Services Marketing Text And Cases

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Service Marketing

Author : Steve Baron
Publisher : SAGE Publications Limited
ISBN 13 : 9781849205740
Total Pages : 0 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Service Marketing by : Steve Baron

Download or read book Service Marketing written by Steve Baron and published by SAGE Publications Limited. This book was released on 2010-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner. This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present, giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic, and technical environments over time. Each volume takes a distinct time period and theme as its subject. Volumes one to three offer the last word on services marketing research of the 20th century, with volume four looking towards a unified marketing approach for the current century.

Services Marketing: Text and Cases, 2/e

Author : Harsh V. Verma
Publisher : Pearson Education India
ISBN 13 : 9788131754474
Total Pages : 680 pages
Book Rating : 4.7/5 (544 download)

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Book Synopsis Services Marketing: Text and Cases, 2/e by : Harsh V. Verma

Download or read book Services Marketing: Text and Cases, 2/e written by Harsh V. Verma and published by Pearson Education India. This book was released on 2011 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

Services Marketing

Author : Vinnie Jauhari
Publisher : Oxford University Press, USA
ISBN 13 : 9780199456161
Total Pages : 604 pages
Book Rating : 4.4/5 (561 download)

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Book Synopsis Services Marketing by : Vinnie Jauhari

Download or read book Services Marketing written by Vinnie Jauhari and published by Oxford University Press, USA. This book was released on 2017-05-17 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.

Managing Services Marketing

Author : John E. G. Bateson
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Managing Services Marketing by : John E. G. Bateson

Download or read book Managing Services Marketing written by John E. G. Bateson and published by . This book was released on 1992 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Services Marketing

Author : Adrian Palmer
Publisher : Simon & Schuster Books For Young Readers
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Services Marketing by : Adrian Palmer

Download or read book Services Marketing written by Adrian Palmer and published by Simon & Schuster Books For Young Readers. This book was released on 1995 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a foundation in principles of marketing, and re-assesses these in the context of services. Up-to-date case studies and examples developed throughout chapters help students to fully appreciate those issues that are specific to services marketing: methods of defining the service offer; conceptualization, measurement and management of service quality; managing the employee input to the service offer and developing relationships with customers; and strategies to make services accessible.

Services Marketing Cases in Emerging Markets

Author : Sanjit Kumar Roy
Publisher : Springer
ISBN 13 : 3319329707
Total Pages : 184 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Services Marketing Cases in Emerging Markets by : Sanjit Kumar Roy

Download or read book Services Marketing Cases in Emerging Markets written by Sanjit Kumar Roy and published by Springer. This book was released on 2016-09-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Services Marketing

Author : Steve Baron
Publisher :
ISBN 13 : 9780333777930
Total Pages : 291 pages
Book Rating : 4.7/5 (779 download)

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Book Synopsis Services Marketing by : Steve Baron

Download or read book Services Marketing written by Steve Baron and published by . This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.

Essentials of Services Marketing

Author : K. Douglas Hoffman
Publisher : South Western Educational Publishing
ISBN 13 : 9780030288920
Total Pages : 608 pages
Book Rating : 4.2/5 (889 download)

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Book Synopsis Essentials of Services Marketing by : K. Douglas Hoffman

Download or read book Essentials of Services Marketing written by K. Douglas Hoffman and published by South Western Educational Publishing. This book was released on 2001 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.

Digital Marketing Strategy

Author : Glen L. Urban
Publisher : Prentice Hall
ISBN 13 : 9780131831773
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)

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Book Synopsis Digital Marketing Strategy by : Glen L. Urban

Download or read book Digital Marketing Strategy written by Glen L. Urban and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.

