Social Media Promotions for Musicians

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Author :
Publisher : Music Pro Guides
ISBN 13 : 9781480387355
Total Pages : 0 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis Social Media Promotions for Musicians by : Bobby Owsinski

Download or read book Social Media Promotions for Musicians written by Bobby Owsinski and published by Music Pro Guides. This book was released on 2014-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND

Social Media Marketing for Musicians That Works!

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Author :
Publisher : Independently Published
ISBN 13 : 9781794185920
Total Pages : 39 pages
Book Rating : 4.1/5 (859 download)

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Book Synopsis Social Media Marketing for Musicians That Works! by : Dan Shinder

Download or read book Social Media Marketing for Musicians That Works! written by Dan Shinder and published by Independently Published. This book was released on 2019-01-15 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Volume III of the "Social Media Marketing For Musicians That Works" series. The focus is on the wrong way EVERYONE is using hashtags, as well as the misuse of @mention tags, and more. The answers to the effective way to use all tags across all platforms are in this book and will be an eye-opening-forehead slapping experience and will keep you from following everyone else off the cliff!About the series: Who is "Social Media Marketing for Musicians That Works!" written for?Attention all Musical Entrepreneurs, or rather, "Musicpreneur" (Musicians, Music Artists and Music Educators who mean business!) who want to sell more tickets to shows, more music downloads, more CD's, get more live gigs, more sessions, more YouTube views, Facebook video views and engagement (you NEED this!) radio airplay, more students, create a huge following in love with what you do and run successful crowdfunding campaigns - THIS IS FOR YOU!If you're looking to succeed with Social Media Marketing then this Quick-Read (under an hour each) 10-Volume Kindle Short Series by Social Media Marketing Expert Dan Shinder reveals how every Musical Entrepreneur can understand and implement Social Media Marketing Strategies that pay off with increased trust, likeability and brand love among an ever-growing fan base in love with what you do! And the first Volume is now available - FOR FREE, $2.99 USD or $5.99 USD, depending on the Amazon version you select!Here's a sample of what Dan Shinder covers in this insightful new series of Kindle Shorts: "Social Media Marketing for Musicians That Works!"(An Interview with Social Media Marketing Expert, Dan Shinder)-How Does Social Media Marketing Truly affect a musician's business in a positive manner?-What are REAL results in social media marketing?-How do I recognize REAL results in SMM?-How do I consistently create social media marketing content that will get great results?-How do I create engagement and build a relationship with my audience/fans/target market?-How do I leverage great SMM results to create more revenue?-How do I measure SMM results and recognize what is working and why, and what is not working and why?-Exactly how do I create great content that will get me great results?-How do I build a relationship between my brand and my following?-... and much, SO MUCH More! [in announcer's voice!]Dan also reveals "It's about Understanding People First, NOT the Technology!" Never before have you had such a unique opportunity to have this PROVEN Social Media Marketing expert take you by the hand and explain not only universal principles of social media marketing that get results, regardless of technology changes or platform features, but also Social Media Marketing Strategies that pay off with increased trust, likeability and brand love among an ever-growing fan base in love with what you are offering!Most of what you need is instruction and encouragement from someone who has 30,000+ hours of "been there and done that!" Get this book NOW and begin acquiring the Social Media Marketing success you want! And the rest of what you need is in the series. You can opt-in at http: //bit.ly/Mastermind-Group-SignUp to be invited to free live webinars and be notified when new additions to this series are released, and more!If you follow Dan's "Social Media Marketing for Musicians That Works!" step-by-step exactly what is taught, and it doesn't show you exactly how to create a larger online fan base with more engagement, it will absolutely get you better results-much better!Get Started Right NowSo go ahead, ORDER NOW and you're on your way to Social Media Marketing Success!

Double Tap

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.6/5 (612 download)

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Book Synopsis Double Tap by : Kelly Samuel

Download or read book Double Tap written by Kelly Samuel and published by Independently Published. This book was released on 2020-07-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double Tap: Social Media Marketing 101 for Musicians by Kelly Samuel. As told by a Music Industry Arts Professor, touring musician and Forbes-published social media expert, this book is a compilation of trials, failures, insights and marketing experience for artists and bands. Tactical information and strategy for setting up your social media presence for your band or musical act. Second edition.

Social Media Marketing for Musicians That Works!

