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Social Media Storytelling For Content Marketing In Companies Successful Storytelling On Facebook And Instagram
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Book Synopsis Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram by : Michael Kling
Download or read book Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram written by Michael Kling and published by GRIN Verlag. This book was released on 2022-02-07 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Social media have created new framework conditions for the brand communication of companies. The majority of users have a shorter attention span, and mobile content is becoming increasingly important. In order to generate lasting attention, companies therefore use digital storytelling. But what should a successful story look like? What special features do platforms like Facebook or Instagram bring with them? Michael Kling explains how storytelling works in social media and what companies should bear in mind. Visual content is particularly important in design. Kling shows when videos and images are meaningful and how they can be supplemented with text overlays. His book offers support for content marketing in social media. In this way, companies achieve better perception and dissemination of their message than with conventional advertising messages. From the content: - neuromarketing; - Online marketing; - brand communication; - visual storytelling; - Digital storytelling
Download or read book Storytelling written by Daniel Anderson and published by Charlie Creative Lab Limited Publisher. This book was released on 2020-12-26 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading... Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives? Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on. Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would. If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages. If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you. In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services. Here's what you're going to discover in Storytelling: 3 "nuke-level" powerful tips to help you craft a compelling business story The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience How to create the best brand image for your business and leave your competitors in the dust How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business How to master the art of using storytelling for effective presentations Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut The eight building blocks to help you make your brand's story highly relatable and induce trust ...and tons more! Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
Book Synopsis Social Media Storytelling by : Marie Elisabeth Mueller
Download or read book Social Media Storytelling written by Marie Elisabeth Mueller and published by Routledge. This book was released on 2022-07-29 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a radical new toolbox for digital storytellers, this key text contains everything today's media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand, and improving follower counts across the social web, including main platforms as Twitter, Snapchat, TikTok, Instagram and Facebook. Taking a DIY approach, the authors guide readers through which platforms are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building, and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media, and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.
Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Download or read book #AskGaryVee written by Gary Vaynerchuk and published by HarperCollins. This book was released on 2016-03-08 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.
Book Synopsis Kellogg on Branding in a Hyper-Connected World by :
Download or read book Kellogg on Branding in a Hyper-Connected World written by and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Book Synopsis Facebook Instagram Stories Marketing Ads Pictorial Training Guide by : Hillary Scholl
Download or read book Facebook Instagram Stories Marketing Ads Pictorial Training Guide written by Hillary Scholl and published by Estalontech. This book was released on 2018-08-29 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both Facebook and Instagram Video Stories exhibit many benefits for your business and one of its biggest advantages is the ability to tap into the massive amount of free traffic that this popular Social Live Video feature can receive from both desktop and mobile messaging application Story creation on Instagram and Facebook has been growing by leaps and bounds since image and video driven content has become a top priority. Visual stories appeal to a variety of target markets from young adults to the over-30 group. Now, it’s easier than ever to create stories and reach your target market due to the growing amount of apps and tools available. If you are not using Instagram ads with story telling feature , it’s time to start. Like most new things, there is a learning curve, depending on your skills and past experiences. As Instagram Ads with stories features grow in popularity, there will be even more to learn. In addition, the more people create stories, the more competition you’ll have. The ebook " Facebook Instagram Stories Marketing Ads Pictorial Training Guide " is great guide consisting of 130 pages of snapshots pictures specifically designed to show both marketers or beginners on how Instagram Ads with Stories features can be used to promote any business, establish Branding effectively and build a community of followers who are interested on making money online . It focus especially on the tools feature of Instagram and Facebook through a lot of other techniques you will be able to find inside to take care of your account, your images and your followers, and how to make money by sharing your ads on this portal. It is a comprehensive guide with simple easy to understand Mobile sceenshots picture which starts from basic steps to clients approach from doing market research, utilizing Instagram ads storytelling features and FB features to attract subscribers, driving traffic to your websites, and much more. Furthermore, with the power of social live video features of both Instagram and Facebook , you can utilize curated stories as a way to create "interactive virtual scene" projects and shared social proof with your business, as well as established yourself as the authority figure in your niche. It also means that you can always utilize free traffic as a way to build massive subscribers base for your business on a daily basis.
