Service Dominant Logic

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Service-Dominant Logic

Author : Robert F. Lusch
Publisher : Cambridge University Press
ISBN 13 : 1139952021
Total Pages : 253 pages
Book Rating : 4.1/5 (399 download)

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Book Synopsis Service-Dominant Logic by : Robert F. Lusch

Download or read book Service-Dominant Logic written by Robert F. Lusch and published by Cambridge University Press. This book was released on 2014-01-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

The SAGE Handbook of Service-Dominant Logic

Author : Stephen L. Vargo
Publisher : SAGE
ISBN 13 : 1526455501
Total Pages : 1237 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Service-Dominant Logic by : Stephen L. Vargo

Download or read book The SAGE Handbook of Service-Dominant Logic written by Stephen L. Vargo and published by SAGE. This book was released on 2018-10-08 with total page 1237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

The Service-Dominant Logic of Marketing

Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454634
Total Pages : 676 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

An Introduction to Service-Dominant Logic

Author : Robert F. Lusch
Publisher : Cambridge University Press
ISBN 13 : 0521195675
Total Pages : 253 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis An Introduction to Service-Dominant Logic by : Robert F. Lusch

Download or read book An Introduction to Service-Dominant Logic written by Robert F. Lusch and published by Cambridge University Press. This book was released on 2014-01-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.

The Routledge Handbook of Service Research Insights and Ideas

Author : Eileen Bridges
Publisher : Routledge
ISBN 13 : 135124521X
Total Pages : 587 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Routledge Handbook of Service Research Insights and Ideas by : Eileen Bridges

Download or read book The Routledge Handbook of Service Research Insights and Ideas written by Eileen Bridges and published by Routledge. This book was released on 2020-04-02 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

The Palgrave Handbook of Servitization

Author : Marko Kohtamäki
Publisher : Springer Nature
ISBN 13 : 3030757714
Total Pages : 552 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Palgrave Handbook of Servitization by : Marko Kohtamäki

Download or read book The Palgrave Handbook of Servitization written by Marko Kohtamäki and published by Springer Nature. This book was released on 2021-07-26 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company’s servitization efforts.

Review of Marketing Research

Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857247271
Total Pages : 216 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Review of Marketing Research by : Naresh K. Malhotra

Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

Handbook of Service Science

Author : Paul P. Maglio
Publisher : Springer Science & Business Media
ISBN 13 : 1441916288
Total Pages : 758 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Handbook of Service Science by : Paul P. Maglio

Download or read book Handbook of Service Science written by Paul P. Maglio and published by Springer Science & Business Media. This book was released on 2010-06-14 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the service sector expands into the global economy, a new science of service is emerging, one that is dedicated to encouraging service innovation by applying scientific understanding, engineering discipline, and management practice to designing, improving, and scaling service systems. Handbook of Service Science takes the first major steps to clarifying the definition, role, and future of this nascent field. Incorporating work by scholars from across the spectrum of service research, the volume presents multidisciplinary perspectives on the nature and theory of service, on current research and practice in design, operations, delivery, and innovation of service, and on future opportunities and potential of service research. Handbook of Service Science provides a comprehensive reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.

Service-Dominant Business Design

Author : Egon Lüftenegger
Publisher : Eindhoven University of Technology
ISBN 13 : 9088918856
Total Pages : 195 pages
Book Rating : 4.0/5 (889 download)

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Book Synopsis Service-Dominant Business Design by : Egon Lüftenegger

Download or read book Service-Dominant Business Design written by Egon Lüftenegger and published by Eindhoven University of Technology. This book was released on with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation presents tool-supported process for designing Work by Following a Service-Dominant Logic. The tools supported by the design process are the following: The Service-Dominant Strategy Canvas, The Service-Dominant Business Model Radar, the Business Service Composition Blueprint and the Business Services Catalogue.

