Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities

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Publisher : disserta Verlag
ISBN 13 : 3954250683
Total Pages : 149 pages
Book Rating : 4.9/5 (542 download)

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Book Synopsis Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities by : Dominik P. Matyka

Download or read book Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities written by Dominik P. Matyka and published by disserta Verlag. This book was released on 2012 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations, competitors, market developments and the simple recognition of the right opportunities at the right time. We know all of this, but still cannot accurately predict our chances of being successful as entrepreneur. There are some methods venture capitalists use, such as evaluating start-up teams and studying business plans. However, even after doing this, the chance of making a correct prediction is still lower than throwing a coin. Research has never been able to explain much of this complexity, but there are at least three factors that have repeatedly turned up when determining success and failure in the last few years. The first of these factors is a result of our tremendous technological development in the past few decades, but particularly in the most recent. In nearly all young enterprises, the utilization of social media and social networks has become a vital factor for survival and success. Many research results over the last few years have yielded the conclusion that social media are by far the most important platform for marketing products and services. To put this more scientifically, the diffusion of innovation is increasingly interlinked with social media. In addition, the recognition and creation of opportunities also increasingly requires social media platforms. However, this does not mean one should operate only online, investing all of his time and energy to communicating in social networks. The second factor concerns something that is quite obvious: money. Since the vast majority of start-ups do not have their own money or the ability to easily get a loan, obtaining financial resources is often a major problem. There are different ways to raise some money: One can ask fri

Social Media and Company Success Among German Internet Start-ups

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Author :
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (918 download)

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Book Synopsis Social Media and Company Success Among German Internet Start-ups by :

Download or read book Social Media and Company Success Among German Internet Start-ups written by and published by . This book was released on 2011 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities

Download Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities PDF Online Free

Author :
Publisher : disserta Verlag
ISBN 13 : 3954250667
Total Pages : 149 pages
Book Rating : 4.9/5 (542 download)

DOWNLOAD NOW!


Book Synopsis Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities by : Dominik P. Matyka

Download or read book Company Success Among German Internet Start-ups: Social Media, Investors and Entrepreneurs' Personalities written by Dominik P. Matyka and published by disserta Verlag. This book was released on 2012 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a lot of research on factors that help to explain why some start-ups become successful and their founders rich, and on the other hand why other start-ups fail terribly. Of course, starting up an enterprise is a complex activity dependent on institutional regulations, competitors, market developments and the simple recognition of the right opportunities at the right time. We know all of this, but still cannot accurately predict our chances of being successful as entrepreneur. There are some methods venture capitalists use, such as evaluating start-up teams and studying business plans. However, even after doing this, the chance of making a correct prediction is still lower than throwing a coin. Research has never been able to explain much of this complexity, but there are at least three factors that have repeatedly turned up when determining success and failure in the last few years. The first of these factors is a result of our tremendous technological development in the past few decades, but particularly in the most recent. In nearly all young enterprises, the utilization of social media and social networks has become a vital factor for survival and success. Many research results over the last few years have yielded the conclusion that social media are by far the most important platform for marketing products and services. To put this more scientifically, the diffusion of innovation is increasingly interlinked with social media. In addition, the recognition and creation of opportunities also increasingly requires social media platforms. However, this does not mean one should operate only online, investing all of his time and energy to communicating in social networks. The second factor concerns something that is quite obvious: money. Since the vast majority of start-ups do not have their own money or the ability to easily get a loan, obtaining financial resources is often a major problem. There are different ways to raise some money: One can ask fri

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Internet Protocol Television in Germany – Analysing Business Models for Market Success

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Publisher : GRIN Verlag
ISBN 13 : 3640220919
Total Pages : 92 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Internet Protocol Television in Germany – Analysing Business Models for Market Success by : Nikolas Fritz

Download or read book Internet Protocol Television in Germany – Analysing Business Models for Market Success written by Nikolas Fritz and published by GRIN Verlag. This book was released on 2008-11-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 86 %, Cologne Business School Köln, language: English, abstract: The medium Television in Germany looks back on a more than 70-years old history. Since the first regular television programme was broadcasted in 1935 – which has been the first worldwide – television was subject of permanent change. Broadcasting and recording techniques, end devices, public perception and acceptance and content developed significantly over the decades. Starting with a single channel broadcasting black and white free-to-air, today consumers with the proper equipment can receive hundreds or even thousands of different channels that serve every imaginable need. Free-to-air broadcasting was little by little replaced by cable and satellite broadcasting, starting in 1983 respectively in 1988. Hand in hand with the digitisation era a new medium arose in the 1990’s: broadcasting via the internet. Due to high bandwidth requirements this distribution channel developed slowly. Even nowadays this represents the bottleneck of the potential “TV of the future”, called Internet Protocol Television (IPTV). However, IPTV has yet earned an early round of applause which is legitimated by the numerous advantages it offers for the consumer as well as for the distributer, content provider and advertiser.

