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Shaping Public Opinion
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Book Synopsis Shaping Public Opinion by : Janice S. Ellis
Download or read book Shaping Public Opinion written by Janice S. Ellis and published by . This book was released on 2021-05-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A...well-researched and convincingly argued case." -Kirkus Reviews "Powerful and Timely" -Chanticleer International Book Reviews SHAPING PUBLIC OPINION: How Real Advocacy Journalism(TM) Should Be Practiced There is a growing, if not urgent, need to understand the difference between the advocacy journalism being practiced today and Real Advocacy Journalism(TM). More importantly, we all need to readily recognize when one or the other is at play in trying to influence public opinion, or urge a hopeful, trusting public to action. The author revisits the works of Walter Lippmann, one of the foremost advocate journalists of the last 100 years for a roadmap on how to know the difference. Complex local, regional, national, and global issues are often covered and treated with a biased and simplistic approach. This happens all too frequently when the public is asked to form an opinion or support an action about issue such as: should we go to war or support a war; what is the appropriate health care policy for the majority of citizens; how can gun violence be curbed; what are the distinctions between terrorism, foreign or homegrown; is climate change a real threat to civilization or a man-made hoax; and, on and on.... Shaping Public Opinion will have special resonance with journalists, political columnists/commentators, pundits, political leaders, other influencers of public opinion, the professors who teach and the students who study them as well as citizens who are concerned about the trajectory and course of our national and international political dialogue.
Book Synopsis Opinion Polls and the Media by : C. Holtz-Bacha
Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Author :Jami A. Fullerton Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433130281 Total Pages :0 pages Book Rating :4.1/5 (32 download)
Book Synopsis Shaping International Public Opinion by : Jami A. Fullerton
Download or read book Shaping International Public Opinion written by Jami A. Fullerton and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging nation branding and public diplomacy, this book presents a cohesive framework. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. The book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for a broad audience the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
Book Synopsis The Nature and Origins of Mass Opinion by : John Zaller
Download or read book The Nature and Origins of Mass Opinion written by John Zaller and published by Cambridge University Press. This book was released on 1992-08-28 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Book Synopsis The News and Public Opinion by : Maxwell McCombs
Download or read book The News and Public Opinion written by Maxwell McCombs and published by Polity. This book was released on 2011-10-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.
Book Synopsis Setting the Agenda by : Maxwell McCombs
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2018-07-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’ssignificant and sometimes controversial role in determining whichtopics are at the centre of public attention and action. In thisnew edition of his comprehensive book, Max McCombs, one of thefounding fathers of the agenda-setting tradition of research,extends his previous synthesis of hundreds of studies carried outon this central role of the mass media in the shaping of publicopinion. Across the world, the mass media strongly influences how we picturepublic affairs. In describing this media influence on what we thinkabout and how we think about it, Setting the Agenda alsodiscusses the sources of these media agendas, the psychologicalexplanation for their impact on the public agenda, and thesubsequent consequences for attitudes, opinions and behaviour. Newto this edition, McCombs debates the role of the expanded medialandscape on agenda setting, the impact of the internet on thepower of legacy media and the role of agenda setting beyond therealm of public affairs, This fully updated new edition will prove invaluable to students ofmedia, communications and politics, as well as those interested inthe role of mass media in shaping and directing public opinion.
Book Synopsis Contemporary Public Opinion by : Maxwell E. McCombs
Download or read book Contemporary Public Opinion written by Maxwell E. McCombs and published by Lawrence Erlbaum Associates. This book was released on 1991 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Download or read book A Troubled Birth written by Susan Herbst and published by University of Chicago Press. This book was released on 2021-11-08 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pollsters and pundits armed with the best public opinion polls failed to predict the election of Donald Trump in 2016. Is this because we no longer understand what the American public is? In A Troubled Birth, Susan Herbst argues that we need to return to earlier meanings of "public opinion" to understand our current climate. Herbst contends that the idea that there was a public—whose opinions mattered—emerged during the Great Depression, with the diffusion of radio, the devastating impact of the economic collapse on so many people, the appearance of professional pollsters, and Franklin Roosevelt’s powerful rhetoric. She argues that public opinion about issues can only be seen as a messy mixture of culture, politics, and economics—in short, all the things that influence how people live. Herbst deftly pins down contours of public opinion in new ways and explores what endures and what doesn’t in the extraordinarily troubled, polarized, and hyper-mediated present. Before we can ask the most important questions about public opinion in American democracy today, we must reckon yet again with the politics and culture of the 1930s.
Book Synopsis Paying Attention to Foreign Affairs by : Thomas Knecht
Download or read book Paying Attention to Foreign Affairs written by Thomas Knecht and published by Penn State Press. This book was released on 2015-09-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do American presidents consider public opinion when making foreign policy decisions? In a democracy, it is generally assumed that citizen preferences inform public policy. For a variety of reasons, however, foreign policy has always posed a difficult challenge for democratic governance. In Paying Attention to Foreign Affairs, Thomas Knecht offers new insights into the relationship between public opinion and U.S. foreign policy. He does so by shifting our focus away from the opinions that Americans hold and toward the issues that grab the public’s attention. Policy making under the glare of public scrutiny differs from policy making when no one is looking. As public interest in foreign policy increases, the political stakes also rise. A highly attentive public can then force presidents to choose foreign policies that are less politically risky but usually less effective. By tracking the ebb and flow of public attention to foreign policy, this book offers a method of predicting when presidents are likely to lead, follow, or simply ignore the American public.
Book Synopsis Setting the Agenda by : Maxwell McCombs
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-04-24 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Book Synopsis American Business and Political Power by : Mark A. Smith
Download or read book American Business and Political Power written by Mark A. Smith and published by University of Chicago Press. This book was released on 2010-01-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people believe that large corporations wield enormous political power when they lobby for policies as a cohesive bloc. With this controversial book, Mark A. Smith sets conventional wisdom on its head. In a systematic analysis of postwar lawmaking, Smith reveals that business loses in legislative battles unless it has public backing. This surprising conclusion holds because the types of issues that lead businesses to band together—such as tax rates, air pollution, and product liability—also receive the most media attention. The ensuing debates give citizens the information they need to hold their representatives accountable and make elections a choice between contrasting policy programs. Rather than succumbing to corporate America, Smith argues, representatives paradoxically become more responsive to their constituents when facing a united corporate front. Corporations gain the most influence over legislation when they work with organizations such as think tanks to shape Americans' beliefs about what government should and should not do.
Book Synopsis American Government 3e by : Glen Krutz
Download or read book American Government 3e written by Glen Krutz and published by . This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.
Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Book Synopsis Crystallizing Public Opinion by : Edward L. Bernays
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world. Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.
Book Synopsis Shaping Political Attitudes by : Silvo Lenart
Download or read book Shaping Political Attitudes written by Silvo Lenart and published by SAGE Publications, Incorporated. This book was released on 1994-07-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.
Book Synopsis Public Opinion by : Frank Irving Cobb
Download or read book Public Opinion written by Frank Irving Cobb and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1922, Public Opinion is considered a seminal text in the study of media and its effects on public perception. Cobb examines the relationship between the media and the public, and argues that media has the power to shape public opinion and influence political outcomes. Drawing on examples from American politics and history, Cobb's analysis remains relevant today as media continues to play a powerful role in shaping public discourse. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