Public Service Logic

Author : Stephen Osborne
Publisher : Routledge
ISBN 13 : 1000192148
Total Pages : 203 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Public Service Logic by : Stephen Osborne

Download or read book Public Service Logic written by Stephen Osborne and published by Routledge. This book was released on 2020-10-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based upon and extends the theoretical and empirical work of the author over the last decade. It integrates material deriving from his previous conceptual and empirical work in this field, together with new empirical evidence from emerging research. Public Service Logic challenges the product-dominant assumptions of the New Public Management (NPM) about the nature and management of public service delivery. Whilst the NPM has led to some important developments in public management, it has also had significant limitations and weaknesses. The book presents an alternative to this, as a framework for the future delivery and reform of public services globally. It draws upon the extant literature in the field of service management to argue for a Public Service Logic (PSL) for the delivery of public services. This situates public service delivery within the vibrant and influential field of service-dominant research and theory. It argues that effective public service management requires both that these services are understood as services not as products and that, consequently, public service management requires a focus on value creation as its over-arching rationale. The book presents a major new framework of value creation for public service delivery as a basis for public service reform, explores the role of service managers and staff and of citizens and service users in this value creation process, and evaluates the implications of this new framework for both the strategic and operational management of public service delivery, their performance management and the development and innovation of new forms of public services. It will be of interest to researchers and students in the fields of public management and public administration, as well as to policy makers and public service managers.

Service Design Capabilities

Author : Nicola Morelli
Publisher : Springer Nature
ISBN 13 : 3030562824
Total Pages : 89 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Service Design Capabilities by : Nicola Morelli

Download or read book Service Design Capabilities written by Nicola Morelli and published by Springer Nature. This book was released on 2020-08-27 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different scales. After years of being inadequately defined, the professional profile of service designers is now taking shape. Today private and public institutions recognize service designers as essential contributors to their innovation and development processes. What are the capabilities that characterize a service designer? These essential capabilities are what service designers should acquire in their education and can sell when looking for a job.

On the Line

Author : Anshuman Khare
Publisher : Springer
ISBN 13 : 3319627767
Total Pages : 338 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis On the Line by : Anshuman Khare

Download or read book On the Line written by Anshuman Khare and published by Springer. This book was released on 2017-09-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents different perspectives of online business education - how it is designed, delivered and how it supports advances in management disciplines. The authors describe online platforms in their provision of timely, excellent and relevant business education. The book starts by examining the emergence of online business education. It offers insights for use to business educators in design and implementation of online learning. It presents and discusses technologies for class facilitation and collaboration including tools used to bring content and issues to life. Disruptive approaches and new directions in online business education are examined. The book is ideal for business educators, administrators, as well as business practitioners that have an interest in delivering high quality business education using online platforms and tools. On the Line: Business Education in the Digital Age is divided into three sections. Section 1 presents papers on “why” business education is viable and sustainable in today’s context. Treating education as a service, this section describes new techniques for creating a better online business education experience. It also looks at the role advanced data analytics can play in enhancing the quality of online business education. Section 2 delves into “how” online business education works. It presents conceptual models for teaching in specific disciplines, learning design that describes what business educators do and how programs work. This section also addresses performance assessments and quality assurance measures that help to demonstrate the efficacy of online pedagogy. Practical applied papers are used in this section to highlight the use of learning platforms, tools and their application specific to businesses that build knowledge and skills and make students ‘work ready’. Finally Section 3 of the book addresses the “so what?” or the outcomes and impacts of online business education. This section targets where business education needs to take learning next, for example to support sustainable business, ethical decision making and inclusive and collaborative leadership. Chapters deal with topics such as how distributed online environments may work better to support knowledge and soft skill building directly relevant for organizations today. Other learning outcomes showing the value of online business education are discussed. Academics, alumni and consultants from over fifteen institutions and organizations around the world contributed to this book.

