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Senior Housing Marketing
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Book Synopsis Senior Living Communities by : Benjamin W. Pearce
Download or read book Senior Living Communities written by Benjamin W. Pearce and published by JHU Press. This book was released on 2007-12-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.
Book Synopsis Senior Housing Marketing by : Diane Masson
Download or read book Senior Housing Marketing written by Diane Masson and published by . This book was released on 2011-05-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's challenging for senior citizens to sell their homes and move into retirement communities. But obviously they are doing it. Do you want them to relocate to your place or your competitor's? This book was written to help CEOs, CFOs, administrators, and marketing directors determine if their marketing teams are performing optimally with every single marketing encounter. Find out if your marketing team might be sabotaging potential sales. Discover new strategies to develop a strong and consistent occupancy marketing program.The strategies within this book will also provide your new or current salesperson insight into the senior mindset and how to strategically sell your retirement community.While many senior living communities have been coasting on robust wait lists for years, in many cities, the days of lists are gone and apartment homes are sitting open. You and your team may be experiencing some challenges in occupancy for the first time. Is it the economy? Your team? Or your strategy? This book will provide you with 12 keys to building occupancy at your retirement community. Sometimes you need to search for and identify a problem in order to solve it. If you keep doing what you are currently doing, you will end up with the same results. Or worse. *12 keys to unlock your senior housing occupancy blockade! *Effective strategies for independent living, assisted living, and CCRCs!*Could your sales team be unknowingly sabotaging their sales?*Beneficial for CEOs, CFOs, marketing staff and other key team members!*Every chapter is designed to help your financial performance!*Discover surprising reasons why occupancy could be down!*New sales and marketing people will be successful sooner!*How to increase occupancy to 100 percent for existing retirement communities! *Ideas on how to market a developing senior housing community! *Tips in every chapter to start helping your occupancy increase today!
Download or read book Marketing Senior Housing written by and published by AuthorHouse. This book was released on 1997 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Senior Housing written by and published by . This book was released on 2004 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Your Senior Housing Options by : Diane Twohy Masson
Download or read book Your Senior Housing Options written by Diane Twohy Masson and published by Createspace Independent Publishing Platform. This book was released on 2015-03-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we age, it's never easy to face the prospect of what to do when we need living assistance. But the reality is that two-thirds of today's seniors will eventually need long-term care, with 20 percent needing it for longer than five years. If you are a retirement-age baby boomer or senior, don't wait for a health crisis to occur. You owe it to yourself-and your family-to plan for the future today. Although we've all heard horror stories, great facilities where residents are treated like gold are out there. How do you find them? You have to do your homework, ask the right questions, and look beyond the superficial to find what's right for you. With experience as both an industry expert and a loving daughter, Diane Twohy Masson is passionate about helping seniors find the retirement community that fits their price range, lifestyle, and needs. This guidebook offers a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of the various possibilities including home care, independent living, assisted living, group homes, memory care, and skilled nursing care facilities.
Book Synopsis Inside Advice on Marketing Senior Housing by : Phyllis M. Thornton
Download or read book Inside Advice on Marketing Senior Housing written by Phyllis M. Thornton and published by . This book was released on 2006 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Zero Lost Revenue Days by : Traci Bild
Download or read book Zero Lost Revenue Days written by Traci Bild and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Assisted Living Strategies for Changing Markets by : Jim Moore
Download or read book Assisted Living Strategies for Changing Markets written by Jim Moore and published by Westridge Publishing. This book was released on 2001 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ultimate Operational Environmental and Marketing Strategies for Senior Housing by : Donald John Yurkanin
Download or read book Ultimate Operational Environmental and Marketing Strategies for Senior Housing written by Donald John Yurkanin and published by . This book was released on 2007-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Senior Care 2. 0: Your Guide to Marketing Senior Services by : Michael Daehn
Download or read book Senior Care 2. 0: Your Guide to Marketing Senior Services written by Michael Daehn and published by Lulu.com. This book was released on 2010-09-13 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book provides time proven marketing strategies with analysis, commentary and application by experts in the field of senior living and care. Senior Care 2.0 is your complete guide to marketing senior care services today.
