Ultimate Guide to Social Media Marketing

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

Social Media Marketing

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Author :
Publisher : E.C. Publishing via PublishDrive
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Social Media Marketing by : Gerry T. Warner

Download or read book Social Media Marketing written by Gerry T. Warner and published by E.C. Publishing via PublishDrive. This book was released on 2018-03-30 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals! Have you ever asked - - can Social Media Marketing really help my business? - does Social Media Marketing work? - where do I learn Social Media Marketing? ... but finding it difficult to get the information you seek in order to grow your business? Have you always wanted to know - - what the best Social Media Marketing Strategies are - how Social Media Marketing can increase sales - how to implement an effective and proven Social Marketing plan ... but yet to find a resource that will show you how in a simple, step-by-step approach? If you answered "Yes" to any of the questions above, then this book is for you. In this definitive guide "Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Strategies to Boost Your Business", you're about to discover how you can utilize the best Social Media platforms to your advantage when it comes to growing your business and to boost your income and net profits. ★★ Here is What You Will Learn: ★★ 1. What Social Media Marketing is and how it works 2. How to harness the power of the internet and Social Media to bring in a substantial income stream 3. How to begin your path on becoming a marketing guru on Social Media platforms, such as Facebook, Twitter and Instagram 4. Effective Social Media Strategies to apply for each of the most popular Social Media platforms being used today by your target market 5. The various Social Media Marketing tools you can implement now to help you gain profits ★★ Added Benefits of owning this book: ★★ Up-to-date and accurate information for the year 2018 and beyond A step-by-step and easy-to-understand guide that will motivate you to take action - starting today! ★★ PLUS: Bonus Section Included - How to use Facebook Ads to grow your business! ★★ By learning the lessons in this book, you will no longer be a beginner in the world of the internet and Social Media, but someone who now has the knowledge to leverage the power of Social Media to achieve success in your business endeavours. Your brand is your power, and it's time you learned how to promote it - and make it big online through Social Media Marketing. Don't wait any longer! Scroll up and click the "Buy Now" button to own this proven guide and begin applying Social Media Marketing to your business to get positive results.

The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs

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Author :
Publisher : Independently Published
ISBN 13 : 9781790591961
Total Pages : 305 pages
Book Rating : 4.5/5 (919 download)

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Book Synopsis The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs by : Chris Brogan

Download or read book The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs written by Chris Brogan and published by Independently Published. This book was released on 2018-12-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Best Seller and "New Release" in Multiple Categories (in first week)!This brand new book gives you 52 chapters of massive value shared by 47 top social media, business and communication experts. It's all you need to market your business and build your brand in 2019 on social media. You'll learn:1. The Right Social Media Mindset (10 chapters)2. How to Correctly Use Each Platform While Understanding Each Platform's Unique Personality (23 chapters)3. How to Effectively Communicate and Persuade on Social Media (19 chapters)"The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs" is going to change lives. I invite you to become part of this amazing journey and start using the tools, tips, and approaches in my book to create a global brand, top of mind awareness, and dominate your market."Success doesn't just happen. You must create it by taking consistent action. Start today." Mitch Jackson

Ultimate Guide to Instagram for Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084633
Total Pages : 202 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Instagram for Business by : Kim Walsh Phillips

Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2023-06-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales. How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works A new content creation formula to make creating content easy and effective. Copy-and-paste resources, and a simple roadmap gets you results fast and easy Brand-new up to date examples, marketing funnels and campaigns New features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!

Social Media Marketing 2020

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Author :
Publisher : Independently Published
ISBN 13 : 9781096028314
Total Pages : 115 pages
Book Rating : 4.0/5 (283 download)

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Book Synopsis Social Media Marketing 2020 by : Jaimason Bixley

