Millennials With Kids

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Millennials with Kids

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814436595
Total Pages : 268 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Millennials with Kids by : Jeff Fromm

Download or read book Millennials with Kids written by Jeff Fromm and published by AMACOM. This book was released on 2015-08-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

Kids These Days

Author : Malcolm Harris
Publisher : Little, Brown
ISBN 13 : 0316510874
Total Pages : 237 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis Kids These Days by : Malcolm Harris

Download or read book Kids These Days written by Malcolm Harris and published by Little, Brown. This book was released on 2017-11-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kids These Days, early Wall Street occupier Malcolm Harris gets real about why the Millennial generation has been wrongly stereotyped, and dares us to confront and take charge of the consequences now that we are grown up. Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely: We are the most educated and hardworking generation in American history. We poured historic and insane amounts of time and money into preparing ourselves for the 21st-century labor market. We have been taught to consider working for free (homework, internships) a privilege for our own benefit. We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.

Marketing to Millennials

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Millennials by : Jeff Fromm

Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Parenting the Millennial Generation

Author : David Allan Verhaagen
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313038287
Total Pages : 178 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Parenting the Millennial Generation by : David Allan Verhaagen

Download or read book Parenting the Millennial Generation written by David Allan Verhaagen and published by Bloomsbury Publishing USA. This book was released on 2005-10-30 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: They have strong values—faith, family, tolerance, intelligence, and altruism among them. But, contrary to what one might guess, these people are not America's sage elders. This is the Millennial Generation. Born between 1982 and 2000, the oldest among them today are entering their 20s or in their teen years. They aim to rebel against society by cleaning it up, returning to old-fashioned values and relationships. Author Verhaagen describes why, nonetheless, parents are feeling more anxious and frazzled than ever before, even as they are faced with the task of raising what some predict will be our next hero generation. Verhaagen explains how research shows adults can help keep these young people on a positive path, stoke their ideals, and help them be resilient when the inevitable mistakes and obstacles arise. The Baby Boomers and older Gen Xers are parenting this new crew, aiming to ground them and instill great hope for the future. But Millennials face challenges greater than any generation faced before them. Many spend all or part of their childhood without a father in the home. Technology, including the Internet, is exposing them to adult material at increasingly young ages. They are subject to violent images that are more common than ever before in movies, television, and games. So parents still need to provide guidance. Verhaagen aims to help parents with research and advice, including how to teach determination, problem-solving, emotional smarts, and resilience. His text includes vignettes and his personal experience as a psychotherapist/father.

Can't Even

Author : Anne Helen Petersen
Publisher : Mariner Books
ISBN 13 : 0358561841
Total Pages : 321 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Can't Even by : Anne Helen Petersen

Download or read book Can't Even written by Anne Helen Petersen and published by Mariner Books. This book was released on 2021-05-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change

Millennials Rising

Author : Neil Howe
Publisher : Vintage
ISBN 13 : 0307557944
Total Pages : 428 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Millennials Rising by : Neil Howe

Download or read book Millennials Rising written by Neil Howe and published by Vintage. This book was released on 2009-01-16 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

Childfree by Choice

Author : Dr. Amy Blackstone
Publisher : Penguin
ISBN 13 : 1524744107
Total Pages : 304 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Childfree by Choice by : Dr. Amy Blackstone

Download or read book Childfree by Choice written by Dr. Amy Blackstone and published by Penguin. This book was released on 2019-06-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Dr. Amy Blackstone, childfree woman, co-creator of the blog we're {not} having a baby, and nationally recognized expert on the childfree choice, comes a definitive investigation into the history and current growing movement of adults choosing to forgo parenthood: what it means for our society, economy, environment, perceived gender roles, and legacies, and how understanding and supporting all types of families can lead to positive outcomes for parents, non-parents, and children alike. As a childfree woman, Dr. Amy Blackstone is no stranger to a wide range of negative responses when she informs people she doesn't have--nor does she want--kids: confused looks, patronizing quips, thinly veiled pity, even outright scorn and condemnation. But she is not alone in opting out when it comes to children. More people than ever are choosing to forgo parenthood, and openly discussing a choice that's still often perceived as taboo. Yet this choice, and its effects personally and culturally, are still often misunderstood. Amy Blackstone, a professor of sociology, has been studying the childfree choice since 2008, a choice she and her husband had already confidently and happily made. Using her own and others' research as well as her personal experience, Blackstone delves into the childfree movement from its conception to today, exploring gender, race, sexual orientation, politics, environmentalism, and feminism, as she strips away the misconceptions surrounding non-parents and reveals the still radical notion that support of the childfree can lead to better lives and societies for all.

iGen

Author : Jean M. Twenge
Publisher : Simon and Schuster
ISBN 13 : 1501152025
Total Pages : 452 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis iGen by : Jean M. Twenge

Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

The Trophy Kids Grow Up

Author : Ron Alsop
Publisher : John Wiley & Sons
ISBN 13 : 0470447281
Total Pages : 238 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Trophy Kids Grow Up by : Ron Alsop

Download or read book The Trophy Kids Grow Up written by Ron Alsop and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first wave of the Millennial Generation—born between 1980 and 2001—is entering the work force, and employers are facing some of the biggest management challenges they’ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers—92 million vs. 78 million. The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they’re hard working and achievement oriented, most millennials don’t excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic. This book will let readers meet the millennials and learn how this remarkable generation promises to stir up the workplace and perhaps the world. It provides a rich portrait of the millennials, told through the eyes of millennials themselves and from the perspectives of their parents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes, particularly as they are playing out in the workplace. It also describes how companies are changing tactics to recruit millennials in the Internet age and looks at some of this generation’s dream jobs.

No Thanks Mom

Author : Elizabeth Stewart
Publisher :
ISBN 13 : 9780998102535
Total Pages : 98 pages
Book Rating : 4.1/5 (25 download)

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Book Synopsis No Thanks Mom by : Elizabeth Stewart

Download or read book No Thanks Mom written by Elizabeth Stewart and published by . This book was released on 2017-08-25 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide for parents of millennials, NO THANKS MOM offers sage advice on what to do with those objects 'saved' but NOT welcomed by the next generation. Collections and treasured objects do not always span the generation gap, sustaining both high market value and the taste and style of the 21st century. Learn to downsize what formerly was valued without upsizing your kid's home. A valuable chapter, The Top Ten Objects Kids Do Not Want discusses the current taste for once- treasured objects such as formal dinner china. Often a flashpoint between parents and heirs, objects are a reflection of lives and homes. Tales of 'stuff' not "in style" include market remedies for antiques, fine art, and collectibles: how and where to sell, what to donate, what to save, and what NOT to bequest to heirs. Offered by an appraiser with three decades of experience, a collector of collector's stories, the guide sets forth roadmaps and plans for what to do with objects once your kids have said "No Thanks." Topics include The Five Piles Theory of Downsizing, and Rules and Habits for Creative Divesting.

Parent Goals

Author : Lindsay C.M. Garrett
Publisher : LifeTree Media
ISBN 13 : 1637560095
Total Pages : 170 pages
Book Rating : 4.6/5 (375 download)

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Book Synopsis Parent Goals by : Lindsay C.M. Garrett

Download or read book Parent Goals written by Lindsay C.M. Garrett and published by LifeTree Media. This book was released on 2021-11-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Child welfare and adoption specialist Lindsay Garrett, LCSW, teaches Millennials considering having kids how to emotionally prepare for parenthood, determine their parenting style and values, and establish sustainable support. In your prime child-rearing years and mulling the question Am I ready to have a baby? Millennials contemplating kids can now turn to Parent Goals, a guide to emotional preparedness for parenthood. Child welfare and adoption specialist Lindsay Garrett leverages her professional expertise and experience as a new parent to lead readers through the mental prep work needed before embarking on this important life choice. Parent Goals is the book to turn to before you make the decision to become a parent. Unlike other books on the topic that focus on pregnancy and kids’ life stages, Parent Goals outlines the most important—and least explained—aspects of having children, including emotional readiness, attachment theory, and determining your values as a parent. In addition to offering advice and guidance, Parent Goals is the first book to address the emergence of the co-parenting style popular with Millennials, which involves a more equitable division of labor than we have seen in previous generations. Garrett’s down-to-earth and sometimes cheeky writing style makes Parent Goals an accessible and engaging read for the Millennial generation.

