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Sharkonomics 2 How To Attack And Defend Your Business In Todays Disruptive Digital Waters
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Author :Stefan Engeseth Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814868426 Total Pages :184 pages Book Rating :4.8/5 (148 download)
Book Synopsis Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters by : Stefan Engeseth
Download or read book Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters written by Stefan Engeseth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-08-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharks are nature’s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature’s competitive environment. Inspired by the shark’s evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. “Move or Die”, “Strike Unpredictably”, “Timing is the Key”, “Spread Panic” – these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. “Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves.
Download or read book Sharkanomics written by Stefan Engeseth and published by Marshall Cavendish International (Asia) Pte Limited. This book was released on 2020-04-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Expanded and updated edition of the popular Sharkonomics* How to gain market share for companies of any size.* Original perspective on competing in business and what we can learn from nature* Written in a savvy and engaging style - in the same vein as Seth Godin.
Download or read book Sharkonomics written by Stefan Engeseth and published by Marshall Cavendish. This book was released on 2012 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nature is much smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks have to move to survive. But in business most market leaders do not, because they are stuck in history--and eventually become shark food. Sharks don't perform by producing endless Power Points; they bite into market share. Sharkonomics will reveal how the logos of market leaders will have more bites taken out of them than a seal after a shark picnic. This book is inspired by Mother Nature's sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883-1950) came up with the term "creative destruction" to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying "eat or be eaten" into economic terms. Sharkonomics is a further enhancement of this: "read this book and take a bite". Sharkonomics will reveal where and how to attack companies such as Apple, through some of the enormous blind spots they are unaware of and through mistakes in their defence strategies.
Book Synopsis Essentials of Modern Marketing by : Philip Kotler
Download or read book Essentials of Modern Marketing written by Philip Kotler and published by . This book was released on 2021-11-24 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Book Synopsis Democracy in Decline by : Philip Kotler
Download or read book Democracy in Decline written by Philip Kotler and published by SAGE. This book was released on 2016-06-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Book Synopsis Engage!, Revised and Updated by : Brian Solis
Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Download or read book Dear Female Founder written by Lu Li and published by . This book was released on 2016-10-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Female Founder is based on one simple question: If successful female entrepreneurs and investors wrote a letter of advice to the next generation of female founders - what would they write about? This book shares invaluable insights from 66 inspirational women sharing business advice they wished someone had told them when they started out.
Author :Aki Watanabe Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9815113089 Total Pages :146 pages Book Rating :4.8/5 (151 download)
Book Synopsis Donburi: Delightful Japanese Meals in a Bowl (New edition) by : Aki Watanabe
Download or read book Donburi: Delightful Japanese Meals in a Bowl (New edition) written by Aki Watanabe and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2022-06-15 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donburi: Delightful Japanese Meals in a Bowl features the Japanese concept of serving simple yet tasty rice meals all in one bowl. With 50 home-style recipes for meat, seafood and vegetables, this handy and versatile collection of recipes from Chef Aki Watanabe offers a new and enjoyable way to put together everyday meals. Whip up popular favourites as well as Western-inspired fusion dishes with insightful tips on how to create that perfect breaded pork cutlet, crisp battered prawn or grilled salmon. These irresistible dishes include: • katsu don • tempura don •Japanese curry don • miso-marinated cod don • chicken steak don • omelette and ketchup don Complete with notes on selected ingredients and Japanese cooking techniques, this cookbook will refresh the way you look at and prepare your daily meals.
Book Synopsis Human Resource Management - Principles and Practice by : Aquinas P.G.
Download or read book Human Resource Management - Principles and Practice written by Aquinas P.G. and published by Vikas Publishing House. This book was released on 2009-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management: Principles And Practice Is Designed To Provide A Comprehensive Introduction To The Subject. It Is A Student-Oriented Textbook As It Satisfies The Requirements Of Students For An Exhaustive Exposure To The Principles And Practice
Book Synopsis Organizational Behaviour by : P. G. Aquinas
Download or read book Organizational Behaviour written by P. G. Aquinas and published by Excel Books India. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structure of the Book: The structure is logical and easy to use. The book begins with an introductory section (Part I) which describes and illustrates the Foundations of Organizational Behaviour. The book next discusses, in Part II, Individual Processes and Behaviour. It then moves, in Part III, to examine the interactions among individuals in Group Behaviour. Part IV discusses The Organization System and, finally, in Part V, the book presents Organizational Dynamics.Numerous up-to-date examples: Because many students have limited exposure to real organizations, the book contains recent examples from a broad spectrum of organizations to illustrate the major concepts and to help students apply the knowledge.Some Distinctive Pedagogical Features: Organizational Behaviour offers a number of distinctive, time tested and interesting features for students as well as new and innovative features. These features should facilitate the students' acquisition and retention of the material.v Learning objectives focus student attention on upcoming chapter content and show what happens to the manager or organization.v Cases at the end of the chapter provide students an opportunity to apply their knowledge in making managerial decisions and recommendations.v Numerous review and discussion questions follow each chapter. These questions are designed to enhance student learning and interest.
