Shareworthy

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Shareworthy

Author : Robin Landa
Publisher : Columbia University Press
ISBN 13 : 0231557345
Total Pages : 374 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Shareworthy by : Robin Landa

Download or read book Shareworthy written by Robin Landa and published by Columbia University Press. This book was released on 2024-06-25 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.

Content Marketing For Dummies

Author : Susan Gunelius
Publisher : John Wiley & Sons
ISBN 13 : 111809378X
Total Pages : 362 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Content Marketing For Dummies by : Susan Gunelius

Download or read book Content Marketing For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

Marketing to Millennials

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Millennials by : Jeff Fromm

Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Authority Marketing

Author : , empreender
Publisher : Editora Bibliomundi
ISBN 13 : 1526031752
Total Pages : 27 pages
Book Rating : 4.5/5 (26 download)

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Book Synopsis Authority Marketing by : , empreender

Download or read book Authority Marketing written by , empreender and published by Editora Bibliomundi. This book was released on 2021-12-16 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market.Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.In this report you will learn best tips and strategies to gain the upper hand in your market by positioning yourself as an authority.

Fast, Cheap and Viral

Author : Aashish Chopra
Publisher : Hachette India
ISBN 13 : 9351952762
Total Pages : 156 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Fast, Cheap and Viral by : Aashish Chopra

Download or read book Fast, Cheap and Viral written by Aashish Chopra and published by Hachette India. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

Youtube In 5 Easy Steps

Author : Red Noah
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4./5 ( download)

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Book Synopsis Youtube In 5 Easy Steps by : Red Noah

Download or read book Youtube In 5 Easy Steps written by Red Noah and published by 大賢者外語. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s a good reason that YouTube is the leading video platform online, especially for businesses. It’s easy to use, allows for maximum exposure in the search engines and the audience is readily available. In fact, YouTube has over a billion registered users, which means it’s clearly a great way to build a business, maximize outreach and develop an outstanding brand. With this guide you will learn about all the important elements of creating a winning channel. From how to set up your channel so that it’s designed to attract the most loyal subscribers, to how to plan and produce the highest quality content possible. Topics covered: How to choose a theme for your channel. How to effectively brand your channel. How to optimize your channel for maximum exposure. How to choose the best content formats for your channel. How to grow your subscriber base. And more!

Millennials with Kids

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814436595
Total Pages : 268 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Millennials with Kids by : Jeff Fromm

Download or read book Millennials with Kids written by Jeff Fromm and published by AMACOM. This book was released on 2015-08-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

Small Business Marketing Strategies All-in-One For Dummies

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119236932
Total Pages : 631 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Small Business Marketing Strategies All-in-One For Dummies by :

Download or read book Small Business Marketing Strategies All-in-One For Dummies written by and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Traffic Blitz

Author : resell right
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4./5 ( download)

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Book Synopsis Traffic Blitz by : resell right

Download or read book Traffic Blitz written by resell right and published by 大賢者外語. This book was released on with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve likely heard about the power of viral sharing. When enough people share content and it goes viral, the traffic is virtually unstoppable. And it’s targeted, FREE traffic! When you inject viral sharing into your sales copy or funnel, you’ll immediately maximize exposure with very little work involved. Instead of spending hours setting up traffic campaigns and ads on social media networks, you motivate your visitors into doing all the work for you! This report will show you exactly how to set up a viral sharing platform that’ll drive steady traffic to your website and how to best convert that traffic into sales.

No Regrets

Author : Robin Bertram
Publisher : Charisma Media
ISBN 13 : 162999085X
Total Pages : 228 pages
Book Rating : 4.6/5 (299 download)

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Book Synopsis No Regrets by : Robin Bertram

Download or read book No Regrets written by Robin Bertram and published by Charisma Media. This book was released on 2017-06-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you were to die today, have you really lived?

Referral Marketing

Author : RD king
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4./5 ( download)

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Book Synopsis Referral Marketing by : RD king

Download or read book Referral Marketing written by RD king and published by 大賢者外語. This book was released on with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re looking to maximize exposure and profits while consistently working towards acquiring new customers, there is no better way than with referral marketing.Referral marketing is all about encouraging people in your niche to share your products and services. This can include customers, influencers and thought leaders in your market. Ultimately, there is no easier way to better position your brand and leverage your existing customer base than to design a referral system that actively encourages sharing. This report will show you how to connect with your most loyal customers so you can motivate them to spread the word about your business, while setting yourself up for long-term success. Topics covered: Become Share-Worthy Network with Influencers Timing is Everything Tweak Your Referral Sign Up Page Always Follow Up Be Innovative Offer Additional Incentives

Advertising by Design

Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 1118971078
Total Pages : 266 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Advertising by Design by : Robin Landa

