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Author : Deloitte Consulting
Publisher :
ISBN 13 : 9781892383600
Total Pages : 98 pages
Book Rating : 4.3/5 (836 download)
Download or read book Serving the Networked Consumer written by Deloitte Consulting and published by . This book was released on 2000-01-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Rogers
Publisher : Yale University Press
ISBN 13 : 030016601X
Total Pages : 336 pages
Book Rating : 4.3/5 (1 download)
Download or read book The Network Is Your Customer written by David L. Rogers and published by Yale University Press. This book was released on 2014-05-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
Author : Vijay Mahajan
Publisher : Springer Science & Business Media
ISBN 13 : 9780792377511
Total Pages : 376 pages
Book Rating : 4.3/5 (775 download)
Download or read book New-Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Author : Steven Silver
Publisher : Springer
ISBN 13 : 0230362559
Total Pages : 203 pages
Book Rating : 4.2/5 (33 download)
Download or read book Networked Consumers written by Steven Silver and published by Springer. This book was released on 2011-12-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption patterns these create.
Author : Lee Rainie
Publisher : MIT Press
ISBN 13 : 0262526166
Total Pages : 373 pages
Book Rating : 4.2/5 (625 download)
Download or read book Networked written by Lee Rainie and published by MIT Press. This book was released on 2014-02-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life. Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of “networked individualism” liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. Rainie and Wellman outline the “triple revolution” that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information. Rainie and Wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.
Author : Jim Sterne
Publisher : Wiley
ISBN 13 : 9780471382584
Total Pages : 0 pages
Book Rating : 4.3/5 (825 download)
Download or read book Customer Service on the Internet written by Jim Sterne and published by Wiley. This book was released on 2000-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites. This book will help you: * Create a service plan that takes full advantage of the Web's potential * Determine the best way to present your company's information on the Web * Effectively manage e-mail * Find out exactly what your customers want and measure their satisfaction * Examine how others are using networked computer communications * Utilize extranets to lock in customers and channel partners and lock out competitors Visit our Web site at www.wiley.com/compbooks/
Author : Christopher G. Brinton
Publisher : Princeton University Press
ISBN 13 : 0691183309
Total Pages : 322 pages
Book Rating : 4.6/5 (911 download)
Download or read book The Power of Networks written by Christopher G. Brinton and published by Princeton University Press. This book was released on 2018-11-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible illustrated introducton to the networks we use every day, from Facebook and Google to WiFi and the Internet What makes WiFi faster at home than at a coffee shop? How does Google order search results? Is it really true that everyone on Facebook is connected by six steps or less? The Power of Networks answers questions like these for the first time in a way that all of us can understand. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart and accessible introduction to the handful of big ideas that drive the computer networks we use every day. The Power of Networks unifies these ideas through six fundamental principles of networking. These principles explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, why there are many layers in a network, and more. Along the way, the authors also talk with and share the special insights of renowned experts such as Google’s Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and “fathers of the Internet” Vint Cerf and Bob Kahn.
Author : Rob Frieden
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Network Neutrality and Consumer Demand for 'Better Than Best Efforts' Traffic Management written by Rob Frieden and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper assesses whether and how ISPs can offer quality of service enhancements, at premium prices for full motion video, while still complying with the new rules and regulations established by the Federal Communications Commission (“FCC”) in March, 2015. The paper explains that having made the controversial decision to reclassify all forms of Internet access as a telecommunications service, the FCC increases regulatory uncertainty. In particular, the FCC has failed to identify instances where “retail ISPs,” serving residential broadband subscribers, can offer quality of service enhancements that serve real consumer wants without harming competition and the ability of most content to arrive on a timely basis using conventional “best efforts” routing. The paper notes that the FCC does allow carriers operating upstream from retail ISPs to offer “paid prioritization” of traffic. Additionally it appears that content providers and distributors, such as Netflix, also can secure “better than best efforts” routing of their traffic to achieve the same quality of service enhancement. Despite allowing these large exceptions to its prohibition on paid prioritization, the FCC prohibits retail ISPs based on the premise that these carriers provider access to all points within the Internet cloud and ventures such as Content Distribution Networks and even major backbone providers do not. The paper suggests that the FCC issue a clarification stating that retail ISPs, like their upstream counterparts, can provide video delivery enhancements that do not degrade conventional best efforts routing, or prioritize traffic in ways designed to disadvantage competitors and harm consumers.
Author : Mai-lan Tomsen
Publisher : Cambridge University Press
ISBN 13 : 9780521816700
Total Pages : 182 pages
Book Rating : 4.8/5 (167 download)
Download or read book Reaching the Interactive Customer written by Mai-lan Tomsen and published by Cambridge University Press. This book was released on 2003-03-31 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reaching the Interactive Customer provides critical information for business professionals who want to understand a "connected world", linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
Author : Andrew Chen
Publisher : HarperCollins
ISBN 13 : 0062969757
Total Pages : 368 pages
Book Rating : 4.0/5 (629 download)
Download or read book The Cold Start Problem written by Andrew Chen and published by HarperCollins. This book was released on 2021-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
Author : Michael Foulds
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (225 download)
Download or read book Consumer Use and Rejection of an Interactive Telecommunications Service written by Michael Foulds and published by . This book was released on 2006 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452111
Total Pages : 425 pages
Book Rating : 4.5/5 (264 download)
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Dawn Iacobucci
Publisher : SAGE Publications
ISBN 13 : 1452248737
Total Pages : 465 pages
Book Rating : 4.4/5 (522 download)
Download or read book Networks in Marketing written by Dawn Iacobucci and published by SAGE Publications. This book was released on 1996-08-07 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketing management practices. This timely volume examines a variety of topics, including customer-to-customer and business-to-business networks, relationships as investment opportunities, and strategic alliances. It also looks at market dynamics, specifically brand switching and the structure of consumer networks. In addition to these major topics, a stellar cast of marketing scholars--Lou Stern, Robert Spekman, Joseph Galaskiewicz, and others--contributes mini chapters that reflect on their own research and expertise. The final chapter explores several advanced methodological issues and discusses directions for future research. Researchers and professionals in marketing, consumer behavior, relationship marketing, and methodologists will find the information provided in this volume valuable. This book may also be of interest to organizational networkers and traditional social network scholars.
