Six Billion Shoppers

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Six Billion Shoppers

Author : Porter Erisman
Publisher : St. Martin's Press
ISBN 13 : 1250088682
Total Pages : 256 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Six Billion Shoppers by : Porter Erisman

Download or read book Six Billion Shoppers written by Porter Erisman and published by St. Martin's Press. This book was released on 2017-09-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Summary of Porter Erisman's Six Billion Shoppers

Author : Milkyway Media
Publisher : Milkyway Media
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Porter Erisman's Six Billion Shoppers by : Milkyway Media

Download or read book Summary of Porter Erisman's Six Billion Shoppers written by Milkyway Media and published by Milkyway Media. This book was released on 2024-05-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Summary of Porter Erisman's Six Billion Shoppers in 20 minutes. Please note: This is a summary & not the original book. "Six Billion Shoppers" delves into the transformative journey of e-commerce across various global landscapes, from its early inception to its current state as a driving force in emerging markets. The book traces the evolution of retail, starting with the pioneering mail-order catalog of Montgomery Ward in the 19th century, which disrupted the general store monopoly by offering goods at wholesale prices. It then transitions to the story of Walmart, which revolutionized retail with its focus on thin margins and high volume sales, setting the stage for the e-commerce giants of today...

Alibaba's World

Author : Porter Erisman
Publisher : Macmillan + ORM
ISBN 13 : 146687886X
Total Pages : 200 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Alibaba's World by : Porter Erisman

Download or read book Alibaba's World written by Porter Erisman and published by Macmillan + ORM. This book was released on 2015-05-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history â bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscapeâwith its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibabaâand its inevitable descendantsâis both essential and instructive.

Kill Six Billion Demons Book 1

Author : Tom Parkinson-Morgan
Publisher : Image Comics
ISBN 13 : 1534301070
Total Pages : 108 pages
Book Rating : 4.5/5 (343 download)

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Book Synopsis Kill Six Billion Demons Book 1 by : Tom Parkinson-Morgan

Download or read book Kill Six Billion Demons Book 1 written by Tom Parkinson-Morgan and published by Image Comics. This book was released on 2016-09-07 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of the first story arc of the popular webcomic Kill Six Billion Demons, sorority sister Allison Ruth must travel to Throne, the ancient city at the center of the multiverse, in an epic bid to save her boyfriend from the clutches of the seven evil kings that rule creation. Includes excerpts from in-universe religious texts, stories, and more

To Die For: Is Fashion Wearing Out the World?

Author : Lucy Siegle
Publisher : HarperCollins UK
ISBN 13 : 0007432534
Total Pages : 37 pages
Book Rating : 4.0/5 (74 download)

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Book Synopsis To Die For: Is Fashion Wearing Out the World? by : Lucy Siegle

Download or read book To Die For: Is Fashion Wearing Out the World? written by Lucy Siegle and published by HarperCollins UK. This book was released on 2011-05-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.

Business Model Generation

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118656407
Total Pages : 295 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Model Generation by : Alexander Osterwalder

Download or read book Business Model Generation written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2013-02-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

How Do You Kill 11 Million People?

Author : Andy Andrews
Publisher : Thomas Nelson
ISBN 13 : 0849949904
Total Pages : 97 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis How Do You Kill 11 Million People? by : Andy Andrews

Download or read book How Do You Kill 11 Million People? written by Andy Andrews and published by Thomas Nelson. This book was released on 2012-01-02 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you get away with the murder of 11 million people? The answer is simple—and disturbing. You lie to them. Learn how you can become an informed, passionate citizen who demands honesty and integrity from your leaders. In this nonpartisan New York Times bestselling book, Andy Andrews emphasizes that seeking and discerning the truth is of critical importance, and that believing lies is the most dangerous thing you can do. You’ll be challenged to become a more careful student of the past, seeking accurate, factual accounts of events that illuminate choices our world faces now. By considering how the Nazi German regime was able to carry out over eleven million institutional killings between 1933 and 1945, Andrews advocates for an informed population that demands honesty and integrity from its leaders and from each other. This short, thought-provoking book poses questions like: What happens to a society in which truth is absent? How are we supposed to tell the difference between the “good guys" and the “bad guys”? How does the answer to this question affect our country, families, faith, and values? Does it matter that millions of ordinary citizens aren't participating in the decisions that shape the future of our country? Which is more dangerous: politicians with ill intent, or the too-trusting population that allows such people to lead them? This is a wake-up call: we must become informed, passionate citizens or suffer the consequences of our own ignorance and apathy. We can no longer measure a leader’s worth by the yardsticks provided by the left or the right. Instead, we must use an unchanging standard: the pure, unvarnished truth.