Services Marketing: People, Technology, Strategy (Eighth Edition)

Author : Jochen Wirtz
Publisher : World Scientific Publishing Company
ISBN 13 : 194465903X
Total Pages : 801 pages
Book Rating : 4.9/5 (446 download)

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Book Synopsis Services Marketing: People, Technology, Strategy (Eighth Edition) by : Jochen Wirtz

Download or read book Services Marketing: People, Technology, Strategy (Eighth Edition) written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Services Marketing

Author : C. Bhattacharya
Publisher : Excel Books India
ISBN 13 : 9788174464774
Total Pages : 724 pages
Book Rating : 4.4/5 (647 download)

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Book Synopsis Services Marketing by : C. Bhattacharya

Download or read book Services Marketing written by C. Bhattacharya and published by Excel Books India. This book was released on 2009 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that is innovative, with aesthetic appeals. v Opening and Closing Cases: Every chapter begins and ends with a case. The cases introduce the primary theme and issues discussed in the chapter and closes with analytical tasks for the students. The cases are original, pertaining to Indian situations, companies and protagonists, helping the Indian students to connect.v Objectives: Every chapter has clear learning expectations, get a glimpse of the chapter context and their respective importance. v End-of-chapter Questions: The questions are many and have been designed carefully to enhance learning for the students. There are elements of research, project work, and academic exercises in them.v Illustrations: The book is generous with pleasing and informative charts, tables and diagrams.v Glossary: The Appendix at the end of the book contains a glossary of services and marketing terminologies. v Marketing models: In addition to the text, the appendix also contains major marketing models mentioned in the text, which are frequently used by the marketers.v How to do cases: The Appendix also contains an useful section for all students a template for case discussion and analysis.There are four parts in the book. Part I takes an overview look at the major differences between services and goods and their characteristics, classifications and different models. It methodically analyses the section on the local, domestic and international conditions and environment factors that have affected services. It also examines the importance of Relationship Marketing in services. Part II examines in-depth the marketing of services. It looks sweepingly and with depth at marketing planning and strategy, service buying behaviour, knowledge management and marketing research in services, and the seven marketing mix variables for services. Part III is about the assessment of service delivery and customer relationship management. Part IV deals exclusively with comprehensive service cases. The cases are in addition to the opening and closing cases. The book lucidly explains the basic concepts of services and marketing and fills a long-standing need of the students for a book on both services and marketing.

Financial Services Marketing

Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1134076029
Total Pages : 464 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2013-07-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Introduction to Marketing Management

Author : Stewart Henry Rewoldt
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Introduction to Marketing Management by : Stewart Henry Rewoldt

Download or read book Introduction to Marketing Management written by Stewart Henry Rewoldt and published by McGraw-Hill/Irwin. This book was released on 1973 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Services Marketing

Author : Harsh V. Verma
Publisher :
ISBN 13 : 9789332501096
Total Pages : 678 pages
Book Rating : 4.5/5 (1 download)

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Book Synopsis Services Marketing by : Harsh V. Verma

Download or read book Services Marketing written by Harsh V. Verma and published by . This book was released on 2011 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. Extensively revised and restructured, this edition includes five additional chapters aimed at widening the reader's horizons for a richer learning experience. The book begins with an initiation into the field of services and then develops an appreciation of the service marketing system. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally looks at the management of operational issues such.

Marketing Management

Author : Peter R. Dickson
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 856 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Management by : Peter R. Dickson

Download or read book Marketing Management written by Peter R. Dickson and published by Thomson South-Western. This book was released on 1997 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Marketing Research

Author : Harper W. Boyd
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256068139
Total Pages : 816 pages
Book Rating : 4.0/5 (681 download)

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Book Synopsis Marketing Research by : Harper W. Boyd

Download or read book Marketing Research written by Harper W. Boyd and published by McGraw-Hill/Irwin. This book was released on 1989-01-01 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Services Marketing: Concepts, Strategies, & Cases

Author : K. Hoffman
Publisher : Cengage Learning
ISBN 13 : 9781285429786
Total Pages : 480 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Services Marketing: Concepts, Strategies, & Cases by : K. Hoffman

Download or read book Services Marketing: Concepts, Strategies, & Cases written by K. Hoffman and published by Cengage Learning. This book was released on 2016-01-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.