Download or read book Social Media Marketing 2020 written by Jaimason Bixley and published by Independently Published. This book was released on 2019-04-27 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an entrepreneur that wants to use social media marketing to get the word out about your business online? You need an overview of what's out there so that you don't misstep in 2020.Social media changes every other day. It's hard enough running a business without having to wonder what to do on your social platforms constantly. Luckily, there are ways you can boil things down, and focus on key high-earning processes that make SMM lucrative. In Social Media Marketing 2020, I get right to the heart of boosting your business through platforms like Facebook, YouTube and Instagram. I'll help you understand which metrics to measure, and show you how to put together a winning content strategy for more customers, more often!In this step-by-step guide you'll find out: *How to use Facebook, YouTube and Instagram for super-powered marketing*How to develop a working social media marketing strategy*About the secret insights hidden in monitoring and listening online*Which social channels to invest in, and which to run away from*How to target the best customers and build real relationships*What your competition is doing and how to outstrip themWith so much information out there, you need a guide that gives it to you straight. You'll come away with a plan and a set of strategies that will drastically boost your online business.Invest in social media marketing to accelerate your business growth, income and reach. It's up to you to take this information and change your life. Start now!Get the latest strategies on SMM with this practical guide. Get the book, make those sales!Chapter 1 Excerpt "Social Media Marketing 2020 : The Ultimate Guide to Boosting Your Business Through Social Media Marketing Efforts in 2020 "The Constantly Changing World of Social MediaJust a few years ago, running a successful business did not demand an online presence. With the rise of the internet, entrepreneurs began debating among themselves whether or not they should have an online presence. As a matter of fact, it was something optional. Whether you wanted to turn to the internet or merely run an ordinary business, it was up to you. Back in the halcyon days, business owners had the notion that running an online store was too expensive and that their target market would not bother searching them over the internet. Well, today, things have drastically changed. The public is more aware of the products and services that they need. They are more knowledgeable than ever before regarding what they need and what they don't. What's worse, they have fingertip information regarding the brands that they should go for. Customers are now even aware of existing brand competition in the market. Thanks to the internet, they can conveniently shop from their homes. Do you remember word of mouth marketing? Back in the golden days, local stores could depend on word of mouth marketing as a way of getting information about their products and services to their potential market. This meant that they only needed to provide quality products accompanied by excellent customer care services. After this, they hoped that customers loved their products/services. Also, they were quite confident that through word of mouth, their customers would appreciate them in front of their neighbors. When customers were not happy, it was an unfortunate thing for these businesses. Nonetheless, they were lucky enough that the message was only contained within their local surroundings. In any case, the negativity was soon forgotten. After all, folks have short memories. Our Book Covers the Following Topics: | Social Media Marketing 2020 | Facebook Marketing 2020 | Facebook Advertising 2020 | Youtube Marketing 2020 | Instagram Marketing 2020 | Twitter Marketing 2020 |

Social Media Marketing

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Author :
Publisher : Adidas Wilson
ISBN 13 :
Total Pages : 99 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing by : Adidas Wilson

Download or read book Social Media Marketing written by Adidas Wilson and published by Adidas Wilson . This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.

The Ultimate Guide to Content Marketing and Digital PR

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Publisher :
ISBN 13 : 9781534672956
Total Pages : 222 pages
Book Rating : 4.6/5 (729 download)

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Book Synopsis The Ultimate Guide to Content Marketing and Digital PR by : Charlie Marchant

