The Complete Social Media Community Manager's Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111860542X
Total Pages : 338 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Complete Social Media Community Manager's Guide by : Marty Weintraub

Download or read book The Complete Social Media Community Manager's Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

Net, Blogs and Rock 'n' Roll

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Author :
Publisher : Nicholas Brealey
ISBN 13 : 9781857883985
Total Pages : 0 pages
Book Rating : 4.8/5 (839 download)

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Book Synopsis Net, Blogs and Rock 'n' Roll by : David Jennings

Download or read book Net, Blogs and Rock 'n' Roll written by David Jennings and published by Nicholas Brealey. This book was released on 2007-09-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.

Your Favorite Band Is Killing Me

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Publisher : Little, Brown
ISBN 13 : 0316259144
Total Pages : 247 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis Your Favorite Band Is Killing Me by : Steven Hyden

Download or read book Your Favorite Band Is Killing Me written by Steven Hyden and published by Little, Brown. This book was released on 2016-05-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steven Hyden explores nineteen music rivalries and what they say about life in this "highly entertaining" book (Rolling Stone) perfect for every passionate music fan. Beatles vs. Stones. Biggie vs. Tupac. Kanye vs. Taylor. Who do you choose? And what does that say about you? Actually -- what do these endlessly argued-about pop music rivalries say about us? Music opinions bring out passionate debate in people, and Steven Hyden knows that firsthand. Each chapter in Your Favorite Band Is Killing Me focuses on a pop music rivalry, from the classic to the very recent, and draws connections to the larger forces surrounding the pairing. Through Hendrix vs. Clapton, Hyden explores burning out and fading away, while his take on Miley vs. Sinead gives readers a glimpse into the perennial battle between old and young. Funny and accessible, Hyden's writing combines cultural criticism, personal anecdotes, and music history -- and just may prompt you to give your least favorite band another chance.

Amateur Media

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Publisher : Routledge
ISBN 13 : 0415782651
Total Pages : 258 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis Amateur Media by : Dan Hunter

Download or read book Amateur Media written by Dan Hunter and published by Routledge. This book was released on 2013 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of Web 2.0 has pushed the amateur to the forefront of public discourse, public policy and media scholarship. Typically non-salaried, non-specialist and untrained in media production, amateur producers are now seen as key drivers of the creative economy. This edited collection provides a much-needed interdisciplinary contextualisation of amateur media before and after Web 2.0. Surveying the institutional, economic and legal construction of the amateur media producer via a series of case studies, it features contributions from experts in the fields of law, economics, media studies and literary studies based in the US and Australia.

Music, Social Media and Global Mobility

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Author :
Publisher : Routledge
ISBN 13 : 1136463275
Total Pages : 184 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Music, Social Media and Global Mobility by : Ole J. Mjos

Download or read book Music, Social Media and Global Mobility written by Ole J. Mjos and published by Routledge. This book was released on 2013-07-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners’ use of the global social media: MySpace, Facebook, YouTube and Twitter. To understand the significance of the emerging nexus between social media and music in a global context, the book explores various aspects of production, distribution and consumption among electronic music practitioners as they engage with global social media, as well as a historical, political and economic exposition of the rise of this global social media environment. Drawing on interview-based research with electronic music artists, DJs, producers and managers, together with the historical portrayal of the emergence of global social media this pioneering study aims to capture a development taking place in music culture within the wider transformations of the media and communications landscape; from analogue to digital, from national to global, and from a largely passive to more active media use. In doing so, it explores the emergence of a media and communications ecology with increased mobility, velocity and uncertainty. The numerous competing, and rapidly growing and fading social media exemplify the vitality and volatility of the transforming global media, communication and cultural landscape. This study suggests that the music practitioner’s relationship with MySpace, Facebook, YouTube and Twitter and the key characteristics of these global social media, alter aspects of our practical and theoretical understandings of the process of media globalization. The book deploys an interdisciplinary approach to media globalization that takes into account and articulates this relationship, and reflects the enduring power equations and wider continuities and changes within the global media and communications sphere.

Trips

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Publisher : Courier Dover Publications
ISBN 13 : 0486839648
Total Pages : 323 pages
Book Rating : 4.4/5 (868 download)

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Book Synopsis Trips by : Ellen Sander

Download or read book Trips written by Ellen Sander and published by Courier Dover Publications. This book was released on 2019-04-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock journalist Ellen Sander (Hit Parader, Vogue) draws upon her professional and personal experiences to chronicle pop culture's highs and lows in the turbulent years from 1962-69. Includes a new Preface and more.