Book Synopsis Profit from Facebook Instagram Stories Marketing Ads by : Hillary Scholl
Download or read book Profit from Facebook Instagram Stories Marketing Ads written by Hillary Scholl and published by Estalontech. This book was released on 2018-07-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories Marketing Ads I know how discouraging it can be to put your heart and efforts into a project or business, only to feel like you’ve been left holding an empty bag. It can really make you want to throw in the towel; but, hang on. Don’t give up on yourself or your business just yet. There are several things you can do to turn this situation around. If you’re not setting and consistently meeting your business goals, something’s got to give. You will need to identify where the breakdown is and fix it. Depending on which and how many goals are falling short of their marks, you may discover that you need to make multiple changes, in a variety of areas. However, this doesn’t mean you’ll have to put in a lot of extra time and effort to achieve your goals. In fact, this is an opportune time to make the needed changes. I say this because now is your chance to implement a very beneficial marketing method, social media stories. Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use in conjunction with social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn ;- Why audiences love social media stories • Visual stories excite, intrigue, and empower the viewer with choices. • Whole stories can be consumed in seconds. • Stories with hashtags are easy to find and access. • Relevant stories make audiences feel more involved and important. • Audiences like seeing the “real” you in “real life” situations. • Stories address their impulse wants, as well as here-and-now needs. • Stories can provide many, highly-visual forms of info within one story. Social media stories are still new, in the big scheme of things. By adding these very visual stories now, you can still get early-adoption benefits, which include being one of the people in your niche, who is on the ball with the latest marketing methods. If creating visual content makes you want to run for the hills, you're not alone. Producing videos can be scary and creating images may seem out of your league, but they're not! .This book will show you how to quickly attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The Storytelling Edge by : Shane Snow
Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-02-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Book Synopsis Social Media Marketing Content Creation Essentials by : Aron Bordelon
Download or read book Social Media Marketing Content Creation Essentials written by Aron Bordelon and published by Aron Bordelon. This book was released on 2019-04-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not Sure What To Post On Social Media? Struggling To Come Up With Fresh Content Ideas? This Book Can Help! You probably already know that your business or brand NEEDS to build a social media presence. Of course you do! Over 4 billion people worldwide use the Internet — and some 2+ billion of those people visit Facebook each month. So whether you’re an established business owner, a brand new start-up, or a budding online influencer, the fast-paced digital world is the place for you to be. But even though YouTube, Facebook, Instagram (plus more!) are marketing goldmines, it can be tough work trying to figure out where to start. Turning digital social likes into real-world cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love. The fact of the matter is that when it comes to achieving amazing results through social media marketing, Content is King. And all the endless strategies, advertising spend and marketing tactics in the world cannot overcome bad photos, poor video quality, and terrible blog posts. And besides, no-one wants their company or brand to end up being just another bad meme. What you do want, however, is a profitable online digital marketing plan that promotes the kind of quality content that matches your business goals and brand vision… … so what you need is Social Media Marketing Content Creation Essentials! With Social Media Marketing Content Creation Essentials, you will discover everything you need to help you create content that’ll generate more likes, subscribers, views, and profit across multiple social media platforms. Packed with hundreds of tips and ideas, Social Media Marketing Content Creation Essentials teaches you how to create everything from view-worthy videos to persuasive podcasts. Inside This Book: * Video Recording and Presentation Strategies You Can Use On Every Major Video Platform! Covering more than just YouTube, these strategies will help you create brilliant video content for Twitter, Instagram, and Facebook too! * Over 100 Tips, Tricks And Ideas That Make Podcasting Oh-So-Simple. Learn how to record, edit and broadcast your own influential podcast show. * Create Attractive Images That’ll Make Your Followers Want To ‘Heart’. Learn how to optimize your images towards achieving maximum engagement from your Instagram followers. * Learn How To Write Interesting Blog Posts That’ll Make Readers Want To Stay On Your Website: In this section you’ll learn how to avoid common beginner blogging mistakes, what the best blogging platform is for beginners, and how to best secure your blog and protect it from cyber intruders. Plus So Much More…
Book Synopsis Significant Objects by : Joshua Glenn