Download or read book The Ultimate Guide to Content Marketing and Digital PR written by Charlie Marchant and published by . This book was released on 2016-06-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience? In this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process. You will discover: How businesses of all size - from 1 person to 100,000 people - can utilise Digital PR for free publicity. How to identify the perfect market to maximise the impact of your Digital PR. How to generate ideas and angles for stories that publications will bite your hand off for. The 'secret underworld' of Sponsored Content and how to utilise it for maximum profit. How to use Content Marketing to spread your reach through infographics, articles, and videos. How to find and connect with the most influential bloggers in your market and have them sing your praises publicly to their audience. How to use contests to boost your social media following (including one example that generated over 3,000 entries for less than the price of three cups of coffee). How and why to use live events to explode your online visibility (clue: the strategies in this section won't have even occurred to your competitors). How to create and manage a workable digital PR campaign in whatever time you have available, whether it's 20 minutes per week or 8 hours per day. How to use two hashtags on Twitter to 'unlock' a hidden world of journalists desperate to write about you (clue: see an example of this strategy where we sent 3 tweets which got us featured in Forbes, The Telegraph, and The Guardian websites in less than 2 weeks). What most businesses don't realise is that journalists, editors, and bloggers are crying out for good stories to write about. Provided that you understand exactly what they are looking for and how to position your business in a way that makes you interesting, rather than have to push push push, these gatekeepers will be coming to you asking for more! About The Authors Charlie and Luke head up Exposure Ninja's Digital PR team. With years of experience running campaigns for businesses in every imaginable market (and even some unimaginable ones!), they have developed a set of simple, easy-to-follow systems that mean any business can get the sort of visibility online that previously seemed out of reach.Tim Cameron-Kitchen is a 5-time bestselling author and Head Ninja at Exposure Ninja. Having helped tens of thousands of businesses to improve their online visibility and attract more customers from the Internet, he is one of the UK's leading Digital Marketing authorities and now runs the 65-strong digital marketing company Exposure Ninja. Who Is This Book For? Whether you are a solopreneur looking for free advertising or a large multinational wanting to develop a Digital PR strategy to tap into the new generation of online authorities, this book will guide you through the processes that Exposure Ninja uses day in, day out to get coverage for their clients in any market. From e-commerce stores to tradesmen, the range of strategies covered in this book means that whatever you sell and to whomever you sell it, you'll find the perfect angle for you.Hidden ExtrasThis book comes with FREE lifetime updates and a digital marketing review worth £198. Details inside.

365 Days of Social Posts for Small Businesses

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Author :
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis 365 Days of Social Posts for Small Businesses by : Brendan Cox

Download or read book 365 Days of Social Posts for Small Businesses written by Brendan Cox and published by . This book was released on 2021-06-25 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast majority of small businesses have insufficient content strategies to fully leverage social media to their advantage. In order to thrive as a small business, it's crucial to build a stand out brand across social media. If you are a small business owner and constantly wondering "what should I post on social media?" You are facing the tough world of social media that's an absolute must in the competitive business industry. Owning a small business is one job and constantly thinking of creative and engaging content to post on social media is an entirely different job. This completely comprehensive guide includes: A year's worth of creative social media ideas specifically tailored to small business owners. Strategic explanations that dive into why these specific pieces of content are beneficial. Brand building techniques built into our unique content ideas that will help you establish a strong online presence as a small business. "365 Days of Social Media Posts For Small Businesses" has received rave reviews: "This is the social media marketing book that every small business needed but didn't know existed" - Teen Blurb "This book will save you hours of time with your social media marketing" - Seekers Times "If you understand the power of social media but lack content ideas, there is no better book for you than this." - About Insider "365 Days of Social Media Posts For Small Businesses" is the solution to never running out of ideas for what to post on your social platforms. This book provides you 365 days of unique content ideas to grow and establish your brand on Facebook and Instagram. Don't spend another day wasting hours trying to come up with what to post on social media. Save yourself time and energy and by clicking the BUY NOW button at the top of this page!

The B2B Social Media Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Ultimate Guide to Local Business Marketing

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 258 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Ultimate Guide to Facebook Advertising

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Author :
Publisher : Perry Marshall
ISBN 13 :
Total Pages : 1 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ultimate Guide to Facebook Advertising by : Perry Marshall

Download or read book Ultimate Guide to Facebook Advertising written by Perry Marshall and published by Perry Marshall. This book was released on 2022-08-01 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 9781599184302
Total Pages : 268 pages
Book Rating : 4.1/5 (843 download)

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Book Synopsis Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by : Perry Marshall