Gender and Rock

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Publisher : Oxford University Press
ISBN 13 : 0190297697
Total Pages : 401 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Gender and Rock by : Mary Celeste Kearney

Download or read book Gender and Rock written by Mary Celeste Kearney and published by Oxford University Press. This book was released on 2017-07-13 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book of its kind, Gender & Rock introduces readers to how gender operates in multiple sites within rock culture, including its music, lyrics, imagery, performances, instruments, and business practices. Additionally, it explores how rock culture, despite a history of regressive gender politics, has provided a place for musicians and consumers to experiment with alternate identities and ways of being. Drawing on feminist and queer scholarship in popular music studies, musicology, cultural studies, sociology, performance studies, literary analysis, and media studies, Gender & Rock provides readers with a survey of the topics, theories, and methods necessary for understanding and conducting analyses of gender in rock culture. Via an intersectional approach, the book examines how the gendering of particular roles, practices, technologies, and institutions within rock culture is related to discourses of race, sexuality, age, and class.

Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations

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Author :
Publisher : IGI Global
ISBN 13 : 1466640235
Total Pages : 317 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations by : Dasgupta, Subhasish

Download or read book Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations written by Dasgupta, Subhasish and published by IGI Global. This book was released on 2013-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantages—and challenges and hazards—for organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.

Bobby Owsinski's Deconstructed Hits: Modern Rock & Country

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Author :
Publisher : Alfred Music
ISBN 13 : 1470614219
Total Pages : 154 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Bobby Owsinski's Deconstructed Hits: Modern Rock & Country by : Bobby Owsinski

Download or read book Bobby Owsinski's Deconstructed Hits: Modern Rock & Country written by Bobby Owsinski and published by Alfred Music. This book was released on 2013-10-24 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: You'll never listen to music the same way again! Producer, audio engineer, and author Bobby Owsinski takes you deep inside 20 of the biggest modern rock and country hits of the 21st century. Using a technique refined after years of listening to songs under the microscope of the studio, each song analysis by Bobby describes exactly how the song was constructed and why it was a hit, examining in detail the song form, the arrangement, the sound, and the production. This is a valuable must-have for everyone who loves music, musicians learning about arrangements, producers wanting to learn how hits are constructed, audio engineers analyzing the sounds of the hits, songwriters looking inside a hit's secrets, and fans who love facts and trivia their favorite artist. Every song analysis has numerous "Listen to" moments pointing out small but significant changes in the arrangement or sound that you might not have noticed before. Plus you'll get all the song facts never found all in one place like release date, songwriters, recording studio information, number of units sold and chart position. Includes: * Beautiful Day (U2) * Best of You (Foo Fighters) * Blood Pressure (Mutemath) * The Cave (Mumford & Sons) * Clocks (Coldplay) * In the End (Linkin Park) * Just a Kiss (Lady Antebellum) * Moves Like Jagger (Maroon 5) * Pumped Up Kicks (Foster the People) * Rolling in the Deep (Adele) * Rope (Foo Fighters) * Seven Nation Army (The White Stripes) * Since U Been Gone (Kelly Clarkson) * Soak Up the Sun (Sheryl Crow) * Somebody That I Used to Know (Gotye feat. Kimbra) * Tighten Up (The Black Keys) * Under Cover of Darkness (The Strokes) * Wake Me Up When September Ends (Green Day) * What Hurts the Most (Rascal Flatts) * Uprising (Muse)

Tweet Naked

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Publisher : Entrepreneur Press
ISBN 13 : 1599185156
Total Pages : 186 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Tweet Naked by : Scott Levy

Download or read book Tweet Naked written by Scott Levy and published by Entrepreneur Press. This book was released on 2013-12-17 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business owners learn how to tactfully share, or bare, their brand to create attraction and incite consumer action"--

Blogging For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118151941
Total Pages : 410 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Blogging For Dummies by : Susannah Gardner

Download or read book Blogging For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2012-01-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn to: Compare and use the newest blogging software tools; Find your niche and gain an audience; Integrate your blog with social media and explore microblogging; Make money with advertising and search engine optimization"--Cover.

The Future of the Music Business

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1617130729
Total Pages : 379 pages
Book Rating : 4.6/5 (171 download)

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Book Synopsis The Future of the Music Business by : Steve Gordon

Download or read book The Future of the Music Business written by Steve Gordon and published by Hal Leonard Corporation. This book was released on 2011-08-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Music Pro Guide Books & DVDs). New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs. The Future of the Music Business provides a legal and business road map for success in today's music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including music licensing, as well as the laws governing online distribution of music and video. The book also provides practical tips for: Selling music online; Using blogs and social networks; Developing an online record company; Creating an Internet radio station; Opening an online music store; Raising money for recording projects online; Creating a hit song in the Digital Age; Taking advantage of wireless technologies, and much more. This revised third edition is the most up-to-date and thorough examination of current trends, and offers special sections on: What to do if someone steals your song; Protecting the name of your band or label ; How to find and get a music lawyer to shop your music; How to land a deal with an indie, or a major label. The video includes a comprehensive lecture, "How to Succeed in Today's Music Business," delivered by the author at the Tisch School of the Arts at NYU.