Download or read book Significant Objects written by Joshua Glenn and published by Fantagraphics Books. This book was released on 2012-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 EXTRAORDINARY STORIES ABOUT ORDINARY THINGS SIGNIFICANT OBJECTS: A Literary and Economic Experiment Can a great story transform a worthless trinket into a significant object? The Significant Objects project set out to answer that question once and for all, by recruiting a highly impressive crew of creative writers to invent stories about an unimpressive menagerie of items rescued from thrift stores and yard sales. That secondhand flotsam definitely becomes more valuable: sold on eBay, objects originally picked up for a buck or so sold for thousands of dollars in total — making the project a sensation in the literary blogosphere along the way. But something else happened, too: The stories created were astonishing, a cavalcade of surprising responses to the challenge of manufacturing significance. Who would have believed that random junk could inspire so much imagination? The founders of the Significant Objects project, that’s who. This book collects 100 of the finest tales from this unprecedented creative experiment; you’ll never look at a thrift-store curiosity the same way again. FEATURING ORIGINAL STORIES BY: Chris Adrian • Rob Agredo • Kurt Andersen • Rachel Axler • Rob Baedeker • Nicholson Baker • Rosecrans Baldwin • Matthew Battles • Charles Baxter • Kate Bernheimer • Susanna Breslin • Kevin Brockmeier • Matt Brown • Blake Butler • Meg Cabot • Tim Carvell • Patrick Cates • Dan Chaon • Susanna Daniel • Adam Davies • Kathryn Davis • Matthew De Abaitua • Stacey • D'Erasmo • Helen DeWitt • Doug Dorst • Mark Doty • Ben Ehrenreich • Mark Frauenfelder • Amy Fusselman • William Gibson • Myla Goldberg • Ben Greenman • Jason Grote • Jim Hanas • Jennifer Michael Hecht • Sheila Heti • Christine Hill • Dara Horn • Shelley Jackson • Heidi Julavits • Ben Katchor • Matt Klam • Wayne Koestenbaum • Josh Kramer • Kathryn Kuitenbrouwer • Neil LaBute • Victor LaValle • J. Robert Lennon • Jonathan Lethem • Todd Levin • Laura Lippman • Mimi Lipson • Robert Lopez • Joe Lyons • Sarah Manguso • Merrill Markoe • Tom McCarthy • Miranda Mellis • Lydia Millet • Maud Newton • Annie Nocenti • Stephen O’Connor • Stewart O’Nan • Jenny Offill • Gary Panter • Ed Park • James Parker • Benjamin Percy • Mark Jude Poirier • Padgett Powell • Bob Powers • Todd Pruzan • Dan Reines • Nathaniel Rich • Peter Rock • Lucinda Rosenfeld • Greg Rowland • Luc Sante • R.K. Scher • Toni Schlesinger • Matthew Sharpe • Jim Shepard • David Shields • Marisa Silver • Curtis Sittenfeld • Bruce Sterling • Scarlett Thomas • Jeff Turrentine • Deb Olin Unferth • Tom Vanderbilt • Matthew J. Wells • Joe Wenderoth • Margaret Wertheim • Colleen Werthmann • Colson Whitehead • Carl Wilson • Cintra Wilson • Sari Wilson • Douglas Wolk • John Wray
Book Synopsis Creating Signature Stories by : David Aaker
Download or read book Creating Signature Stories written by David Aaker and published by Morgan James Publishing. This book was released on 2018-01-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: “All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Download or read book True Story written by Ty Montague and published by Harvard Business Press. This book was released on 2013 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.
Book Synopsis Multimedia Storytelling for Digital Communicators in a Multiplatform World by : Seth Gitner
Download or read book Multimedia Storytelling for Digital Communicators in a Multiplatform World written by Seth Gitner and published by Taylor & Francis. This book was released on 2022-07-12 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Multimedia Storytelling for Digital Communicators in a Multiplatform World is a trusted guide for all students who need to master visual communication through multiple media and platforms. Incorporating how-to’s on everything from website and social media optimization to screenwriting, this textbook provides readers with the tools for successfully merging new multimedia technology with very old and deep-rooted storytelling concepts. Topics covered include: how to understand conflict, characters, and plot development; conducting successful interviews; editing video in post-production; and sourcing royalty-free music and sound effects. The book also includes a range of supplemental material, including exercises for each chapter, interviews with seasoned professionals, key terms, and review questions. New to this edition are thoroughly updated chapters on social media storytelling, visual storytelling with mobile devices, and post-production techniques, to reflect current industry trends. This book is a key resource for students learning to think and create visually in fields across broadcast and digital journalism, film, photography, advertising, and public relations.
Book Synopsis The Strategic Storyteller by : Alexander Jutkowitz
Download or read book The Strategic Storyteller written by Alexander Jutkowitz and published by John Wiley & Sons. This book was released on 2017-08-09 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Book Synopsis The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds by : Ekaterina Walter
Download or read book The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2018-11-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws: •The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