Download or read book Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes written by Perry Marshall and published by Entrepreneur Press. This book was released on 2011-09-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads—the newest advertising categoy Creating a Facebook business and identity ”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!” —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing ”If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’” —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com ”Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.” -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books ”Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of "Right Angle Marketing" - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.” -Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible ”Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.” - Ken McCarthy. The System Seminar, Tivoli NY ”The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first- stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community…and now, Perry’s new tome on Facebook’s astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you’d never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry’s books are always essential. This one is perhaps more so than usual.” -John Carlton, the most respected and ripped-off veteran copywriter on the Web ”Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes.” -Bob Bly, author of over 60 books including Complete Idiot’s Guide to Direct Marketing, The Online Copywriter’s Handbook and Public Relations Kit for Dummies ”Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.’ That chapter alone is worth the price of this book. "Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising. “Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes,’ but actually gaining new customers. “I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.” -Brad Geddes, author of Advanced Google AdWords ”One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy’ tips that might get left out of other, similar books are all in this book. It's more than just a tactical ‘how to.’ It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.” -Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com ”Perry Marshall led the pack with Google AdWords back in 2006. He's still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider’ knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn't just theorize about how Facebook marketing works, he does it himself, and he's worked with thousands of others to hone his knowledge of this emerging landscape. If you're thinking of marketing on Facebook, or if you're already doing it, you'd be crazy to not get Ultimate Guide to Facebook Advertising. -Clate Mask, president, InfusionSoft ”Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he’s extracted the 'gold' within this amazing system of advertising that every astute marketer should devour and implement.” - Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com "Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I'd written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it's a game changer. If you've tried Facebook before and failed, I'll bet you didn't have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who's read another Facebook advertising book. Seriously, if this isn't worth a trip to Amazon.com, I don't know what is!" —Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com

30 Days to Social Media Success

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1601631308
Total Pages : 209 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis 30 Days to Social Media Success by : Gail Martin

Download or read book 30 Days to Social Media Success written by Gail Martin and published by Red Wheel/Weiser. This book was released on 2010-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.

The Complete Guide to Facebook Advertising

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Author :
Publisher : Advertisemint, Incorporated
ISBN 13 : 9780999308424
Total Pages : 344 pages
Book Rating : 4.3/5 (84 download)

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Book Synopsis The Complete Guide to Facebook Advertising by : Brian Meert

Download or read book The Complete Guide to Facebook Advertising written by Brian Meert and published by Advertisemint, Incorporated. This book was released on 2019-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWS"This is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand." - Duc, California"It's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need." - Sergio, Florida"This book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening." - Mackenzie, New York"This complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know." - Mary, California

The Social Media Marketing Book

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Ultimate Guide to Facebook Advertising

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Author :
Publisher : Ultimate Series
ISBN 13 : 9781599186115
Total Pages : 268 pages
Book Rating : 4.1/5 (861 download)

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Book Synopsis Ultimate Guide to Facebook Advertising by : Perry Marshall

Download or read book Ultimate Guide to Facebook Advertising written by Perry Marshall and published by Ultimate Series. This book was released on 2017 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

365 Days of Social Posts for Restaurant Owners

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Author :
Publisher :
ISBN 13 :
Total Pages : 385 pages
Book Rating : 4.5/5 (185 download)

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Book Synopsis 365 Days of Social Posts for Restaurant Owners by : Brendan Cox

Download or read book 365 Days of Social Posts for Restaurant Owners written by Brendan Cox and published by . This book was released on 2021-06-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast majority of restaurants have insufficient content strategies to fully leverage social media to their advantage. In order to thrive in a saturated industry, it's crucial to build a stand out brand across social media. If you are a restaurant owner and constantly wondering "what should I post on social media?" You are facing the tough world of social media that's an absolute must in the competitive food industry. Owning a restaurant is one job and constantly thinking of creative and engaging content to post on social media is an entirely different job. This completely comprehensive guide includes: A year's worth of creative social media ideas specifically tailored to restaurant owners Strategic explanations that dive into why these specific pieces of content are beneficial Brand building techniques built into our unique content ideas that will help you establish a strong online presence as a restaurant. "365 Days of Social Media Posts For Restaurant Owners" has received rave reviews: "This is the social media marketing book that every restaurant needed but didn't know existed" - Disrupt Magazine "This book will save you hours of time with your social media marketing" - Seekers Times "If you understand the power of social media but lack content ideas, there is no better book for you than this." - About Insider "365 Days of Social Media Posts For Restaurant Owners" is the solution to never running out of ideas for what to post on your social platforms. This book provides you 365 days of unique content ideas to grow and establish your restaurant's brand on Facebook and Instagram. Don't spend another day wasting hours trying to come up with what to post on social media. Save yourself time and energy and by clicking the BUY NOW button at the top of this page!