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Author :
Publisher : The ABC of XYZ
ISBN 13 :
Total Pages : 47 pages
Book Rating : 4./5 ( download)
Download or read book Seriously Cool- Marketing & Communicating with Diverse Generations written by and published by The ABC of XYZ. This book was released on with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robyn Blakeman
Publisher : SAGE
ISBN 13 : 1412997615
Total Pages : 265 pages
Book Rating : 4.4/5 (129 download)
Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 1742469957
Total Pages : 341 pages
Book Rating : 4.7/5 (424 download)
Download or read book Marketing Your Small Business For Dummies written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
Author : Jim Finkelstein
Publisher : Greenleaf Book Group
ISBN 13 : 1608322068
Total Pages : 171 pages
Book Rating : 4.6/5 (83 download)
Download or read book Fuse written by Jim Finkelstein and published by Greenleaf Book Group. This book was released on 2011-10 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Benckendorff
Publisher : CABI
ISBN 13 : 1845936019
Total Pages : 182 pages
Book Rating : 4.8/5 (459 download)
Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.
Author : Robert Samuels
Publisher : Rowman & Littlefield
ISBN 13 : 1793642354
Total Pages : 117 pages
Book Rating : 4.7/5 (936 download)
Download or read book Generation X and the Rise of the Entertainment Subject written by Robert Samuels and published by Rowman & Littlefield. This book was released on 2021-04-20 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation X and the Rise of the Entertainment Subject defines Gen X as the first generation to be dominated by entertainment subjectivity. A social and psychological feedback loop is created as entertainment caters to adolescent consumers while the consumer, in turn, is shaped by the entertainment they internalize. While the paradigmatic latchkey young adults are immersed in media consumption, they see the world through the lens of popular culture products that seek to capitalize on the free time and disposable income of the unoccupied viewer. This book argues that Gen X entertainment subjectivity lays the foundations for contemporary society where handheld devices and other technologies detach their users from the world around them.
Author : Ozturk, R. Gulay
Publisher : IGI Global
ISBN 13 : 1466661917
Total Pages : 737 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on the Impact of Culture and Society on the Entertainment Industry written by Ozturk, R. Gulay and published by IGI Global. This book was released on 2014-06-30 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Author : Ian Yeoman
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1906884862
Total Pages : 258 pages
Book Rating : 4.9/5 (68 download)
Download or read book Tourism and Demography written by Ian Yeoman and published by Goodfellow Publishers Ltd. This book was released on 2010-11-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in demography are more certain than climate change, technology and oil, and will have huge implications on the tourism industry. This book investigates the dimensions of demography in order to demonstrate how tourism is changing now and the future
Author : Michael Szalay
Publisher : Stanford University Press
ISBN 13 : 080478261X
Total Pages : 337 pages
Book Rating : 4.8/5 (47 download)
Download or read book Hip Figures written by Michael Szalay and published by Stanford University Press. This book was released on 2012-06-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hip Figures dramatically alters our understanding of the postwar American novel by showing how it mobilized fantasies of black style on behalf of the Democratic Party. Fascinated by jazz, rhythm and blues, and rock and roll, novelists such as Norman Mailer, Ralph Ellison, John Updike, and Joan Didion turned to hip culture to negotiate the voter realignments then reshaping national politics. Figuratively transporting white professionals and managers into the skins of African Americans, these novelists and many others insisted on their own importance to the ambitions of a party dependent on coalition-building but not fully committed to integration. Arbiters of hip for readers who weren't, they effectively branded and marketed the liberalism of their moment—and ours.
Author :
Publisher : The ABC of XYZ
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4./5 ( download)
Download or read book Word Up written by and published by The ABC of XYZ. This book was released on 2006 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This lexicon is designed as more of a light-hearted snapshot of a new vocabulary rather than an in-depth analysis of Generations Y & Z. The generation gaps are today very evident. Currently we have the largest generation ever: the Baby Boomers (aged from their mid 40’s and older) trying to connect with the Generation Yers, and the even younger Generation Z’s. Add in Generation X and we not only have alphabet soup - we have some serious miscommunication. While there is nothing as natural and seemingly simple as speaking, the misunderstanding that comes from our verbal communication is chronic"--Introduction.
Author : Kira Copperman
Publisher :
ISBN 13 : 9781986945158
Total Pages : 166 pages
Book Rating : 4.9/5 (451 download)
Download or read book Gen-Speak(r) written by Kira Copperman and published by . This book was released on 2018-03-30 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gen-Speak(r), by generational expert, Kira B Copperman, provides a practical, solution oriented guide for people looking to improve communication and productivity among different generations at work. Gen-Speak(r) explores the generational shift taking place, and provides a playbook for workers, managers, and leaders to take advantage of the opportunities this new mix presents. Baby Boomers, Generation Xers, Millennials, and the newest entry to the workforce, Gen Z, will learn about their similarities and differences at work, and will discover how to bridge common gaps that often cause conflict and challenges. By exploring the formative experiences which lead to the diverse characteristics and traits identifiable in each generation, enlightened organizations and workers can increase their awareness of typical workplace preferences, frustrations, and goals, and apply proven strategies to improve working relationships. The current culmination of technological advances, hiring needs, and economic growth creates great opportunities for individuals and companies willing to invest in cross-generational understanding and communication. This investment will yield job satisfaction, engagement, competitiveness, and productivity for both individuals and organizations.For more information, please visit www.kbcconsult.com.
