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Social Media Marketing On Instagram Exploration Of Strategic Perspectives
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Book Synopsis Social Media Marketing on Instagram. Exploration of Strategic Perspectives by : Lisa Jessen
Download or read book Social Media Marketing on Instagram. Exploration of Strategic Perspectives written by Lisa Jessen and published by GRIN Verlag. This book was released on 2018-06-20 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis SOCIAL MEDIA MARKETING by : Stephen Johnson
Download or read book SOCIAL MEDIA MARKETING written by Stephen Johnson and published by AndreaAstemio. This book was released on 2020-01-19 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to start your journey to social media marketing success, then keep reading.. If you are having troubles understanding social media and growing your brand's presence like the PROs do, don't fret! This ultimate guide to social media marketing will help you do all these and more. In this guide, we're going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020. The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy. The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here's how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020; Up-to-date information and data on what's working and not on Facebook, Instagram, YouTube and Twitter Clear and precise details and facts on social media marketing. Practical tips you can implement and start using immediately. Ways you can maneuver social media channels to give your brand an edge over competitors. The ultimate strategies for building up engagement on your social media pages. A detailed step-by-step guide to advertising successfully on each different social media channels. And much more! With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue! Whether you're just starting out or you're ready for bigger campaigns, get this book now and start your journey to social media marketing success!
Book Synopsis Instagram Marketing by : Mark Robertson
Download or read book Instagram Marketing written by Mark Robertson and published by . This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram Today only, get this bestseller for a special price. Did you know you can grow your business with Instagram Stories? Learn to get more followers, drive more traffic to your website, and sell more of your products and services with this book! Here Is A Preview Of What You'll Read... What Is Instagram? Instagram Marketing Instagram’s Reach How Important Is Instagram For Your Brand? How To Gain Followers Fast? Building An Instagram Strategy Creating Content On Instagram Instagram’s Business Tools And much, much more! Download your copy today! Take action today and download this book now at a special price!
Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow
Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Book Synopsis Contemporary Issues in Social Media Marketing by : Bikramjit Rishi
Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Book Synopsis Social Media Marketing by : Micheal Media
Download or read book Social Media Marketing written by Micheal Media and published by . This book was released on 2021-02-11 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★ 55% OFF for Bookstores! NOW at $ 23.97 instead of $ 33.97! LAST DAYS! ★ Do you want to grow your business with social media? Social Media Marketing is no longer optional. With over 75% of people active on Social Media, and with the decline in performance of other advertising and marketing methods, Social Media Marketing is often your best chance of reaching your customers. However, things are not fixed in social media. Things are changing. Just as the platforms and the way people use them are still being established, laws and regulations are also evolving to be more relevant for digital marketing. An effective social media marketer will understand the importance of adapting and flexing with the pervasive change and not only will they be able to react to changes in the market, but they will be looking ahead and planning their marketing strategy according to the changes that are coming. This will help them stay relevant to their customers and stay ahead of their competitors. Social media is such a powerful platform today and you are right to want to utilize it to your advantage. But more than seeking what you would gain from the platform as a businessperson, my advice for you is to think of what you can offer to the platform. People will come to you when you have something of value to give to them. I hope that the information that I have provided in this book is able to help you at least find your way on this journey. I wish nothing more than for you to succeed to the volume that you would measure it. And even more than that, I wish that your brand will join the leagues of brands that are working towards making the world a better place one step at a time. This book covers: Why Use Social Media and SEO For Your Brand in 2019 Building a Personal Brand in 2019 Building Your Core Brand Strategy: 5 Tips for Success Identifying Yourself & Creating Your Offer Instagram Marketing For Your Brand in 2019 Instagram Stories Facebook Twitter Youtube Social Media Strategy Worksheet Search Engine Optimization (SEO) Tips and Tricks to Social Media Marketing and SEO Success Whether you're growing a business entity or working on establishing a personal brand that will eventually become a global icon, take the knowledge that you have gained here and make it work for you. Closing this book does not necessarily mean that the journey ends here. As I said when we were closing the last chapter of the book, it only ends when you say it does. Social media will continue to evolve; you should learn to evolve with it. But every time you hit a glitch along the way, feel free to come back to these pages and start the process again. No knowledge is ever truly lost. You only get deeper insight and perspective. The future is here. Are you ready for it?