I Wanna Wrock!

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Author :
Publisher : McFarland
ISBN 13 : 1476673039
Total Pages : 259 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis I Wanna Wrock! by : Paul A. Thomas

Download or read book I Wanna Wrock! written by Paul A. Thomas and published by McFarland. This book was released on 2018-11-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wizard rock"--music based on the Harry Potter series by J. K. Rowling--is an idiosyncratic subgenre, with band names like Harry and the Potters, Draco and the Malfoys and The Whomping Willows. Drawing on input from insiders and fans, and interviews with more than a dozen wizard rockers, this book explores the history and aesthetics of the movement. An appendix lists dozens of popular bands, members and discographies: a must-have for fandom scholars and wizard rock devotees alike.

Tropical Renditions

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Publisher : Duke University Press
ISBN 13 : 0822375141
Total Pages : 215 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Tropical Renditions by : Christine Bacareza Balance

Download or read book Tropical Renditions written by Christine Bacareza Balance and published by Duke University Press. This book was released on 2016-04-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Tropical Renditions Christine Bacareza Balance examines how the performance and reception of post-World War II Filipino and Filipino American popular music provide crucial tools for composing Filipino identities, publics, and politics. To understand this dynamic, Balance advocates for a "disobedient listening" that reveals how Filipino musicians challenge dominant racialized U.S. imperialist tropes of Filipinos as primitive, childlike, derivative, and mimetic. Balance disobediently listens to how the Bay Area turntablist DJ group the Invisibl Skratch Piklz bear the burden of racialized performers in the United States and defy conventions on musical ownership; to karaoke as affective labor, aesthetic expression, and pedagogical instrument; to how writer and performer Jessica Hagedorn's collaborative and improvisational authorial voice signals the importance of migration and place; and how Pinoy indie rock scenes challenge the relationship between race and musical genre by tracing the alternative routes that popular music takes. In each instance Filipino musicians, writers, visual artists, and filmmakers work within and against the legacies of the U.S./Philippine imperial encounter, and in so doing, move beyond preoccupations with authenticity and offer new ways to reimagine tropical places.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

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Author :
Publisher : IGI Global
ISBN 13 : 1466640278
Total Pages : 445 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Organizations and Social Networking: Utilizing Social Media to Engage Consumers by : Li, Eldon Y.

Download or read book Organizations and Social Networking: Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Girls' Feminist Blogging in a Postfeminist Age

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Author :
Publisher : Routledge
ISBN 13 : 131762775X
Total Pages : 223 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Girls' Feminist Blogging in a Postfeminist Age by : Jessalynn Keller

Download or read book Girls' Feminist Blogging in a Postfeminist Age written by Jessalynn Keller and published by Routledge. This book was released on 2015-10-05 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Girls’ Feminist Blogging in a Postfeminist Age explores the practices of U.S.-based teenage girls who actively maintain feminist blogs and participate in the feminist blogosphere as readers, writers, and commenters on platforms including Blogspot, Facebook, Twitter, and Tumblr. Drawing on interviews with bloggers between the ages of fifteen and twenty-one, as well as discursive textual analyses of feminist blogs and social networking postings authored by teenage girls, Keller addresses how these girls use blogging as a practice to articulate contemporary feminisms and craft their own identities as feminists and activists. In this sense, feminist girl bloggers defy hegemonic postfeminist and neoliberal girlhood subjectivities, a finding that Keller uses to complicate both academic and popular assertions that suggest teenage girls are uninterested in feminism. Instead, Keller maintains that these young bloggers employ digital media production to educate their peers about feminism, connect with like-minded activists, write feminist history, and make feminism visible within popular culture, practices that build upon and continue a lengthy tradition of American feminism into the twenty-first century. Girls’ Feminist Bloggers in a Postfeminist Age challenges readers to not only reconsider teenage girls’ online practices as politically and culturally significant, but to better understand their crucial role in a thriving contemporary feminism.

Contemporary Punk Rock Communities

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1498599680
Total Pages : 191 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Contemporary Punk Rock Communities by : Ellen M. Bernhard

Download or read book Contemporary Punk Rock Communities written by Ellen M. Bernhard and published by Rowman & Littlefield. This book was released on 2019-10-04 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a music scene, punk rock faces an unfortunate stereotype which often assumes an overwhelming presence of aggression and indifference. Using interviews and personal experience, Ellen M. Bernhard argues that contemporary punk scenes are more than just music and mohawks—they operate as sites of autonomous practice and networked communities where a tireless pursuit for social action is amplified by the platforms and forces that exist within the scene today. Contemporary Punk Rock Communities explores current trends within the punk rock community and concludes that today's scenes are spaces of autonomy and commitment where inclusiveness and diversity are prioritized. While self-sufficiency is preferred, scene-related practices are influenced and affected by the larger forces that exist within society today.