Author : Mary L. Erlain
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781495206689
Total Pages : 0 pages
Book Rating : 4.2/5 (66 download)
Download or read book 10 Answer Keys, Communicating with the 5 Generations in the Workplace written by Mary L. Erlain and published by Createspace Independent Publishing Platform. This book was released on 2014-02-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to improve communications in your work force in the coming year? Communicating with the 5 Generations in the Workplace is the book to read.Generational diversity is the root cause of many of the problems in business today that affects growth, productivity, and profitability on the business level, but more importantly it erodes valuable relationships in the workplace. Our culture is diverse in age, heritage, gender, etc. This book was written to help bridge the gaps around generational diversity. Whether you are a solo business owner, large company, or any point in between, "Communicating with the 5 Generations in the Workplace" will change the way you view your business world (and maybe help you on the home front too).There is a great generational divide that exists in our culture which began around 2011. This causes confusion, conflict, productivity challenges, customer issues, leadership and management gaps, and overall tension in the workplace and loss in revenue and profitability. How can we manage these gaps, and even more importantly, use them to our advantage?* Develop the understanding and skills to work with ALL of your people in business* Understand the negative consequences of taking the "you are DIFFERENT, therefore WRONG" approach* Reap the rewards of viewing others as "you are NOT WRONG, just DIFFERENT"* This book will help you move from a place of mediocrity and conflict to a state of organizational excellence!
Author : Karen Ritchie
Publisher : Free Press
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing to Generation X written by Karen Ritchie and published by Free Press. This book was released on 1995 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.
Author : Tim Elmore
Publisher : Simon and Schuster
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.8/5 (871 download)
Download or read book A New Kind of Diversity written by Tim Elmore and published by Simon and Schuster. This book was released on 2022-10-25 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A New Kind of Diversity, bestselling author Tim Elmore brings his decades of research and leadership experience to bear on what might be the biggest, most dramatic, and most disruptive shift the American workforce has ever seen: the vast diversity of several generations living—and working—together. The past few years have brought an endless cascade of social media movements that left many of us . . . well . . . scratching our heads. #Occupy Wallstreet. #March For Our Lives. #Black Lives Matter. #MeToo. #ClimateChange. Regardless of how you might feel about these protests, each symbolizes a gap. Despite the perspectives on all sides of these causes, a clear issue remains: There is a huge gap in this country that few are taking seriously. While diversity is usually seen as an ethnic, gender, or income issue—there is a new kind of diversity that only eight percent of U.S. companies even recognize: diverse generations on teams. Long laughed off as a cliché and more recently mocked in memes #HowToConfuseMillennials and #OKBoomer hashtags, the generational gap has become an undeniable tension in the global workplace. Sadly, it has fostered: Loneliness in our workplaces. Poor communication on our teams. Reduction in revenue and team morale. Conflicting values and priorities in the office. Divisions that lead to “walls” instead of “bridges.” For the first time in history, up to five generations find themselves working alongside each other in a typical company. The result? There can be division. Interactions between people from different generations can resemble a cross-cultural relationship. Both usually possess different values and customs. At times, each generation is literally speaking a different language! How can we hope to work together when we can’t even understand each other? This book provides the tools to: Get the most out of the strengths of each age group on your team. Foster effective communication instead of isolation among people. Build bridges rather than walls so that loneliness becomes connectedness. Connect people to learn how both veterans and rookies can mentor each other.
Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)
Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Author : Leonard M. Lodish
Publisher : Pearson Education
ISBN 13 : 0132716321
Total Pages : 450 pages
Book Rating : 4.1/5 (327 download)
Download or read book Marketing That Works written by Leonard M. Lodish and published by Pearson Education. This book was released on 2007-03-21 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software!
Author : Ron Zemke
Publisher : AMACOM
ISBN 13 : 0814432352
Total Pages : 241 pages
Book Rating : 4.8/5 (144 download)
Download or read book Generations at Work written by Ron Zemke and published by AMACOM. This book was released on 2013-03-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for those struggling to manage a workforce with incompatible ethics, values, and working styles, this book looks at the root causes of professional conflict and offers practical guidelines for navigating multigenerational differences. By exploring the most common causes of conflict--including the Me Generation’s frustration with Gen Yers’ constant desire for feedback and the challenges facing Gen Xers sandwiched between these polarities--Generations at Work offers practical, spot-on guidance for managing the differences with consideration to each generation’s unique needs. Along with the authors’ insights for managing a workforce with different ways of working, communicating, and thinking, this invaluable resources offers: in-depth interviews with members of each generation, tips on best practices from companies successfully bridging the generation gap, and a mentorship field guide to help you support the youngest members of your team. Generations at Work has the tools that are key to helping your workforce interact more positively with one another and thrive in today’s wildly divergent workplace culture.