Better, Simpler Strategy

Author : Felix Oberholzer-Gee
Publisher : Harvard Business Press
ISBN 13 : 1633699706
Total Pages : 348 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Better, Simpler Strategy by : Felix Oberholzer-Gee

Download or read book Better, Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

H2H Marketing

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Philosophy of Marketing

Author : Matteo Giannasi
Publisher : Routledge
ISBN 13 : 1000454649
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Philosophy of Marketing by : Matteo Giannasi

Download or read book Philosophy of Marketing written by Matteo Giannasi and published by Routledge. This book was released on 2021-09-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and practice, rather than impair them; conversely, neglecting such a reference will prevent marketing from realising its full potential, in several contexts. The aim of the book is foundational: its purpose is not a return to traditional realism but to break new ground and overcome theoretical obstacles in marketing and management by revising some of their assumptions and enriching their categories, thereby paving the way to fresh approaches and methodological innovations. In that sense, the book encourages theoretical innovation and experimentation and introduces new concepts, like invitation and attrition, which can find fruitful applications in marketing theory and practice. That is meant to be conductive to the solution of important difficulties and to the uncovering of new phenomena. The last chapter of the book applies the new approach to eight case studies from business contexts. This book will be of interest to philosophers interested in New Realism and to researchers, scholars and marketing professionals sensitive to the importance and fruitfulness of reference to reality, for their own purposes.

Handbook of Service Science, Volume II

Author : Paul P. Maglio
Publisher : Springer
ISBN 13 : 3319985124
Total Pages : 845 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Handbook of Service Science, Volume II by : Paul P. Maglio

Download or read book Handbook of Service Science, Volume II written by Paul P. Maglio and published by Springer. This book was released on 2018-10-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service context. The first Handbook of Service Science marked the emergence of Service Science when disciplinary studies of business-to-customer service systems intertwined to meet the needs of a new era of business-to-business and global service ecosystems. Today, the evolving discipline of Service Science involves advanced technologies, such as smartphones, cloud, social platforms, big data analytics, and artificial intelligence. These technologies are reshaping the service landscape, transforming both business models and public policy, ranging from retail and hospitality to transportation and communications. By looking through the eyes of today’s new Service Scientists, it is anticipated that value and grand challenges will emerge from the integration of theories, methods, and techniques brought together in the first volume, but which are now rooted more deeply in service-dominant logic and systems thinking in this second volume. The handbook is divided into four parts: 1) Service Experience--On the Human-centered Nature of Service; 2) Service Systems–On the Nature of Service Interactions; 3) Service Ecosystems–On the Broad Context of Service; 4) Challenges–On Rethinking the Theory and Foundations of Service Science. The chapters add clarity on how to identify, enable, and measure service, thus allowing for new ideas and connections made to physics, design, computer science, and data science and analytics for advancing service innovation and the welfare of society. Handbook of Service Science, Volume II offers a thorough reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.

Advances in The Human Side of Service Engineering

Author : Tareq Z. Ahram
Publisher : Springer
ISBN 13 : 3319419471
Total Pages : 356 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Advances in The Human Side of Service Engineering by : Tareq Z. Ahram

Download or read book Advances in The Human Side of Service Engineering written by Tareq Z. Ahram and published by Springer. This book was released on 2016-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the different ways in which human-factors engineering influences organizations’ and enterprises’ well-being and competitiveness. It covers a wealth of interrelated topics such as service engineering, service science, human-computer interaction, service usability, attitude and opinion assessment, servicescape design and evaluation, and training for service delivery. Further topics include service systems modeling, anthropology in service science, and customer experience, as well as ethical issues and the impact of an aging society. Based on the AHFE 2016 International Conference on The Human Side of Service Engineering, held on July 27-31, 2016, in Walt Disney World®, Florida, USA, the book provides readers with a comprehensive, general view of current research and challenges in the important field of service engineering. It also provides practical insights into the development of services for different kinds of organizations, including health care organizations, aviation providers, manpower allocation, hospitality and entertainment, as well as banking and financial institutions.