Health Service Marketing Management In Africa

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Health Service Marketing Management in Africa

Author : Robert Hinson
Publisher : CRC Press
ISBN 13 : 0429683936
Total Pages : 390 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Health Service Marketing Management in Africa by : Robert Hinson

Download or read book Health Service Marketing Management in Africa written by Robert Hinson and published by CRC Press. This book was released on 2019-12-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.

Health Care Marketing Management

Author : Montague Brown
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834203020
Total Pages : 230 pages
Book Rating : 4.2/5 (3 download)

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Book Synopsis Health Care Marketing Management by : Montague Brown

Download or read book Health Care Marketing Management written by Montague Brown and published by Jones & Bartlett Learning. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Marketing Management in Africa

Author : George Tesar
Publisher : Routledge
ISBN 13 : 135186484X
Total Pages : 344 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Marketing Management in Africa by : George Tesar

Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Green Marketing and Management in Emerging Markets

Author : Robert E. Hinson
Publisher : Springer Nature
ISBN 13 : 3030730077
Total Pages : 186 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Green Marketing and Management in Emerging Markets by : Robert E. Hinson

Download or read book Green Marketing and Management in Emerging Markets written by Robert E. Hinson and published by Springer Nature. This book was released on 2021-09-27 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.

New Public Management in Africa

Author : Robert E. Hinson
Publisher : Springer Nature
ISBN 13 : 3030771814
Total Pages : 343 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis New Public Management in Africa by : Robert E. Hinson

Download or read book New Public Management in Africa written by Robert E. Hinson and published by Springer Nature. This book was released on 2021-10-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust building, this book provides an understanding of the key issues facing public sector organisations in Africa and offers novel ways of approaching public management in a changing socio-economic landscape to drive improved performance of public institutions. The book offers students, practitioners and researchers important insights on NPM and public sector institutions in Africa. The recommendations of the book will help government and policymakers implement appropriate public sector management policies for strengthening public sector service delivery in Africa.

Health Care Marketing

Author : Philip D. Cooper
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834205277
Total Pages : 548 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Health Care Marketing by : Philip D. Cooper

Download or read book Health Care Marketing written by Philip D. Cooper and published by Jones & Bartlett Learning. This book was released on 1994 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.

Delivering Distinctive Value in Emerging Economies

Author : Thomas Anning-Dorson
Publisher : CRC Press
ISBN 13 : 1000527239
Total Pages : 459 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Delivering Distinctive Value in Emerging Economies by : Thomas Anning-Dorson

Download or read book Delivering Distinctive Value in Emerging Economies written by Thomas Anning-Dorson and published by CRC Press. This book was released on 2022-06-23 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies. Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read.

Research Anthology on Small Business Strategies for Success and Survival

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799891569
Total Pages : 1496 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Small Business Strategies for Success and Survival by : Management Association, Information Resources

Download or read book Research Anthology on Small Business Strategies for Success and Survival written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-06-25 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.

Health Care Marketing Management

Author : Philip D. Cooper
Publisher : Aspen Pub
ISBN 13 : 9780894433948
Total Pages : 361 pages
Book Rating : 4.4/5 (339 download)

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Book Synopsis Health Care Marketing Management by : Philip D. Cooper

Download or read book Health Care Marketing Management written by Philip D. Cooper and published by Aspen Pub. This book was released on 1982 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management and Strategy

Author : George Tesar
Publisher : Routledge
ISBN 13 : 041578333X
Total Pages : 278 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis Marketing Management and Strategy by : George Tesar

Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Health Care Marketing

Author : John L. Fortenberry
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763763276
Total Pages : 337 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Health Care Marketing by : John L. Fortenberry

Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.

Health Care Marketing

Author : G. Krishna Mohan
Publisher : Discovery Publishing House
ISBN 13 : 9788183561228
Total Pages : 238 pages
Book Rating : 4.5/5 (612 download)

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Book Synopsis Health Care Marketing by : G. Krishna Mohan

Download or read book Health Care Marketing written by G. Krishna Mohan and published by Discovery Publishing House. This book was released on 2006 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Indian Health Care System, Health Care Marketing: An Overview, Methodology of the Study, Profile of the Selected Corporate Hospitals, An Empirical Study, Conclusions and Suggestions.

Webster's Marketing Bibliography

Author : Frederick A. Webster
Publisher :
ISBN 13 : 9781555756857
Total Pages : 316 pages
Book Rating : 4.7/5 (568 download)

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Book Synopsis Webster's Marketing Bibliography by : Frederick A. Webster

Download or read book Webster's Marketing Bibliography written by Frederick A. Webster and published by . This book was released on 1986-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to Business in Africa

Author : Sonny Nwankwo
Publisher : Routledge
ISBN 13 : 1136202501
Total Pages : 596 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to Business in Africa by : Sonny Nwankwo

Download or read book The Routledge Companion to Business in Africa written by Sonny Nwankwo and published by Routledge. This book was released on 2014-07-25 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing. This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones. The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.

Essentials of Health Care Marketing

Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763732684
Total Pages : 430 pages
Book Rating : 4.7/5 (326 download)

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Book Synopsis Essentials of Health Care Marketing by : Eric N. Berkowitz

Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2004 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management for Health Services, Health Care Marketing, Marketing in Health Care Environments

Multidisciplinary academic research 2012

Author :
Publisher : MAC Prague consulting
ISBN 13 : 8026021843
Total Pages : 532 pages
Book Rating : 4.0/5 (26 download)

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Book Synopsis Multidisciplinary academic research 2012 by :

Download or read book Multidisciplinary academic research 2012 written by and published by MAC Prague consulting. This book was released on with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Health Care Marketing

Author : Gamini Gunawardane
Publisher : World Scientific
ISBN 13 : 9813279532
Total Pages : 515 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Modern Health Care Marketing by : Gamini Gunawardane

Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.