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Author : Jeanette Steemers
Publisher : British Film Institute
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 (91 download)
Download or read book Selling Television written by Jeanette Steemers and published by British Film Institute. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 617 pages
Book Rating : 4.4/5 (443 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author : Gwenda Blair
Publisher : Simon & Schuster
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (91 download)
Download or read book Almost Golden written by Gwenda Blair and published by Simon & Schuster. This book was released on 1988 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A network correspondent at age 30, Jessica Savitch came up on the fast track in the hectic, hard-driving field of TV news. But by the time of her accidental death in 1983, Jessica--plagued by drugs, depression, and disastrous romances--had already lost the race. A look at TV news, where the quest for celebrity and the values of journalism collide. Photos.
Author : Frederik A. Kugel
Publisher :
ISBN 13 :
Total Pages : 1320 pages
Book Rating : 4.3/5 (91 download)
Download or read book Television written by Frederik A. Kugel and published by . This book was released on 1956 with total page 1320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Sugarman
Publisher : Delstar Pub
ISBN 13 : 9781891686092
Total Pages : 314 pages
Book Rating : 4.6/5 (86 download)
Download or read book Television Secrets for Marketing Success written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.
Author : Beretta E. Smith-Shomade
Publisher : Routledge
ISBN 13 : 1135869480
Total Pages : 238 pages
Book Rating : 4.1/5 (358 download)
Download or read book Pimpin' Ain't Easy written by Beretta E. Smith-Shomade and published by Routledge. This book was released on 2012-08-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.
Author : Ed Shane
Publisher : CRC Press
ISBN 13 : 1136026266
Total Pages : 488 pages
Book Rating : 4.1/5 (36 download)
Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Download or read book Trends and Prospects in Radio and Television Receivers written by and published by . This book was released on 1949 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lydia Wilen
Publisher : Square One Publishers, Inc.
ISBN 13 : 9780757000027
Total Pages : 324 pages
Book Rating : 4.0/5 ( download)
Download or read book How to Sell Your Screenplay written by Lydia Wilen and published by Square One Publishers, Inc.. This book was released on 2001 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook lets readers in on the rules of winning the game. Written by two veteran screenwriters, this is a complete guide to getting a screenplay seen, read, and sold.
Author : Declan Hill
Publisher : McClelland & Stewart
ISBN 13 : 077104139X
Total Pages : 418 pages
Book Rating : 4.7/5 (71 download)
Download or read book The Fix written by Declan Hill and published by McClelland & Stewart. This book was released on 2010-04-13 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fix is the most explosive story of sports corruption in a generation. Intriguing, riveting, and compelling, it tells the story of an investigative journalist who sets out to examine the world of match-fixing in professional soccer. From the Introduction Understand how gambling fixers work to corrupt a soccer game and you will understand how they move into a basketball league, a cricket tournament, or a tennis match (all places, by the way, that criminal fixers have moved into). My views on soccer have changed. I still love the Saturday-morning game between amateurs: the camaraderie and the fresh smell of grass. But the professional game leaves me cold. I hope you will understand why after reading the book. I think you may never look at sport in the same way again.
Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.3/5 (121 download)
Download or read book 1982 Census of Retail Trade written by and published by . This book was released on 1984 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 836 pages
Book Rating : 4.P/5 (11 download)
Download or read book Television written by and published by . This book was released on 1960 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477417
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-17 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 1230 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hearings written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1970 with total page 1230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Denise D Bielby
Publisher : NYU Press
ISBN 13 : 0814786340
Total Pages : 277 pages
Book Rating : 4.8/5 (147 download)
Download or read book Global TV written by Denise D Bielby and published by NYU Press. This book was released on 2008-08-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reporter for the Los Angeles Times once noted that “I Love Lucy is said to be on the air somewhere in the world 24 hours a day.” That Lucy’s madcap antics can be watched anywhere at any time is thanks to television syndication, a booming global marketplace that imports and exports TV shows. Programs from different countries are packaged, bought, and sold all over the world, under the watch of an industry that is extraordinarily lucrative for major studios and production companies. In Global TV, Denise D. Bielb and C. Lee Harrington seek to understand the machinery of this marketplace, its origins and history, its inner workings, and its product management. In so doing, they are led to explore the cultural significance of this global trade, and to ask how it is so remarkably successful despite the inherent cultural differences between shows and local audiences. How do culture-specific genres like American soap operas and Latin telenovelas so easily cross borders and adapt to new cultural surroundings? Why is The Nanny, whose gum-chewing star is from Queens, New York, a smash in Italy? Importantly, Bielby and Harrington also ask which kinds of shows fail. What is lost in translation? Considering such factors as censorship and other such state-specific policies, what are the inevitable constraints of crossing over? Highly experienced in the field, Bielby and Harrington provide a unique and richly textured look at global television through a cultural lens, one that has an undeniable and complex effect on what shows succeed and which do not on an international scale.
Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.:/5 (319 download)
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2007-04 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
