Groundswell Expanded And Revised Edition

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Groundswell, Expanded and Revised Edition

Author : Charlene Li
Publisher : Harvard Business Press
ISBN 13 : 1422143414
Total Pages : 352 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Groundswell, Expanded and Revised Edition by : Charlene Li

Download or read book Groundswell, Expanded and Revised Edition written by Charlene Li and published by Harvard Business Press. This book was released on 2011-06-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Groundswell

Author : Charlene Li
Publisher : Harvard Business Press
ISBN 13 : 1422161986
Total Pages : 354 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Groundswell by : Charlene Li

Download or read book Groundswell written by Charlene Li and published by Harvard Business Press. This book was released on 2011 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Groundswell: Winning In A World Transformed By Social Technologies

Author :
Publisher :
ISBN 13 : 9781422147566
Total Pages : 304 pages
Book Rating : 4.1/5 (475 download)

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Book Synopsis Groundswell: Winning In A World Transformed By Social Technologies by :

Download or read book Groundswell: Winning In A World Transformed By Social Technologies written by and published by . This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Help Them Grow Or Watch Them Go

Author : Beverly Kaye
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609946324
Total Pages : 143 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Help Them Grow Or Watch Them Go by : Beverly Kaye

Download or read book Help Them Grow Or Watch Them Go written by Beverly Kaye and published by Berrett-Koehler Publishers. This book was released on 2012 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaye and Giulioni identify three broad types of conversations that have the power to motivate employees more deeply than any well-intentioned development event or process to help with career development.

Open Leadership

Author : Charlene Li
Publisher : John Wiley & Sons
ISBN 13 : 0470636696
Total Pages : 336 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Open Leadership by : Charlene Li

Download or read book Open Leadership written by Charlene Li and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Good News About Sex And Marriage

Author : Christopher West
Publisher :
ISBN 13 : 9788171099702
Total Pages : 238 pages
Book Rating : 4.0/5 (997 download)

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Book Synopsis Good News About Sex And Marriage by : Christopher West

Download or read book Good News About Sex And Marriage written by Christopher West and published by . This book was released on 2009-12-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers readers an easily readable, down-to-earth and stimulating account of the reasons why the Church's teaching on sex and marriage is true, and, because it is true, 'good news' for people today. The author shows the dignity of men and women as sexual beings made in God's image and likeness, and whom we are to love for themselves and never to use as objects of enjoyment.

The Engaged Leader

Author : Charlene Li
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631359
Total Pages : 110 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Engaged Leader by : Charlene Li

Download or read book The Engaged Leader written by Charlene Li and published by University of Pennsylvania Press. This book was released on 2015-03-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era. The Engaged Leader addresses why leaders need to master a new way of developing relationships and the science of applying the right tools to meet your strategic goals.

The Disruption Mindset

Author : Charlene Li
Publisher : Ideapress Publishing
ISBN 13 : 9781940858708
Total Pages : 0 pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis The Disruption Mindset by : Charlene Li

Download or read book The Disruption Mindset written by Charlene Li and published by Ideapress Publishing. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

Fill These Hearts

Author : Christopher West
Publisher : Image
ISBN 13 : 0307987132
Total Pages : 226 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Fill These Hearts by : Christopher West

Download or read book Fill These Hearts written by Christopher West and published by Image. This book was released on 2013-01-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the Catholic best-seller, Theology of the Body Explained, examines the vital powers of the body, sexuality and spirituality that compel life pursuits, drawing on lessons from classical and contemporary disciplines including the Christian mystical tradition to challenge beliefs about Christianity's sexual oppressiveness while linking erotic impulses to a spiritual need for God.

