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Author : Stuart U. Rich
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (38 download)
Download or read book Shopping Behavior of Department Store Customers written by Stuart U. Rich and published by . This book was released on 1963 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Huddleston
Publisher : Business Expert Press
ISBN 13 : 9781606491683
Total Pages : 125 pages
Book Rating : 4.4/5 (916 download)
Download or read book Consumer Behavior written by Patricia Huddleston and published by Business Expert Press. This book was released on 2011-01-20 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
Author : Robert Allen Loewer
Publisher :
ISBN 13 :
Total Pages : 498 pages
Book Rating : 4.F/5 ( download)
Download or read book A Study of Consumer Perception of Department Stores and Department Store Prices written by Robert Allen Loewer and published by . This book was released on 1965 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael G. Van Dress
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)
Download or read book Shopping Behavior of Customers in Modified and Conventional Layouts of Retail Food Stores written by Michael G. Van Dress and published by . This book was released on 1964 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer R. Scanlon
Publisher : NYU Press
ISBN 13 : 0814781322
Total Pages : 401 pages
Book Rating : 4.8/5 (147 download)
Download or read book The Gender and Consumer Culture Reader written by Jennifer R. Scanlon and published by NYU Press. This book was released on 2000-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture, identity through purchasing, the supply side of consumer culture and the ways in which consumers embrace, resist and manipulate the messages and activities of consumer culture. Topics include: shoplifting, racism in advertising, the Zoot suit, Esquire magazine, Dockers, lesbianism, narcissism.
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lizabeth Cohen
Publisher : Vintage
ISBN 13 : 0307555364
Total Pages : 578 pages
Book Rating : 4.3/5 (75 download)
Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author : William R. Darden
Publisher : North Holland
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (512 download)
Download or read book Patronage Behavior and Retail Management written by William R. Darden and published by North Holland. This book was released on 1983 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index
Author : Geraldine Rosa Henderson
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 265 pages
Book Rating : 4.2/5 (16 download)
Download or read book Consumer Equality written by Geraldine Rosa Henderson and published by Bloomsbury Publishing USA. This book was released on 2016-09-26 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.
Author :
Publisher :
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.:/5 (28 download)
Download or read book Small Business Bibliography written by and published by . This book was released on 1963 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Danny N. Bellenger
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.0/5 ( download)
Download or read book Retailing Basics written by Danny N. Bellenger and published by McGraw-Hill/Irwin. This book was released on 1983 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lydia Langer
Publisher : Routledge
ISBN 13 : 1317007786
Total Pages : 250 pages
Book Rating : 4.3/5 (17 download)
Download or read book Transformations of Retailing in Europe after 1945 written by Lydia Langer and published by Routledge. This book was released on 2016-02-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
Author : Pasi Falk
Publisher : SAGE
ISBN 13 : 1848609256
Total Pages : 225 pages
Book Rating : 4.8/5 (486 download)
Download or read book The Shopping Experience written by Pasi Falk and published by SAGE. This book was released on 1997-08-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. It also contains an appendix which gives a brief history and selected literature of shopping.
Author : Roger Horowitz
Publisher : University of Virginia Press
ISBN 13 : 9780813918020
Total Pages : 260 pages
Book Rating : 4.9/5 (18 download)
Download or read book His and Hers written by Roger Horowitz and published by University of Virginia Press. This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume will be of interest to historians in a wide range of fields.
Author : Donald W. Stampfl
Publisher : Marketing Classics Press
ISBN 13 : 1613111398
Total Pages : 207 pages
Book Rating : 4.6/5 (131 download)
Download or read book Competitive Structure in Retail Markets: The Department Store Perspective written by Donald W. Stampfl and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Coskun Samli
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313370826
Total Pages : 414 pages
Book Rating : 4.3/5 (133 download)
Download or read book Strategic Marketing for Success in Retailing written by A. Coskun Samli and published by Bloomsbury Publishing USA. This book was released on 1998-09-24 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use sound reasoning in their judgments. With an extensive review of retailing research and emphasis on small retail decision-making processes, plus discussions of human resource development, information technology, control mechanisms, and the international aspects of retailing, this book will find a special place in the list of books that must be read, not only by retailing professionals and students, but also their colleagues who teach retailing. The planning and implementation of the strategic plan is dependent upon the identification of the retailer's target market, and then successfully catering to that market by using four key retailing mixes: goods and service mix, communication mix, pricing mix, and human resource mix. The retailing mixes are the controllables of retail management. Preparation of these mixes depends upon the knowledge, reasoning, availability of resources, and familiarity with the target markets.
Author : Mia Bay
Publisher : Rutgers University Press
ISBN 13 : 0813575354
Total Pages : 324 pages
Book Rating : 4.8/5 (135 download)
Download or read book Race and Retail written by Mia Bay and published by Rutgers University Press. This book was released on 2015-08-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil. Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