Kill 6 Billion Demons Book 3

Author : Tom Parkinson-Morgan
Publisher : Image Comics
ISBN 13 : 9781534312012
Total Pages : 0 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis Kill 6 Billion Demons Book 3 by : Tom Parkinson-Morgan

Download or read book Kill 6 Billion Demons Book 3 written by Tom Parkinson-Morgan and published by Image Comics. This book was released on 2019-03-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of the third chapter of the popular webcomic KILL SIX BILLION DEMONS, sorority sister and possible inheritor to the universe Allison Ruth must battle to the depths of an infinite treasure fortress in search of a long-lost friend, confronting not only the dark, criminal past of her closest companion, but also the depths of her own inner lust for power.

Right Away & All at Once

Author : Greg Brenneman
Publisher : Rosetta Books
ISBN 13 : 0795346530
Total Pages : 312 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis Right Away & All at Once by : Greg Brenneman

Download or read book Right Away & All at Once written by Greg Brenneman and published by Rosetta Books. This book was released on 2016-02-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 258 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

The Million-Dollar, One-Person Business, Revised

Author : Elaine Pofeldt
Publisher : Lorena Jones Books
ISBN 13 : 0399578978
Total Pages : 274 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Million-Dollar, One-Person Business, Revised by : Elaine Pofeldt

Download or read book The Million-Dollar, One-Person Business, Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

The Power of Productivity

Author : William W. Lewis
Publisher : University of Chicago Press
ISBN 13 : 0226477002
Total Pages : 373 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis The Power of Productivity by : William W. Lewis

Download or read book The Power of Productivity written by William W. Lewis and published by University of Chicago Press. This book was released on 2005-09-01 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disparity between rich and poor countries is the most serious, intractable problem facing the world today. The chronic poverty of many nations affects more than the citizens and economies of those nations; it threatens global stability as the pressures of immigration become unsustainable and rogue nations seek power and influence through extreme political and terrorist acts. To address this tenacious poverty, a vast array of international institutions has pumped billions of dollars into these nations in recent decades, yet despite this infusion of capital and attention, roughly five billion of the world's six billion people continue to live in poor countries. What isn't working? And how can we fix it? The Power of Productivity provides powerful and controversial answers to these questions. William W. Lewis, the director emeritus of the McKinsey Global Institute, here draws on extensive microeconomic studies of thirteen nations over twelve years—conducted by the Institute itself—to counter virtually all prevailing wisdom about how best to ameliorate economic disparity. Lewis's research, which included studying everything from state-of-the-art auto makers to black-market street vendors and mom-and-pop stores, conclusively demonstrates that, contrary to popular belief, providing more capital to poor nations is not the best way to help them. Nor is improving levels of education, exchange-rate flexibility, or government solvency enough. Rather, the key to improving economic conditions in poor countries, argues Lewis, is increasing productivity through intense, fair competition and protecting consumer rights. As The Power of Productivity explains, this sweeping solution affects the economies of poor nations at all levels—from the viability of major industries to how the average consumer thinks about his or her purchases. Policies must be enacted in developing nations that reflect a consumer rather than a producer mindset and an attendant sense of consumer rights. Only one force, Lewis claims, can stand up to producer special privileges—consumer interests. The Institute's unprecedented research method and Lewis's years of experience with economic policy combine to make The Power of Productivity the most authoritative and compelling view of the global economy today, one that will inform political and economic debate throughout the world for years to come.

The Automatic Customer

Author : John Warrillow
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Shut Up and Listen!