Book Synopsis Instagram Marketing by : David Croll
Download or read book Instagram Marketing written by David Croll and published by Independently Published. This book was released on 2017-11-27 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100% Tested in real cases and proven ways to gain more Instagram Followers, increase engagement of your content and turn Instagram into a source of income Some of the most effective, intensive, and mathematically verified strategies to simply grow your Instagram blog. In Instagram Marketing, you'll get all that and more. I've conducted more than 40 Instagram projects and structured all methods and tips so you can use them with your blog or business account. Every recommendation in this book to increase your social marketing knowledge and success factor is 100% based on real Instagram campaigns and research. Learn how to become social marketing guru increasing the effectiveness of your content. You can be a great photographer, and you even learn some Instagram tips. But social media marketing is something more. It's a science with a lot of small signs which makes our brains to push FOLLOW button. Learn what any successful blogger will not tell you for free. Step-by-Step strategies and insight from the best in the business. From small brands to Starbucks and top life-style bloggers, their experience is insightful, analytical, sometimes not typical, but most importantly effective and actionable. Pair that with the step-by-step how to instruction for each strategy, and you have a guide that can be used not only for education but as practical advice for acting. Effective strategies and actions, big results. - Chapter 1. How to Find your People. - Chapter 2. How to Be in Trend. - Chapter 3. How to build your brand on Instagram Understand how to build successful Instagram blog - Chapter 4. How to Gain More Followers - Chapter 5. How to Start Making Money This knowledge unlocks you the door to Instagram cash flow. Improve your social marketing skills! Pick up your copy today by clicking the BUY NOW button at the top of this page.
Book Synopsis Instagram Reels Marketing by : Dwayne Anderson
Download or read book Instagram Reels Marketing written by Dwayne Anderson and published by Estalontech. This book was released on 2020-10-17 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram Reels Marketing Instagram Reels Is The Latest Addition In The Top Marketers’ Social Media Marketing Arsenal! If you haven’t heard about it or are confused about how to get started, we’re here to help. Everything you need to know is right here. This Is An Excellent Opportunity To Learn How To Get Started With Instagram Reels Marketing To Interact With A Wider Audience, Fuel Your Branding Endeavors, And Help Brands Cash Upon More ROI. Instagram Reels is the latest format of Instagram Stories that can be used to create and share 15-second video clips either with your followers or, if you have a public account, with the larger Instagram community via the Explore page. And since video content is all the rage now, top brands are using Instagram Reels for business marketing by sharing short video content to convey their branding and advertising messages on the Explore page as well as with followers, to gain massive traction. As it rolled out to the majority of users in August 2020, this feature is being made available across 50 countries, including the U.S., making it an impeccable platform to interact with audiences and fuel your branding endeavors. The timing is also fortuitous, given TikTok’s uncertain future in the U.S. as the Trump administration weighs either banning the Chinese-owned app entirely or forcing it to sell off its U.S. operations. To put this further into perspective, let’s take a look at a few stats… The average time spent on Instagram increased by 3.5% since the launch of Instagram Reels. For Example Some published data reflects recent development as follows ; - Two-thirds of the NBA’s franchises have posted at least one Reel since the feature launched in the United States. -The Los Angeles Lakers top the league in engagement on Instagram Reels with more than 385,000 engagements and more than 4.1M plays on a single video. -Louis Vuitton averages 7M views on each Reel and are still increasing -Sephora France gets more than 453K views on each Reel and more That is great news for businesses that want to survive and thrive despite the challenging economic conditions. So, here we are with our Awesome course - Instagram Reels Marketing! This guide will discuss why Instagram Reels Marketing is important for your business, as well as the process of creating attention-grabbing sales-oriented videos on them and all the answers about utilizing this platform. All in all, it is jam-loaded with information on how to showcase your brands using the Instagram Reels in an effective way and inspire sales-oriented actions from your Instagram Page. This course covers: -All you need to know to get started with Instagram Reels -Find out how to use Instagram Reels for Business Marketing -Explore the difference between Instagram Reels & TikTok -Discover how to produce Reels content that will successfully engage users -Find out how to run a successful Instagram Giveaway -Explore the tips and ideas on how to use Instagram Reels to grow your Brand -Find out can Instagram takedown TikTok with Reels? -Discover is Instagram Reels Worth Pursuing? Pros and Cons for Marketers -Explore Instagram Reels Marketing Success Stories
Book Synopsis Social Media Marketing by : Melissa S. Barker
Download or read book Social Media Marketing written by Melissa S. Barker and published by Cengage Learning. This book was released on 2012-03-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Book Synopsis The Ultimate Guide to Social Media Marketing by : Micheal Media
