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Book Synopsis Soft Soap, Hard Sell by : Vincent Vinikas
Download or read book Soft Soap, Hard Sell written by Vincent Vinikas and published by Iowa State Press. This book was released on 1992 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Download or read book We Sell Drugs written by Suzanna Reiss and published by Univ of California Press. This book was released on 2014-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This history of US-led international drug control provides new perspectives on the economic, ideological, and political foundations of a Cold War American empire. US officials assumed the helm of international drug control after World War II at a moment of unprecedented geopolitical influence embodied in the growing economic clout of its pharmaceutical industry. We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products—Coca-Cola and cocaine—this book situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality. The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society’s habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.
Book Synopsis To Sell Is Human by : Daniel H. Pink
Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Download or read book The American written by and published by . This book was released on 1897 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Dirt (Oprah's Book Club) by : Jeanine Cummins
Download or read book American Dirt (Oprah's Book Club) written by Jeanine Cummins and published by Holt Paperbacks. This book was released on 2022-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "También de este lado hay sueños. On this side, too, there are dreams. Lydia Quixano Perez lives in the Mexican city of Acapulco. She runs a bookstore. She has a son, Luca, the love of her life, and a wonderful husband who is a journalist. And while there are cracks beginning to show in Acapulco because of the drug cartels, her life is, by and large, fairly comfortable. Even though she knows they'll never sell, Lydia stocks some of her all-time favorite books in her store. And then one day a man enters the shop to browse and comes up to the register with four books he would like to buy--two of them her favorites. Javier is erudite. He is charming. And, unbeknownst to Lydia, he is the jefe of the newest drug cartel that has gruesomely taken over the city. When Lydia's husband's tell-all profile of Javier is published, none of their lives will ever be the same. Forced to flee, Lydia and eight-year-old Luca soon find themselves miles and worlds away from their comfortable middle-class existence. Instantly transformed into migrants, Lydia and Luca ride la bestia--trains that make their way north toward the United States, which is the only place Javier's reach doesn't extend. As they join the countless people trying to reach el norte, Lydia soon sees that everyone is running from something. But what exactly are they running to? American Dirt will leave readers utterly changed when they finish reading it. A page-turner filled with poignancy, drama, and humanity on every page, it is a literary achievement."--
Download or read book American Globe written by and published by . This book was released on 1917 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Lumberman written by and published by . This book was released on 1894 with total page 1420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American Artisan written by and published by . This book was released on 1917 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Sell Anything to Anybody by : Joe Girard
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Download or read book American Marxism written by Mark R. Levin and published by Simon and Schuster. This book was released on 2021-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fox News personality and radio talk show host Levin explains how the dangers he warned against have come to pass"--
Download or read book American Economist written by and published by . This book was released on 1917 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book United States Investor written by and published by . This book was released on 1927 with total page 1740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Druggist and Pharmaceutical Record by :
Download or read book American Druggist and Pharmaceutical Record written by and published by . This book was released on 1898 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Political Consultants and Campaigns by : Jason Johnson
Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Book Synopsis Crowdsourcing for Filmmakers by : Richard Botto
Download or read book Crowdsourcing for Filmmakers written by Richard Botto and published by Taylor & Francis. This book was released on 2017-09-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations. Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.
Book Synopsis Daily Consular and Trade Reports... by : United States. Bureau of Foreign and Domestic Commerce
Download or read book Daily Consular and Trade Reports... written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1922 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The American and English Encyclopaedia of Law by : David Shephard Garland
Download or read book The American and English Encyclopaedia of Law written by David Shephard Garland and published by . This book was released on 1902 with total page 1530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