Author : Tilman Fertitta
Publisher : HarperCollins Leadership
ISBN 13 : 1400213746
Total Pages : 193 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Shut Up and Listen! by : Tilman Fertitta

Download or read book Shut Up and Listen! written by Tilman Fertitta and published by HarperCollins Leadership. This book was released on 2019-09-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shut Up and Listen! is a true leadership roadmap to the summit of career success and satisfaction, featuring concise principles for entrepreneurs and business leaders at any level. Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire thirty years ago with just one restaurant. Over the years, he’s stayed true to the principles that helped him build the largest single-shareholder company in America, with over $4 billion in revenue, including hundreds of restaurants (Landry’s Seafood, Bubba Gump Shrimp Company, Morton’s Steakhouse, Mastro’s, Rainforest Café, and over forty more restaurant concepts) and five Golden Nugget Casinos. He’s also sole owner of the NBA’s Houston Rockets. This book shares the key insights that made it all possible. In Shut Up and Listen!, Fertitta shares straight-talk “Tilmanisms” around six key action items that any entrepreneur can adopt today: Be the Bull No Spare Customers Change, Change, Change Know Your Numbers Follow the 95/5 Rule Take No Out of Your Vocabulary For aspiring entrepreneurs or people in business, this guide will help you take your company to the next level. When you put this book down, you’ll know what you’re doing right and what you’re doing wrong to operate your business, and if you’re just getting started, it will help set you up for success. A groundbreaking, no-holds-barred book, Shut Up and Listen! offers practical, hard-earned wisdom from one of the most successful business owners in the world.

The Great Surge

Author : Steven Radelet
Publisher : Simon and Schuster
ISBN 13 : 1476764794
Total Pages : 368 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis The Great Surge by : Steven Radelet

Download or read book The Great Surge written by Steven Radelet and published by Simon and Schuster. This book was released on 2016-11-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Great Surge tells the remarkable story of this unprecedented economic, social, and political transformation. It shows how the end of the Cold War, the development of new technologies, globalization, courageous local leadership, and in some cases, good fortune, have combined to dramatically improve the fate of hundreds of millions of people in poor countries around the world. Most importantly, The Great Surge reveals how we can fight the changing tides of climate change, resource demand, economic and political mismanagement, and demographic pressures to accelerate the political, economic, and social development that has been helping the poorest of the poor around the world,"--Amazon.com.

The Bling Dynasty

Author : Erwan Rambourg
Publisher : John Wiley & Sons
ISBN 13 : 1118950291
Total Pages : 292 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Bling Dynasty by : Erwan Rambourg

Download or read book The Bling Dynasty written by Erwan Rambourg and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

The Secret Life of Groceries

Author : Benjamin Lorr
Publisher : Penguin
ISBN 13 : 0553459414
Total Pages : 337 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Secret Life of Groceries by : Benjamin Lorr

Download or read book The Secret Life of Groceries written by Benjamin Lorr and published by Penguin. This book was released on 2021-11-09 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A deeply curious and evenhanded report on our national appetites." --The New York Times In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store The miracle of the supermarket has never been more apparent. Like the doctors and nurses who care for the sick, suddenly the men and women who stock our shelves and operate our warehouses are understood as 'essential' workers, providing a quality of life we all too easily take for granted. But the sad truth is that the grocery industry has been failing these workers for decades. In this page-turning expose, author Benjamin Lorr pulls back the curtain on the highly secretive grocery industry. Combining deep sourcing, immersive reporting, and sharp, often laugh-out-loud prose, Lorr leads a wild investigation, asking what does it take to run a supermarket? How does our food get on the shelves? And who suffers for our increasing demands for convenience and efficiency? In this journey: We learn the secrets of Trader Joe's success from Trader Joe himself Drive with truckers caught in a job they call "sharecropping on wheels" Break into industrial farms with activists to learn what it takes for a product to earn certification labels like "fair trade" and "free range" Follow entrepreneurs as they fight for shelf space, learning essential tips, tricks, and traps for any new food business Journey with migrants to examine shocking forced labor practices through their eyes The product of five years of research and hundreds of interviews across every level of the business, The Secret Life of Groceries is essential reading for those who want to understand our food system--delivering powerful social commentary on the inherently American quest for more and compassionate insight into the lives that provide it.