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2016-11-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Hidden Treasures

Author : Covenant Renewal Ministries
Publisher : Abingdon Press
ISBN 13 : 1501845470
Total Pages : 237 pages
Book Rating : 4.5/5 (18 download)

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Book Synopsis Hidden Treasures by : Covenant Renewal Ministries

Download or read book Hidden Treasures written by Covenant Renewal Ministries and published by Abingdon Press. This book was released on 2018-08-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people are facing life-threatening diseases, terminal illness, and the long-term care of elderly parents, but have few resources to rely on in these difficult times. They often keep their challenges private only to suffer in silence with no real support system. This book delivers practical solutions to the problems everyone must deal with when they are experiencing the degradation of the quality of their life or the potential loss of a loved one. Based on experiences derived from 25 years of prayer ministry, Bertram’s Hidden Treasures provides insight and guidance to equip patients, family members, and friends to walk through these challenging times with foresight, looking for and expecting to see God at work in many miraculous ways. It offers sound advice grounded in the truths found in Scripture and the wisdom revealed through real-life stories and case studies. This book helps those who have ever wondered . . . If God is good, why are we going through this? What will our family do during this crisis? How do we fight the fear that is trying to consume us? How can we encourage reconciliation in our family? Where can we find peace in the journey? What happens when we die? Is there life after death? What is heaven like? Hidden Treasures will inspire, motivate, and encourage loved ones to begin to walk the road to heaven without the fear and anxiety associated with death and dying. They’ll discover that the Word of God has answers to the questions that seem to have no answer; and that comfort awaits as they begin to view their situation from a heavenly perspective. Ultimately, it reveals that hope is available, death with dignity is possible, and there are hidden treasures to embrace along the way.

Beyond Advertising

Author : Yoram (Jerry) Wind
Publisher : John Wiley & Sons
ISBN 13 : 1119074223
Total Pages : 293 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Beyond Advertising by : Yoram (Jerry) Wind

Download or read book Beyond Advertising written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2016-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

Effective Video Marketing

Author : Erika MacDonald
Publisher : Engaging New Media
ISBN 13 : 1734311312
Total Pages : 47 pages
Book Rating : 4.7/5 (343 download)

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Book Synopsis Effective Video Marketing by : Erika MacDonald

Download or read book Effective Video Marketing written by Erika MacDonald and published by Engaging New Media. This book was released on 2020-05-25 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Why use video marketing?” you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on ‘videos’ before making purchases. “Effective Video Marketing: How to make videos that sell. Tips and strategies” examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add “the human element” to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge the effect of videos on humans and how to make videos that truly deliver. You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business. Written by a seasoned video marketer with valuable experience, “Effective Video Marketing: How to make videos that sell. Tips and strategies” gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.

Youtube In 5 Easy Steps

Author : christoph ntloko
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4./5 ( download)

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Book Synopsis Youtube In 5 Easy Steps by : christoph ntloko

Download or read book Youtube In 5 Easy Steps written by christoph ntloko and published by Blue Rose Publishers. This book was released on 2022-03-30 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this guide you will learn about all the important elements of creating a winning channel. From how to set up your channel so that it’s designed to attract the most loyal subscribers, to how to plan and produce the highest quality content possible. Topics covered: How to choose a theme for your channel. How to effectively brand your channel. How to optimize your channel for maximum exposure. How to choose the best content formats for your channel. How to grow your subscriber base. And more!

Growth Nuggets

Author : Rajesh Srinivasan
Publisher : Notion Press
ISBN 13 : 1639404155
Total Pages : 79 pages
Book Rating : 4.6/5 (394 download)

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Book Synopsis Growth Nuggets by : Rajesh Srinivasan

Download or read book Growth Nuggets written by Rajesh Srinivasan and published by Notion Press. This book was released on 2021-06-11 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: A BOOSTER DOSE FOR YOUR BUSINESS ACUMEN If Rajesh Srinivasan is a sought-after Marketing strategy consultant and a keynote speaker, it is because his clients value his thoughts and counsel, thanks to his professional experience and knowledge. This knowledge, gained over three decades, makes a difference to their business and helps them grow. It is the same knowledge that makes his talks and social media posts insightful and engaging. And now, Rajesh brings you the richness of his experience and his keen insights in the form of this book. In Growth Nuggets – Bites of Marketing Wisdom for the Smart Entrepreneur, you will find the distilled essence of his professional learnings, especially those relevant to entrepreneurs, start-up founders and senior corporate leaders. Spanning Sales, Marketing, Branding, Communication, Consumer Focus, Disruption and Strategy & Mindset, these nuggets of perspective will enrich you, thereby enriching your business. Designed to induce introspection, this book will make you look at your business in a new light. It will be a valuable addition to your library.