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Author : Alice E. Courtney
Publisher : Lexington, Mass. : Lexington Books
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.F/5 ( download)
Download or read book Sex Stereotyping in Advertising written by Alice E. Courtney and published by Lexington, Mass. : Lexington Books. This book was released on 1983 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean J. Boddewyn
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (321 download)
Download or read book Sexism and Decency in Advertising written by Jean J. Boddewyn and published by . This book was released on 1989 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tuckwell
Publisher : Scarborough, Ont. : Prentice-Hall Canada
ISBN 13 : 9780131188297
Total Pages : 642 pages
Book Rating : 4.1/5 (882 download)
Download or read book Canadian Advertising in Action written by Tuckwell and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1992 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Monle Lee
Publisher : Routledge
ISBN 13 : 1136419322
Total Pages : 451 pages
Book Rating : 4.1/5 (364 download)
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2013-05-13 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructorsand their studentswith the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global Perspectives, Ethics Tracks, and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson exposed pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
Author : Loren Lerner
Publisher : Wilfrid Laurier Univ. Press
ISBN 13 : 1554587298
Total Pages : 905 pages
Book Rating : 4.5/5 (545 download)
Download or read book Depicting Canada’s Children written by Loren Lerner and published by Wilfrid Laurier Univ. Press. This book was released on 2011-04-07 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depicting Canada’s Children is a critical analysis of the visual representation of Canadian children from the seventeenth century to the present. Recognizing the importance of methodological diversity, these essays discuss understandings of children and childhood derived from depictions across a wide range of media and contexts. But rather than simply examine images in formal settings, the authors take into account the components of the images and the role of image-making in everyday life. The contributors provide a close study of the evolution of the figure of the child and shed light on the defining role children have played in the history of Canada and our assumptions about them. Rather than offer comprehensive historical coverage, this collection is a catalyst for further study through case studies that endorse innovative scholarship. This book will be of interest to scholars in art history, Canadian history, visual culture, Canadian studies, and the history of children.
Author : Kristian S. Palda
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (43 download)
Download or read book The Role of Advertising Agencies in Canada's Service Sector written by Kristian S. Palda and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the back cover: Despite its modest size (total revenues about $1.5 billion), the sector's member firms play a crucial role in disseninating market information in Canada's economy. That role is described and analyzed here, with the backing of private and public statistics. No similar study of U.S. advertising agencies is available. The industry is well endowed with human capital, is technologically progressive and is probably as productive as its U.S. counterpart. The principal challenge it faces is not freer trade but the global standardization of advertising from the foreign headquarters of multinational enterprises.
Author : Ruth Roach Pierson
Publisher : James Lorimer & Company
ISBN 13 : 9781550284157
Total Pages : 476 pages
Book Rating : 4.2/5 (841 download)
Download or read book Canadian Women's Issues written by Ruth Roach Pierson and published by James Lorimer & Company. This book was released on 1993-01-01 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Acknowledgements 1. The Canadian Women's Movement Documents Marjorie Griffen Cohen 2. The Politics of the Body Documents Ruth Roach Pierson 3.The Mainstream Women's Movement and the Politics of Difference Documents Ruth Roach Pierson 4. Social Policy and Social Services Documents Marjorie Griffen Cohen 5. Women, Law, and the Justice System Documents Paula Bourne 6. Women, Culture, and Communications Philinda Masters Permissions Index
Author : William Leiss
Publisher : Psychology Press
ISBN 13 : 9780415903547
Total Pages : 442 pages
Book Rating : 4.9/5 (35 download)
Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author : Keith J. Tuckwell
Publisher : Pearson Prentice Hall
ISBN 13 : 9780131477698
Total Pages : 564 pages
Book Rating : 4.4/5 (776 download)
Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Pearson Prentice Hall. This book was released on 2006 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1992-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pamela J. Creedon
Publisher : SAGE Publications
ISBN 13 : 1452222800
Total Pages : 361 pages
Book Rating : 4.4/5 (522 download)
Download or read book Women in Mass Communication written by Pamela J. Creedon and published by SAGE Publications. This book was released on 2006-06-21 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.
Author : Robert Armstrong
Publisher : University of Toronto Press
ISBN 13 : 1442610352
Total Pages : 297 pages
Book Rating : 4.4/5 (426 download)
Download or read book Broadcasting Policy in Canada written by Robert Armstrong and published by University of Toronto Press. This book was released on 2010-01-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcasting Policy in Canada traces the development of Canada's broadcasting legislation and analyses the roles and responsibilities of the key players in the broadcasting system, particularly those of the Canadian Radio-television and Telecommunications Commission (CRTC).
Author :
Publisher :
ISBN 13 :
Total Pages : 722 pages
Book Rating : 4.:/5 ( download)
Download or read book Journal of Public Policy & Marketing written by and published by . This book was released on 1986 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prescott, Julie
Publisher : IGI Global
ISBN 13 : 1466661437
Total Pages : 357 pages
Book Rating : 4.4/5 (666 download)
Download or read book Gender Considerations and Influence in the Digital Media and Gaming Industry written by Prescott, Julie and published by IGI Global. This book was released on 2014-06-30 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupational segregation is an important issue and can be detrimental to women. There is a strong need for more women in science, engineering, and information technology, which are traditionally male dominated fields. Female representation in the computer gaming industry is a potential way to increase the presence of women in other computer-related fields. Gender Considerations and Influence in the Digital Media and Gaming Industry provides a collection of high-quality empirical studies and personal experiences of women working in male-dominated fields with a particular focus on the media and gaming industries. Providing insight on best methods for attracting and retaining women in these fields, this volume is a valuable reference for executives and members of professional bodies who wish to encourage women in their career progression.
Author : Jeffery Klaehn
Publisher : Black Rose Books Ltd.
ISBN 13 : 9781551643168
Total Pages : 264 pages
Book Rating : 4.6/5 (431 download)
Download or read book Roadblocks to Equality written by Jeffery Klaehn and published by Black Rose Books Ltd.. This book was released on 2009 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores women's experiences within contemporary society in a domestic and global context.
Author : Sammy Richard Danna
Publisher : Popular Press
ISBN 13 : 9780879725280
Total Pages : 182 pages
Book Rating : 4.7/5 (252 download)
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Author : Marc Raboy
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773507434
Total Pages : 490 pages
Book Rating : 4.7/5 (735 download)
Download or read book Missed Opportunities written by Marc Raboy and published by McGill-Queen's Press - MQUP. This book was released on 1990 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Missed Opportunities, Marc Raboy reveals the short-sightedness behind the traditional view of Canadian broadcasting policy as an instrument for promoting a national identity and culture. He argues that Canadian broadcasting policy has served as a political instrument for reinforcing a certain image of Canada against insurgent challenges, such as maintaining the image of Canada as a political entity distinct from the United States and acting against internal threats, most notably from Quebec. It has served as a vehicle for the development of private broadcasting industries and to further the general interests of the Canadian state. Most of the time, Raboy maintains, this policy has been the object of vigorous public dispute.
