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Author : Polia Lerner Hamburger
Publisher : Marketing Classics Press
ISBN 13 : 1613112580
Total Pages : 133 pages
Book Rating : 4.6/5 (131 download)
Download or read book Social Indicators - A Marketing Perspective written by Polia Lerner Hamburger and published by Marketing Classics Press. This book was released on 2011-11-15 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Joseph Sirgy
Publisher : Springer Science & Business Media
ISBN 13 : 9781402001727
Total Pages : 472 pages
Book Rating : 4.0/5 (17 download)
Download or read book Handbook of Quality-of-Life Research written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author : Polia Lerner Hamburger
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Exploratory Study of the Meaning of Social Indicators in Product Strategy written by Polia Lerner Hamburger and published by . This book was released on 1972 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth C. Land
Publisher : Springer Science & Business Media
ISBN 13 : 9400724217
Total Pages : 594 pages
Book Rating : 4.4/5 (7 download)
Download or read book Handbook of Social Indicators and Quality of Life Research written by Kenneth C. Land and published by Springer Science & Business Media. This book was released on 2011-11-25 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.
Author : M. Mercedes Galan-Ladero
Publisher : Springer Nature
ISBN 13 : 3030832864
Total Pages : 424 pages
Book Rating : 4.0/5 (38 download)
Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-12-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author : Robert L. Clewett
Publisher :
ISBN 13 :
Total Pages : 193 pages
Book Rating : 4.:/5 (669 download)
Download or read book Social Indicators and Marketing written by Robert L. Clewett and published by . This book was released on 1986 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Lazer
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.4/5 (91 download)
Download or read book Social Marketing written by William Lazer and published by McGraw-Hill/Irwin. This book was released on 1973 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 047062258X
Total Pages : 265 pages
Book Rating : 4.4/5 (76 download)
Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Author : Nedra Kline Weinreich
Publisher : SAGE
ISBN 13 : 1452237069
Total Pages : 329 pages
Book Rating : 4.4/5 (522 download)
Download or read book Hands-On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six fail-proof steps to social marketing success! This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author : M. Joseph Sirgy
Publisher : Springer Science & Business Media
ISBN 13 : 9401598371
Total Pages : 463 pages
Book Rating : 4.4/5 (15 download)
Download or read book Handbook of Quality-of-Life Research written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2013-04-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author : Ronald F. Bush
Publisher : Marketing Classics Press
ISBN 13 : 1613112289
Total Pages : 327 pages
Book Rating : 4.6/5 (131 download)
Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.:/5 (318 download)
Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264009019
Total Pages : 647 pages
Book Rating : 4.2/5 (64 download)
Download or read book Statistics, Knowledge and Policy Key Indicators to Inform Decision Making written by OECD and published by OECD Publishing. This book was released on 2005-10-27 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: This conference proceedings compares various approaches to the development of key indicator systems which would provide reliable information spanning the social, economic and environmental domains.
Author : Jishnu Bhattacharyya
Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)
Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Author : Mehmet Huseyin Bilgin
Publisher : Springer Nature
ISBN 13 : 3030774384
Total Pages : 326 pages
Book Rating : 4.0/5 (37 download)
Download or read book Eurasian Business and Economics Perspectives written by Mehmet Huseyin Bilgin and published by Springer Nature. This book was released on 2021-08-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected papers from the 32nd Eurasia Business and Economics Society (EBES) Conference - Istanbul. Due to the COVID-19 restrictions, the conference presentation mode has been switched to “online/virtual presentation only”. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies.
Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
ISBN 13 : 1442251549
Total Pages : 256 pages
Book Rating : 4.4/5 (422 download)
Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2015-10-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