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Author :
Publisher :
ISBN 13 : 9781983166044
Total Pages : 36 pages
Book Rating : 4.1/5 (66 download)

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Book Synopsis Social Media Marketing for Musicians That Works! by : Dan Shinder

Download or read book Social Media Marketing for Musicians That Works! written by Dan Shinder and published by . This book was released on 2018-06-13 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention all Musical Entrepreneurs, or rather, "Musicpreneur" (Musicians, Music Artists and Music Educators who mean business!) who want to sell more tickets to shows, more music downloads, more CD's, get more live gigs, more sessions, more YouTube views, Facebook video views and engagement (you NEED this!) radio airplay, more students, create a huge following in love with what you do and run successful crowdfunding campaigns - THIS IS FOR YOU!If you're looking to succeed with Social Media Marketing then this 10-Volume Kindle Short Series by Social Media Marketing expert Dan Shinder reveals how every Musical Entrepreneur can understand and implement Social Media Marketing Strategies that pay off with increased trust, likeability and brand love among an ever-growing fan base in love with what you do! "Social Media Marketing for Musicians That Works!"(An Interview with Social Media Marketing Expert, Dan Shinder)* How Does Social Media Marketing Truly affect a musician's business in a positive manner?* What are REAL results in social media marketing?* How do I recognize REAL results in SMM?* How do I consistently create social media marketing content that will get great results?* How do I create engagement and build a relationship with my audience/fans/target market?* How do I leverage great SMM results to create more revenue?* How do I measure SMM results and recognize what is working and why, and what is not working and why?* How do I build a relationship between my brand and my following?* ... and much, SO MUCH More! [in announcer's voice!]Dan also reveals "It's about Understanding People, NOT the Technology!" Never before have you had such a unique opportunity to have this PROVEN Social Media Marketing expert take you by the hand and explain not only universal principles of social media marketing that get results, regardless of technology changes or platform features, but also Social Media Marketing Strategies that pay off with increased trust, likeability and brand love among an ever-growing fan base in love with what you are offering!Most of what you need is instruction and encouragement from someone who has 10's of 1,000's of hours worth of "been there and done that!" Get this book NOW and begin acquiring the Social Media Marketing success you want!If you follow Dan's "Social Media Marketing for Musicians That Works!" step-by-step exactly what is taught, it will absolutely get you better results--much better!Get Started Right NowSo go ahead, click the ORDER button right now and you're on your way to Social Media Marketing Success!OPTION #1 - Kindle / eBook Version FREE on Kindle Unlimited and only $2.99 USD eBook! In just a couple of minutes you'll have your hands on the electronic version of this breakthrough book, the first in this series, that will show you Dan Shinder's PROVEN Social Media Marketing Strategies that pay off with an ever-growing fan base in love with what you do! This means building your brand online and building even more brand love, equating to potentially more gigs, more butts in seats at the gigs, selling more music, getting more sessions, get more online exposure, more students ... whatever your goals in business are as a musician or musical artist. OPTION #2 - Paperback Book Version at only $5.99 USD! In a very short time you'll have in your hands on this breakthrough book that will show you Dan Shinder's PROVEN Social Media Marketing Strategies that pay off with an ever-growing fan base in love with what you do! This means potentially more gigs, more butts in seats at the gigs, selling more music, getting more sessions, get more online exposure, more students ... whatever your goals in business are as a musician or musical artist. Act now! Buy now! Your satisfaction is guaranteed!This is the full color version.

Popular Music as Promotion

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0745692230
Total Pages : 211 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Popular Music as Promotion by : Leslie M. Meier

Download or read book Popular Music as Promotion written by Leslie M. Meier and published by John Wiley & Sons. This book was released on 2017-05-23 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

The Oxford Handbook of Social Media and Music Learning

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190660791
Total Pages : 656 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Oxford Handbook of Social Media and Music Learning by : Janice L. Waldron

Download or read book The Oxford Handbook of Social Media and Music Learning written by Janice L. Waldron and published by Oxford University Press. This book was released on 2020-09-23 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid pace of technological change over the last decade, particularly the rise of social media, has deeply affected the ways in which we interact as individuals, in groups, and among institutions to the point that it is difficult to grasp what it would be like to lose access to this everyday aspect of modern life. The Oxford Handbook of Social Media and Music Learning investigates the ways in which social media is now firmly engrained in all aspects of music education, providing fascinating insights into the ways in which social media, musical participation, and musical learning are increasingly entwined. In five sections of newly commissioned chapters, a refreshing mix of junior and senior scholars tackle questions concerning the potential for formal and informal musical learning in a networked society. Beginning with an overview of community identity and the new musical self through social media, scholars explore intersections between digital, musical, and social constructs including the vernacular of born-digital performance, musical identity and projection, and the expanding definition of musical empowerment. The fifth section brings this handbook to full practical fruition, featuring firsthand accounts of digital musicians, students, and teachers in the field. The Oxford Handbook of Social Media and Music Learning opens up an international discussion of what it means to be a musical community member in an age of technologically mediated relationships that break down the limits of geographical, cultural, political, and economic place.

