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Six Timeless Marketing Blunders
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Book Synopsis Six Timeless Marketing Blunders by : William L. Shanklin
Download or read book Six Timeless Marketing Blunders written by William L. Shanklin and published by Lexington Books. This book was released on 1990 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Book Synopsis A short course in international marketing blunders [electronic resource] by : Michael White
Download or read book A short course in international marketing blunders [electronic resource] written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Blunders: Cases & Lessons for Managers by : Zalfa Laili Hamzah
Download or read book Marketing Blunders: Cases & Lessons for Managers written by Zalfa Laili Hamzah and published by Partridge Publishing Singapore. This book was released on 2020-12-21 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Review Press. This book was released on 2004-08-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: • Understand what customers really value and why they buy the brands they do • Discover basic, unmet needs ripe for reliable solutions • Channel customer dissatisfaction into performance improvements • Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications • Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.
Book Synopsis Forecasting for the Pharmaceutical Industry by : Arthur G. Cook
Download or read book Forecasting for the Pharmaceutical Industry written by Arthur G. Cook and published by Routledge. This book was released on 2017-11-28 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.
Book Synopsis Forecasting for the Pharmaceutical Industry by : Mr Arthur G Cook
Download or read book Forecasting for the Pharmaceutical Industry written by Mr Arthur G Cook and published by Ashgate Publishing, Ltd.. This book was released on 2015-05-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.
Book Synopsis Managing Knowledge Assets, Creativity and Innovation by : Dorothy A. Leonard
Download or read book Managing Knowledge Assets, Creativity and Innovation written by Dorothy A. Leonard and published by World Scientific. This book was released on 2011 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book pulls together for the first time, works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the award-winning article on Core Capabilities and Core Rigidities) and book chapters that cover the innovation process, from its inception in peoples' heads to its implementation. An underlying theme running throughout the book is managing the flow of knowledge that propels innovation - especially tacit knowledge. Such knowledge is difficult to transfer or embody in a new product, process or service. However, it is not only essential but often comprises the most valuable component in the innovation. The opening chapter, written expressly for this volume, probes the connections between tacit knowledge, creativity and innovation.
Book Synopsis Developing the Leaders Around You by :
Download or read book Developing the Leaders Around You written by and published by Thomas Nelson Inc. This book was released on with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Short Course in International Marketing Blunders (Dec. 99). by :
Download or read book Short Course in International Marketing Blunders (Dec. 99). written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Future Hype by : Robert B. Seidensticker
Download or read book Future Hype written by Robert B. Seidensticker and published by ReadHowYouWant.com. This book was released on 2006 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Blunders by :
Download or read book International Marketing Blunders written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Blunders by : Michael D. White
Download or read book International Marketing Blunders written by Michael D. White and published by Laxmi Publications, Ltd.. This book was released on 2010 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Marketing written by and published by . This book was released on 1989 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Six Deadly Marketing Mistakes - and How to Fix Them by : Kevin McArdle
Download or read book The Six Deadly Marketing Mistakes - and How to Fix Them written by Kevin McArdle and published by . This book was released on 2015-03-05 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Maxwell 2in1 (Developing the Leader w/in You/Developing Leaders Around You) by : John C. Maxwell
Download or read book Maxwell 2in1 (Developing the Leader w/in You/Developing Leaders Around You) written by John C. Maxwell and published by Thomas Nelson. This book was released on 2010-06-22 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition offers tremendous value as its two-books-in-one. So you get the benefit of two books for one low price. This book is from one of the top authors in the field of leadership development.
Book Synopsis Developing the Leaders Around You by : John C. Maxwell
Download or read book Developing the Leaders Around You written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 1995-02-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. According to Maxwell, the greatest leadership principle that he has ever learned in over thirty-five years of leadership is that those closest to the leader will determine the success level of that leader. It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you. Whether you’re the leader of a non-profit organization, small business, or Fortune 500 company, Developing the Leaders Around You can help you to take others to the limits of their potential and your organization to a whole new level.Learn how to• Create an environment for potential leaders• Identify and nurture future leaders• Equip and develop leaders• Form a dream team of leaders
Book Synopsis The 7 Deadly internet Marketing Blunders Most Business Owners Make by :
Download or read book The 7 Deadly internet Marketing Blunders Most Business Owners Make written by and published by Carlos Scarpero. This book was released on with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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