Contemporary Issues In Social Media Marketing

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Contemporary Issues in Social Media Marketing

Author : Bikramjit Rishi
Publisher : Routledge
ISBN 13 : 1317193989
Total Pages : 328 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Contemporary Issues in Social Media Marketing by : Bikramjit Rishi

Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Contemporary Issues in Social Media Marketing

Author : Bikramjit Rishi
Publisher :
ISBN 13 : 9781787856394
Total Pages : pages
Book Rating : 4.8/5 (563 download)

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Book Synopsis Contemporary Issues in Social Media Marketing by : Bikramjit Rishi

Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing through original chapters from a range of the world's leading specialists.

Customer Engagement

Author : Roderick J. Brodie
Publisher : Routledge
ISBN 13 : 1317533151
Total Pages : 315 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Customer Engagement by : Roderick J. Brodie

Download or read book Customer Engagement written by Roderick J. Brodie and published by Routledge. This book was released on 2015-12-14 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Contemporary Issues in Digital Marketing

Author : John Branch
Publisher : Libri Publishing Limited
ISBN 13 : 1911450328
Total Pages : 281 pages
Book Rating : 4.9/5 (114 download)

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Book Synopsis Contemporary Issues in Digital Marketing by : John Branch

Download or read book Contemporary Issues in Digital Marketing written by John Branch and published by Libri Publishing Limited. This book was released on 2018-06-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.

Contemporary Issues in Social Marketing

Author : Krzysztof Kubacki
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443864226
Total Pages : 260 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Contemporary Issues in Social Marketing by : Krzysztof Kubacki

Download or read book Contemporary Issues in Social Marketing written by Krzysztof Kubacki and published by Cambridge Scholars Publishing. This book was released on 2014-07-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent disease transmission, amongst many other desired social behaviours. The growing popularity of using social marketing to change behaviour is reflected in increasing research interest and a growth in people practising in the social marketing field. As social marketing matures into an academic discipline in its own right, we are beginning to see diversity in the way it is understood and implemented by governments, commercial organisations and third sector organisations in different parts of the world. Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and contemporary debate in the field, in addition to exploring areas that are currently underdeveloped in the literature. This book covers arguments relating to numerous hot topics and controversial issues, such as ethics in social marketing; climate change; energy consumption; smoking; healthy eating habits; blood donation; social marketing theory; and the evaluation of social marketing interventions.

Contemporary Issues in Marketing

Author : Ayantunji Gbadamosi
Publisher : SAGE
ISBN 13 : 1526485427
Total Pages : 481 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Contemporary Issues in Marketing by : Ayantunji Gbadamosi

Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.

Contemporary Issues in Digital Marketing

Author : Outi Niininen
Publisher : Routledge
ISBN 13 : 1000488497
Total Pages : 257 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Contemporary Issues in Digital Marketing by : Outi Niininen

Download or read book Contemporary Issues in Digital Marketing written by Outi Niininen and published by Routledge. This book was released on 2021-11-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Contemporary Issues in Luxury Brand Management

Author : Sylvie Studente
Publisher : Taylor & Francis
ISBN 13 : 1000829359
Total Pages : 188 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Contemporary Issues in Luxury Brand Management by : Sylvie Studente

Download or read book Contemporary Issues in Luxury Brand Management written by Sylvie Studente and published by Taylor & Francis. This book was released on 2023-03-31 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.

Contemporary Issues in Islamic Social Finance

Author : Hussain Mohi-ud-Din Qadri
Publisher : Routledge
ISBN 13 : 1000426165
Total Pages : 383 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Contemporary Issues in Islamic Social Finance by : Hussain Mohi-ud-Din Qadri

Download or read book Contemporary Issues in Islamic Social Finance written by Hussain Mohi-ud-Din Qadri and published by Routledge. This book was released on 2021-08-11 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of Islamic banking and finance (IBF) previously centred around three regions of the world: the Middle East, Southeast Asia, and South Asia. However, in recent years, this has expanded, as interest in IBF has gained momentum in Australia, the USA, and Europe, especially in the UK. Several Western market players have established their own Islamic window or subsidiaries to cater to the need of growing Muslim populations in these regions. This book examines the recent developments in IBF, particularly in the context of Islamic social finance instruments, such as Islamic microfinance, halal education, takaful, mutual funds, and waqf. It covers the religiosity, spirituality, and tawhid index, which promotes social well-being and empowerment. The book is interdisciplinary, and theories, practice, and key issues are presented simultaneously, introducing new ideas and techniques to the IBF community. Moreover, the book examines topics such as innovation in Islamic social finance instruments, advanced techniques of risk mitigation in Islamic capital markets, marketing and the halal industry, and shari’ah-compliant instruments, which are critical to Islamic finance. The book is an essential reference text for academics and research students at the master’s and doctorate levels in IBF.