THE GERMAN SECRETS TO SUCCESS AND PROSPERITY

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Author :
Publisher : Gavea Lab
ISBN 13 :
Total Pages : 117 pages
Book Rating : 4./5 ( download)

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Book Synopsis THE GERMAN SECRETS TO SUCCESS AND PROSPERITY by : Marcel Souza

Download or read book THE GERMAN SECRETS TO SUCCESS AND PROSPERITY written by Marcel Souza and published by Gavea Lab . This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the hidden treasures of success and prosperity with this compelling exploration of German wisdom. Dive into the strategies that have propelled this nation to greatness and uncover the keys to a richer, more triumphant life. Embark on a journey of discovery, and start paving your path toward a brighter and more prosperous future.

The importance of social media and opportunities to reach young target groups via social media for start-ups Submission

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3389021515
Total Pages : 67 pages
Book Rating : 4.3/5 (89 download)

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Book Synopsis The importance of social media and opportunities to reach young target groups via social media for start-ups Submission by : Eric Carstensen

Download or read book The importance of social media and opportunities to reach young target groups via social media for start-ups Submission written by Eric Carstensen and published by GRIN Verlag. This book was released on 2024-05-13 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can new companies and start-ups use social media in the most effective way to gain the greatest possible advantage in terms of profit and customer loyalty? Are customers influenced by social media and to what extent can start-up companies benefit from these influences? This thesis shows how start-up companies can build their reach through the targeted use of social media. It will be compared if targeted online marketing gives companies an advantage over companies that do not use social-media-marketing. For this research, online surveys with young people, age 18 to 25 were conducted. Through this help new companies can learn how to gain an advantage over other companies, using targeted marketing to the company's target audience. For this work, young people are interviewed via online surveys and this also benefits companies that have young people as a target group. Social media is spreading and is much more influential today than five years ago. The popularity and number of visits to social-media websites is changing constantly. For companies this can result in a big advantage if they advertise on current used social media platforms. Companies always must be up to date (Kapoor, 2017). Current primary research results are used to ascertain which websites are most frequently visited by young people and which websites have the greatest influence on their buying behaviour. Companies can differentiate themselves from their competitors by using social media. By investigating social media strategies, the bachelor thesis summarizes both the stock of literature and the opportunities to gain competitive advantage through social media. The thesis is mainly aimed at young companies that do not have many years of experience in social media like large companies. In addition, it gives them a huge competitive advantage, possibly advantage over long-standing companies that use outdated social media techniques. By analysing the mentioned aspects, the overall focus lies on the following statement: How can start-up company reach more young customers with a specific use of social media to have a successful start in the business sector and build a relationship with the costumer in the long term?

Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram

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Author :
Publisher : GRIN Verlag
ISBN 13 : 334658657X
Total Pages : 122 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram by : Michael Kling

Download or read book Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram written by Michael Kling and published by GRIN Verlag. This book was released on 2022-02-07 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Social media have created new framework conditions for the brand communication of companies. The majority of users have a shorter attention span, and mobile content is becoming increasingly important. In order to generate lasting attention, companies therefore use digital storytelling. But what should a successful story look like? What special features do platforms like Facebook or Instagram bring with them? Michael Kling explains how storytelling works in social media and what companies should bear in mind. Visual content is particularly important in design. Kling shows when videos and images are meaningful and how they can be supplemented with text overlays. His book offers support for content marketing in social media. In this way, companies achieve better perception and dissemination of their message than with conventional advertising messages. From the content: - neuromarketing; - Online marketing; - brand communication; - visual storytelling; - Digital storytelling

Germany Global Visions

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Author :
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Germany Global Visions by : Roland Ermrich

Download or read book Germany Global Visions written by Roland Ermrich and published by . This book was released on 2000 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing in BRIC Countries

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Publisher : LIT Verlag Münster
ISBN 13 : 3643902646
Total Pages : 141 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Social Media Marketing in BRIC Countries by : Elena Trost

Download or read book Social Media Marketing in BRIC Countries written by Elena Trost and published by LIT Verlag Münster. This book was released on 2013 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic growth and increasing Internet access within the countries of Brazil, Russia, India, and China (BRIC) is opening new opportunities for companies to reach wider audiences. This study examines these opportunities and assesses how global companies are capitalizing on these emerging markets - in particular, the degree to which digital marketing and social CRM through social networks are being used. For the purposes of this analysis, three German brands are examined in detail - BMW, Adidas, and NIVEA. The book shows that the regular interaction with Internet users and the monitoring of social networks can result in companies experiencing an uplift in both public perception and engagement. Another aspect addressed is the cultural variance that needs to be taken into account when planning social media activities. The book concludes that the full potential of social media has yet to be utilized within the BRIC countries, and that there is a unique opportunity to be realized by companies. (Series: Internet Economy / Internetokonomie - Vol. 6)

Differences in Venture Capital Financing of U S , Uk, German and French Information Technology Start-Ups

