American Media

Author : Endong, Floribert Patrick C.
Publisher : IGI Global
ISBN 13 : 1522593144
Total Pages : 361 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Popular Representations of America in Non-American Media by : Endong, Floribert Patrick C.

Download or read book Popular Representations of America in Non-American Media written by Endong, Floribert Patrick C. and published by IGI Global. This book was released on 2019-06-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the U.S.A. do not attract media attention, controversy, or at least invoke some level of critical thought. Popular Representations of America in Non-American Media provides emerging research exploring how non-American media covers and represents the U.S.A. through a critical review that demonstrates how foreign media representations of the country have varied according to periods in history, political leadership, and current ideological and socio-cultural affinities. The publication also conversely examines Americans perceptions of foreign media representations of their country. Featuring coverage on a broad range of topics such as neocolonialism, political science, and popular culture, this book is ideally designed for students, scholars, media specialists, policymakers, international relation experts, politicians, and other professionals seeking current research on different perspectives on non-American medias representation of the U.S.A. and Americans.

Analyzing Global Social Media Consumption

Author : Wamuyu, Patrick Kanyi
Publisher : IGI Global
ISBN 13 : 1799847195
Total Pages : 358 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Analyzing Global Social Media Consumption by : Wamuyu, Patrick Kanyi

Download or read book Analyzing Global Social Media Consumption written by Wamuyu, Patrick Kanyi and published by IGI Global. This book was released on 2020-10-16 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities. Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.

Exploring the Role of Social Media in Transnational Advocacy

Author : Endong, Floribert Patrick C.
Publisher : IGI Global
ISBN 13 : 1522528555
Total Pages : 307 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Exploring the Role of Social Media in Transnational Advocacy by : Endong, Floribert Patrick C.

Download or read book Exploring the Role of Social Media in Transnational Advocacy written by Endong, Floribert Patrick C. and published by IGI Global. This book was released on 2018-03-31 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging digital technologies are playing an increasingly significant role in advancing citizen-based support all over the world. They have become tools used for protest movements, and in the establishment organizations use in campaigning. Exploring the Role of Social Media in Transnational Advocacy is an essential reference source for the latest scholarly research on the various dimensions of new technology platforms, highlighting the use in citizen-enabled, social advocacy campaigns. Featuring extensive coverage on a broad range of topics such as virtual communities, e-health, and e-government, this book is ideally designed for academicians, researchers, students, and policy makers seeking current research on different aspects of social media in campaigns.

Multidisciplinary Perspectives on New Media Art

Author : Soares, Celia
Publisher : IGI Global
ISBN 13 : 1799836711
Total Pages : 279 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Multidisciplinary Perspectives on New Media Art by : Soares, Celia

Download or read book Multidisciplinary Perspectives on New Media Art written by Soares, Celia and published by IGI Global. This book was released on 2020-06-26 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media has been gaining importance in the academic world as well as the artistic world through the concept of new media art. As the connections between art and communication technologies grow and further embrace a wide range of concepts, interpretations, and applications, the number of disciplines that will be touched will likewise continue to expand. Multidisciplinary Perspectives on New Media Art is a collection of innovative research on the methods and intersections between new media, artistic practices, and digital technologies. While highlighting topics including audience relationship, digital art, and computer animation, this book is ideally designed for academicians, researchers, high-level art students, and art professionals.

Digital Media, Political Polarization and Challenges to Democracy

Author : Maren Beaufort
Publisher : Routledge
ISBN 13 : 0429534140
Total Pages : 110 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Digital Media, Political Polarization and Challenges to Democracy by : Maren Beaufort

Download or read book Digital Media, Political Polarization and Challenges to Democracy written by Maren Beaufort and published by Routledge. This book was released on 2020-06-29 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the interplay between social media, political polarization, and civic engagement, focusing on countries with differing media environments, cultural specifics, and degrees of democratization. Taken from a variety of disciplinary perspectives and based on innovative theoretical interventions and empirically grounded research, the contributions to this volume share a common aspiration to understand the democratic character of the new, and thus far largely unknown, media regime. Such a regime has the potential to both enhance and undermine democracy, in a time where the vulnerability of democracy is more obvious than ever before. Featuring research from the USA, Western Europe, the Middle East, and East Asia, this book will be of interest to those studying recent political events in these regions, as well as to those scholars of media studies whose research focuses on the inter-relation of politics, communication and the media. This book was originally published as a special issue of Information, Communication & Society.

Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs)

Author : Pradeep Kumar, T.S.
Publisher : IGI Global
ISBN 13 : 1668436124
Total Pages : 269 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) by : Pradeep Kumar, T.S.

Download or read book Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) written by Pradeep Kumar, T.S. and published by IGI Global. This book was released on 2022-09-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the event of a disastrous event leading to the loss of communication networks, ad-hoc networks are a potent wireless communication resource because of their unique features including being quickly deployable and having a distributed nature, large coverage area, reduced cost, and more. Flying ad-hoc networks (FANETS) and vehicular ad-hoc networks (VANETS) are the future technology and can solve many problems in e-commerce delivery through drones, agriculture, vaccine delivery, and more. The unique characteristics of these networks and special requirements have created new challenges for the research community in recent decades. Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) enhances the modelling and simulation aspects of FANETS and VANETS and understands the protocols in mac layer and network layers for fast-moving ad-hoc networks. It presents simulations run using various simulation tools and measures the performance metrics of ad-hoc networks. Covering topics such as emulation tools, secure communication, and modelling software, this premier reference source is an excellent resource for computer scientists, IT specialists, business leaders and managers, supply chain and logistics management, libraries, students, government officials, international organizations, law enforcement, engineers, agriculturalists, researchers, and academicians.

Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks

Author : Kumar, Sunil
Publisher : IGI Global
ISBN 13 : 1799846865
Total Pages : 235 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks by : Kumar, Sunil

Download or read book Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks written by Kumar, Sunil and published by IGI Global. This book was released on 2020-10-23 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: 5G is the upcoming generation of the wireless network that will be the advanced version of 4G LTE+ providing all the features of a 4G LTE network and connectivity for IoT devices with faster speed and lower latency. The 5G network is going to be a service-oriented network, connecting billions of IoT devices and mobile phones through the wireless network, and hence, it needs a special emphasis on security. Security is the necessary enabler for the continuity of the wireless network business, and in 5G, network security for IoT devices is the most important aspect. As IoT is gaining momentum, people can remotely operate or instruct their network devices. Therefore, there is a need for robust security mechanisms to prevent unauthorized access to the devices. Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks is a collection of innovative research on the security challenges and prevention mechanisms in high-speed mobile networks. The book explores the threats to 5G and IoT and how to implement effective security architecture for them. While highlighting topics including artificial intelligence, mobile technology, and ubiquitous computing, this book is ideally designed for cybersecurity experts, network providers, computer scientists, communication technologies experts, academicians, students, and researchers.