Contemporary Issues in Sport Management

Author : Dr. Terri Byers
Publisher : SAGE
ISBN 13 : 1473943957
Total Pages : 537 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Contemporary Issues in Sport Management by : Dr. Terri Byers

Download or read book Contemporary Issues in Sport Management written by Dr. Terri Byers and published by SAGE. This book was released on 2015-11-30 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’ Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.

CONTEMPORARY ISSUES IN MULTIDISCIPLINARY SUBJECTS: VOLUME-2

Author : Sruthi. S
Publisher : RED'SHINE Publication. Pvt. Ltd
ISBN 13 : 9393239673
Total Pages : 336 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis CONTEMPORARY ISSUES IN MULTIDISCIPLINARY SUBJECTS: VOLUME-2 by : Sruthi. S

Download or read book CONTEMPORARY ISSUES IN MULTIDISCIPLINARY SUBJECTS: VOLUME-2 written by Sruthi. S and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Productivity In Singapore's Retail And Food Services Sectors: Contemporary Issues

Author : Toh Mun Heng
Publisher : World Scientific
ISBN 13 : 9813142421
Total Pages : 268 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Productivity In Singapore's Retail And Food Services Sectors: Contemporary Issues by : Toh Mun Heng

Download or read book Productivity In Singapore's Retail And Food Services Sectors: Contemporary Issues written by Toh Mun Heng and published by World Scientific. This book was released on 2016-11-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Retail and Food Services sectors play an important role in Singapore. They add to the vibrancy of the economy and contribute to the social well-being of Singaporeans. At the same time, they are often highlighted and scrutinised for their low productivity performance and high reliance on manpower. There is to date a lack of local literature that addresses the issues faced by the two sectors at the enterprise and worker levels. This timely book includes major topics in services productivity in the Singapore context, with emphasis on Retail and Food Services. Topics covered include the key productivity levers of the services sectors: holistic productivity measurement framework, effective entrepreneurship, manpower management, promotion by social media, marketing, costing process and accounting sophistication. These areas are explored through literature reviews and in-depth interviews with companies and consumers. The chapters also include recommendations for policy makers and industry stakeholders. Written in a simple and accessible manner, this book will serve as an insightful guide to researchers, policy-makers, industry practitioners and enterprises and those who are keen to learn from the Singapore experience.

CONTEMPORARY ISSUES IN BUSINESS AND ECONOMICS: VOLUME-1

Author : Ms. Chitsimran
Publisher : RED'SHINE Publication. Pvt. Ltd
ISBN 13 : 1387650483
Total Pages : 414 pages
Book Rating : 4.3/5 (876 download)

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Book Synopsis CONTEMPORARY ISSUES IN BUSINESS AND ECONOMICS: VOLUME-1 by : Ms. Chitsimran

Download or read book CONTEMPORARY ISSUES IN BUSINESS AND ECONOMICS: VOLUME-1 written by Ms. Chitsimran and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Issues in Social Science

Author : Simon Grima
Publisher : Emerald Group Publishing
ISBN 13 : 1800439326
Total Pages : 383 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Contemporary Issues in Social Science by : Simon Grima

Download or read book Contemporary Issues in Social Science written by Simon Grima and published by Emerald Group Publishing. This book was released on 2021-05-25 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international exploration on different economic systems provides a comprehensive account which brings a wide range of countries to the forefront in terms of both comparability and accountability, this study shines a light on the differences in systems between states, and provides information to equip readers to minimize those differences.

Contemporary Issues in Marketing and Consumer Behaviour

Author : Elizabeth Parsons
Publisher : Taylor & Francis
ISBN 13 : 1000898261
Total Pages : 206 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Contemporary Issues in Marketing and Consumer Behaviour by : Elizabeth Parsons

Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Taylor & Francis. This book was released on 2023-07-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.