Author :American Association of Homes & Services for The Aging Publisher : ISBN 13 :9781930599772 Total Pages :26 pages Book Rating :4.5/5 (997 download)
Book Synopsis Marketing Senior Housing on the Internet by : American Association of Homes & Services for The Aging
Download or read book Marketing Senior Housing on the Internet written by American Association of Homes & Services for The Aging and published by . This book was released on 2003-01-01 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Senior Residences by : John E. Harrigan
Download or read book Senior Residences written by John E. Harrigan and published by John Wiley & Sons. This book was released on 1998-04-02 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive framework for capitalizing on the growing market for Continuing Care Retirement Communities. Senior Residences equips architects and other industry professionals with a proven executive strategy for the design and development of successful Continuing Care Retirement Community (CCRC) projects. Using two of America's foremost CCRCs as best practice case studies, it guides readers through every critical aspect of the process, from research and planning through construction, including: * The enterprise concept * Formation of an executive organization * Financial and legal due diligence * Marketing and sales preparation * Residents' expectations and requirements * Healthcare and residential services * The design and build process * Project monitoring and assessment The over-65 population is increasing rapidly and dramatically, raising crucial concerns about the housing and care of senior citizens in the years ahead. How can we provide the best possible quality of care to the elderly? How can architects, developers, and others capitalize on the growing senior housing industry and stay competitive in the future? How can the facilities they create deliver both good service and strong financial returns? While there are no easy answers to these important questions, the Continuing Care Retirement Community (CCRC) model has emerged as a flexible and attractive option for providing combined housing, services, and nursing care to the elderly. Senior Residences equips architects and other industry professionals with a comprehensive, three-part strategic framework for designing and developing successful CCRC projects. Part I identifies the eight critical success factors of a CCRC enterprise and illustrates them through an in-depth examination of two exemplary developments, The Cypress of South Carolina's Hilton Head Island and The Stratford in the San Francisco Peninsula. Part II details a computer-based "standard of performance" system to track progress and assess project performance. Finally, Part III examines how to use different types of research to stay on top of market trends and forecasts, legal and licensing requirements, and more. Together, the three elements of this executive strategy cover every aspect of the development process, from the initial enterprise concept and executive organization building to financial and legal due diligence, marketing and sales, residents' services and healthcare, and design and build. Readers gain essential guidance in tackling key project management issues as well as in developing effective problem-solving and troubleshooting skills. Written by an author team with extensive CCRC experience, Senior Residences helps encourage avenues of thought that will lead to more cohesive, responsive, and successful CCRC projects that benefit the professionals who build them and the residents who live in them.
Book Synopsis Senior Care by Design by : Christian Potra
Download or read book Senior Care by Design written by Christian Potra and published by Made For Success Publishing. This book was released on 2021-05-25 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today there are 77 million Baby Boomers living in the U.S., meaning, 10,000 people will be turning 65 years old every day. Currently, most Boomers aren’t in assisted living … yet. However, they will be moving into senior housing in droves over the next couple of decades. Add to this the increasing numbers of Boomer’s parents already making this transition. With limited resources available at this time, planning for assisted living can be overwhelming for those who are making difficult choices for their loved ones (or themselves). These choices have only been complicated and made more urgent by the Covid 19 pandemic. Contrary to popular belief, retirement homes are not the only option for our population’s aging members anymore. Adult Family Homes designed to allow senior citizens to live mostly independently with access to a variety of amenities, provide an alternative for individuals or couples who can no longer safely live on their own but don’t want to relegate themselves to assisted living facilities. Investment in this innovative category of senior living is a relatively new opportunity that many are not aware of. This book will give you the tools to decide if this could be a right fit for you and your family. You will learn: What is happening in the senior care industry today, and what the options are How smaller senior care homes are becoming ever-popular in the wave of COVID19 How to invest in a senior care home How to convert your home or property into a senior care home How to protect the wealth of your family and honor Mom and Dad Designed as a practical guide through the complex world of senior living, here is the advice and guidance to help you make decisions that honor the elderly, protect family resources, and provide an investment opportunity in today’s fast growing segment of the real estate market.