Guerrilla Music Marketing Handbook

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Author :
Publisher : Bob Baker
ISBN 13 : 9780971483897
Total Pages : 183 pages
Book Rating : 4.4/5 (838 download)

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Book Synopsis Guerrilla Music Marketing Handbook by : Bob Baker

Download or read book Guerrilla Music Marketing Handbook written by Bob Baker and published by Bob Baker. This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

Get More Fans: The DIY Guide to the New Music Business

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Author :
Publisher : Jesse Cannon
ISBN 13 : 098856131X
Total Pages : 704 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis Get More Fans: The DIY Guide to the New Music Business by : Jesse Cannon

Download or read book Get More Fans: The DIY Guide to the New Music Business written by Jesse Cannon and published by Jesse Cannon. This book was released on 2012-11-25 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Whether Or Not Social Media Have Become the Most Important Element of the Marketing Strategy for Music Artists to Become Famous

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Author :
Publisher :
ISBN 13 : 9783656525196
Total Pages : 36 pages
Book Rating : 4.5/5 (251 download)

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Book Synopsis Whether Or Not Social Media Have Become the Most Important Element of the Marketing Strategy for Music Artists to Become Famous by : Sarah Gottschling

Download or read book Whether Or Not Social Media Have Become the Most Important Element of the Marketing Strategy for Music Artists to Become Famous written by Sarah Gottschling and published by . This book was released on 2013-10 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Applied Sciences Koln RFH, language: English, abstract: The classical way music artists have to go to become successful is to convince the guard of a music label to get a chance to convince millions of people with their music afterwards. The labels then contrive a marketing-strategy for the new artists and arrange live-concerts in front of small audiences, which are a good medium to give the world a first impression of the artists talent and style of music. In the era of web 2.01, the way goes the other way around: Through social media they can create their music career vast on their own and can profile themselves. Uploading a music video, e.g. on YouTube, and convincing millions of people can be the key to call the labels attention to the unknown artists. The music labels work has also changed: Scouts search for talents on social media platforms. On the basis of users feedback, they can analyse, whose music runs and so which artists they want to contract. But often the labels look for artists, who are really talented and already have a self-marketing-strategy.2 That shows some kind of a new era in the social media, because during the last years, the term social media marketing was formed and operated. In the first period, after the entrance in the web 2.0, people didnt know about the spheres and possbilities of social media. Using it as a marketing tool has opened new gates for musicians to create the first buzz. The following explanations demonstrate the effectiveness of marketing in social media on the basis of the worlds largest social platforms, Facebook and YouTube. Additionally, two cases of successful self-marketing through social media are exemplified in the end: the story of success of Justin Bieber and Lana Del Rey. Their appearance on Facebook and YouTube will be analyzed with the help of numbers and figur

The Rule-Breaker's Guide to Social Media

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Author :
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9781999615307
Total Pages : 158 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis The Rule-Breaker's Guide to Social Media by : Damian Keyes

Download or read book The Rule-Breaker's Guide to Social Media written by Damian Keyes and published by DK Publishing (Dorling Kindersley). This book was released on 2018-06-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: WANT TO BUILD AN ONLINE FOLLOWING FOR YOUR BUSINESS, SERVICE OR PRODUCTS BUT NOT SURE WHERE TO BEGIN? In The Rule-Breaker's Guide to Social Media Damian Keyes shows you how to get ahead in the 'creative age' of the internet by ripping up the rule-book and starting all over again. Crammed full of expert anecdotes, tips and advice - plus a highly effective 30 Day Challenge - this book will revolutionise the way you view online marketing. It's time to unplug from the old ways of doing things and embrace your unique strengths, skills and passion. It's time to become a rule-breaker! 'Throw out any other guide, because this is all you need to effectively build your brand and business through social media.' John Michael Morgan, author of Brand Against the Machine At the age of 23 Damian Keyes became one of the founders of The British Institute of Modern Music, which is now the largest full-time independent music education provider in the world. Damian also owns several businesses, including DK Music Management and Warble Entertainment. As a bass player he has performed in over 2000 venues around the world, including Wembley Stadium and Hyde Park. In his role as a keynote speaker Damian travels the globe helping brands and businesses grow using social media marketing. For more information please visit: damiankeyes.com

New Markets for Artists

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Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581159137
Total Pages : 265 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis New Markets for Artists by : Brainard Carey

Download or read book New Markets for Artists written by Brainard Carey and published by Skyhorse Publishing Inc.. This book was released on 2012-08 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical and lively guide, Whitney Biennialfeatured artist and career coach Brainard Carey will teach you about opportunities that you didn't even know existed!