Author :Philip Chia Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814435090 Total Pages :184 pages Book Rating :4.8/5 (144 download)
Book Synopsis Peranakan Heritage Cooking by : Philip Chia
Download or read book Peranakan Heritage Cooking written by Philip Chia and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-01-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long before fusion cuisine captured the imagination of the world, the Peranakans were blending Chinese ingredients and cooking techniques with the spices and native ingredients used by the indigenous Malays, over time establishing a repertoire of recipes avidly followed to this day. Peranakan food is typically aromatic and spicy and features ingredients that include cocnut milk, galangal, turmeric, candlenuts, laksa leaves, pandan leaves, tamarind pulp, lemongrass, chillies, shallots, basil and coriander.
Download or read book Japanese written by Keiko Ishida and published by Marshall Cavendish International (Asia) Pte Limited. This book was released on 2009-03-05 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple elegance of Japanese home-style cooking is clearly reflected this mini collection of 35 classic Japanese recipes by cooking instructor, Keiko Ishida. With carefully written step-by-step instructions, she introduces readers to the delights of Japanese cuisine, from the light, yet flavourful Short-Neck Clam Clear Soup, to the hearty and satisfying Sukiyaki Beef Bowl, and the all-time favourite Pancakes with Red Bean Paste. Learn how you can prepare these authentic dishes with minimum effort, and enjoy the pure, fresh flavours of Japanese home-style cooking.
Author :Devagi Sanmugam Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814435082 Total Pages :183 pages Book Rating :4.8/5 (144 download)
Book Synopsis Indian Heritage Cooking by : Devagi Sanmugam
Download or read book Indian Heritage Cooking written by Devagi Sanmugam and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-11-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian cuisine is so varied that dishes from one region may be totally alien to a person from another region. The common thread that runs through most Indian food is possibly only the use of spices. Recipes are categorized in this book under the sections Singapore Indian Food, Deepavali Favourites, South Indian Dishes, North Indian Dishes and Sweets and Desserts to highlight the cooking methods and the blend of spices used in different regional Indian foods. The dishes featured are also from the more popular visitor destinations, so they would have a greater appeal.
Author :Dean Brettschneider Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814868329 Total Pages :272 pages Book Rating :4.8/5 (148 download)
Book Synopsis Passion is My Main Ingredient by : Dean Brettschneider
Download or read book Passion is My Main Ingredient written by Dean Brettschneider and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-06-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this blistering memoir of his life in the baking business, Dean Brettschneider describes his journey from a small town baker’s apprentice to Global Baker and the internationally successful entrepreneur he is today. Make no mistake — this is not a book about baking. As we follow the interwoven arcs of Dean’s career and personal life, his experience teaches us practical lessons on how to harness our passion to strategically improve ourselves and advance our careers. His revelations on entrepreneurship — most notably how he founded Baker & Cook and transformed it from a neighbourhood bakery into a multi-national money-spinner in a matter of years — give us a first row view of what goes into building a business from the ground up, including all of the pain and sacrifice that comes with it. Told in a refreshingly frank manner, Dean’s story is sometimes shockingly direct, often hilarious, and always enlightening, leaving us with valuable astute insights into how to navigate the trials and tribulations of life in business.
Author :Rita Zahara Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814435074 Total Pages :195 pages Book Rating :4.8/5 (144 download)
Book Synopsis Malay Heritage Cooking by : Rita Zahara
Download or read book Malay Heritage Cooking written by Rita Zahara and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-02-15 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malay Cuisine in Singapore is a reflection of the country's multifaceted heritage and culture. It is strongly influenced by Indonesian and Malaysian cuisines and has infused elements from the various ethnic communities in Singapore's immigrant society. This book incorporates recipes passed down from one generation to another and reproduces the traditional elements of the past while mirroring the tastes of the present.
Book Synopsis Smash and Grab by : Sunanda K. Datta-Ray
Download or read book Smash and Grab written by Sunanda K. Datta-Ray and published by . This book was released on 1984 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mantoulicious written by Xue Ren and published by . This book was released on 2020-09-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether plain or with filling, Chinese steamed buns are typically just round. But with some modelling techniques and creativity, along with a palette of colours, Chinese steamed bun instructor, Xue Ren, shows how you can transform the humble steamed bun into the stuff of dreams. With a carefully curated collection of designs to cater to every skill level, complete with fully illustrated step-by-step recipes and a bonus section on fillings, this book will guide you to make these enchantingly adorable steamed buns that taste as good as they look. Create your own centrepiece for your next meal or party withMantoulicious: Creative & Yummy Chinese Steamed Buns.