Download or read book The Ultimate Guide to Social Media Marketing written by Micheal Media and published by . This book was released on 2021-02-12 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★ 55% OFF for Bookstores! NOW at $ 26.97 instead of $ 36.97! LAST DAYS! ★ Do you want to get more customers to buy your products? Social media is valuable for any business of any size or industry because all your customers and potential customers are already on their smartphones, scrolling through the feeds. The more strategic you are with your social media strategy, the easier it will be for you to turn followers into buyers of your products or service. The goal of marketing has always been to push target audience members into making a conscious choice to purchase a product, subscribe to a service, or to even change their perspective on a certain issue or topic. The point is that marketers need to know how people think and feel on each known site in order to craft a message that they will respond positively when exposed to. This is where Instagram comes into play as it is one of the easiest platforms to overlook, underestimate, and disregard as marketing tool. Today, social media is used for a business to market anything. It is possible to go to any social media platform and interact with others by talking about your business and what you sell or promote. You can let others know everything you want to do while encouraging people to see that your business is one, they can trust. This guide includes information on all major social media sites available, and what to do with them. Facebook is the best option to utilize for your marketing plans however, to be well informed, read about various other social media platforms. These include Twitter, Instagram, and many others that target specific groups of people. Each section in this guide will help you understand what makes each social media platform special. You will be able to decide which ones you need to target and then learn how to reach people through each of those platforms. This will give you a sense of control when you work online. This book covers: Facebook Instagram LinkedIn YouTube Twitter Pinterest The points listed in this social media marketing book will illustrate what you can get out of your business. This guide is to help you get a better chance of getting the word out about what you are marketing. It is all about standing out from the rest of the pack. ★ 55% OFF for Bookstores! NOW at $ 26.97 instead of $ 36.97! LAST DAYS! ★ You will Never Stop Using this Awesome Cookbook! Buy it NOW and get addicted to this amazing book
Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers
Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Book Synopsis Strategy as Practice by : Gerry Johnson
Download or read book Strategy as Practice written by Gerry Johnson and published by Cambridge University Press. This book was released on 2007-08-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an analysis of what managers actually do in relation to the development of strategy in organisations.
Book Synopsis Social Media Marketing 2020 by : Chandler Wright
Download or read book Social Media Marketing 2020 written by Chandler Wright and published by Independently Published. This book was released on 2019-10-25 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to explode your business growth with Instagram, then keep reading... Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion. If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020: How to Crush it With Instagram Marketing will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business. Inside this book, you will discover: The benefits of using social media and Instagram for marketing Everything you need to know before starting social media marketing The best practices in social media marketing A close look into Instagram content The step-by-step to get started in Instagram marketing The steps to creating a hyper engaging content strategy The best practices for creating effective contents on Instagram The different ways to rapidly grow your profile An introduction to Instagram Analytics Tips on converting your audience into raving fans And much more! If you're confused with all the contradicting information available online, this book will set things straight for you. You don't need any other book to learn about Instagram marketing. You don't need to search for more information. Everything that you need to get started is already in this book. All that is left for you to do is to read it and apply it to your business. So scroll up, click "Buy Now" and start learning how to massively grow your business on Instagram the right way!
Book Synopsis Post-COVID-19 Perspectives on International Business by : Jessica Lichy
Download or read book Post-COVID-19 Perspectives on International Business written by Jessica Lichy and published by Cambridge Scholars Publishing. This book was released on 2021-05-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an outline of the changing landscape of international business and consumer behaviour, in the light of ongoing disruption caused by the COVID-19 pandemic. It highlights a number of key factors that have shaped (and continue to shape) the business world and society as a whole. Its focus is on identifying and explaining emerging trends in the field of business management and consumer behaviour, paying attention to the influence of context (both cultural context and corporate context) and generational belonging. This knowledge is needed for a better understanding of the changing world, and for developing digital products and services that meet the evolving needs of individuals and businesses.
Book Synopsis Social Media Marketing by : Steven Craig
Download or read book Social Media Marketing written by Steven Craig and published by Createspace Independent Publishing Platform. This book was released on 2016-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing: Best Free Social Media Marketing Tools (Facebook, Twitter, Instagram) Are you interested in ruling social media? Do you want to upsurge your online presence? Social Media: Best Free Social Media Marketing Tools To Boost Your Internet Sales (Facebook, Twitter, Instagram) This book can be helpful for you to increase your online followers and establish your brand. Every business owner works with a similar desire to earn massive profit. With the help of social media platforms, every small and large business owner can promote his/her products and services. Social media marketing requires your time and creativity. On social media, you can grab the attention of people from all over the world. You should have a particular strategy to promote your products. You can use Facebook, LinkedIn, Twitter, Youtube and Pinterest at the same time. In the first step, you have to create your content with the attractive title and informative material. It is essential to search the interest of your target market and write your marketing material to address their problems. In this book, you will learn how to use social media to books your online sales. This book offers: Social Media Marketing Strategies Tips to Boost Sales with the help of Facebook Strategies to Use Twitter to Increase Sales Get Maximum Profit with Instagram Marketing Other Social Media Marketing Tools for Business Download this book and get the advantage of strategies and tips given to promote your online sales.
Book Synopsis Marketing Innovation Strategies and Consumer Behavior by : Barbosa, Belem
Download or read book Marketing Innovation Strategies and Consumer Behavior written by Barbosa, Belem and published by IGI Global. This book was released on 2024-04-09 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
