Service Marketing

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EBK: Services Marketing: Integrating Customer Service Across the Firm 4e

Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 1526847817
Total Pages : 539 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBK: Services Marketing: Integrating Customer Service Across the Firm 4e by : Alan Wilson

Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

Services Marketing

Author : Christopher Lovelock
Publisher : Pearson
ISBN 13 : 9780134123905
Total Pages : 0 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Services Marketing by : Christopher Lovelock

Download or read book Services Marketing written by Christopher Lovelock and published by Pearson. This book was released on 2014-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Professional Services Marketing

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118604342
Total Pages : 373 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Professional Services Marketing by : Mike Schultz

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

EBOOK: Services Marketing: Integrating Customer Focus Across the Firm

Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 0077169328
Total Pages : 558 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by : Alan Wilson

Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2016-01-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

Marketing Your Services

Author : Anthony O. Putman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Marketing Your Services by : Anthony O. Putman

Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Interactive Services Marketing

Author : Raymond P. Fisk
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Interactive Services Marketing by : Raymond P. Fisk

Download or read book Interactive Services Marketing written by Raymond P. Fisk and published by . This book was released on 2000 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text' s organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a "Summary and Conclusion" section, practice exercises, and new Internet exercises.

Principles of Services Marketing

Author : Adrian Palmer
Publisher :
ISBN 13 : 9780077129514
Total Pages : 0 pages
Book Rating : 4.1/5 (295 download)

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Book Synopsis Principles of Services Marketing by : Adrian Palmer

Download or read book Principles of Services Marketing written by Adrian Palmer and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services

Services Marketing and Management

Author : Audrey Gilmore
Publisher : SAGE
ISBN 13 : 1446228789
Total Pages : 222 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Principles of Service Marketing and Management

Author : Christopher H. Lovelock
Publisher :
ISBN 13 : 9780130968418
Total Pages : 414 pages
Book Rating : 4.9/5 (684 download)

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Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock

Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 1999 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.

Marketing Professional Services

Author : Philip Kotler
Publisher : Putnam Adult
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Professional Services by : Philip Kotler

Download or read book Marketing Professional Services written by Philip Kotler and published by Putnam Adult. This book was released on 2002 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

Services Marketing: People, Technology, Strategy (Eighth Edition)

Author : Jochen Wirtz
Publisher : World Scientific Publishing Company
ISBN 13 : 194465903X
Total Pages : 801 pages
Book Rating : 4.9/5 (446 download)

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Book Synopsis Services Marketing: People, Technology, Strategy (Eighth Edition) by : Jochen Wirtz

Download or read book Services Marketing: People, Technology, Strategy (Eighth Edition) written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Service Marketing in Ghana

Author : John Kuada
Publisher : Adonis & Abbey Publishers Ltd
ISBN 13 : 1912234467
Total Pages : 114 pages
Book Rating : 4.9/5 (122 download)

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Book Synopsis Service Marketing in Ghana by : John Kuada

Download or read book Service Marketing in Ghana written by John Kuada and published by Adonis & Abbey Publishers Ltd. This book was released on 2014-08-07 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: A maiden publication of the Centre for Sustainability and Enterprise Development at the University of Ghana Business School, this book on Service Marketing written from a customer relationship management perspective; is an absolute must-read. The book is written for junior, mid-level and senior management personnel across all organisations and business associations in Ghana; and Africa. It is also written for students who aspire to be practising managers one day. The book focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers. This book provides important tips on raising the customer orientation culture of all businesses operating in Ghana. It is highly recommended for a diverse range of professionals in the NGO, banking, ICT, education, engineering, hospitality, manufacturing, health, public administration, public sector, insurance, aviation, microfinance, shipping, postal and courier services; to name a few.Any organisation seeking to improve their bottom-line and overall productivity by using superior service as a differentiating tool must invest in purchasing these books for both their employees and customers. This book is a must read for anyone aiming to becoming a service champion.

Services Marketing

Author : Rao
Publisher : Pearson Education India
ISBN 13 : 9788131704974
Total Pages : 376 pages
Book Rating : 4.7/5 (49 download)

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Book Synopsis Services Marketing by : Rao

Download or read book Services Marketing written by Rao and published by Pearson Education India. This book was released on 2004-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Service Marketing Research

Author : Roland T. Rust
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938851
Total Pages : 629 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust

Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

Marketing Services and Resources in Information Organizations

Author : Zhixian George Yi
Publisher : Chandos Publishing
ISBN 13 : 0081008147
Total Pages : 154 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Marketing Services and Resources in Information Organizations by : Zhixian George Yi

Download or read book Marketing Services and Resources in Information Organizations written by Zhixian George Yi and published by Chandos Publishing. This book was released on 2017-09-20 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Services Marketing Management

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 1136366784
Total Pages : 274 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Services Marketing Management by : Peter Mudie

Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

Health Services Marketing

Author : Richard K. Thomas
Publisher : Springer Science & Business Media
ISBN 13 : 0387736069
Total Pages : 170 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Health Services Marketing by : Richard K. Thomas

Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2007-10-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.