The Copywriter's Handbook

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Author :
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

SEO and Copywriting

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Author :
Publisher : Philip Hayes
ISBN 13 : 9781802710052
Total Pages : 252 pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis SEO and Copywriting by : Philip Hayes

Download or read book SEO and Copywriting written by Philip Hayes and published by Philip Hayes. This book was released on 2021-04-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Looking for Ways to Improve Your Website? Have You Wondered to increase your organic traffic and Maximize the Profits though content marketing? All people who start a new business have to face two fears: lose money and waste precious time with little valuable information. These 2 Books in 1 will teach you everything you need to build a successful website and persuade costumers using creative writing without paying for expensive guru courses! It includes: SEO + Copywriting. Learn how to reach your potential buyers avoiding the main mistakes everybody makes. This is what you will find in this fantastic Bundle: The Most Profitable SEO strategies Secrets to improve organic traffic to your website The Most Effective content marketing techniques How to Build an Effective Website ... and that's not all! The Best Strategies to Reach the Largest Numbers of your Potential Customers How to Run Targeted Ad Campaigns Persuasive techniques to write a content that sells ...and much more! Take advantage of this Guide and discover the best tips for your website! What are you waiting for? Press the Buy-Now button and get started!

SEO Copywriting: Crafting Content for Search Engine Rankings

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Author :
Publisher : Mayfair Digital Agency
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)

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Book Synopsis SEO Copywriting: Crafting Content for Search Engine Rankings by : Mayfair Digital Agency

Download or read book SEO Copywriting: Crafting Content for Search Engine Rankings written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2022-09-18 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: "SEO Copywriting: Crafting Content for Search Engine Rankings" is a comprehensive guide that delves into the art of creating content optimized for search engines. This book offers valuable insights and practical techniques to enhance online visibility and drive organic traffic to websites. With a focus on effective keyword research and integration, it teaches readers how to strategically place keywords within the content to improve search engine rankings. Through the expert advice provided, readers can learn to strike the perfect balance between search engine optimization and engaging, reader-friendly content. Whether you're a seasoned marketer or a beginner looking to boost your digital presence, this book equips you with the essential skills to craft compelling and SEO-friendly content that resonates with both search engines and your target audience. Mastering the concepts outlined in this book can lead to higher website visibility and increased online success for any business or individual.

Content Rich

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 0979762901
Total Pages : 298 pages
Book Rating : 4.9/5 (797 download)

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Book Synopsis Content Rich by : Jon Wuebben

Download or read book Content Rich written by Jon Wuebben and published by Greenleaf Book Group. This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.

How to Write Copy That Sells

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Write Copy That Sells by : Ray Edwards

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

SEO Copywriting-No Experience Required!

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (957 download)

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Book Synopsis SEO Copywriting-No Experience Required! by : Yasir Bashir

Download or read book SEO Copywriting-No Experience Required! written by Yasir Bashir and published by Independently Published. This book was released on 2023-05-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriters are best paid professional now-a-days. The first question comes in the mind of a person after listening or reading the name (SEO, copywriting or copywriter). What is SEO? What is copywriting? What it do? How it do? Who is copywriter? After reading the book, you will learn how to become a successful SEO copywriter. Copywriting is a highly paid profession now-a-days. You can work online or full time at copywriting companies. To become a proficient and profitable copy expert, you'll need to invest time and energy in studying the craft. Read this SEO copywriting book that will provide you the accurate training you'll need to enjoy a lucrative career. In the book, I talk about process, strategies, and tips for writing a excellent SEO Copy. Lets open the door for a long term career!

Advertising Secrets of the Written Word

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Author :
Publisher :
ISBN 13 : 9781891686009
Total Pages : 0 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis Advertising Secrets of the Written Word by : Joseph Sugarman

Download or read book Advertising Secrets of the Written Word written by Joseph Sugarman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.

Hypnotic Writing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470009799
Total Pages : 295 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hypnotic Writing by : Joe Vitale

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

The Well-Fed Writer (Third Edition)

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Author :
Publisher :
ISBN 13 : 9780967059891
Total Pages : 294 pages
Book Rating : 4.0/5 (598 download)

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Book Synopsis The Well-Fed Writer (Third Edition) by : Peter Bowerman

Download or read book The Well-Fed Writer (Third Edition) written by Peter Bowerman and published by . This book was released on 2021-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.

