Search Engines Link Analysis And Users Web Behavior

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Search Engines, Link Analysis, and User's Web Behavior

Author : George Meghabghab
Publisher : Springer Science & Business Media
ISBN 13 : 3540774688
Total Pages : 284 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Search Engines, Link Analysis, and User's Web Behavior by : George Meghabghab

Download or read book Search Engines, Link Analysis, and User's Web Behavior written by George Meghabghab and published by Springer Science & Business Media. This book was released on 2008-04-24 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a specific and unified approach framework to three major components: Search Engines Performance, Link Analysis, and User’s Web Behavior. The book can be used by researchers in the fields of information sciences, engineering (especially software), computer science, statistics and management, who are looking for a unified theoretical approach to finding relevant information on the WWW and a way of interpreting it from a data perspective to a user perspective.

Search Engines, Link Analysis, and User's Web Behavior

Author : George Meghabghab
Publisher : Springer
ISBN 13 : 9783540848783
Total Pages : 270 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis Search Engines, Link Analysis, and User's Web Behavior by : George Meghabghab

Download or read book Search Engines, Link Analysis, and User's Web Behavior written by George Meghabghab and published by Springer. This book was released on 2009-08-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a specific and unified approach framework to three major components: Search Engines Performance, Link Analysis, and User’s Web Behavior. The book can be used by researchers in the fields of information sciences, engineering (especially software), computer science, statistics and management, who are looking for a unified theoretical approach to finding relevant information on the WWW and a way of interpreting it from a data perspective to a user perspective.

Pattern Recognition and Machine Intelligence

Author : Rajat K. De
Publisher : Springer Science & Business Media
ISBN 13 : 3540770453
Total Pages : 693 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Pattern Recognition and Machine Intelligence by : Rajat K. De

Download or read book Pattern Recognition and Machine Intelligence written by Rajat K. De and published by Springer Science & Business Media. This book was released on 2007-11-29 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second International Conference on Pattern Recognition and Machine Intelligence, PReMI 2007, held in Kolkata, India in December 2007. The 82 revised papers presented were carefully reviewed and selected from 241 submissions. The papers are organized in topical sections on pattern recognition, image analysis, soft computing and applications, data mining and knowledge discovery, bioinformatics, signal and speech processing, document analysis and text mining, biometrics, and video analysis.

SEO

Author : Jorge Serrano-Cobos
Publisher : Editorial UOC
ISBN 13 : 8490649626
Total Pages : 109 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis SEO by : Jorge Serrano-Cobos

Download or read book SEO written by Jorge Serrano-Cobos and published by Editorial UOC. This book was released on 2016-06-30 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: El reto de ser encontrados por los buscadores como Google puede ser pequeño o grande, pero todo profesional de la web hoy día necesita entender de optimización y posicionamiento en buscadores, y conocer unas técnicas mínimas para desarrollar una estrategia estable a largo plazo, solo o coordinado con otros profesionales.Este libro trata de poner a un gestor de contenidos en el buen camino para iniciarse en el arte y la ciencia del SEO, no importa el presupuesto, sin miedo a los cambios del buscador. Hay muchos factores en el SEO, pero la combinación correcta la pondrá el lector.

International Conference on Computer Applications 2012 :: Volume 05

Author : Kokula Krishna Hari K
Publisher : TECHNO FORUM R&D CENTRE
ISBN 13 : 8192057585
Total Pages : 235 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis International Conference on Computer Applications 2012 :: Volume 05 by : Kokula Krishna Hari K

Download or read book International Conference on Computer Applications 2012 :: Volume 05 written by Kokula Krishna Hari K and published by TECHNO FORUM R&D CENTRE. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-Marketing: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Digital Analytics for Marketing

Author : A. Karim Feroz
Publisher : Taylor & Francis
ISBN 13 : 1003821782
Total Pages : 310 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Analytics for Marketing by : A. Karim Feroz

Download or read book Digital Analytics for Marketing written by A. Karim Feroz and published by Taylor & Francis. This book was released on 2024-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

Understanding User-Web Interactions Via Web Analytics

Author : Bernard J. Jansen
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1598298518
Total Pages : 117 pages
Book Rating : 4.5/5 (982 download)

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Book Synopsis Understanding User-Web Interactions Via Web Analytics by : Bernard J. Jansen

Download or read book Understanding User-Web Interactions Via Web Analytics written by Bernard J. Jansen and published by Morgan & Claypool Publishers. This book was released on 2009 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References