Active Hope (revised)

Author : Joanna Macy
Publisher : New World Library
ISBN 13 : 1608687112
Total Pages : 290 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis Active Hope (revised) by : Joanna Macy

Download or read book Active Hope (revised) written by Joanna Macy and published by New World Library. This book was released on 2022-06-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges we face can be difficult even to think about. Climate change, war, political polarization, economic upheaval, and the dying back of nature together create a planetary emergency of overwhelming proportions. This revised, tenth anniversary edition of Active Hope shows us how to strengthen our capacity to face these crises so that we can respond with unexpected resilience and creative power. Drawing on decades of teaching an empowerment approach known as the Work That Reconnects, the authors guide us through a transformational process informed by mythic journeys, modern psychology, spirituality, and holistic science. This process equips us with tools to face the mess we’re in and play our role in the collective transition, or Great Turning, to a life-sustaining society.

The Love That Satisfies

Author : Christopher West
Publisher : Ascension Press
ISBN 13 :
Total Pages : 167 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Love That Satisfies by : Christopher West

Download or read book The Love That Satisfies written by Christopher West and published by Ascension Press. This book was released on 2014-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The celebrated author of Theology of the Body Explained andTheology of the Body for Beginners offers compelling insights into Pope Benedict’s profound teaching on human and divine love. The Love That Satisfies is for all - whether married, single, or religious - who are seeking the face of true love in a wounded world. In The Love That Satisfies, Christopher West turns to the wisdom of both Popes Benedict XVI and John Paul II in order to shed some light on sexual love (eros) and its relationship with divine love (agape). Why is the love between man and woman so attractive and elusive, demanding and rewarding, restrictive and liberating, painful and ecstatic, messy and beautiful, maddening and fulfilling? Our world is saturated with sex but remains starved for love. Why? Perhaps as Waylon Jennings put it, we’re “Lookin' for love in all the wrong places, lookin' for love in too many faces.” Where, then, is the right place and whose, then, is the right face in which to look for love? By reflecting on key passages from Pope Benedict’s grand encyclical Deus Caritas Est, this book explores these and many other questions with the goal of pointing all who read it towards the love that satisfies. Those who give Pope Benedict’s teaching the attention it deserves will discover that the Catholic Church has a vision of sexual love far more glorious than anything Sigmund Freud, Hugh Hefner, Britney Spears, or Howard Stern could dream of or imagine. You doubt? This book will make you a believer.

Brand New Justice

Author : Simon Anholt
Publisher : Routledge
ISBN 13 : 1136426078
Total Pages : 185 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Brand New Justice by : Simon Anholt

Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

Theology of the Body Explained

Author : Christopher West
Publisher : Gracewing Publishing
ISBN 13 : 9780852446003
Total Pages : 558 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Theology of the Body Explained by : Christopher West

Download or read book Theology of the Body Explained written by Christopher West and published by Gracewing Publishing. This book was released on 2003 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christopher West makes John Paul II's theology of the body available for the first time to people at all levels within the Christian community. Love, sexuality, and human flourishing are inseparable. Those who doubted this will find West's book a transforming experience, and those who have been wounded will find liberation and peace. A wonderful education on the meaning of being human. Christopher West teaches the theology of the body and sexual ethics at St John Vianney Theological Seminary in Denver. He is also visiting faculty member of the John Paul II Institute for Studies on Marriage and Family in Melbourne, Australia.

Marketing in the Groundswell

Author : Charlene Li
Publisher : McGraw-Hill Education
ISBN 13 : 9781422129807
Total Pages : 0 pages
Book Rating : 4.1/5 (298 download)

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Book Synopsis Marketing in the Groundswell by : Charlene Li

Download or read book Marketing in the Groundswell written by Charlene Li and published by McGraw-Hill Education. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing.