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Publisher : GRIN Verlag
ISBN 13 : 3640893166
Total Pages : 301 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Differences in Venture Capital Financing of U S , Uk, German and French Information Technology Start-Ups by : Michael Jurgen Garbade

Download or read book Differences in Venture Capital Financing of U S , Uk, German and French Information Technology Start-Ups written by Michael Jurgen Garbade and published by GRIN Verlag. This book was released on 2011-04 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Investment and Finance, University of Kassel (Research Group Entrepreneurship), language: English, abstract: Independent Venture Capital (IVC) has been paramount in the emergence of the information technology industry in both the United States and Europe. There are relatively few large global information technology companies in Europe. A widening gap is observable in the success rate of IVC backed start-ups between the U.S. and Europe in the information technology industry. This difference could be attributable to the differences in the venture capital financing of start-ups in the U.S., UK, Germany and France. This book deals with "Differences in Venture Capital Financing of U.S., UK, German and French Information Technology Start-ups". The comparative analysis is conducted on a microeconomic level (managerial venture capital research), i.e. on the venture capital firm level. The differences are analyzed for the whole venture capital investment cycle: contact phase, initial screening phase, due diligence phase, deal structuring and negotiation phase, management phase - value adding services, and exit phase. The research framework model examines the following differences in the venture capital investment cycle: average size of investment in the seed stage, average size of investment in the start-up stage, aver-age size of investment in the growth stage, percentage of start-ups in pre-revenue phase at time of investment, percentage of start-ups not managed by founders but experienced managers, percentage of investment in start-ups with me-too products, percentage of mar-ket analysis due diligence done informal, typical liquidation preference multiple, percent-age syndicated exits that are outperformers, number of tranches per investment round, number of board seats per partner and the cash multiple X that defines an outperformer. The empirical research work is based on an extensiv

The Economist

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Author :
Publisher :
ISBN 13 :
Total Pages : 1864 pages
Book Rating : 4.X/5 (6 download)

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Book Synopsis The Economist by :

Download or read book The Economist written by and published by . This book was released on 2000 with total page 1864 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Venture Capital Financing of U.S., UK, German and French IT Start-ups

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3640893271
Total Pages : 300 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Venture Capital Financing of U.S., UK, German and French IT Start-ups by : Michael Jurgen Garbade

Download or read book Venture Capital Financing of U.S., UK, German and French IT Start-ups written by Michael Jurgen Garbade and published by GRIN Verlag. This book was released on 2011-04-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Investment and Finance, University of Kassel (Research Group Entrepreneurship), language: English, abstract: Independent Venture Capital (IVC) has been paramount in the emergence of the information technology industry in both the United States and Europe. There are relatively few large global information technology companies in Europe. A widening gap is observable in the success rate of IVC backed start-ups between the U.S. and Europe in the information technology industry. This difference could be attributable to the differences in the venture capital financing of start-ups in the U.S., UK, Germany and France. This book deals with "Differences in Venture Capital Financing of U.S., UK, German and French Information Technology Start-ups". The comparative analysis is conducted on a microeconomic level (managerial venture capital research), i.e. on the venture capital firm level. The differences are analyzed for the whole venture capital investment cycle: contact phase, initial screening phase, due diligence phase, deal structuring and negotiation phase, management phase — value adding services, and exit phase. The research framework model examines the following differences in the venture capital investment cycle: average size of investment in the seed stage, average size of investment in the start-up stage, aver-age size of investment in the growth stage, percentage of start-ups in pre-revenue phase at time of investment, percentage of start-ups not managed by founders but experienced managers, percentage of investment in start-ups with me-too products, percentage of mar-ket analysis due diligence done informal, typical liquidation preference multiple, percent-age syndicated exits that are outperformers, number of tranches per investment round, number of board seats per partner and the cash multiple X that defines an outperformer. The empirical research work is based on an extensive scientific online questionnaire with VCs in the U.S., UK, Germany and France. Before the online questionnaire was drafted, a preliminary face-to-face expert interview was conducted with 24 VCs in Silicon Valley, London, Paris, Hamburg, Berlin and Munich. The primary data collected in the questionnaire served as basis for quantitative parametric and non-parametric statistical analysis. The book is bespokenly written for decision makers in the venture capital industry in the U.S, UK, Germany and France; all entrepreneurs and professionals who want to under-stand the economics and mechanics of venture capital term sheet clauses; venture capital industry professionals; VC associations

German Brief

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Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis German Brief by :

Download or read book German Brief written by and published by . This book was released on 2000 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Screen Digest

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Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Screen Digest by :

Download or read book Screen Digest written by and published by . This book was released on 2002 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Educom Review

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Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Educom Review by :

Download or read book Educom Review written by and published by . This book was released on 1997 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computing and communications in colleges and universities.

E-business

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Publisher :
ISBN 13 :
Total Pages : 1168 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis E-business by : Brian Stanford-Smith

Download or read book E-business written by Brian Stanford-Smith and published by . This book was released on 2000 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt: