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Book Synopsis Share, Retweet, Repeat by : John Hlinko
Download or read book Share, Retweet, Repeat written by John Hlinko and published by Penguin. This book was released on 2012-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.
Book Synopsis Graduate to a Great Career by : Catherine Kaputa
Download or read book Graduate to a Great Career written by Catherine Kaputa and published by Nicholas Brealey. This book was released on 2016-04-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: What you need to know that you didn't learn at college! This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand? Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating Brand You.
Book Synopsis President Donald Trump and His Political Discourse by : Michele Lockhart
Download or read book President Donald Trump and His Political Discourse written by Michele Lockhart and published by Routledge. This book was released on 2018-10-26 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Donald Trump and His Political Discourse brings together a diverse collection of perspectives on President Trump’s Twitter rhetoric. Truly unique in its in-depth exploration, the volume demonstrates the ways in which international and U.S. relations, media and "fake news," and marginalized groups, among other things, have been the subject of President Trump’s tweets. It also features qualitative–quantitative analyses, evaluating tweet patterns, broader language shifts, and the psychology of President Trump’s Twitter voice. The purpose of this collection is not only to analyze the language used but also to consider the ramifications of the various messages on both individual and global levels, for which Trump is both celebrated and criticized. Interdisciplinary in approach, this collection is a useful resource for students in political rhetoric and communication, international relations, linguistics, journalism, leadership studies, and more.
Book Synopsis Following Searle on Twitter by : Adam Hodgkin
Download or read book Following Searle on Twitter written by Adam Hodgkin and published by University of Chicago Press. This book was released on 2017-02-21 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophical tweets -- What Twitter really is -- "Following" makes Twitter's social structure -- "Almost everything you see today in Twitter was invented by our users"--Referential complications -- Twitter's content and Twitter's context -- Twitter's constitution and Twitter's shape -- Digital institutions -- Digital language -- A natural history of digital institutions -- Since we make these digital institutions
Book Synopsis The Legal Aspects of Shaming: An Ancient Sanction in the Modern World by : Meital Pinto
Download or read book The Legal Aspects of Shaming: An Ancient Sanction in the Modern World written by Meital Pinto and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an original legal definition of shaming, this incisive book argues for greater attention to shaming by legal scholars and practitioners. Suggesting nuanced procedures to regulate shaming in diverse areas of law, it seeks to make shaming by legal entities legitimate and effective, and to use legal mechanisms to limit inappropriate shaming in non-legal contexts.
Book Synopsis # Socialmedia Nonprofit Tweet Book01 by : Janet Fouts
Download or read book # Socialmedia Nonprofit Tweet Book01 written by Janet Fouts and published by Happy About. This book was released on 2010-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two social media experts present a collection of bite-sized wisdom especially for nonprofits that explains how to measure the benefits of social media, how to manage volunteers and create evangelists, and offers best practices for using Twitter and Facebook.
Book Synopsis Proceedings of the International Conference EGOV-CeDEM-ePart 2018 by : Virkar, Shefali
Download or read book Proceedings of the International Conference EGOV-CeDEM-ePart 2018 written by Virkar, Shefali and published by Edition Donau-Universität Krems. This book was released on 2018-08-15 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: EGOV-CeDEM-ePart 2018 represents the merge of the IFIP WG 8.5 Electronic Government (EGOV), the IFIP WG 8.5 IFIP Electronic Participation (ePart) and the Conference for E-Democracy and Open Government Conference (CeDEM). The EGOV-CeDEM-ePart proceedings bring together the essence of academic and practical knowledge on e-government, e-democracy and open government, and e-participation. The peer-reviewed ongoing research papers, project descriptions, reflections and viewpoints, workshop and panel proposals, posters, and the PhD colloquium papers found in these proceedings capture the newest developments, trends, tools and procedures, and demonstrate the many ways that these impact society, the polity, and the economy.
Download or read book Superactually written by Chuk Moran and published by John Hunt Publishing. This book was released on 2013-02-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: To speak ironically is to speak just for the effect. To speak superactually is to do something with words and take responsibility for that action. This is a book of short, provocative essays. Some are on fun topics in pop culture (hackers, dubstep, cat memes, thinking green, parkour, and the girl next door). Others are takes on technical topics in social theory (sensation, hype, discrimination, imagination, and the typical). This is a book to help smart people feel hip and hip people feel smart. ,
Download or read book The Rotarian: June 2015 written by and published by Rotary International. This book was released on with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :CIPR (Chartered Institute of Public Relations) Publisher :John Wiley & Sons ISBN 13 :1118676920 Total Pages :341 pages Book Rating :4.1/5 (186 download)
Book Synopsis Share This Too by : CIPR (Chartered Institute of Public Relations)
Download or read book Share This Too written by CIPR (Chartered Institute of Public Relations) and published by John Wiley & Sons. This book was released on 2013-08-06 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
Book Synopsis The Business of Being Social 2nd Edition by : Michelle Carvill
Download or read book The Business of Being Social 2nd Edition written by Michelle Carvill and published by Crimson. This book was released on 2015-09-01 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: /fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
Download or read book Working the Crowd written by Eileen Brown and published by BCS, The Chartered Institute. This book was released on 2012 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
Book Synopsis Groundswell, Expanded and Revised Edition by : Charlene Li
Download or read book Groundswell, Expanded and Revised Edition written by Charlene Li and published by Harvard Business Press. This book was released on 2011-06-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Book Synopsis Digital Influence Warfare in the Age of Social Media by : James J. F. Forest
Download or read book Digital Influence Warfare in the Age of Social Media written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2021-09-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.
Book Synopsis The Government Manager's Guide to Plain Language by : Judith G. Myers PhD
Download or read book The Government Manager's Guide to Plain Language written by Judith G. Myers PhD and published by Berrett-Koehler Publishers. This book was released on 2013-07 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to write well correlates highly with the ability to think well—to analyze information, weigh alternatives, and make decisions. Government managers must make instructions and policies clear to employees, give effective presentations, and communicate effectively with the public. In addition, government managers must model clear, effective writing for their staffs. A comprehensive chapter on using social media effectively and appropriately is included.
Book Synopsis Unknown Pleasures by : Andy Kirkpatrick
Download or read book Unknown Pleasures written by Andy Kirkpatrick and published by Vertebrate Publishing. This book was released on 2018-02-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The idea of owning anything except the experience is hubris.' Unknown Pleasures is a collection of works by the climber and award-winning author Andy Kirkpatrick. Obsessed with climbing and addicted to writing, Kirkpatrick is a master storyteller. Covering subjects as diverse as climbing, relationships, fatherhood, mental health and the media, it is easy to read, sometimes difficult to digest, and impossible to forget. One moment he is attempting a rare solo ascent of Norway's Troll Wall, the next he is surrounded by the TV circus while climbing Moonlight Buttress with the BBC's The One Show presenter Alex Jones. Yosemite's El Capitan is ever-present; he climbs it alone – strung out for weeks, and he climbs it with his thirteen-year-old daughter Ella – her first big wall. His eye for observation and skilled wordcraft make for laugh-out-loud funny moments, while in more hard-hitting pieces he is unflinchingly honest about past and present love and relationships, and pulls no punches with an alternative perspective of our place in the world. Unknown Pleasures is Andy Kirkpatrick at his brilliant best.
Book Synopsis Social Media Engagement For Dummies by : Aliza Sherman
Download or read book Social Media Engagement For Dummies written by Aliza Sherman and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