Challenges in Computational Statistics and Data Mining

Author : Stan Matwin
Publisher : Springer
ISBN 13 : 3319187813
Total Pages : 404 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Challenges in Computational Statistics and Data Mining by : Stan Matwin

Download or read book Challenges in Computational Statistics and Data Mining written by Stan Matwin and published by Springer. This book was released on 2015-07-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains nineteen research papers belonging to the areas of computational statistics, data mining, and their applications. Those papers, all written specifically for this volume, are their authors’ contributions to honour and celebrate Professor Jacek Koronacki on the occcasion of his 70th birthday. The book’s related and often interconnected topics, represent Jacek Koronacki’s research interests and their evolution. They also clearly indicate how close the areas of computational statistics and data mining are.

Handbook of Research on Web Log Analysis

Author : Jansen, Bernard J.
Publisher : IGI Global
ISBN 13 : 1599049759
Total Pages : 628 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Handbook of Research on Web Log Analysis by : Jansen, Bernard J.

Download or read book Handbook of Research on Web Log Analysis written by Jansen, Bernard J. and published by IGI Global. This book was released on 2008-10-31 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.

Fundamentals of Complex Networks

Author : Guanrong Chen
Publisher : John Wiley & Sons
ISBN 13 : 1118718119
Total Pages : 384 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Fundamentals of Complex Networks by : Guanrong Chen

Download or read book Fundamentals of Complex Networks written by Guanrong Chen and published by John Wiley & Sons. This book was released on 2015-06-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex networks such as the Internet, WWW, transportation networks, power grids, biological neural networks, and scientific cooperation networks of all kinds provide challenges for future technological development. • The first systematic presentation of dynamical evolving networks, with many up-to-date applications and homework projects to enhance study • The authors are all very active and well-known in the rapidly evolving field of complex networks • Complex networks are becoming an increasingly important area of research • Presented in a logical, constructive style, from basic through to complex, examining algorithms, through to construct networks and research challenges of the future

Internet of Things

Author : Rolf H. Weber
Publisher : Springer Science & Business Media
ISBN 13 : 3642117104
Total Pages : 156 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Internet of Things by : Rolf H. Weber

Download or read book Internet of Things written by Rolf H. Weber and published by Springer Science & Business Media. This book was released on 2010-06-10 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet of Things as an emerging global Internet-based information archit- ture facilitating the exchange of goods and services is gradually developing. While the technology of the Internet of Things is still being discussed and created, the legal framework should be established before the Internet of Things is fully operable, in order to allow for an efective introduction of the new information architecture. If a self-regulatory approach is to be adopted to provide a legal framework for the Internet of Things, and this seems preferable, rulemakers can draw on experiences from the current regime of Internet governance. In the near future, mainly businesses will operate in the Internet of Things. Civil society is only expected to make use of the Internet of Things, as it now does of the Internet, at a later stage (e.g. for healthcare). The Internet of Things will have an impact in various areas. The regulatory fra- work must provide for provisions ensuring the security of the structure as well as the privacy of its users. Furthermore, legal barriers that may stand in the way of the coming into operation of the Internet of Things will have to be considered. However, the Internet of Things will also have positive efects in diferent felds, such as the inclusion of developing countries in global trade, the use of search engines to the beneft of civil society, combating product counterfeiting, tackling environmental concerns, improving health conditions, securing food supply and monitoring compliance with labor standards.

Advances in Fuzzy Logic and Technology 2017

Author : Janusz Kacprzyk
Publisher : Springer
ISBN 13 : 3319668277
Total Pages : 613 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Advances in Fuzzy Logic and Technology 2017 by : Janusz Kacprzyk

Download or read book Advances in Fuzzy Logic and Technology 2017 written by Janusz Kacprzyk and published by Springer. This book was released on 2017-08-29 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the proceedings of two collocated international conferences: EUSFLAT-2017 – the 10th edition of the flagship Conference of the European Society for Fuzzy Logic and Technology held in Warsaw, Poland, on September 11–15, 2017, and IWIFSGN’2017 – The Sixteenth International Workshop on Intuitionistic Fuzzy Sets and Generalized Nets, held in Warsaw on September 13–15, 2017. The conferences were organized by the Systems Research Institute, Polish Academy of Sciences, Department IV of Engineering Sciences, Polish Academy of Sciences, and the Polish Operational and Systems Research Society in collaboration with the European Society for Fuzzy Logic and Technology (EUSFLAT), the Bulgarian Academy of Sciences and various European universities. The aim of the EUSFLAT-2017 was to bring together theoreticians and practitioners working on fuzzy logic, fuzzy systems, soft computing and related areas and to provide a platform for exchanging ideas and discussing the l atest trends and ideas, while the aim of IWIFSGN’2017 was to discuss new developments in extensions of the concept of a fuzzy set, such as an intuitionistic fuzzy set, as well as other concepts, like that of a generalized net. The papers included, written by leading international experts, as well as the special sessions and panel discussions contribute to the development the field, strengthen collaborations and intensify networking.