Author : Mikhailo Klymash
Publisher : Springer Nature
ISBN 13 : 3030924351
Total Pages : 531 pages
Book Rating : 4.0/5 (39 download)
Download or read book Future Intent-Based Networking written by Mikhailo Klymash and published by Springer Nature. This book was released on 2021-12-09 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: So-called Intent-Based Networking (IBN) is founded on well-known SDN (Software-Defined Networking) and represents one of the most important emerging network infrastructure opportunities. The IBN is the beginning of a new era in the history of networking, where the network itself translates business intentions into appropriate network configurations for all devices. This minimizes manual effort, provides an additional layer of network monitoring, and provides the ability to perform network analytics and take full advantage of machine learning. The centralized, software-defined solution provides process automation and proactive problem solving as well as centralized management of the network infrastructure. With software-based network management, many operations can be performed automatically using intelligent control algorithms (artificial intelligence and machine learning). As a result, network operation costs, application response times and energy consumption are reduced, network reliability and performance are improved, network security and flexibility are enhanced. This will be a benefit for existing networks as well as evolved LTE-based mobile networks, emerging Internet of Things (IoT), Cloud systems, and soon for the future 5G/6G networks. The future networks will reach a whole new level of self-awareness, self-configuration, self-optimization, self-recovery and self-protection. This volume consists of 28 chapters, based on recent research on IBN.The volume is a collection of the most important research for the future intent-based networking deployment provided by different groups of researchers from Ukraine, Germany, Slovak Republic, Switzerland, South Korea, China, Czech Republic, Poland, Brazil, Belarus and Israel. The authors of the chapters from this collection present in depth extended research results in their scientific fields.The presented contents are highly interesting while still being rather practically oriented and straightforward to understand. Herewith we would like to wish all our readers a lot of inspiration by studying of the volume!
Author : Frances X. Frei
Publisher : Harvard Business Press
ISBN 13 : 1422133311
Total Pages : 262 pages
Book Rating : 4.4/5 (221 download)
Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Author : J. Gregory Sidak
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book A Consumer-Welfare Approach to Network Neutrality Regulation of the Internet written by J. Gregory Sidak and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Network neutrality" is the shorthand for a proposed regime of economic regulation for the Internet. Because of the trend to deliver traditional telecommunications services, as well as new forms of content and applications, by Internet protocol (IP), a regime of network neutrality regulation would displace or subordinate a substantial portion of existing telecommunications regulation. If the United States adopts network neutrality regulation, other industrialized nations probably will soon follow. As a result of their investment to create next-generation broadband networks, network operators have the ability to innovate inside the network by offering both senders and receivers of information greater bandwidth and prioritization of delivery. Network neutrality regulation would, among other things, prevent providers of broadband Internet access service (such as digital subscriber line (DSL) or cable modem service) from offering a guaranteed, expedited delivery speed in return for the payment of a fee. The practical effect of banning such differential pricing (called "access tiering" by its critics) would be to prevent the pricing of access to content or applications providers according to priority of delivery. To the extent that an advertiser of a good or service would be willing to contract with a network operator for advertising space on the network operator's affiliated content, another practical effect of network neutrality regulation would be to erect a barrier to vertical integration of network operators into advertising-based business models that could supplement or replace revenues earned from their existing usagebased business models. Moreover, by making end-users pay for the full cost of broadband access, network neutrality regulation would deny broadband access to the large number of consumers who would not be able to afford, or who would not have a willingness to pay for, what would otherwise be less expensive access. For example, Google is planning to offer broadband access to end-users for free in San Francisco by charging other content providers for advertising. This product offering is evidently predicated on the belief that many end-users demand discounted or free broadband access that is paid for by parties other than themselves. Proponents of network neutrality regulation argue that such restrictions on the pricing policies of network operators are necessary to preserve innovation on the edges of the network, as opposed to innovation within the network. However, recognizing that network congestion and real-time applications demand some differential pricing according to bandwidth or priority, proponents of network neutrality regulation would allow broadband Internet access providers to charge higher prices to end-users (but not content or applications providers) who consume more bandwidth or who seek priority delivery of certain traffic. Thus, the debate over network neutrality is essentially a debate over how best to finance the construction and maintenance of a broadband network in a two-sided market in which senders and receivers have additive demand for the delivery of a given piece of information - and hence additive willingness to pay. Well-established tools of Ramsey pricing from regulatory economics can shed light on whether network congestion and recovery of sunk investment in infrastructure are best addressed by charging providers of content and applications, broadband users, or both for expedited delivery. Apart from this pricing problem, an analytically simpler component of proposed network neutrality regulation would prohibit a network operator from denying its users access to certain websites and Internet applications, such as voice over Internet protocol (VoIP). Although some instances of blocking of VoIP have been reported, such conduct is not a serious risk to competition. To address this concern, I analyze whether market forces (that is, competition among access providers) and existing regulatory structures are sufficient to protect broadband users. I conclude that economic welfare would be maximized by allowing access providers to differentiate services vis-à-vis providers of content and applications in value-enhancing ways and by relying on existing legal regimes to protect consumers against the exercise of market power, should it exist. A free download of the galley proofs of this paper is available through Oxford Journals at the Journal of Competition Law and Economics website.