SEO Copywriting 101

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (53 download)

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Book Synopsis SEO Copywriting 101 by : Robert D Roderick

Download or read book SEO Copywriting 101 written by Robert D Roderick and published by Independently Published. This book was released on 2023-06-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO Copywriting 101: Crafting Content that Ranks and Engages Are you ready to unlock the secrets of SEO copywriting and take your content to new heights? Look no further! "SEO Copywriting 101: Crafting Content that Ranks and Engages" is the ultimate guide that will revolutionize your approach to creating captivating online content. In this comprehensive handbook, you'll embark on an exhilarating journey into the world of SEO and discover how to harness its power to rank higher in search engine results, attract organic traffic, and captivate your audience. Whether you're a seasoned marketer, a budding entrepreneur, or a curious writer, this book is your ticket to mastering the art of SEO copywriting. Inside these pages, you'll unravel the mysteries of keyword research, learn how to optimize your website for search engines, and dive into the science of crafting compelling copy that keeps readers hooked. With a unique blend of expert insights, real-life examples, and practical strategies, this book provides a roadmap to success in the ever-evolving digital landscape. Unleash the potential of your content by: - Mastering the art of keyword selection and placement to skyrocket your rankings - Understanding the principles of on-page and off-page optimization for maximum impact - Crafting compelling headlines, meta descriptions, and tags that draw in your target audience - Harnessing the power of storytelling to create emotional connections and drive engagement - Implementing effective link building strategies to boost your website's authority - Optimizing your content for voice search and staying ahead of the curve - Utilizing video optimization techniques to stand out in a visual-driven world - Embracing the AI revolution and leveraging its power for your SEO endeavors - Enhancing user experience and achieving top-notch Core Web Vitals scores - Exploring the future of SEO and staying ahead of emerging trends and innovations This book goes beyond theory, providing you with actionable techniques, step-by-step guides, and invaluable resources to transform your content strategy. Each chapter is packed with practical examples, calculations, and inspiring insights from industry leaders, ensuring you stay engaged and inspired throughout your learning journey. With its SEO-driven approach, "SEO Copywriting 101: Crafting Content that Ranks and Engages" ensures your content is not only searchable but also stands out in a crowded digital landscape. Unlock the power of SEO copywriting and take your content to new heights. Get your copy now and start ranking, captivating, and reaping the rewards of SEO success!

Introduction to SEO Copywriting

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Author :
Publisher : Copywriting
ISBN 13 : 9781123487695
Total Pages : 0 pages
Book Rating : 4.4/5 (876 download)

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Book Synopsis Introduction to SEO Copywriting by : Yasir Bashir

Download or read book Introduction to SEO Copywriting written by Yasir Bashir and published by Copywriting. This book was released on 2022-08-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you desire to start SEO Copywriting as Career! Do you need to learn the basics of writing a perfect SEO Copywriting article or blog post? Read the book for best help in writing copywriting articles for businesses!

Writing for the Web

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Author :
Publisher : New Riders
ISBN 13 : 0321794435
Total Pages : 192 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Writing for the Web by : Lynda Felder

Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Introduction to SEO Copywriting

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Author :
Publisher :
ISBN 13 : 9789872741297
Total Pages : 0 pages
Book Rating : 4.7/5 (412 download)

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Book Synopsis Introduction to SEO Copywriting by : Yasir Bashir

Download or read book Introduction to SEO Copywriting written by Yasir Bashir and published by . This book was released on 2023-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Web Copy That Sells

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Author :
Publisher : AMACOM
ISBN 13 : 0814432522
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Web Copy That Sells by : Maria Veloso

Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Blog Writing

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Author :
Publisher : Vaibhav Palhade
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Blog Writing by : Faheem Haydar

Download or read book Blog Writing written by Faheem Haydar and published by Vaibhav Palhade. This book was released on 2021-05-28 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: A weblog or blog is a web platform publishing so-called blog content. A blog could also be one person's work or jointly operated by a gaggle of individuals. Bloggers tend to use content management systems or blog software like WordPress, Blogger, or Joomla. The blog environment is understood because of the blogosphere. There are different sorts of blogs – the spectrum ranges from online diaries to blogs on particular subjects and company blogs. Most blogs have a thematic focus, like travel, fashion, or recipes, and lots of professional discussions blogs became established as a recognized online media resource. As private users, many companies have discovered blogging and use corporate blogs to speak with their readers.

How to Write a Good Advertisement

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Author :
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab

Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

How to Launch a Freelance Copywriting Business

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Author :
Publisher : Texthouse
ISBN 13 : 0993435440
Total Pages : 294 pages
Book Rating : 4.9/5 (934 download)

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Book Synopsis How to Launch a Freelance Copywriting Business by : Jules Horne

Download or read book How to Launch a Freelance Copywriting Business written by Jules Horne and published by Texthouse. This book was released on 2018 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a journalist, creative writer or blogger with great writing skills? This practical business guide shows you how to start a copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is an award-winning writer, copywriter and former associate lecturer with the Open University. Her copywriting business, Texthouse, has provided words for deep sea divers, heating engineers, housing associations, chocolatiers and many other amazing businesses. Here's what she's learned on the way! This book is for all writers who aspire to earn a living from their writing, and need business how-tos and inspiration for life as a freelance creative.