Information Retrieval Technology

Author : Dawei Song
Publisher : Springer
ISBN 13 : 3642047696
Total Pages : 457 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Information Retrieval Technology by : Dawei Song

Download or read book Information Retrieval Technology written by Dawei Song and published by Springer. This book was released on 2009-09-30 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th Asia Information Retrieval Symposium, AIRS 2009, held in Sapporo, Japan, in October 2009. The 18 revised full papers and 20 revised poster papers presented were carefully reviewed and selected from 82 submissions. All current aspects of information retrieval - in theory and practice - are addressed; working with text, audio, image, video and multimedia data.

Business Intelligence and Modelling

Author : Damianos P. Sakas
Publisher : Springer Nature
ISBN 13 : 3030570657
Total Pages : 523 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Business Intelligence and Modelling by : Damianos P. Sakas

Download or read book Business Intelligence and Modelling written by Damianos P. Sakas and published by Springer Nature. This book was released on 2021-01-31 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

An Introduction to Search Engines and Web Navigation

Author : Mark Levene
Publisher : John Wiley & Sons
ISBN 13 : 1118060342
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis An Introduction to Search Engines and Web Navigation by : Mark Levene

Download or read book An Introduction to Search Engines and Web Navigation written by Mark Levene and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

Will Predictive Behavioral Targeting Change Online & Direct Marketing Ways?

Author : Raj Pal Singh Kharabanda
Publisher : diplom.de
ISBN 13 : 3842801793
Total Pages : 62 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis Will Predictive Behavioral Targeting Change Online & Direct Marketing Ways? by : Raj Pal Singh Kharabanda

Download or read book Will Predictive Behavioral Targeting Change Online & Direct Marketing Ways? written by Raj Pal Singh Kharabanda and published by diplom.de. This book was released on 2010-08-13 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Over the time, many Internet users have rejected online advertisement. The reason is that users do not associate with the ordinary advertisement and therefore can not find a connection to it. The products and services shown on websites are not what a particular user wants to have, wishes or needs. This capstone should emphasize that through 'Predictive Behavioral Targeted' advertisement the insensitivity will be increased significantly in comparison to ordinary online advertisement while talking about WEB 2.0. Advertisement for specific products will be created and developed just for exact kinds of people and not for the mass. That will sell products much faster and companies or advertisement agencies do not have to place unnecessary spots, banners, etc. on websites anymore. This document will give precise analyzed information and answers to the question if 'Predictive Behavioral Targeting will change Online and Direct Marketing ways in near future'. To understand the principles of online marketing I will explain how traditional online marketing has been established, what kinds of marketing have been used the most, which ones have been most effective, which ones will continue to grow and have a huge impact on our society and its buying patterns. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 1.1Problem Statement1 1.2The Establishment of the Online Advertisement2 2.Standard Banner Sizes3 2.1Effectiveness of Special Banner Implementation5 2.2Development of Banner & Co5 3.Behavior and Reasons for Internet Users6 3.1Behavior Profile7 3.2Internet Usage8 3.3Study of Users in Social Networks8 3.4Registration Behavior9 3.5Activity Level10 3.6Behavior in Changes of Social Networks10 3.7Acceptance of Online Advertisement on Social Networks11 4.Market Share of Online Advertisement11 5.Development through Time11 6.Direct Marketing Overview12 7.Decrease of Transaction Cost13 8.Search Engine Marketing14 8.1Optimization of Search Engine Hit Lists14 8.1.1Page Rank By Google15 8.2Process Optimization16 8.3Popularity16 8.4Product Information16 8.5Company s Information16 8.6Quality of the Content17 8.7Internationality17 8.8Additional Information17 9.Personalization17 10.Payment Methods for Search Engines17 11.Banner Advertisement Definition18 11.1Banner Advertisement Payment Possibilities18 12.E-Mail Marketing Definition18 12.1Different Forms of E-Mail Marketing19 12.2Payment Methods of E-Mail [...]