What Makes Kids Kick

Author : Fran Kick
Publisher : Instruction+Design Concepts
ISBN 13 : 1591990149
Total Pages : 248 pages
Book Rating : 4.5/5 (919 download)

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Book Synopsis What Makes Kids Kick by : Fran Kick

Download or read book What Makes Kids Kick written by Fran Kick and published by Instruction+Design Concepts. This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Baby Bust

Author : Stewart D. Friedman
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631332
Total Pages : 116 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis Baby Bust by : Stewart D. Friedman

Download or read book Baby Bust written by Stewart D. Friedman and published by University of Pennsylvania Press. This book was released on 2013-10-15 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new book based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives.

The Theft of a Decade

Author : Joseph C. Sternberg
Publisher :
ISBN 13 : 9781541730250
Total Pages : pages
Book Rating : 4.7/5 (32 download)

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Book Synopsis The Theft of a Decade by : Joseph C. Sternberg

Download or read book The Theft of a Decade written by Joseph C. Sternberg and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Build for Tomorrow

Author : Jason Feifer
Publisher : Harmony
ISBN 13 : 0593235398
Total Pages : 190 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Build for Tomorrow by : Jason Feifer

Download or read book Build for Tomorrow written by Jason Feifer and published by Harmony. This book was released on 2022-09-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Build for Tomorrow will change the way you think so you can overcome any obstacle and reach your full potential.”—Jim Kwik, New York Times bestselling author of Limitless The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with this guide from the editor in chief of Entrepreneur magazine and host of the Build for Tomorrow podcast. We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back. Build for Tomorrow is designed to accelerate that process—to help you lessen your panic, adapt faster, define the new normal, and thrive going forward. And it arrives as we all, in some way, have felt a shift in our lives. The pandemic forced a moment of collective change, and we are still being forced to make new plans and adjustments to our lives, families, and careers. Many of us will never go back, continuing to work from home, demanding higher wages, or starting new businesses. To help people along this journey, Entrepreneur magazine editor in chief Jason Feifer offers stories, lessons, and concrete exercises from the most potent sources of change in our world. He speaks to the world’s most successful changemakers—from global celebrities like Dwayne “The Rock” Johnson and Maria Sharapova to innovative CEOs and Main Street heroes—to learn how they decide what to protect, what to discard, and how to move forward without fear. He also draws lessons from history, looking at how massive changes across time can help us better understand the opportunities of today. For example, he finds guidance for our post-pandemic realities inside the power shifts that occurred after the Bubonic Plague, and he reveals how the history of innovations like the elevator and even the teddy bear can teach anyone to be more forward-thinking. We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us forward. This book will show you how to make change on your own terms.

Saving the Millennial Generation

Author : Dawson McAllister
Publisher : Thomas Nelson
ISBN 13 : 1418571776
Total Pages : 163 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Saving the Millennial Generation by : Dawson McAllister

Download or read book Saving the Millennial Generation written by Dawson McAllister and published by Thomas Nelson. This book was released on 1999-02-12 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meaningful relationships, genuine connections, and real love: if those are the things this generation of teens-- the Millennial Generation--is crying out for, who can deliver? You can, says Dawson McAllister. Yes, you the parent, you the youth worker, you the teacher--anyone who wants to show teens the real love of Jesus Christ. But if you want to give Millennials what they're looking for, you've got to be willing to meet them on their own turf. And that's not always easy because the Millennial Generation is one of the most skeptical generations in history. You don't have to let them down. Saving the Millennial Generation will help you understand Millennials--what makes them tick and what ticks them off when it comes to school, church, and home. You'll have to earn their trust, but it'll be well worth the effort. Because in the end, you'll build relationships that will bring fruit both today and into all eternity-- for you and for the Millennials.

Marketing to Gen Z

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!