Book Synopsis Senior Living Communities by : Benjamin W. Pearce
Download or read book Senior Living Communities written by Benjamin W. Pearce and published by JHU Press. This book was released on 2024-05-07 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This work is an updated edition to Senior Living Communities that reflects the current management practices of senior living communities"--
Book Synopsis Your Keys, Our Home by : Debbie and Michael Campbell
Download or read book Your Keys, Our Home written by Debbie and Michael Campbell and published by . This book was released on 2016-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever dreamed of casting off your worldly possessions and traveling to your heart's content, this story about two intrepid seniors will inspire you no matter your age. Michael and Debbie Campbell felt they had one more adventure in them before considering retirement in the traditional sense, so they filled two rolling duffel bags with life's essentials (including their own pillows) and hit the road. Three years later, having sold their home in Seattle, their "Senior Nomad" lifestyle has no end in sight. Ride along as they share tales of living full-time in Airbnbs in over 50 countries and pay tribute to the many hosts who not only helped them live daily life, but also offered unique opportunities to experience their cities. From the barber's chair in Dublin and the dentist's chair in Split, to a wild motorcycle ride in Athens, a peek behind the Soviet Curtain in Transnistria, and the demise of a chicken for dinner in Marrakech, hosts made the Campbell's dream of adventure come true. Discover how Debbie and Michael find their next Airbnb, how they get there, and the many ways they enjoy their new city just as the locals do. Learn their tips and tricks for using Airbnb and how they get the most out of each stay, all while spending little more than they would have spent settled into their rocking chairs in Seattle.
Book Synopsis Tom Hopkins' Low Profile Selling by : Tom Hopkins
Download or read book Tom Hopkins' Low Profile Selling written by Tom Hopkins and published by Tom Hopkins. This book was released on 1994 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Hopkins dedicated himself to improving the image of salespeople the world over nearly 20 years ago when he founded Tom Hopkins International. He constantly studies trends in business and talks with sales professionals the world over, learning from them and teaching them at the same time. The majority of today's successful salespeople have learned that a 'low profile' approach to presenting their product or service to customers works exceptionally well. Tom defines this approach as acting like a lamb, while selling like a lion.
Book Synopsis Disrupting the Status Quo of Senior Living by : Jill Vitale-Aussem
Download or read book Disrupting the Status Quo of Senior Living written by Jill Vitale-Aussem and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 10,000 baby boomers turning 65 each day, the need for senior living is growing at a steep rate, and the aging services field has been hard at work preparing for these new customers. Current practices aim to bring the kind of comfort and amenities enjoyed at hotels and resorts to the settings we create for older adults to live in. But what if these efforts are misdirected? Interweaving research on aging, ideas from influential thinkers in the aging services field, and the author's own experiences managing and operating senior living communities, Disrupting the Status Quo of Senior Living: A Mindshift challenges readers to question long-accepted practices, examine their own biases, and work toward creating vibrant cultures of possibility and growth for elders. Shining a light on her own professional field, Jill Vitale-Aussem exposes the errors of current thinking and demonstrates how a shift in perspective can effect real cultural transformation. Her book delves into society's inherent biases about growing older--where ageism, paternalism, and ableism abound--and provokes readers to examine how a youth-obsessed culture unconsciously impacts even the most well-meaning senior living policies, practices, and organizations. Deconstructing the popular hospitality model, for example, Vitale-Aussem explains how it can actually undermine feelings of purpose and independence. In its place, she proposes better ways to create opportunities for older people to exercise choice, autonomy, and self-efficacy. Filled with empowering stories of elders who find purpose and belonging within their senior residences, Disrupting the Status Quo of Senior Living builds on AARP's disrupt aging work and demonstrates that to truly transform senior living, we must dig deeper and create communities that promote the potential and value of the people who live and work in these settings.