Quality Caring in Nursing and Health Systems

Author : Joanne R. Duffy, PhD, RN, FAAN
Publisher : Springer Publishing Company
ISBN 13 : 0826110150
Total Pages : 328 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Quality Caring in Nursing and Health Systems by : Joanne R. Duffy, PhD, RN, FAAN

Download or read book Quality Caring in Nursing and Health Systems written by Joanne R. Duffy, PhD, RN, FAAN and published by Springer Publishing Company. This book was released on 2013-04-23 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Edition named an AJN Book of the Year! ìJoanne Duffy makes a compelling argument in this book that relationships have been marginalized and no longer serve as the central organizing principle of health servicesÖThis book resonates with a virtual groundswell of findings regarding the importance of relationships for organizational performance and for human wellbeing.î -Jody Hoffer Gittell Professor of Management, Brandeis University This edition stresses the proven need for a return to the patient-centered care neglected through our health systemís emphasis on procedures, protocols, diagnostic testing, technology, and costs. It addresses the significant challenges to quality care posed by the upcoming changes in our health care system, and focuses on health systems, the role of nursing within them, and the interprofessional health team as the key to change ensuring high quality care. The book responds to the Patient Protection and Affordable Care Actís focus on accountable care organizations, the recent IOMís Future of Nursing Report, the call for radical transformation of nursing education, and current evidence on patient safety and quality of care. This text explores the Quality-Caring Model©, which honors nursingís most deeply felt value, and can be applied to clinical, educational, and leadership practice to advance our nationís health system. Among the bookís strengths are its translation of theoretical knowledge to practical applications that can be used for clinical interventions and resolution of professional issues. Chapters include key terms, case studies along with practical exercises and references, and ìCalls to Actionî offering inspiration and guidance for implementing change. New to the Second Edition: Focuses on current challenges to quality care posed by upcoming changes to our health system Addresses health systems, the interprofessional health team, and the role of nursing within them Combines theoretical foundations for practice with clinical, leadership, and educational applications Examines the powerful role of relationships in promoting nursing excellence, improving patient satisfaction, and patient outcomes Serves as a key guide for graduate nurse educators and students, nurse leaders, and hospital leadership seeking Magnet certification Incorporates recommendations of the Affordable Care Actís focus on accountable care organizations, the IOMís Future of Nursing Report, educational transformation, and current research on safety and quality of care

Pullman Porters and the Rise of Protest Politics in Black America, 1925-1945

Author : Beth Tompkins Bates
Publisher : Univ of North Carolina Press
ISBN 13 : 9780807875360
Total Pages : 304 pages
Book Rating : 4.8/5 (753 download)

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Book Synopsis Pullman Porters and the Rise of Protest Politics in Black America, 1925-1945 by : Beth Tompkins Bates

Download or read book Pullman Porters and the Rise of Protest Politics in Black America, 1925-1945 written by Beth Tompkins Bates and published by Univ of North Carolina Press. This book was released on 2003-01-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between World War I and World War II, African Americans' quest for civil rights took on a more aggressive character as a new group of black activists challenged the politics of civility traditionally embraced by old-guard leaders in favor of a more forceful protest strategy. Beth Tompkins Bates traces the rise of this new protest politics--which was grounded in making demands and backing them up with collective action--by focusing on the struggle of the Brotherhood of Sleeping Car Porters (BSCP) to form a union in Chicago, headquarters of the Pullman Company. Bates shows how the BSCP overcame initial opposition from most of Chicago's black leaders by linking its union message with the broader social movement for racial equality. As members of BSCP protest networks mobilized the black community around the quest for manhood rights and economic freedom, they broke down resistance to organized labor even as they expanded the boundaries of citizenship to include equal economic opportunity. By the mid-1930s, BSCP protest networks gained platforms at the national level, fusing Brotherhood activities first with those of the National Negro Congress and later with the March on Washington Movement. Lessons learned during this era guided the next generation of activists, who carried the black freedom struggle forward after World War II.

Start Small, Stay Small

Author : Rob Walling
Publisher : The Numa Group LLC
ISBN 13 : 0615373968
Total Pages : 215 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Start Small, Stay Small by : Rob Walling

Download or read book Start Small, Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.