Author : Elena Trost
Publisher : LIT Verlag Münster
ISBN 13 : 3643902646
Total Pages : 141 pages
Book Rating : 4.6/5 (439 download)
Book Synopsis Social Media Marketing in BRIC Countries by : Elena Trost
Download or read book Social Media Marketing in BRIC Countries written by Elena Trost and published by LIT Verlag Münster. This book was released on 2013 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic growth and increasing Internet access within the countries of Brazil, Russia, India, and China (BRIC) is opening new opportunities for companies to reach wider audiences. This study examines these opportunities and assesses how global companies are capitalizing on these emerging markets - in particular, the degree to which digital marketing and social CRM through social networks are being used. For the purposes of this analysis, three German brands are examined in detail - BMW, Adidas, and NIVEA. The book shows that the regular interaction with Internet users and the monitoring of social networks can result in companies experiencing an uplift in both public perception and engagement. Another aspect addressed is the cultural variance that needs to be taken into account when planning social media activities. The book concludes that the full potential of social media has yet to be utilized within the BRIC countries, and that there is a unique opportunity to be realized by companies. (Series: Internet Economy / Internetokonomie - Vol. 6)