Processing Creativity

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Publisher : Musformation
ISBN 13 : 0988561328
Total Pages : 254 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis Processing Creativity by : Jesse Cannon

Download or read book Processing Creativity written by Jesse Cannon and published by Musformation. This book was released on 2017-03-28 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, Jesse Cannon has been pushing creative ideas in music. You may know him from writing one of the most popular books on the music business, Get More Fans, or from his recording credits on records with the most varied set of bands you've ever seen, including The Cure, The Misfits, Animal Collective, Brand New, The Dillinger Escape Plan, The Menzingers, Limp Bizkit, Basement, Leftover Crack, Saves The Day, Senses Fail, Weird Al Yankovich, Lifetime, Say Anything, NOFX, Flatsound, Man Overboard, Bad Books, Transit, Somos, Cavetown, and over a thousand others. You may also know his work as the host of the podcasts Atlantic Records Inside The Album, Noise Creators, and Off The Record, his popular YouTube channel Musformation, as a producer for popular podcasts at Rolling Stone & The Daily Beast or from his writing at outlets like Alternative Press, Tape Op, & Hypebot. In Processing Creativity: How To Write Songs People Love he chronicles the lessons learned working on all those records and writing about music's most progressive ideas, taking on the subject he knows the most about; helping musicians fulfill their creative vision. The book is the culmination of four years of poring over scientific studies, books, and thoughts from top creators as well as his own experience to write a book every musician should listen to about what goes into making great music versus what bands do when they make the innumerable bad songs we hear each day. Covering the pitfalls of creating music, the book thoroughly explores the hidden reasons we actually like music, how to get along with our collaborators, and patterns that help creativity flourish. While every musician says that being creative is the most important part of their life, they barely explore what's holding them back from making music they are happy with. When trying to navigate the ways our creative endeavors fail there's no YouTube tutorial, listicle, or college course that can help navigate the countless creative pitfalls that can ruin your music but after reading this book you will have the knowledge to guide you to make songs the world loves. The essential ideas on creating music are detailed in a simple, fun language that’s littered with quotes and insight from the most innovative creators of our time including: • How to make highly emotional music that compels listeners to listen again and again. • Effectively dealing with collaborative problems like “too many chefs in the kitchen,” giving helpful criticism or dealing with stubborn collaborators. • Finding inspiration when you have writer's block. • How to draft your songs while avoiding the common pitfalls of losing perspective and giving up. • Examining the unexpected reasons we enjoy music. • Calming your thoughts so they don’t sabotage your music and other helpful tools to help execute your music as best as possible.

DIY Music and the Politics of Social Media

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501359657
Total Pages : 185 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis DIY Music and the Politics of Social Media by : Ellis Jones

Download or read book DIY Music and the Politics of Social Media written by Ellis Jones and published by Bloomsbury Publishing USA. This book was released on 2020-12-10 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of social media in the early 21st century promised to facilitate new "DIY" cultural approaches, emphasizing participation and democratization. However, in recent years these platforms have been criticized as domineering and exploitative. For DIY musicians in scenes with lengthy histories of cultural resistance, is social media a powerful emancipatory and democratizing tool, or a new corporate antagonist to be resisted? DIY Music explores the significant challenges faced by artists navigating this fraught cultural landscape. How do anti-commercial musicians operate in the competitive, attention-seeking world of social media? How do they deal with a new abundance of data and metrics? How do they present their activity as "cultural resistance"? This book shows that a platform-enabled DIY approach is now the norm for a wide array of cultural practitioners; this "DIY-as-default" landscape threatens to depoliticize the call to "do-it-yourself."

Maximize Your Social

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

The B2B Social Media Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Record Label Marketing

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Author :
Publisher : CRC Press
ISBN 13 : 1134705557
Total Pages : 524 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Record Label Marketing by : Clyde Philip Rolston

Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Playing to the Crowd

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Author :
Publisher : NYU Press
ISBN 13 : 1479803030
Total Pages : 280 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Playing to the Crowd by : Nancy K. Baym

Download or read book Playing to the Crowd written by Nancy K. Baym and published by NYU Press. This book was released on 2018-07-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what happened to music—for both artists and fans—when music went online. Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through the active, and often required, participation of the artists and their devoted, digital fan base. Before the rise of social sharing and user-generated content, fans were mostly seen as an undifferentiated and unidentifiable mass, often mediated through record labels and the press. However, in today’s networked era, musicians and fans have built more active relationships through social media, fan sites, and artist sites, giving fans a new sense of intimacy and offering artists unparalleled information about their audiences. However, this comes at a price. For audiences, meeting their heroes can kill the mystique. And for artists, maintaining active relationships with so many people can be both personally and financially draining, as well as extremely labor intensive. Drawing on her own rich history as an active and deeply connected music fan, Baym offers an entirely new approach to media culture, arguing that the work musicians put in to create and maintain these intimate relationships reflect the demands of the gig economy, one which requires resources and strategies that we must all come to recognize and appreciate.